From undercover to official: introducing user research to your organisation

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What prevents us from doing user research? What can we do against it? How did it work out in my previous experience? I always went there to do wireframes and ended up getting plane tickets to field trips. How did it happen? This is what I'm talking about. Video version: http://ustre.am/_3MdB0:2qHq

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HELLOmy name is Adam Nemeth

SOME QUESTIONS FIRST...

Paper proto test environment

Courtesy of Eszter Könczöl @ GE

WHY DON’T WE TEST MORE OFTEN?

FEAR

FEARSof a UX Designer

LIKEwill users

my design?

UNDERSTANDwill users

my design?

REAL LIFE PROBLEMdo I answer a

with my design?

TWO PATHS

BETTER NOT TO GET FEEDBACK

https://flic.kr/p/4Dy1AC

User Experience is the set of emotions and thoughts a person goes through during contact with a system

Wikipedia, cca 2012

WILL NOT USEyour users

your wireframes

SEEK FEEDBACKhttps://flic.kr/p/hqLawR

DOES YOUR WORK MAKE PEOPLE HAPPIER?

FEARSof a manager

CONTROLAm I excercising

just enough?

ROI?

LIKEwill other people

me?

FLORIDA

BUCHAREST

PRAGUE

IT DIDN’T START LIKE THIS

WIREFRAMESmost companies only ask for

ADDICTIVEresearch is

How to

user research?

23 4 5

1EXISTING SOFTWAREtest

2SOMEONE EXTERNALtest on

FACECAM3 use a

https://flic.kr/p/8bsavb

4 your free time

5MAKE THEM WATCH IT

SENDING A LINK WON’T DO

STORYTIME

THE PROBLEM ALREADY EXIST

INTERNAL USERS

POWERknowledge is

DANGEROUSuser research is

THE PERSON TO GO TOuser research makes you

BETTER PERSONuser research makes you a

IT’S FUN

GO OUT

MEET YOUR USERS

BUILD RELATIONSHIPS

USERS FIRSTusersfirst.blog.hu