Understanding the Evolution of UGCfrom Mobile Perspective

Copyright © 2007 VEYOND PARTNERS

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This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

23rd August 2007

Understanding the Evolution of UGCfrom Mobile Perspective

Providing the Insights, Connecting the Industrywww.veyond.com2© 2007 Veyond Partners. Strictly confidential

VEYOND PARTNERS’ main business model is to provide valuable Research/Insights/Trends, Professional knowledge services on Korean TMT (Telecom, Media & Technology) industry to the World.

It also provides the Professional Connecting Service to the Global clients who want to find the most suitable business partners to monetize from Korea’s advanced Digital Economy experiences.

VEYOND PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT Sector gained from global companies such as Accenture, Arthur D Little, AT Kearney, Hyundai and KTF.

Veyond Partners

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déjà vu 

Déjà vu is the feeling that you have already experienced the things that are happening to

you now.

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1. What is the most well known Social Networking Service in Korea?

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2. Is Google the No.1 Search Engine in Korea?

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3. Which company first started the commercialization of Mobile TV?

2006 will be a landmark year in the development of mobile TV, with the first commercial broadcast overlay networks outside Korea set to deliver live TV to mobile devices.

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déjà vu ?

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Session Theme

Everybody is talking about UGC. Businesses want to ‘Monetize’ from it.

Mobile Industry is also very much interested in capturing its share in this arena.

What can Korea’s mobile UGC experiences provide to the World?

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Overview Of Korean UGC Market

Consume

Consumer

Platform Contents

Digital Gadget (Camera, Camcorder, Mobile Handset, PC, PMP, UMPC, Notebook)

Create

Upload

Network

Network

Fixed vs. Mobile

Fixed vs. Mobile

Tool

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Consumer

Mobile is now just

more than ‘Making

Phone Calls’ in

Korea.

‘More than

Mobile’

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If you are in Korea…

Media (TV)

Banking Entertainment

Commerce(Payment)

Coupon

Telemetics

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Digital Gadgets

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Convergence vs. Divergence

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Contents

National Internet Development Agency of Korea, June, 2007.

What kind of UGC contents do Koreans watch?

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What UGC?

Subject Male Female

Bizarre, humor, fun ✔

Hobby, leisure = Celebrity, famous figures ✔

Healthcare, living ✔

Jobs, learning ✔

Personal trivial ✔

News, issue ✔

Etcetera =

MALE FEMALE

National Internet Development Agency of Korea, June, 2007.

Differed preference between male and female

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What UGC?

Subject 10s 20s 30s 40s

Bizarre, humor, fun ✔

Hobby, leisure ✔✔

Celebrity, famous figures ✔

Healthcare, living ✔

Jobs, learning ✔✔

Personal trivial ✔✔

News, issue ✔✔

Etcetera ✔

National Internet Development Agency of Korea, June, 2007.

Differed preference among age segment

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Network

Fixed (Mobile WIMAX)

Mobile(HSDPA)

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To win the Customer

Mobile(HSDPA)

Fixed (Mobile WIMAX)

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Platform

Targeting

Text Multimedia

Mass

Niche

Contents Type

Source: www.rankey.com

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Quest for the Mobile

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Key Take Away• Korea, Full of Interesting / Experimental Ideas & Business Models

― Seek for Investment/Joint Venture Opportunity― Borrow the Concept, Localize to your country

• Web 2.0 is Right. Bet on the ‘User’― Do not enforce your customer, Let them ‘Evolve’― All you need to do is creating the Optimal Environment

• Think Small― Mobile can be a good ‘complementary’ in many ways― Look for the ‘unmet needs’ and connect it to Mobile

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Q & A

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VEYOND HAUS, 310-13Sangsu-dong, Mapo-guSeoul, 121-829, Korea

Phone 82 2 2233 4445Fax 82 2 2233 4451

Yunho ChungManaging Partner, Veyond Partners

E-mail: yunho.chung@veyond.comLinkedIn: www.linkedin.com/in/yunhochung

Veyond Partners’ WEB 2.0

Blog: http://www.koreaninsight.com

Slideshare: http://www.slideshare.net/veyond

YouTube: www.youtube.com/veyondYunho Chung is Managing Partner of VEYOND PARTNERS which he founded in 2005. VEYOND PARTNERS’ main business model is to provide valuable research/insights/trends, professional knowledge services of Korean TMT (Telecom, Media & Technology) industry to the World.

He started VEYOND PARTNERS to response to the Global TMT community’s strong need to know more on Korean TMT industry as he found that there were insufficient services available to serve that needs. VEYOND PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT Sector gained from global companies such as Accenture, Arthur D Little, AT Kearney, Hyundai and KTF.

Prior to VEYOND PARTNERS, Yunho worked as a Management Consultant in Accenture focusing on Communication & High Tech Industry and during his time in Accenture he has done numerous projects serving clients in Wireless, Fixed, Online Company and more. He holds Master Degree in Management from LSE (London School of Economics).

Recently He appeared in several conferences/seminar/media including Wireless World Forum, Radio Television Hong Kong, Norwegian Institute of Journalism, SK Telecom delivering the speech on mobile related topics such as Mobile TV, UGC, SNS, WiBro, Web 2.0 and Blogging.