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Search engine optimization (case 2)
WIJSdigital agency
‣ digital agency
‣ everything online
‣ digital strategy, websites, facebook apps, seo/sea, social, analytics...
‣ 54 FTE (june 2012)
‣ focused on results (sales, leads, conversions)
‣ strong methodology - user centered approach
‣ integrated process and teams
Tweet-style Summary
Process
Operate
Operate
Traffic SEO, SEA, social advertising, affiliate marketing...
Optimize analytics, A/B testing, continuous development...
Engage social media, e-mail marketing...
integrated approach!
Traffic
Search engine optimization
‣ B2C
‣ bring more visitors to the website
‣ focus on converting visitors (buyers!)
‣ without spending advertising budget (focus on SEO)
‣ before: buying visitors via SEA & referrals
‣ no focus on SEO before
‣ goal: more revenue
Goal
Search engine optimization
Search engine optimization
Search engine optimization
Search engine optimization
July 2012 compared to January 2012.
Search engine optimization
Search engine optimization
from 621 to
5.768 total
monthly visitors
Search engine optimization
from 621 to
5.768 total
monthly visitors
Search engine optimization
from 621 to
5.768 total
monthly visitors
from € 508 to € 12.631
total revenue
‣ keyword research focussed on B2C
‣ writing webcopy & metadata
‣ develop landing pages based on keyword research
‣ optimise content rest of website
‣ coordinate technical adaptations site with webbuilder
‣ strategic linkbuilding
‣ using Google Analytics
What we did
‣ bring in more organic traffic (SEO)
‣ uplift the quality of that traffic
What we did
Search engine optimization
Build up results from organic search (SEO).
Search engine optimization
Build up results from organic search (SEO).
Search engine optimization
Build up results from organic search (SEO).
from no visitors to 4.772
monthly SEO visitors
Search engine optimization
Build up results from organic search (SEO).
from no visitors to 4.772
monthly SEO visitors
Search engine optimization
Build up results from organic search (SEO).
from no visitors to 4.772
monthly SEO visitors
from no revenue to € 6.304
monthly SEO revenue
Result:
Search engine optimization
On our way to produce € 10.000
monthly revenue out of nothing.
Process
We deliver strategy, execution and tools to help you score in digital.
We will make you awesome in digital.
Questions?
Wijs bvba
Voorhavenlaan 31/3
9000 GENT
09 335 22 80
09 330 09 83
http://wijs.beinfo@wijs.be
BE 0473.071.275
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