Stay Ahead of Competitors: CRM Solutions for Real Estate Professionals

STAY AHEAD OF COMPETITORS: CRM SOLUTIONS FOR REAL ESTATE PROFESSIONALS

With the rising competition in real estate business, agents and other

professionals find it increasingly difficult to attract new clients. Today the buyers

have an array of choices before them, while making their investment decisions.

But for the real estate professionals, there are plenty of challenges. The main challenge

lies in intensive targeting through campaigns. Then they have to execute sustainable

follow-ups to create a strong network of prospects and transform this pool into loyal

customers.

In order to meet all the requirements, a majority of industry professionals are searching

for CRM service. Now, why CRM software has become so important for Real Estate

industry? Let’s check out its benefits.

Customer Segmentation

Customer Relationship Management software helps in effective segmentation

of the market. Proper segmentation allows real estate professionals to focus

and cater to the particular preferences and needs of each segment.

Prolific campaign can also be carried out by targeting the certain groups. It also

helps to enable all-inclusive method in planning and budgeting.

Lead Management

It also helps to leverage lead management in Real Estate business. It accumulates leads

and customer enquiries from various channels on a cloud-enabled database. You can get

real time status updates through a convenient online lead management tool.

Effective Networking

Communication has always been very important for businesses. CRM software

provides you with multiple tools and features required for effective

communication management. Hence, it helps to strengthen the client network

and allows structured sales process.

Effective networking includes two major factors-

Long sales cycle management

Immediate response management

These two elements are strongly related with customer communication. It

becomes crucial that these interactions are tracked, analyzed, and followed up

effectively. Some quick statistics can demonstrate the importance of a long

sales cycle management process.

From 1981 to 2014, the top source for buyers and sellers finding realtors has been from

referrals.

25% of agents generate more than 50% of their business from repeat clients.

88% of buyers would use their agent again or refer them to others.

42% of buyers were referred to their realtor through a friend, neighbour or

relative.

84% of sellers would use their agent again or refer them to others.

Now you know the significance of referrals and client network in generating long sales

cycle. CRM helps achieve a streamlined process for easy maintenance of client data,

including contact details and other documents. So, you can manage your existing network

effortlessly and generate new prospects.

When it comes to immediate response management, it becomes more difficult to deal

with it. Though 74% of sellers use social media, but it’s not possible to keep checking the

notifications all the time. However, over 88% of buyers expect a response from the realtor

within an hour.

Real Estate CRM includes a customizable auto-response feature that enables you to

provide prompt responses to contacts.

You might be thinking that auto-responses are so impersonal. Clients prefer

customized responses from the realtors. CRM software facilitates you to reply

to all the queries through the application.

Document Management

Real Estate is elaborate and complex. A CRM software makes document

handling easy, leveraging management of all kinds of important data.

The CRM ecosystem helps centralize vital documents and closing processes. Sales

agents can create contracts and other documents for each transaction without difficulties.

The most intense benefits are seen for companies working on multiple property sites.

In a Nutshell

Real Estate industry is the touch point for billions of customers on a daily basis.

This particular industry necessitates the need for managing a large variety of

customers with diverse requirements. Therefore, it is essential that CRM

solutions be incorporated in the business process of the Real Estate industry.

Besides, equipped with all these benefits and features, CRM is user friendly as well.

Handling CRM system can be as easy as using online facility of a bank account. It is

intuitive and self-explanatory too.