Sponsored updates case studies

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Sponsored Updates Case Studies

©2013 LinkedIn Corporation. All Rights Reserved.

Pilot : Walmart e-commerce raises

awareness of their start-up culture

LinkedIn Confidential ©2014 All Rights Reserved

Challenge: • Walmart e-commerce

needed to change its employer brand perception to be viewed as an innovative place to work & compete with tech startups for top talent

Solution: • Targeted competitive talent

pools in metropolitan areas with peek hiring needs

• Shared stories of employees who’d transitioned from start-ups & found a nimble culture there

Result: • Proven ROI based on sheer

reach and # of impressions • Those who engaged with

with updates had the most desired experience & skills

Pilot : Intel appeals to android

developers

LinkedIn Confidential ©2014 All Rights Reserved

Challenge: • Intel wanted to build

thought leadership with android talent, attract android developers to its company page and raise awareness about their leadership in android.

Solution: • Used Sponsored Updates to

target talent with android skills and those in top android groups

• Hooked target demographic with content to appeal to their interests/ aspirations.

Result: • Highest engagement from

software developers • Those who chose to follow

came from the top Android groups and had in-demand skills

Marriott nurtures 2 way dialogue with

hospitality professionals

LinkedIn Confidential ©2014 All Rights Reserved

Challenge: • Marriott needed to attract

experienced hospitality workers for new hotels launching in Eastern Europe

Solution: • Used Sponsored Updates to

target hospitality industry professionals in key areas and raise awareness about growth in those regions.

Result: • Established genuine 2-way

dialogue with target talent • Engagement rate was 3X

Sponsored Update average • Gained high volume of new

followers in key regions • Boost in quality of applicants

for hard to fill jobs • High rate of content

amplification/ earned media

Salesforce provides sneak peek into

different offices

LinkedIn Confidential ©2014 All Rights Reserved

Challenge: • Salesforce recently opened a

number of new offices across the world and had peek hiring needs for top talent in software, & cloud computing industries

Solution: • Used Sponsored Updates to

target desired talent in those regions and raise awareness of their offices

Result: • Successfully executed

localized campaigns • Record high engagement

rate amongst professionals with desirable expertise

Gallery of

GREAT Updates

Showcase what makes your

company unique

Best Practices:

IDEO gave insight into what it’s like to work there

Share what matters to your

company

Best Practices:

Xerox shared advice on enabling risk-taking

Spotlight upcoming events

or speakers

Best Practices:

Tableau shared an upcoming interview event

American Express invited followers to a career fair

Pandora shared an event tailored toward students

Feature teams working on

cool stuff

Best Practices:

Johnson & Johnson gave insight into ‘a day in the

life’ of its brand managers

L’Oreal spotlighted a high-performing employee

Carhartt expressed appreciation to its employees

Kaiser Permanente highlighted an intern’s

experience

Think outside the job

Best Practices:

Tableau talked about the qualities its looking for

HubSpot included a unique image

Johnson & Johnson gave insight into its interview

process