Social Media Tools for Businesses

Social Media Tools for BusinessPresented by:Justin Levyjlevy@newmarketinglabs.comhttp://justinrlevy.com@justinlevy

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Why You’re Here…

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What You Could Be Doing...

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Instead We…

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Forced You to Drink…

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Thoroughly Confused and Dazed…

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Social Media is not a trend.

It represents a fundamental change in the way companies reach their audiences.

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Social Media Allows Us…

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Created by Brian Solis and JESS3

Used to visualize and map the shifting landscape of social networks and micro communities

Provides a visual representation of the expansiveness of the Social Web and the conversations that define it.

www.theconversationprism.com

The Conversation Prism

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Socialized media is empowering us

…to not only consume content, but also create it

Brian SolisPR 2.0 | Future-Works

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Social Listening

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Twitter

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Twitter

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Facebook

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Facebook

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LinkedIn

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LinkedIn

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Flickr

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Flickr

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YouTube

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YouTube

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Listen. Engage. Measure.

Seems simple doesn’t it?

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Why Social Media Campaigns Fail

» No StrategyDon’t let unpaid interns run your social media campaign

» Poor ListeningDon’t tell customers what they want, ask them

» Unreliable ContentSpeak to the needs of the target audience, and produce content regularly

» Lack of MetricsWithout qualitative results, you cannot measure success, and tweak your strategy accordingly

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Social Media Strategy

» Define your target audience, and get an in-depth understanding of their problems and questions

» Become a trusted source of information for your target audience

» Build an online presence with relevant content

» Make it easy to transition the client from learning from you to buying from you

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You don’t need a million customers…

…you need the right 10,000

Chris BroganPresident | New Marketing Labs

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NML Case Study: Citrix Online

Strategy» Launch workshifting.com as a group blog about remote working» Create Twitter and Facebook presences for product lines and train product teams on how to

utilize best practices to properly engage» Develop and implement listening posts to enable product teams, customer service, and

technical support to respond to customer issues in real-time.

Objectives» Develop a group blog to reach out to prospects/customers without trying to sell them.» Establish social presences for all 7 product lines.» Enable product teams to customer issues faster.

Results» Workshifting.com ranks in the top 90,000 blogs worldwide only 6 months after the May 2009

launch.» Coining of the term “workshifting” which is now regularly used on blogs, Twitter, and Facebook

to mean working from anywhere but an office environment.» All 7 product lines become able to respond immediately to issues through listening and having a

social presence.

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NML Case Study: Sony

Objectives» Establish relationships with influential consumer elections decision makers within Social Media

Community» Generate authentic reviews of new Sony Electronics digital products

Strategy» Research most influential decision makers within U.S .households» Developed DigiDad program, connecting with top Daddy Bloggers to evaluate new Sony gear

for their community.» Ensure program meets WOMMA guidelines – with transparency & no pay for play coverage» Leverage interesting marketing community engagement with mainstream media for greater

awareness

Results» Over 14,000 results in 2 weeks for Sony’s “DigiDads” in Google search results.» National Coverage of the program with Mainstream Media including The New York Times,

AdAge, and Marketplace Public Radio» Accolades from Marketing community for innovation in Community Building and the

development of Experiential Engagements

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Any Questions…

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http://newmarketinglabs.com

Justin Levyjlevy@newmarketinglabs.com

http://justinrlevy.com781.821.6750 • @justinlevy • justinlevy • in/justinlevy