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Slides from SEO Basics for Business Presentation for UCF Business Incubator Sanford, FL by SEO Copywriter Gloria Rand. http://www.gloriarand.com
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SEO Basics for Your Business
SEO Basics for Your Business
• What is SEO and why is it necessary?
• SEO Techniques
• 11 Common SEO Mistakes
• SEO & Social Media
What is SEO & why do I need it?
• Drives quality traffic to your website
What is SEO & why do I need it?
• Drives quality traffic to your website
• SEO + web visitors = $ for your business
SEO Techniques
• White Hat vs. Black Hat
SEO Techniques
• White Hat– Keyword Research
SEO Techniques
• White Hat– Keyword Research: Free or Paid
• Google Adwords • Wordtracker.com• Semrush.com
SEO Techniques
• White Hat– Meta Tags
<title>Conference Planning, Event Logistics, Trade Show Design - Orlando | Good2Go </title>
<meta name="description" content="Good 2 Go Event Management plans and executes conferences, trade shows, product launches; services include budget development, online registration, event logistics." />
SEO Techniques
• White Hat
– Heading tags (H1, H2, etc.)
SEO Techniques
• White Hat
– Heading tags (H1, H2, etc.)
Ex.
<h1>Main Heading</h1> Main Heading<p>First paragraph content</p> First paragraph content
<h2>Sub Heading</h2> Sub Heading
<p>Second paragraph content</p> Second paragraph content
SEO Techniques
• White Hat– Write Copy for Visitors NOT Search Engines
SEO Techniques
SEO Techniques
• White Hat– Inline links: Connect internal web pages
SEO Techniques
• White Hat– Backlinks: Links to your website on
another website
SEO Techniques
• White Hat– Backlinks: Links to your website on
another website• More backlinks you have from credible
sources, the higher your page rank
SEO Techniques
• White Hat– Backlinks: Where do they come from?
• Social Networks – Facebook, Twitter, etc.
SEO Techniques
• White Hat– Backlinks: Where do they come from?
• Social Networks – Facebook, Twitter, etc. • Press Releases
SEO Techniques
• White Hat– Backlinks: Where do they come from?
• Social Networks – Facebook, Twitter, etc. • Press Releases• Organization directories
SEO Techniques
• White Hat– Backlinks: Where do they come from?
• Social Networks – Facebook, Twitter, etc. • Press Releases• Organization directories• Review sites – Yelp
SEO Techniques
• White Hat– Backlinks: Where do they come from?
• Social Networks – Facebook, Twitter, etc. • Press Releases• Organization directories• Review sites – Yelp• Blogs
SEO Techniques
• White Hat– Local Directories
SEO Techniques
• White Hat– Local Directories
• Google Places• MerchantCircle• CitySearch• Yellow Pages
SEO Techniques
• Black Hat – Keyword stuffing
SEO Techniques
• Black Hat – Keyword stuffing
SEO Techniques
• Black Hat – Link Schemes
SEO Techniques
• Black Hat – Link Schemes
• Links intended to manipulate PageRank
SEO Techniques
• Black Hat – Link Schemes
• Links intended to manipulate PageRank • Links to web spammers or bad neighborhoods on
the web
SEO Techniques
• Black Hat – Link Schemes
• Links intended to manipulate PageRank • Links to web spammers or bad neighborhoods on
the web • Excessive reciprocal links or excessive link
exchanging ("Link to me and I'll link to you.")
SEO Techniques
• Black Hat – Link Schemes
• Links intended to manipulate PageRank • Links to web spammers or bad neighborhoods on
the web • Excessive reciprocal links or excessive link
exchanging ("Link to me and I'll link to you.") • Buying or selling links – unless for Advertising
11 Common SEO Mistakes
Optimizing for common, popular words
11 Common SEO Mistakes
Optimizing for common, popular words
Camera: 1.8 billion results
11 Common SEO Mistakes
Optimizing for common, popular words
Camera: 1.8 billion results
Digital camera: 272 million results
11 Common SEO Mistakes
Optimizing for common, popular words
Camera: 1.8 billion results
Digital camera: 272 million results
Sony digital camera model mvc-fd95:
127,000 results
11 Common SEO Mistakes
Every title tag has the same keyword phrase: Your company name
11 Common SEO Mistakes
URL of your website has no keywords
http://www.callsrpt.com/
11 Common SEO Mistakes
URL of your website has no keywords
http://www.callsrpt.com/
<title>Washington D.C. Metro Area Painting | House Painters Virginia | Virginia
Pressure Washing - South Riding Painting Company</title>
11 Common SEO Mistakes
Failing to label image files with keywords or use Alt Tags
11 Common SEO Mistakes
Failing to label image files with keywords or use Alt Tags
Use keywords in image file name:
Instead of “Picture_1.jpg” use “detergent.jpg”
11 Common SEO Mistakes
Failing to label image files with keywords or use Alt Tags
Use keywords in image file name:
Instead of “Picture_1.jpg” use “detergent.jpg”
<img src="http://www.seventhgeneration.com/laundry-liquid_50oz_citrus.jpg” alt=”Laundry Detergent Liquid” width=”140″ height=”154″ />
11 Common SEO Mistakes
Your design/SEO firm “DID” SEO &
you rank #1 on Google
11 Common SEO Mistakes
Your SEO firm promised you’d be in 1000s of search engines
11 Common SEO Mistakes
You did SEO after your website was built
11 Common SEO Mistakes
Your website was built entirely in flash
11 Common SEO Mistakes
Poor use of anchor text
Better: Get your FREE credit report now.
Hyperlinks to: www.annualcreditreport.com
11 Common SEO Mistakes
No internal links
11 Common SEO Mistakes
Light content pages
SEO & Social Media
Analytics
• Monitor website performance
Analytics
• Keywords
Summary
• SEO helps you attract high quality & quantity web traffic
• Best Practices
• Avoid Common Mistakes
• Optimize Social Media Presence
• Review Analytics
