SEO Search Engine Optimization Training Course

SEO Search Engine Optimization

“How to Get Your Business Found on Google”

Manny SarmientoNew Media, New Marketing, Inc.

www.NMx2.com

Whole “New” SEO World

• Promises, Money Spent, “May Day”

• SEO Madness

• Noone Can Promise You “#1 on Google”

• Today’s SEO World

Where SEO Results Really Come From!

DCC Results“New Kids on the Block!”

How to Really Get Your Business Found on

Google!

Lets Explore!

It All Begins with Your Web Site!

• Web Page Design History

HTML, Flash, HTML

 • HTML, Flash, ASP, etc

HTML is Preferred

How Designers Design

• HTML (Preferred)• WYSIWYG (FrontPage, Dreamweaver)• Content Management System (CMS)

Joomla, Wordpress• Flash• Photoshop• Dynamic Web Design• Template Sites• Free Web Sites (Beware!)

You Can Design Sites

• 1and1.comWebsite Builder“My Business Site”

• FrontPageEasy to Learn / DiscontinuedCan be Used EffectivelyReplaced by Expression Web

Search Engine Results Page (SERPS)

How Google Serves Your Pages• Relevancy to the User• Over 200 Factors• Pageranks – Number of Backlinks

Backlinks are Ranked by Google

Backlinks for SEOLinks:www.nmx2.com

Does not show all backlinksShows them at random

Google.com/webmastersWebmaster Console for Full View of

Backlinks

Do Not Pay for Backlinks!

Keywords and ContentContent is Definitely King

Text Based, Relevant Content a MustSearchable Keywords IncludedKeywords – What are People

Searching for to Find You?Google Keyword Tools

https://adwords.google.com/select/KeywordToolExternalhttp://www.google.com/sktool/# (Discontinued)

Getting Crawled

• What is a Crawl?• Ping• Submitting Your URLs• Submitting Your Sitemap

www.google.com/webmasters

What Google Wants!• Content, Content, Content• Unique Visitors• Relevant Backlinks• Keyword Rich Title• Keyword Rich Description• Keyword Meta Tag?• <H1> <H2>• Keyword Image Files Names• Keyword Image Alt-Tags• Internal Links / External Links• Sitemap• A Relevant, Content & Keyword Rich Site

Google Love a Great URL

• Primary URL• Long Tail URL• Blog URLs• Press Release URLs

Social Media SEO• Social Network Posts Drive Traffic• Social Bookmark Backlinks

“Nofollow” vs. “Dofollow”• Social Media Site Profiles• Marking Your Spot on the Web

The SM Web Fireworks• Keyword Rich Profiles• Tweet Your Website Content vs.

Blog or Articles• Article Marketing for Backlinks

EzineArticles.com

Social Media that Make an SEO Difference

• YouTube• Facebook and LinkedIn

The Law of Large Numbers & Traffic• Google Maps (Places)• Images (Google Search)• Social Bookmarks

Delicious, Digg, TechnoratiStumbleupon, others

• Local DirectoriesMerchant Circle, Google, Yahoo Local, Bing

Local• Do Not Pay for Local Directories!!!

Social Media that Make an SEO Difference

• Social Media Press ReleasesPRLog.com, 24-7PressRelease.comAs Fast as 7 Minutes(Demonstration)

• BlogsFaster IndexingPing (Everything)

The Mechanics of the SEO Social Media Web

• Social Bookmarks, SB Backlinks, Ping

• Social Media Press Releases Instant Indexing

• Traffic & Backlinks Increase Rankings

• Monitoring SEO ResultsGoogle Alerts

The SEO Keyword Rich Game Plan

• Optimize Your Web SiteChange URL if NecessaryLong-Tail URLOptimization Points

• Change Structure of Your Site• Create 100 SB/SN “DoFollow” Profiles• Create YouTube Channel

Upload Videos • Start a Blogger Blog

Claim and Ping that Blog• Learn Social Media Marketing Skills

The SEO Keyword Rich Game Plan

• Optimize Your Web SiteChange URL if NecessaryLong-Tail URLOptimization Points

• Change Structure of Your Site• Create 100 SB/SN “DoFollow” Profiles• Create YouTube Channel

Upload Videos • Start a Blogger Blog

Keyword RichClaim It, Ping It

The SEO Keyword Rich Game Plan

• Learn Social Media Marketing Skills• Send a Social Media Press Release

Weekly• Social Media “Shock and Awe”

Get Busy!• Create a Game Plan!• Schedule It!

Get Started Now with Social Media SEO and “Get Found on

Google”TODAY!

New Media, New Marketing, Inc.

Thank You!

Manny Sarmientohttp://www.nmx2.com