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Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows Toni Luhti Chief Executive Officer

TURN YOUR DATA INTO REVENUE - RIL · Understand the unknown: be ahead of your competitors 6. Monetize your data (and sell it)! Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

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Page 1: TURN YOUR DATA INTO REVENUE - RIL · Understand the unknown: be ahead of your competitors 6. Monetize your data (and sell it)! Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Toni Luhti

Chief Executive Officer

Page 2: TURN YOUR DATA INTO REVENUE - RIL · Understand the unknown: be ahead of your competitors 6. Monetize your data (and sell it)! Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

All direct and indirect factors cannot be taken into account when operating in silos.

Cities and buildings has huge amount of data collection points and data available to be utilized.

High-technology, healthcare and energydomains are utilizing data in almost everybusiness practices. *

R&D is taking benefit of data almost in everyindustry. *

Sales and marketing operations have been changed or impacted fundamentally by data (in all business domains). *

* Source: McKinsey 2017, Fueling growth through data monetization.

Page 3: TURN YOUR DATA INTO REVENUE - RIL · Understand the unknown: be ahead of your competitors 6. Monetize your data (and sell it)! Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

• In multiple solutions like CRM, ERP, property management, energy management, etc.

• In multiple locations like databases, excel-sheets, emails, etc.

• In 3rd party services like external contractors and in their systems.

• Available through thousands of hardware sensors, applications or interactions.

You actually need to work in order be able to use your data.

PLATFORMOFTRUST.NET | @PLATFORMOFTRUST | #DATALIIKKUU | #DATAFLOWS

• Reporting (static view to the past)• Ad-hoc reporting (how offen, when

and where)• Locate the problem or bottle-neck• Alerts and cautions• To justify and validate actions.

Everyone (you and your competitors) are doing these.

Page 4: TURN YOUR DATA INTO REVENUE - RIL · Understand the unknown: be ahead of your competitors 6. Monetize your data (and sell it)! Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Construction and Real

Estatesegment

CO2

Humidity

PeopleFlow

Energy

Recycling

Security

Lightning

Temperature

H2O

Insurances

Efficiency

Usage level

Waste management

Supply chainLogistics

Traffic

Product management

Tenant

Apartment

Parking

AutomationJan

Mar

May

Jul

Sep

Nov

0

1

2

3

4

5

6

7

8

9

10

A B C D E F G H I J K L M N

0-1 1-2 2-3 3-4 4-5 5-6 6-7 7-8 8-9 9-10

Page 5: TURN YOUR DATA INTO REVENUE - RIL · Understand the unknown: be ahead of your competitors 6. Monetize your data (and sell it)! Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Competitive advantage can be done only if you…

• Make all data available; make sure that your data has

excellent quality and remarkable quantity

• Make all your data to machine-readable format

• Focus on things what you don’t know (the unknown)

• Focus on the questions what you’ll ask from the data

• Find long causal connections between all direct and

indirect factors

Page 6: TURN YOUR DATA INTO REVENUE - RIL · Understand the unknown: be ahead of your competitors 6. Monetize your data (and sell it)! Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflowsPLATFORMOFTRUST.NET | @PLATFORMOFTRUST | #DATALIIKKUU | #DATAFLOWS Toni Luhti, +358 50 5066 327, [email protected]

IMPACT OF SMART DATA

Construction and Real

Estatesegment

Cost savings and quality

Innovations and design

Pe

rform

an

ce

imp

rov

em

en

tsB

ett

er

serv

ice

sa

nd

cu

sto

me

rsa

tisf

acti

on CO2

Humidity

PeopleFlow

Energy

Recycling

Security

Lightning

Temperature

H2O

Insurances

Efficiency

Usage level

Waste management

Supply chainLogistics

Traffic

Product management

Tenant

Apartment

Parking

Automation

Logistics domain

Security domain

Insurance domain

Energy domain

Greentechdomain

Transportationdomain

Mobilitydomain

Healthcare domain

Technology domain

Public and governance

Telecom domain

Finance domain

Educationdomain

Travel & tourismdomain

Legal domain

Engineering domain

Page 7: TURN YOUR DATA INTO REVENUE - RIL · Understand the unknown: be ahead of your competitors 6. Monetize your data (and sell it)! Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Jan

0

1

2

3

4

5

6

7

8

9

10

A1 A4 A7A10B3 B6 B9 C2 C5 C8 D1 D4 D7D10E3 E6 E9 F2 F5 F8 G1 G4 G7G10H3 H6 H9 I2 I5 I8 J1 J4 J7 J10 K3 K6 K9 L2 L5 L8 M1 M4 M7M10 N3 N6 N9

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Page 8: TURN YOUR DATA INTO REVENUE - RIL · Understand the unknown: be ahead of your competitors 6. Monetize your data (and sell it)! Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

YOUR COMPETITIVE ADVANTAGECOMES FROM YOUR DATA.

1. New insights from indirect factors; Why something is happening? Reasoning and deep

causal connections.

2. Simulations and scenarions: Forecasting (what happens if trends remains the same)

3. Predictive modeling (what will happen)

4. Optimization (what we can do to be the best on this matter)

5. Understand the unknown: be ahead of your competitors

6. Monetize your data (and sell it)!

Page 9: TURN YOUR DATA INTO REVENUE - RIL · Understand the unknown: be ahead of your competitors 6. Monetize your data (and sell it)! Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Platformoftrust.net @PlatformOfTrust #dataliikkuu #dataflows

Competitive advantage for tomorrow´s business relies on data.MAKE YOUR DATA WORK FOR YOU, NOT THE OTHER WAY AROUND.