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February 11th, 2014�2

Fluid Advertising

SEO & Business !

Virtual Rain Business Webinars

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http://www.linkedin.com/in/tykilgore

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Two  Elements  

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On Page SEO Off-Page SEO

On-­‐Page  SEO  is  about  making  the  page  as  relevant  as  possible  for  a  given  search  query  as  possible.

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On-Page SEO

On-­‐Page  Op*miza*on  !

Title  Tags  Meta  Descrip*ons  Heading  Tags  Images  Op*miza*on  Content  Op*miza*on  Internal  Linking  URL  Structure  

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!!

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Everything has a purpose

Domain URLs Posts Names Titles Descriptions Images Alt Attributes File Names Content

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What is On-Page SEO?

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!!

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OFF-Page SEOLink  Building  

 Researching  Link  Opportuni*es  

Genera*ng  Content  for  Internal  

Posts  

Genera*ng  Content  for  External  

Posts  

Reques*ng  Links  through  

submissions,  compe**ve  

research,  social  profiles  

Building  rela*onships  with  

industry  related  groups/

individuals

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Post  Names  !

 Long  Tail  Searches  -­‐  Hummingbird  Update  -­‐  Focus  on  crea*ng  content  that  provides  real  value  to  users.  

Don’t  Hit  Enter  -­‐  example  nike  running  shoes  -­‐  before  the  keyword  type  in  5  W’s  and  How

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Titles  !

 Title  tags  are  part  of  the  meta  tags  that  appear  in  your  HTML.  

Help  set  you  apart  from  others  listed  in  the  SERPS  Should  be  maximum  of  65-­‐70  characters  long,  including  

spaces  Make  sure  the  most  important  keyword  are  first  in  your  *tle  Separate  the  keywords  in  the  *tle  tag  Keep  your  important  phrases  shorts  and  simple.  NO!  and,  

but,  if,  then  type  of  words  Each  page  is  different  and  each  page  needs  a  unique  *tle  tag  Example  *tle  tag  Keyword  1  |  Keyword  2  |  Keyword  3  |  

Company  Name

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Descrip*ons  !

 Meta  descrip*ons  aren’t  used  in  the  search  engines  ranking  algorithms    

Need  to  be  wri_en  to  incite  users  to  click  and  should  be  wri_en  like  an  ad

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Content  !

Search  engines  are  focusing  on  crea*ng  the  best  possible  user  experience  as  possible  

Crea*ng  original,  quality,  content  crea*on  will  be  key  in  ranking  in  the  future  

Crea*ng  relevant  and  fresh  informa*on  with  the  SEO  in  mind  will  help  you  in  the  future

Image Source http://synergizeonline.net/bookmark-awards/content-king-bookmarks-awards-2013/

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