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This presentation was given at SMX \'09 up in Seattle. I cover a number of tools/applications companies can use to begin, grow and manage their Twitter efforts when hoping to gain a competitive edge in the social media space.
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Twitter Tactics &Search Marketing
@joannalordCMO
TheOnlineBeat.com
@joannalord | SMX Advanced 2009
Why Should We Stop Tweeting & Listen to this Lady?
@joannalord | SMX Advanced 2009
• 14 Million UV a month
• Reach all demo ranges
• Reach international audiences
• Information w/a UGC seal of approval
So you tweet, but do youUSE Twitter?
This is a Tweeter’s tweet:
@joannalord | SMX Advanced 2009
@joannalord | SMX Advanced 2009
This is a Marketer’s tweet:
brand
learn
review
search
rant
Twitter Tactics & Tools(for those who like to sleep)
• Automate
• Monitor
• Marketer-Friendly
@joannalord | SMX Advanced 2009
AutomateGrow, respond, streamline
• Find people & connect- wefollow.com- mrtweet.com
- chirpio.com - #followfriday
• Auto-follow/unfollow/DM - tweetlater.com
- futuretweets.com - tweetspinner.com
@joannalord | SMX Advanced 2009
@joannalord | SMX Advanced 2009
• Research the conversations- search.Twitter.com - hash tag trending
- tweetbeep.com
• Track & quantify - tweetmeme.com- backtweets.com
- twitt(url)y.com
MonitorResearch, track, quantify
@joannalord | SMX Advanced 2009
Marketer-Friendly(shhh don’t tell the other industries about these…)
Twibs: business directoryTwitterfeed: link it all upGrouptweet: tweet as a teamCoTweet: group tweets as one userTwitterhawk: local marketing toolHootsuite: full-service for marketers
[Deep Breathe]
@joannalord | SMX Advanced 2009
What to remember…
Using tools, applications, dashboards is not the enemy.
(cough) (cough) however…
Spammers are.
@joannalord | SMX Advanced 2009
You love Twitter tools … but don’t be one.
• Research an application before giving your password. - Google, Twitip.com, Twitdom.com, Take a poll.
• Be aware that some content is outdated, invalid, spam, etc. Read.The.Link.You.Push.
• Be authentic. Use tools to streamline not to scam.
@joannalord | SMX Advanced 2009
In case you missed something(a.k.a. tweeted through the presentation…)
Thank You!!!
@joannalord | SMX Advanced 2009
