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What are your data/services worth? Tej Ravindra, Apigee

Deep dive: Monetize your API Programs

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What are your data/services worth?Tej Ravindra, Apigee

AGENDA•  Thinking of your APIs as a strategic revenue opportunity 

•  Build and energize your developer ecosystem with creative pricing

•  Strengthen and manage your partnerships

•  How Apigee can help.

Enabling strategic revenue opportunities

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Popular APIs & categories

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callout hereContent providers/ Digital properties

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Data via APIs as a revenue stream

callout hereDigital services

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Services via APIs as a revenue stream

Revenue sharing /commission models

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Third party developers &/ affiliates get a % of the order value

Payment processing API

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Revenue-sharing models Fee-based models Freemium models

Fixed

Flexible

Hybrid(flat fee plus fixed or flexible)

Transaction

One-time

Subscription

Duration

Quantity

HybridTransaction Volume

Custom Attribute

Advance / Arrears

Pro-rated / Full amount

Revenue / Volume Bands

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You pay Developer Developer pays you

What makes successful API programs?•  Category

•  Clear value proposition

•  Little to no friction to try &/get started

•  Engaged partners/developer community

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Extending the value of your digital strategy

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DeveloperUser APIApp API Team Backend

Monetization for real business results

Monetization Use Cases: generating internal and external value

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B2E Scenario

B2C or B2B Scenario

API Team

App Developers / Partner

App User / Customer

$

API Team

Internal Developer team

App User Department

Internal Chargebacks

Ecosystem: API Providers, Partners & Developers

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API Provider

Developer Portal

Partner A Partner B Developer

Packages, Rate Plans

How can Apigee help?

Enabling your business models

Digital Assets

Apigee Monetization

Backend financial systems

API Provider pays Developer Developer pays API Provider

Monetization highlights

16 NFL-0053-2DC-6N

Create & publish packages

Price creatively

Limits; Notifications

Billing documents

Detailed reporting

Developer workflows

Monetization features

this is a call out

this is a call out

this is a call out

Creating groups of products/ APIs under packages

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Rate plan to set pricing

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Published API & pricing

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•  Monetized products available for purchase

•  Developer portal enables developers to

buy & use API

Add balance to developer account

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•  Purchase monetized products & build apps

Add Apps & Make API calls

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Thank you