Workshop Innovation War Room

©2011 Innovatiecentrum Limburg – All rights reserved

Innovation War Room

Anke Albregts, Bert Celis, Hans Haagdorens, Bjorn Kiekens, Marc Tiri and Ann Verlinden

Innovation consultantswww.Innovatiecentrum.be


Agenda Workshop

• Intro: Innovation war room• Strategie Canvas• P/M matrix• Business Model Innovation• Customer Journey Mapping


Agenda Workshop



“Everyone who's ever taken a shower has an idea. It's the person who gets out of the shower, dries off and does something about it who makes a difference.”

-Nolan Bushnell


What is Innovation?

Innovation = creation of a new or improved product, process, service or business model with economical growth as result.


Innovation strategy

• Long term • Choosing direction• Innovation in different areas• Risky• Value proposition• Differentiate• Higher margins

www.informationmanagement.com




Innovatiecentrum presents

Short workshops about Innovation tools that can be used in your company

to initiate/strengthen Innovation


Agenda Workshop



Strategy canvas

• Definition– The strategy canvas compares the company with their

competitors based on critical succes factors from the customers viewpoint.

• Goal– Gain insight, differentiate from competitors, make the

difference for the customer

• Also take a look at substitutes– For ex. restaurant – cinema


Strategy canvas


Blue Ocean Strategy


Blauwe Oceaan Strategie (BOS)

• Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [Hardcover] – W. Chan Kim (Author) – Renee Mauborgne (Author)

http://www.amazon.com/s/ref=ntt_athr_dp_sr_2?_encoding=UTF8&sort=relevancerank&search-alias=books&field-author=Renee%20Mauborgne

http://www.amazon.com/s/ref=ntt_athr_dp_sr_2?_encoding=UTF8&sort=relevancerank&search-alias=books&field-author=Renee%20Mauborgne

http://www.amazon.com/gp/reader/1591396190/ref=sib_dp_pt#reader-link



Workshop


Workshop


Agenda Workshop

• Intro : Innovation war room• Strategie Canvas• P/M matrix• Business Model Innovation• Customer Journey Mapping


Product-Service/Market matrix

• Definition:– The product-service/market matrix gives an overview of

the market segments for the different products and services.

• Goal:– Insight in the relevance and profitability of a certain

product or service group within a specific marketsegment. – Discover strategic options through brainstorming -

> Ansoff Matrix




Agenda Workshop

• Intro : Innovation war room• Strategie Canvas• P/M matrix• Business Model Innovation• Customer Journey Mapping



Business Model Canvas(model Alex Osterwalder)




Agenda Workshop


©2011 Innovatiecentrum Limburg – All rights reservedReference unknown

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© Copyright Innovatiecentrum 2009 - All rights reserved

Introductie

Zoom in op uw klant en spot kansen voor nieuwe diensten

Does your customer want what you have to offer?

Foto: http://www.copyblogger.com/copywriting-offers/

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“80% of the companies believe that they provide a superior proposition. Only 8% of the customers agree.”

[Bain & Company, Closing the delivery gap, 2005]


© Copyright Innovatiecentrum 2009 - All rights reservedFoto: http://www.copyblogger.com/copywriting-offers/

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“Customers often value how they interact with their suppliers as much as or more than what they actually buy.”

[Vandenbosch M. & Dawar N., MIT Sloan Management Review, 2002]28


is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier [Wikipedia]

From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy.

Foto: http://business-success22.blogspot.com/2007/12/best-ways-to-delight-customers.html

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Customer experience


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Customer Experience and Value Proposition


Customer journey method =

Structured method to think about new servicesVisualize the flow of the customerThrough the eyes of the customerVia structured brainstom workshop


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Customer journey map: Opportunities for better service

From the outside in!



Touch points: contact points with the customer.

This can be physical, emotional or informational

Current solutions.

(Strong) customer experiences we want to have with the touch points

Answers to the following questions:What can we do better or different? What needs to be added? What ideas for the future? How we can better differentiate? Hoe can we attract more customers? How can we automate processes?

Customer need

Service solution

Customer Experience

Costs and risks for customer

Innovation

Which are the risks and the costs for the customer? What does the customer have to loose?




Agenda Workshop

• Intro: Innovation war room• Strategie Canvas• P/M matrix• Business Model Innovation• Customer Journey Mapping • End


Contact us for information about posters or facilitating your session

Anke [email protected] 0473 59 89 03 Bert [email protected] 0497 57 59 59

www.innovatiecentrum.be

mailto:[email protected]

mailto:[email protected]