Twin Cities Eloqua User Group - July 31, 2012

Twin Cities Eloqua User GroupJuly 31, 2012

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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E:

AgendaUpdates & AnnouncementsEloqua R2 (June) Release RecapCool Client StuffCanada/EU Privacy LawsAsk the ConsultantsOpen Discussion/Social Time

Updates & Announcements

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Updates & AnnouncementsRoad to Revenue Tours Continue

roadtorevenue.eloqua.com

Eloqua Experience 2012eloquaexperience.comNov 6 - 8Rosen Shingle Creek, Orlando, FL

Submit your Markie Submissions!

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Updates & AnnouncementsWe are growing!We are moving!Riverview Office Tower8009 34th Avenue South, Suite 300 Bloomington, Minnesota 55425

Eloqua R2 ReleaseRecap

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R2 Summary

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R2 - Service Packs2 Service Packs since initial release

Campaign bugsInsight bugsForm bugsEditor bugsSegment bugs

around 50 known outstanding issues

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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E:

R2 - Lead ScoringGA any day now...

New Documentation:Configuration GuideCRM Integration SetupFAQ

Multiple Models available as Add-on for Express

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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E:

R2 - Lead ScoringUpcoming criteria may include...

Is In SegmentIs in Shared ListHas Custom Object Data

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R2 Release ResourcesRelease Resource Center (http://topliners.eloqua.com/docs/DOC-2524)

Recording of Eloqua10 June Release - Education Session on ToplinersRelease and Service Pack NotesNoticeable Changes DocumentVideos

Cool Client Stuff

Privacy Laws

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Privacy LawsUS EU Canada

Status

Covers

What/When

Action Items

CAN-SPAM law in place

Directive not universally adopted, Proposal offered to replace Directive

FISA, law passed but not in force yet

Commercial Email Email, Tracking Commercial Email,

SMS, IM

Send to anyone who is has not unsubscribed/

opted-out

Varies - safest assumption is to

require double opt-in to email and opt-in to

tracking

Send only to those who have given

explicit consent or there is implied

consent

business as usual but

expect changes

implement email double opt-in and

tracking opt-in solutions

solicit explicit opt-in now before law takes

effect, put opt-in solutions in place

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5757 Wayzata Blvd, Minneapolis, MN 55416P: 763.355.1025 | E:

R2 - EU Require Tracking Opt-inAustria

Belgium

Czech Republic (opt-out) 

Denmark

Estonia

Finland

France

Hungary

Ireland

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Slovakia

Spain

Sweden

United Kingdom

Ask the Consultants

Open Discussion / Social Time

REMINDER: Next Session - Sep 25th

5757 Wayzata Boulevard Minneapolis, MN 55416

P: 763.355.1025E: INFO@RELATIONSHIPONE.COMW: WWW.RELATIONSHIPONE.COM