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Online Marketing Tools Simple Tools to Automate Your Online Activities

Online Marketing Tools for Small Businesses

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Powerpoint from seminar today Simple Online Marketing Tools for Small Businesses presented by the Arkansas State University Small Business and Technology Development Center Tuesday, July 9th 1-4 pm at the ASU Delta Center for Economic Development. Introductory seminar with easy to use tools for area small businesses including: Optimizing Local Search, Finding Keywords, Monitoring Brands online, Social media scheduling tools, social media analysis tools, RSS feed options and more.

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Page 1: Online Marketing Tools for Small Businesses

Online Marketing Tools

Simple Tools to Automate Your Online Activities

Page 2: Online Marketing Tools for Small Businesses

Free Confidential Consulting Assistance Extensive Market Research Assistance Low Cost Training Workshops Technology Start-up Assistance Online Marketing/Website Analysis Tools

Learn more at our Website ASU SBTDC

ASU SBTDC

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Tools help us do our jobs more efficiently and save time

Tools do NOT make you a Good Marketer Tools can free time from mundane tasks that

allow you to be more creative Know WHAT to automate and WHAT NOT to

automate

Why Automate? What to Automate?

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Premium Free Free-mium

There are literally hundreds….thousands of “tools” available online the trick is to know which to use!

Finding the Right Tools

Page 5: Online Marketing Tools for Small Businesses

Local Search Optimization Keywords

Tools to Optimize Search

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Page 8: Online Marketing Tools for Small Businesses

GetListed.org http://www.getlisted.org

Parkey & Davis, DDS

Get Listed

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Google Trends http://www.google.com/trends/

Google Ad Words https://adwords.google.com/ko/KeywordPlanner/Home?__c=2225742258&__u=1630560918&__o=cues

Google Search EngineGoogle “Dental Implants” https://www.google.com/

Finding the Right Key Words

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Google Alerts http://www.google.com/alerts

Social Mention http://socialmention.com/

Twitter Search https://twitter.com/search-home

Brandify At end of presentation HootSuite At end of presentation

Tools To Monitor

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Lets Take 10!

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Buffer https://bufferapp.com/ Hootsuite End of presentation Facebook Scheduler

http://www.facebook.com/asu.sbtdc

Tools for Scheduling

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RSS Feed Options No more Google Reader/soon no iGoogle Feedly http://cloud.feedly.com/#latest Hootsuite End of Presentation

Tools for Research

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Social – Simply Measured http://simplymeasured.com/

Google Analytics http://www.google.com/analytics/

Tools for Analytics

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RebelMouse https://www.rebelmouse.com/

Tools for Publishing

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Brandify https://www.brandify.com/AboutBrandify

BRANDIFY

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HootSuite

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Monitor Key Words, Lists or #Hashtags Search for information Schedule Posts Pull websites in with RSS Feed Analytics…and more. http://hootsuite.com

HootSuite lets YOU:

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Take advantage of training available in your area on marketing, Online marketing, social media marketing and stay up dated.

Meet with our consultants for assistance in developing the RIGHT social media marketing plan

Stay informed HAVE FUN! Download this PowerPoint for links at: http

://www.slideshare.net/hlawrenc/

FINALLY

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E-mail [email protected] Facebook http://www.facebook.com/asu.sbtdc Facebook

http://www.facebook.com/herb.lawrence Twitter http://www.twitter.com/asbtdc_asu LinkedIn http://www.linkedin.com/in/asusbtdc Google Plus https://

plus.google.com/u/0/116773498364928584762/posts

Pinterest http://pinterest.com/astatesbdc/ Oh… or call me (870) 972-3517

Connect with Us

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Stuff you will find helpful….we just couldn’t get to!

Bonus Tool Information

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Monitoring Tools

Listen to the conversations! Read detailed “How To” set up at our storify posts http://storify.com/asbtdc_asu/monitoring

http://addictomatic.com/

https://twitter.com/search

http://www.socialmention.com/

http://www.google.com/alerts

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Page 25: Online Marketing Tools for Small Businesses

Slideshare.com upload your PowerPoint, word documents, pdf files, brochures, even video online to share with your audience

Animoto.com Video creation and sharing tool that allows you to upload images and short video clips, add text, then mix with a great music library to share with your fans.

YouTube – Fits as both a support tool and as its own social network. Shoot video from anywhere, upload to YouTube and share on your sites.

Get more information about Slideshare, Animoto and YouTube at our Storify article “Tools to Create GREAT Content”

Tools to Create Content

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Storify.com Storify is one of the best platforms that allows users to aggregate and display photos, articles, tweets and other content from across the web.

Paper.li Allows you to curate your favorite twitter, Facebook and RSS sites, writers, etc. into an online newspaper just for your readers.

Tools to Curate Content

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Hootsuite.com Buffer.com Tweetdeck.com Facebook Page Scheduler

Read all about these and other scheduling tools at our Storify article “Scheduling Tools for Beginners”

Tools to Save Time