Twitter For Us - Part II 2010 - Using Twitter to Make Social Change - Listening Tools

What do we do next?Listening Tools & Collaboration

Twitter for Us – Part II

Rememeber Me?

• Overall thoughts?• Listening? Watching conversations?• Toe-in-the-water tweets?• Your role in all of this?

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Did Twitter feel like this to anyone?

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Did Twitter feel like this to anyone?

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Last Time / Today

Last Time• Twitter in a nutshell• What it is• How to listen• Take the plunge• See what happens

This Time• Listening Tools• Tag-teaming the

Twitterverse• Let’s get going

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Where we’ve been

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Basic Listening

• Twitter Home Page – List of tweets

• People you are following

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• Search for terms that matter to you

• Search.Twitter.com

• See what happens…

• See who is talking…

Basic Searching

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Search a “hashtag”

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Using Lists to Manage Information

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But with all this data flowing by…

• There are tools to help you manage

• Help is a few clicks away

• Tools to help you listen, sort, and manage your tweets

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TweetDeck

hootsuite

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TweetDeck.com

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This is where you type your

140

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Each column can be search term – see it

all at once…

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You can even track your Facebook

Account

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Type 140 here

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Twitter – on hootsuite

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Twitter – on hootsuite

A twitter list… A search term…

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• Multiple users on one twitter account – good for organizations

• You can set tweets to go out at certain time• Considered to have BEST tracking tools of any

free software– How many people retweeted?– Who adopted my link – but tweeted their own

message?• Uses url shortener owl.ly

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How do we work together?

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MAKE IT EASY

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MAKE IT EASY

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JUST ADD IT IN…

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Here’s the Talking Points…

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Now, Take it to Facebook…

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Now, Take it to Twitter…

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Some next steps for us…

• Pre-tweets – can we send out some common messaging?

• Re-tweets – can we try to retweet when peers send tweets?

• Tweet Days – can we work with our allies?

• Test a Hashtag – #(you name it)

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Some next steps for you…

• Keep listening – and then listen more

• Try stuff – tweet, see if anyone retweets & learn

• Use a tool – to help manage the data flow

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Slide 32

Dan Cohen, PrincipalFull Court Press Communications

dan@fcpcommunications.com510-465-8294