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Overwhelmed with social media marketing? Not sure what steps to take next? This comprehensive overview will fill in the gaps so you maximize social for your small business.
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Strategy &
Secrets
Content
SEO
Focus
AuthenticityRelationships
Social Media Strategies & Secrets for Small Businesses
Listening
Engage
Consistently
Jen Phillips April Rick Toone
PlanningContent
Action
Platforms
Tactics
Metrics
Training
Resources
Creation
Listening
Audience
SM Plan
3 Secrets
Planning
Listening
Audience
SM Plan
3 Secrets
Listening
1Competition Hashtags !
Tools: Sprout Social Google Alerts Backtweets Analytics Topsy Talkwalker
Planning
Finding Your
Audience
1
Planning
Define a persona Research where they hang out: Grocery store Salon Facebook Pinterest !
Go Deep into their life, likes and habits
1
Planning
Define platform(s) Define your time and budget Define your goals and objectives Define your Why Define your resources Create a realistic timeline
Create a Social Media
Plan
Content
Training
Resources
Creation
3 Secrets
2
Content Development
Training Do you or your staff need Social media training? What type of training? Who will train you? Don’t leave it to an intern What does the staff need to know?
2
Content Development
ResourcesBudget & Resources How much time? Man hours In-house or outsource? Software Education Tools
2
Content Development
Creating Content
Who? Internal management Outsource Type of content Blog Video Audio Social Media Topics Content Calendar
Action
Platforms
Tactics
Metrics
3 Secrets
3
Taking Action
Platforms Facebook!! ! Twitter!! ! Pinterest!! ! Google+!! ! Instagram!! ! YouTube!! ! Linkedin!! ! Blog!!
3
Taking Action
Tactics Posting Sharing Downloadable content FB page Up to date profile Data management Proper use of keywords
3
Taking Action
MetricsAnalytics Google Facebook Customer survey A-B testing Customer feedback Hashtags Views Comments Likes
