Product Development- Presentation for LockBox Startup

Lockbox – Go To Market

Lock Box – Go To Market

Why Lockbox?

Digital Assets - Protection & Inheritance

Personal ‘Digital Safe Box' Password ManagerAssign BeneficiariesEnables digital Assets transferStore Anything that matters!Backup & Inheritance Guarantee

Lockbox Product PositioningLockBox Offered as OEM (white-label) software

solutionSell as an Auxiliary ProductPair Lockbox with leading Finance/Insurance

providers Leverage Brand and Distribution channel of

Partners

Review RFP from MetLife and our Response

Market Evaluation - MetLife-LockBox Partnership

Partnership Marketing StrategiesCost & Revenue numbers for Next 3

yearsGO / NO-GO Decision on the partnership

Agenda for Today

MetLife-LockBox RFP HighlightsScope

MetLife looking for service providers to empower Digital Asset Management

Goal Make a Difference More Customer Value Added Revenue Generate Sticky Customers

Partnership3 year limited Exclusivity

Functional Expectations Asset Upload Password management Beneficiary assignment. Digital security standard compliance× Legal binding× Mobile access× Auto-sync

MetLife-LockBox RFP Highlights Product Offering

Stand-Alone and Add-on product Marketed under the brand name MetLife Lockbox will have its own microsite under MetLife

Revenue Sharing 30% revenue share to lockbox Branding and marketing cost handled by MetLife Yearly License fee : 500K Additional Support/training fees

Product Pricing Add-On

29.99$ per year for 250GB , unlimited passwords, 10 beneficiaries 49.99$ per year for up to 750GB , unlimited passwords, beneficiaries

Individual Product 69.99$ per year for up to 750GB , unlimited passwords, beneficiaries

SupportSupport & Training to be owned by LockBox

Market Evaluation

LockBox MetLife

• "Awareness” phase of Marketing Funnel

• White box solution • No Brand Marketing required• Acquire market share

• #1 insurance company • Brand Differentiation• Sticky Customers• Increased Revenue

Awareness Very Low

Likeability Unpredictable

Market Share None

Decision Partnership

Awareness High

Likeability High

Market Share High

Decision Extend

MetLife Customer Segment MetLife Loyalty Customers : 0.8 M households MetLife Multiple Insurance holders :2.7 M households

Target Customer Profile Aged 45 and above High Net-worth Individual Policy holders with Maximum value Potential 800K customers

20

20

40

20

Customer Age Pro-file18- 35 35- 4545 - 65 >65

45

25

2010

Customer Income Pro-file

<60K

60 to 100K

100- 250K

250K and above

Hank MarshPersonal48 years old Construction Architect, Family BusinessMarried with KidsNet-worth about 720K Passionate on building design and Interiors

Loyal MetLife customer for 10 years Has Auto/Home/Life insurance Maximum coverage on all his policies Recently Signed up for MetLife Financial planning Prefers High premium - Low deductible policies

BehaviorFear of LossStrong Desire for Disaster Recovery PlanningDesire for Inheritance

Partnership GoTo Market Objectives

Product Awareness

Customer Acquisition

Customer Retention

Partnership Marketing Strategies

Marketing

Channels

Online

Microsite

Social Media

Display Ads

SEM

Email Marketing

Offline

Direct mailing

Catalogs

Advertisements:

AARP Magazines

Display Ads

Drive AwarenessBanner Display Ads Google Ads -

Demographic/Contextual/RemarketingROI :CTR per CPM obtained from Search CPM costs 12$ per 1000 impression (Google)

SEM/SEOSEM

Partner with Google / Bing Generate leads and drive awareness Targeted SEM keywords Revise Strategy based on CTR Rate Smart Bidding : Long Tail keywords Sample SEM Keywords

o Digital Living will, Digital locker o Insure Digital Assets, Digital Inheritanceo Assign Beneficiary ,Preserve digital datao Asset inheritance, LockBoxo Secured Storage, Password manager

Email MarketingDrive Awareness and Generate Leads

Target specific customer segments

Personalized Email : Unique URL and Toll Free number

Mobile e-mail friendly

ROI : Site response view & Click-through Omniture

Retarget based on response

Offline MarketingDirect mail to targeted segments

Full page Magazine Ads by MetLife in AARP

MetLife Catalogues for Lockbox product

Direct CS Sale calls

Marketing Budget BaselineMetLife Home & Auto Customers : 2.7 MillionMetLife Loyalty Customers : 0.8 MillionTotal marketing budget : 7.2 Million USD for 3

yearsBudget for Online spending – 60%Budget for Offline spending – 40%

  Q3 2013 Q4 2013 FY 2013 FY 2014 FY 2015 FY 2016

Standalone Sales  Revenue $0  $0  $0  $240,000  $456,000  $651,000 Add On Sales Revenue $0  $0  $0  $2,160,000  $4,104,000  $5,854,000 Total Revenue (Margin share) $0  $0  $0  $2,900,000  $5,060,000  $7,005,000 Lockbox License Revenue $0  $0  $0  $500,000  $500,000  $500,000              Hardware and Operations Cost $800,000  $400,000  $1,200,000  $1,200,000  $600,000  $400,000 Development Costs $750,000  $750,000  $1,500,000  $1,800,000  $500,000  $500,000 Brand Marketing Costs $0  $929,000  $929,000  $2,198,000  $2,198,000  $2,198,000 License Fee 0 0 0 $500,000  $500,000  $500,000              Total Cost for LockBox   $1,150,000  $2,700,000  $3,000,000  $1,100,000  $900,000 

Gross Margin for LockBox(30% revenue Share & License Fee)     ($2,200,000) ($1,780,000) $768,000  $1,701,500 

LockBox Revenue Projection

Common Revenue from Product SalesCost for LockBox Cost for MetLife

Partnership EvaluationPros Partnering Market Leader – Great Head start Access to a larger Market Segment Total Save on the marketing costs Product awareness to a large customer base Potential open up for new ventures in future

Cons Hardware & Operational cost not shared Customized Developmental costs could be higher MetLife cautiously optimistic on the product Limited Exclusivity with MetLife for 3 years Failure could mean more to LockBox than MetLife