Welcome to the Networked Society Gerd Leonhard MWC 2011

The Networked Society: a short previewGerd Leonhard, Media Futurist, CEO The Futures Agency @gleonhard

Fish image via actuary-info.blogspot.com

Not Empires but Networks

Feb 10, 2011: #reasonsmubarakislate

The power of connecting with like-minded people

Social Media but a Social OS

In a networked society, co-creation becomes the norm, and social networks are the new broadcasters

Source: FastCompany.com

“If you look five years out, every industry is going to be rethought in a social way” Mark Zuckerberg

Soon: near-total convergence of ‘online’ and ‘meat-space’

Source: KarolaRiegler via Flickr

New, networked currencies will become very real

Companies become Platforms (not Empires)

Interaction comes before Transaction

A huge opportunity for the content industries

Digital content: enforcing control when trust and engagement is crucial will not generate new £$€

Total re-thinking of the toll-booth ‘logic’

Source: Flickr.com (unknown)

In a networked society it’s all about experiences not copies; meaning not volume

Gamification... everywhere

Users are Content, too - and Curation is King

Source: Henry Blodget Businessinsider.com

Data is the new Oil

Privacy. Publicy.

Vibrancy.Mindfully.

Source: Seanpercival.com

It’s about now and here, not yesterday and ‘there’

Source: Alan Moore

Source: Tumblr.com/dashperiod

Plenty of aberrations in the ‘global village’...

Welcome to the Networked Society

MediaFuturist.com @gleonhard