2015 10 Placegame Praca Francisco Alves, Porto Alegre

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Presentation of Hans Karssenberg, Laura Sobral and Leonardo Brawl as an introduction into placemaking and a start for the place game in Porto Alegre for the Congresso Internacional Espacos Publicos.

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Placegame Praça Francisco Alves

private private

city at eye level

plinths

hybrid zone

hybrid zone

USE Activities, pedestrian flows

Quality shops, cafes, culture Experience

MANAGEMENT Community

Coalition Place management

DESIGN Buildings

Square Design Hybrid Zones

William H. (Holly) Whyte

§  The Organization Man,1956 §  The Exploding Metropolis, 1958 §  The Last Landscape, 1968 §  Plan for the City of New York, 1969 §  The Social Life of Small Urban Spaces,

1980 §  City: Rediscovering the Center, 1988

“It is hard to create a space that will not attract people, what

is remarkable, is how often that has

accomplished.”

“If you design a community around cars… you get more cars.”

“If you design your community around people… you get more people.”

“One of the best things about water is the look and feel of it…It’s not right to put water before people and then keep them away from it.”

PROJECT FOR PUBLIC SPACES

“If you want to seed a place with activity, put out food.”

PROJECT FOR PUBLIC SPACES

“Benches are artifacts, the purpose of which is to punctuate architectural photographs. They are not so good for sitting.”

PROJECT FOR PUBLIC SPACES

Placemaking strategies: from short-term to Place Management

1.  CROWD-SOURCE IDEAS community, placegame, digital placemaking

2.  MAKE THINGS HAPPEN NOW short term = 1-4 months, long term = 2 years

3.  CREATIVE ENERGETIC ANCHORS OF ACTIVITY op sleutelplekken, power of 10

4.  MAKE IT A “MOVEABLE FEAST” through meet-ups and mobile management teams

5.  GET LIFE TO THE STREETS to make public spaces safe and attractive, and encourage walking

6.  BRING THE INSIDE OUT with transparent, visually exciting ground floors (plinths) and corners that pop-out

7.  PLACEMANAGEMENT the ‘management’, programming, keep inviting new uses

PROJECT FOR PUBLIC SPACES

Bryant Park

Zealous Nuts are visionaries with a poorly developed sense of fear and no concept of

the odds against them…

They make the impossible happen.

- Dr. Robert Jarvik

Toronto Dufferin Grove Park

Last 400 years Harvard Campus

Now Harvard Campus

Success-factors of Squares / Plazas

1.  Identity: events, icon building, art 2.  Destinations: combinations of use, “triangulation”; the

edges are most important 3.  Amenities: comfort for users: benches, light, sidewalks,

eat, sit 4.  Inner & Outer Square: open and active ground floors all

around, intimacy (40-50 m ideal) 5.  Octopus: tentacles to the surroundings 6.  Seasons: uses that change with the seasons 7.  Stakeholders: mental ownership of a diverse community 8.  Place Management: good management, physical AND

activate uses, places and activities 9.  Plural Investments: sponsorships, partnerships, markets,

membership, BID, ….

40  

De Power of 10

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EXTRA PICS 1

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12

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11b 13

11a

6a

5a

4a

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Triangulation

Triangulation

Triangulation

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How To Evaluate A Place

Place

Sociability Comfort & Image

Access & Linkages Uses & Activities

§ Convenient § Walkable § Continuity § Proximity § Connected § Enticing

Access & Linkages

PROJECT FOR PUBLIC SPACES

• Fun/Vital • Active • Indigenous • Sustainable • Affordable • Challenging

Uses & Activities

PROJECT FOR PUBLIC SPACES

• Attractive • Unique • Usable • Maintained • Historic • “Green” • Safe • Friendly

Comfort & Image

PROJECT FOR PUBLIC SPACES

• Welcoming • Interactive • Neighborliness • Pride • Diversity • Stewardship

Sociability

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"Place Game" Evaluation Process 1.  Smaller teams 2.  Go to your designated site

where you fill out the Place Game form individually

3.  Convene with your teammates

and choose a “recorder” to summarize team’s findings on one form

4.  Return to room and finish

summarizing findings and ideas on flipchart

5.  Pick a present and report out

1.  STREET FROM UNIVERSITY TO PRAÇA, FIRST PART (CROSSING, BARS)

2.  STREET FROM UNIVERSITY TO PRAÇA, SECOND PART (INCLUDING CHURCH AND ITS CONNECTION TO THE PRAÇA)

3.  CORNER OF RESIDENTS ASSOCIATION / CAR GARAGE AND STREET BEHIND

4.  SIDE OF ELEMENTARY SCHOOL AND CONNECTIONS TO THE PRAÇA

5.  SIDE OF SMALL KIDS DAYCARE 6.  SIDE OF EVENT CENTER 7.  SIDE OF HOUSES + HAIR DRESSER 8.  THE PRAÇA HOUSE ON THE SQUARE AND ITS OUTSIDE 9.  BUS STOP AND DIRECT SURROUNDINGS 10.  "BOCHA" + TREES 11.  PLAYGROUND FOR KIDS ON THE PRAÇA 12.  SQUARE STAIRS AND FOOTBALL COURT

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