Workshop Innovation War Room

Innovation War Room

Anke Albregts, Bert Celis, Hans Haagdorens, Bjorn Kiekens, Marc Tiri and Ann Verlinden

Innovation consultantswww.Innovatiecentrum.be

Agenda Workshop

• Intro: Innovation war room• Strategie Canvas• P/M matrix• Business Model Innovation• Customer Journey Mapping

Agenda Workshop

“Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference.”

-Nolan Bushnell

What is Innovation?

Innovation = creation of a new or improved product, process, service or business model with economical growth as result.

Innovation strategy

• Long term • Choosing direction• Innovation in different areas• Risky• Value proposition• Differentiate• Higher margins

www.informationmanagement.com

Innovatiecentrum presents

Short workshops about Innovation tools that can be used in your company

to initiate/strengthen Innovation

Agenda Workshop

Strategy canvas

• Definition– The strategy canvas compares the company with their

competitors based on critical succes factors from the customers viewpoint.

• Goal– Gain insight, differentiate from competitors, make the

difference for the customer

• Also take a look at substitutes– For ex. restaurant – cinema

Strategy canvas

Blue Ocean Strategy

Blauwe Oceaan Strategie (BOS)

• Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [Hardcover] – W. Chan Kim (Author) – Renee Mauborgne (Author)

Workshop

Agenda Workshop

• Intro : Innovation war room• Strategie Canvas• P/M matrix• Business Model Innovation• Customer Journey Mapping

Product-Service/Market matrix

• Definition:– The product-service/market matrix gives an overview of

the market segments for the different products and services.

• Goal:– Insight in the relevance and profitability of a certain

product or service group within a specific marketsegment. – Discover strategic options through brainstorming -

> Ansoff Matrix

Agenda Workshop

• Intro : Innovation war room• Strategie Canvas• P/M matrix• Business Model Innovation• Customer Journey Mapping

Business Model Canvas(model Alex Osterwalder)

Agenda Workshop

Introductie

Zoom in op uw klant en spot kansen voor nieuwe diensten

Does your customer want what you have to offer?

Foto: http://www.copyblogger.com/copywriting-offers/

“80% of the companies believe that they provide a superior proposition. Only 8% of the customers agree.”

[Bain & Company, Closing the delivery gap, 2005]

“Customers often value how they interact with their suppliers as much as or more than what they actually buy.”

[Vandenbosch M. & Dawar N., MIT Sloan Management Review, 2002]28

is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier [Wikipedia]

From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy.

Foto: http://business-success22.blogspot.com/2007/12/best-ways-to-delight-customers.html

Customer experience

Customer Experience and Value Proposition

Customer journey method =

Structured method to think about new servicesVisualize the flow of the customerThrough the eyes of the customerVia structured brainstom workshop

Customer journey map: Opportunities for better service

From the outside in!

Touch points: contact points with the customer.

This can be physical, emotional or informational

Current solutions.

(Strong) customer experiences we want to have with the touch points

Answers to the following questions:What can we do better or different? What needs to be added? What ideas for the future? How we can better differentiate? Hoe can we attract more customers? How can we automate processes?

Customer need

Service solution

Customer Experience

Costs and risks for customer

Innovation

Which are the risks and the costs for the customer? What does the customer have to loose?

Agenda Workshop

• Intro: Innovation war room• Strategie Canvas• P/M matrix• Business Model Innovation• Customer Journey Mapping • End

Contact us for information about posters or facilitating your session

Anke Albregtsanke.albregts@innovatiecentrum.beGsm 0473 59 89 03 Bert Celisbert.celis@innovatiecentrum.beGsm 0497 57 59 59

www.innovatiecentrum.be

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