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Twitter for Social Change - Continued Thinking through what we've learned Looking ahead at how to manage/maximize the use of listening tools. Also - examining how advocacy campaigns have used Twitter to broaden reach and impact
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What do we do next?Listening Tools & Collaboration
Twitter for Us – Part II
Rememeber Me?
• Overall thoughts?• Listening? Watching conversations?• Toe-in-the-water tweets?• Your role in all of this?
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Did Twitter feel like this to anyone?
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Did Twitter feel like this to anyone?
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Last Time / Today
Last Time• Twitter in a nutshell• What it is• How to listen• Take the plunge• See what happens
This Time• Listening Tools• Tag-teaming the
Twitterverse• Let’s get going
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Where we’ve been
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Basic Listening
• Twitter Home Page – List of tweets
• People you are following
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• Search for terms that matter to you
• Search.Twitter.com
• See what happens…
• See who is talking…
Basic Searching
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Search a “hashtag”
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Using Lists to Manage Information
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But with all this data flowing by…
• There are tools to help you manage
• Help is a few clicks away
• Tools to help you listen, sort, and manage your tweets
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TweetDeck
hootsuite
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TweetDeck.com
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This is where you type your
140
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Each column can be search term – see it
all at once…
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You can even track your Facebook
Account
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Type 140 here
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Twitter – on hootsuite
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Twitter – on hootsuite
A twitter list… A search term…
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• Multiple users on one twitter account – good for organizations
• You can set tweets to go out at certain time• Considered to have BEST tracking tools of any
free software– How many people retweeted?– Who adopted my link – but tweeted their own
message?• Uses url shortener owl.ly
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How do we work together?
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MAKE IT EASY
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MAKE IT EASY
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JUST ADD IT IN…
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Here’s the Talking Points…
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Now, Take it to Facebook…
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Now, Take it to Twitter…
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Some next steps for us…
• Pre-tweets – can we send out some common messaging?
• Re-tweets – can we try to retweet when peers send tweets?
• Tweet Days – can we work with our allies?
• Test a Hashtag – #(you name it)
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Some next steps for you…
• Keep listening – and then listen more
• Try stuff – tweet, see if anyone retweets & learn
• Use a tool – to help manage the data flow
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