Social Media Strategies for your business

Social Media Strategies

Build your online presence& find the click!

Marieke Henselma-ree-ka

Cheese

Herring

Since 1999

Since 2006

Branding Personality

Consumer brands +

Personal brands

Express the authentic voice of brands to attract and connect with loyal

customers and make brands more profitable

BusinessWiseApril 2007

#2 best selling business book www.amazon.co.uk

Social Media Strategiesfor Your Restaurant Business

YouTube Social Media Revolution

Marketing is changing

Not only different marketing channels, …

…it’s a different way of communicating

People do business with people they like

So, for you to

stand out

#1. People need to know you exist

#2. People need to like you

Social media is a very effective way…

…to meet many people in a short amount of time

No travel time and costs

Whenever you are available

Always make a connection

(even when you would never follow-up)

Who is your potential customer?

Are they already buying from your competition?

= Potential

People can buy from you

#1 if they know you exist

#2 if they like you

#1

Build your presence online

Facebook

Twitter

LinkedIn

Website / blog

Foursquare?

Good Search Engine Ranking

#2

Do people like you?

Make it happen

Find ‘the click’

How?

Share who you are

(more than just your job title)

Share your knowledge

People who are interested will find

YOU

3 months => leads or

3 months => lost valuable time

Social Media Strategy needsa Content Plan

What do you want to share?

What is your target audience interested in?

Is your social media strategy going to be

… a waste of time?

or

… a success story?

Your choice

Build your presence

Connect across platforms

Find the click

Interact on each specific platform

What do you want to be known for?

<insert business>

Take your expertise to the next level

Don’t be selfish, share!

Thx!

marieke@hensel.nlTwitter: @hensel

facebook.com/henselwww.brandingpersonality.com