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This is what I have presented during the iMobicon Conference on User Generated Contents. You can get a glance on how Korea's UGC ecosystem is consisted from the perspective of Mobile.
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Copyright © 2007 VEYOND PARTNERS
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means —
electronic, mechanical, photocopying, recording, or otherwise — without the permission of VEYOND PARTNERS
This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.
23rd August 2007
Understanding the Evolution of UGCfrom Mobile Perspective
Providing the Insights, Connecting the Industrywww.veyond.com2© 2007 Veyond Partners. Strictly confidential
VEYOND PARTNERS’ main business model is to provide valuable Research/Insights/Trends, Professional knowledge services on Korean TMT (Telecom, Media & Technology) industry to the World.
It also provides the Professional Connecting Service to the Global clients who want to find the most suitable business partners to monetize from Korea’s advanced Digital Economy experiences.
VEYOND PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT Sector gained from global companies such as Accenture, Arthur D Little, AT Kearney, Hyundai and KTF.
Veyond Partners
Providing the Insights, Connecting the Industrywww.veyond.com3© 2007 Veyond Partners. Strictly confidential
déjà vu
Déjà vu is the feeling that you have already experienced the things that are happening to
you now.
Providing the Insights, Connecting the Industrywww.veyond.com4© 2007 Veyond Partners. Strictly confidential
1. What is the most well known Social Networking Service in Korea?
Providing the Insights, Connecting the Industrywww.veyond.com5© 2007 Veyond Partners. Strictly confidential
2. Is Google the No.1 Search Engine in Korea?
Providing the Insights, Connecting the Industrywww.veyond.com6© 2007 Veyond Partners. Strictly confidential
3. Which company first started the commercialization of Mobile TV?
2006 will be a landmark year in the development of mobile TV, with the first commercial broadcast overlay networks outside Korea set to deliver live TV to mobile devices.
Providing the Insights, Connecting the Industrywww.veyond.com7© 2007 Veyond Partners. Strictly confidential
déjà vu ?
Providing the Insights, Connecting the Industrywww.veyond.com8© 2007 Veyond Partners. Strictly confidential
Session Theme
Everybody is talking about UGC. Businesses want to ‘Monetize’ from it.
Mobile Industry is also very much interested in capturing its share in this arena.
What can Korea’s mobile UGC experiences provide to the World?
Providing the Insights, Connecting the Industrywww.veyond.com9© 2007 Veyond Partners. Strictly confidential
Overview Of Korean UGC Market
Consume
Consumer
Platform Contents
Digital Gadget (Camera, Camcorder, Mobile Handset, PC, PMP, UMPC, Notebook)
Create
Upload
Network
Network
Fixed vs. Mobile
Fixed vs. Mobile
Tool
Providing the Insights, Connecting the Industrywww.veyond.com10© 2007 Veyond Partners. Strictly confidential
Consumer
Mobile is now just
more than ‘Making
Phone Calls’ in
Korea.
‘More than
Mobile’
Providing the Insights, Connecting the Industrywww.veyond.com11© 2007 Veyond Partners. Strictly confidential
If you are in Korea…
Media (TV)
Banking Entertainment
Commerce(Payment)
Coupon
Telemetics
Providing the Insights, Connecting the Industrywww.veyond.com12© 2007 Veyond Partners. Strictly confidential
Digital Gadgets
Providing the Insights, Connecting the Industrywww.veyond.com13© 2007 Veyond Partners. Strictly confidential
Convergence vs. Divergence
Providing the Insights, Connecting the Industrywww.veyond.com14© 2007 Veyond Partners. Strictly confidential
Contents
National Internet Development Agency of Korea, June, 2007.
What kind of UGC contents do Koreans watch?
Providing the Insights, Connecting the Industrywww.veyond.com15© 2007 Veyond Partners. Strictly confidential
What UGC?
Subject Male Female
Bizarre, humor, fun ✔
Hobby, leisure = Celebrity, famous figures ✔
Healthcare, living ✔
Jobs, learning ✔
Personal trivial ✔
News, issue ✔
Etcetera =
MALE FEMALE
National Internet Development Agency of Korea, June, 2007.
Differed preference between male and female
Providing the Insights, Connecting the Industrywww.veyond.com16© 2007 Veyond Partners. Strictly confidential
What UGC?
Subject 10s 20s 30s 40s
Bizarre, humor, fun ✔
Hobby, leisure ✔✔
Celebrity, famous figures ✔
Healthcare, living ✔
Jobs, learning ✔✔
Personal trivial ✔✔
News, issue ✔✔
Etcetera ✔
National Internet Development Agency of Korea, June, 2007.
Differed preference among age segment
Providing the Insights, Connecting the Industrywww.veyond.com17© 2007 Veyond Partners. Strictly confidential
Network
Fixed (Mobile WIMAX)
Mobile(HSDPA)
Providing the Insights, Connecting the Industrywww.veyond.com18© 2007 Veyond Partners. Strictly confidential
To win the Customer
Mobile(HSDPA)
Fixed (Mobile WIMAX)
Providing the Insights, Connecting the Industrywww.veyond.com19© 2007 Veyond Partners. Strictly confidential
Platform
Targeting
Text Multimedia
Mass
Niche
Contents Type
Source: www.rankey.com
Providing the Insights, Connecting the Industrywww.veyond.com20© 2007 Veyond Partners. Strictly confidential
Quest for the Mobile
Providing the Insights, Connecting the Industrywww.veyond.com21© 2007 Veyond Partners. Strictly confidential
Key Take Away• Korea, Full of Interesting / Experimental Ideas & Business Models
― Seek for Investment/Joint Venture Opportunity― Borrow the Concept, Localize to your country
• Web 2.0 is Right. Bet on the ‘User’― Do not enforce your customer, Let them ‘Evolve’― All you need to do is creating the Optimal Environment
• Think Small― Mobile can be a good ‘complementary’ in many ways― Look for the ‘unmet needs’ and connect it to Mobile
Providing the Insights, Connecting the Industrywww.veyond.com22© 2007 Veyond Partners. Strictly confidential
Q & A
Providing the Insights, Connecting the Industrywww.veyond.com23© 2007 Veyond Partners. Strictly confidential 23
VEYOND HAUS, 310-13Sangsu-dong, Mapo-guSeoul, 121-829, Korea
Phone 82 2 2233 4445Fax 82 2 2233 4451
Yunho ChungManaging Partner, Veyond Partners
E-mail: [email protected]: www.linkedin.com/in/yunhochung
Veyond Partners’ WEB 2.0
Blog: http://www.koreaninsight.com
Slideshare: http://www.slideshare.net/veyond
YouTube: www.youtube.com/veyondYunho Chung is Managing Partner of VEYOND PARTNERS which he founded in 2005. VEYOND PARTNERS’ main business model is to provide valuable research/insights/trends, professional knowledge services of Korean TMT (Telecom, Media & Technology) industry to the World.
He started VEYOND PARTNERS to response to the Global TMT community’s strong need to know more on Korean TMT industry as he found that there were insufficient services available to serve that needs. VEYOND PARTNERS is consisted with seasoned professionals having extensive knowledge and experiences on TMT Sector gained from global companies such as Accenture, Arthur D Little, AT Kearney, Hyundai and KTF.
Prior to VEYOND PARTNERS, Yunho worked as a Management Consultant in Accenture focusing on Communication & High Tech Industry and during his time in Accenture he has done numerous projects serving clients in Wireless, Fixed, Online Company and more. He holds Master Degree in Management from LSE (London School of Economics).
Recently He appeared in several conferences/seminar/media including Wireless World Forum, Radio Television Hong Kong, Norwegian Institute of Journalism, SK Telecom delivering the speech on mobile related topics such as Mobile TV, UGC, SNS, WiBro, Web 2.0 and Blogging.