Seo for Business Videos

GET THE MOST SEO GET THE MOST SEO OUT OF YOUR OUT OF YOUR

BUSINESS VIDEOSBUSINESS VIDEOSWill Hanke

WhereIsMyBusiness.com

6:30-7:00 Networking7:00-8:30 Learn + Q&A

Upcoming Classes - $10eaUpcoming Classes - $10ea

Using Google Analytics to Make More MoneyApril 18

Finding Keywords That Turn into CashMay 23

NEW: Upcoming BootcampsNEW: Upcoming Bootcamps

The Ultimate WordPress SEO ClassSaturday April 13 – 9 Spots - $79Step by step instructions on making your WordPress 100% SEO ready for the search engines. Plugins, code tricks and lots of other tricks that help you get to the top of Google.

NEW: Upcoming BootcampsNEW: Upcoming Bootcamps

Website SEO Audit & Enemy ReconnaissanceSaturday April 27 – 9 Spots - $159How to do a step by step SEO Audit of your (or a competitor’s) website. What SEO tools, websites, and software gives you the best advantage.

Tonight’s Slides Will Be AvailableTonight’s Slides Will Be Available

Second Biggest Search EngineSecond Biggest Search Engine

Four Billion videos are viewed every day

YouTube Mobile: 600 Million Views/day

500 Tweets/min have a YouTube link

Three Functions & ApproachesThree Functions & Approaches

Approach One:Approach One:

Video for Ranking, Conversions & Rich

Snippets

First: Find a Good SERPFirst: Find a Good SERP

Stay Away From…Stay Away From…

• Shopping Queries

• Local Intent

• High PPC Results

Look For Queries With…Look For Queries With…

• Tutorial• Tips / Tricks• Review• Test• What is• How to• Demonstration• Explanation• Video about

Diverse Media TypesDiverse Media Types

Just One Video Per PageJust One Video Per Page

Keep Bitrates LowKeep Bitrates Low

Don’t Put it on YouTubeDon’t Put it on YouTube

Host it YourselfHost it Yourself

Or Vimeo Pro (NOT Free)Or Vimeo Pro (NOT Free)

Host it Yourself - AdvantagesHost it Yourself - Advantages

• Keeps visitor on your site

• No end of video distractions

• Total control of video player layout

• Stats you can count on/believe

Don’t Offer EMBED CodeDon’t Offer EMBED Code

<embed>

Use old EMBED CodeUse old EMBED Code

Submit Sitemap to GWMTSubmit Sitemap to GWMT

Video Content TipsVideo Content Tips

• Longer than :30• Less than 5:00• Good content, not

fluff • Inbound, not ad• EX: Product

explanations, event trailers

Approach Two:Approach Two:

Video for Links

People Link to Videos 2 Ways:People Link to Videos 2 Ways:

• Embed on Site

• Link to Page with Video

Video TypesVideo Types

Host it YourselfHost it Yourself

Don’t Put it on YouTube/VimeoDon’t Put it on YouTube/Vimeo

Let it be Embedded EverywhereLet it be Embedded Everywhere

Add Social Share IconsAdd Social Share Icons

Submit Sitemap to GWMTSubmit Sitemap to GWMT

Promote Your Page w/VideoPromote Your Page w/Video

Approach Three:Approach Three:

Video for Branding & Notoriety

So Obviously…So Obviously…

Host it EverywhereHost it Everywhere

Enable CommentsEnable Comments

Cognitive EngagementCognitive Engagement

Avoid (It Won’t Work)Avoid (It Won’t Work)

Approach Four:Approach Four:

The Holy Grail of Video SEO

Win!Win!

Hire Will

And That’s It!And That’s It!

Questions & AnswersQuestions & Answers

Please Rate This Meetup!Please Rate This Meetup!

Thank You!Thank You!

314-514-5SEO

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