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A presentation for the Social Media Camp Workshop in Victoria BC.
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Social Media Camp Workshop Series 2012: Victoria
Advanced Twitter Strategies
for Business!
#yyj #smcws @JUHLiSELBy
Today we will cover:• The magic formula for getting business on Twitter
• How to get more followers!
• How to find & gently target relevant people & influencers
• Top 5 mistakes people make on Twitter
• Whats NEW on Twitter for 2012
• Important time management tips & how to measure success
• What to tweet & follow-up resources @JUHLiSELBy
Where are you on your
Twitter Journey?
@JUHLiSELBy
Where are you on your
Twitter Journey?
@JUHLiSELBy
Exponential Growth Continues
@JUHLiSELByGraph via Ignite Social Media
@JUHLiSELBy
“It took Twitter three years, two months and one day to reach our first billion Tweets. Today, there are over a billion Tweets sent every three days.”
Some Twitter Stats for 2012
@JUHLiSELBy
•500+ million users [140 million active]
•15% of internet users are on Twitter
•55% are 35+ years
• Average age is 37
•60% women, 40% men
People love Twitter because…• It’s a great platform for :
– Sharing info– Getting real-time news – Meeting new people– Staying in touch with people you know – Customer service
@JUHLiSELBy
How will this help my business?
@JUHLiSELBy
Twitter is an open channel
•Research & monitoring
•Platform to share, entertain, inform & show some personality!
•Being responsive helps your know, like & trust factor
@JUHLiSELBy
Look for opportunity…
What’s the magic formula for getting business from Twitter?
• Find your target audience• Find strategic alliances• Answer questions on your area of expertise• Make recommendations• Connect people!• Be yourself• Be human• Be patient & consistent• Do unto others…
@JUHLiSELBy
Why do people connect with brands/businesses on Twitter?
• To show affiliation or support
• To see interesting content
• To get freebies, discounts, or samples – or may have followed to enter a contest
• To receive insider information about products & services or upcoming events
• Behind the scenes perspectives
• To see how brands respond to the negative
• Customer service
Why do people connect with brands/businesses on Twitter?
1. Complete your profile so you look real!
2. Consistently share content relevant to the target audience you want to attract
Top 12 tips to get more followers
@JUHLiSELBy
3. Use relevant hashtags for more exposure
4. Import your email contacts & follow relevant people you know
Top 12 tips to get more followers
@JUHLiSELBy
5. Follow people who could be a good fit for your product/service
6. Follow relevant keywords and talk to people!
Top 12 tips to get more followers
@JUHLiSELBy
Twitter.com/search-advanced
search.twitter.com
7. Participate in Twitter chats
8.Share great content you have created
Top 12 tips to get more followers
@JUHLiSELBy
9. Put your Twitter handle on everything (@yourname) – biz cards, email signature, etc.
10. Run a contest or use Twitter ads (coming soon)
Top 12 tips to get more followers
@JUHLiSELBy
11. Report live from events like #SMCampyyj
Top 12 tips to get more followers
@JUHLiSELBy
12. Create a Storify story and notify people
Top 12 tips to get more followers
@JUHLiSELBy
How to Find Your Target Audience
How to Find Influencers…
@JUHLiSELBy
And gently target them to build relationships
@JUHLiSELBy
Top 5 Mistakes People Make on Twitter
1. Being too ‘salesy’ too soon2. Being boring or too repetitive3. Too much chit chat without a purpose4. Too much automation5. Being negative without a purpose
→Improved Search & Filtering
What’s NEW on Twitter?
@JUHLiSELBy
→Enhanced #Discover section
What’s NEW on Twitter?
@JUHLiSELBy
→Email notifications
What’s NEW on Twitter?
@JUHLiSELBy
→Embedding tweets
What’s NEW on Twitter?
@JUHLiSELBy
→Embedding streams
What’s NEW on Twitter?
@JUHLiSELBy
→Header Image!
What’s NEW on Twitter?
@JUHLiSELBy
→Header Image!
What’s NEW on Twitter?
@JUHLiSELBy
→Header Image!
What’s NEW on Twitter?
@JUHLiSELBy
→Header Image!
What’s NEW on Twitter?
@JUHLiSELBy
→Header Image!
What’s NEW on Twitter?
@JUHLiSELBy
→Header Image!
What’s NEW on Twitter?
@JUHLiSELBy
→Header Image!
What’s NEW on Twitter?
@JUHLiSELBy
→Self-serve ads for small biz
[coming soon]
What’s NEW on Twitter?
@JUHLiSELBy
Promoted Accounts
→Self-serve ads for small biz
[coming soon]
What’s NEW on Twitter?
@JUHLiSELBy
Promoted Tweets
Twitter Time Management
→Organize by List!
→Give yourself a time limit!
@JUHLiSELBy
Twitter Time Management
Twitter Time Management
Monitoring & Measuring
Measuring
Measuring
Final Tips
•Invest in a smartphone
•Go to a Tweet up
Questions?
Thank you! Tweet Me Maybe?
/JUHLiSELBySocialMedia
@JUHLiSELBy
250-686-7988
