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Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page i
Course Curriculum
PG Program
Department : Fashion Management Studies
Specialization / Program: Master of Fashion Management
Year: 2011
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page ii
NATIONAL INSTITUTE OF FASHION TECHNOLOGY
Academic Plan for Semester - I (For entire curriculum July – December)
Department : Fashion Management Studies (FMS) Programme/Specialization : Master of Fashion Management (MFM)
Hour / Semester / Week
Subj
ect C
ode
Core
/ Non
Cor
e
Subj
ect
type
- Th
eory
(TH)
/P
roce
ss (P
B)
/Dep
artm
ent
elect
ive (D
E)/
Com
mon
Elec
tive
(CE)
Subject
Lect
ure
Prac
tical
/ W
orks
hops
Tu
toria
l / Se
min
ars /
Fi
eld S
tudy
Mo
nito
red
Self
Stud
y
Tota
l Hou
rs /
Wee
k
Tot a
l Hou
rs /
Sem
este
r
Cred
its
MFM103T Core TH Business Statistics 3 3 42 3
MFM105T Core TH Organizational Behaviour 3 3 42 3
MFM107T Core TH Fabric Knowledge for Merchandisers 3 3 42 3
MFM109T Core TH Garment Manufacturing & Quality Assurance 3 3 42 3
MFM111T Core TH Fashion Marketing Management 3 3 42 3
MFM113T Core TH Fashion Merchandising 3 3 42 3
MFM115P Non‐Core PB Professional Practices 3 3 42 2
MFM117T Core TH Managerial Economics 3 3 42 3
MFM119T Core TH Fashion Retail Management 3 3 42 3
MFM121T Core TH Overview of Global Fashion Industry 1.5 1.5 21 1.5
MFM123P Non‐Core PB Research Methodology & Minor Project 1.5 1.5 21 1.5
MFM101P Non‐Core PB Outbound Program (Between Ist Semester & IInd Semester)
Total Hours for Semester 420
Total Credits for Semester 29
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page iii
NATIONAL INSTITUTE OF FASHION TECHNOLOGY Academic Plan for Semester - II
(For entire curriculum January to June)
Department : Fashion Management Studies (FMS) Programme/Specialization : Master of Fashion Management (MFM)
Hour / Semester / Week
Subject C
ode
Core / Non
Core
Subject type
‐ The
ory
(TH) /Process (PB)
/Dep
artm
ent electiv
e (DE)/ Co
mmon
Electiv
e (CE)
Subject
Lecture
Practical /
Worksho
ps
Tutorial /
Seminars / Field
Stud
y
Mon
itored Self
Stud
y
Total H
ours /
Week
Tot a
l Hou
rs /
Semester
Cred
its
MFM104T Core TH Accounting and Costing for Managers 3 3 42 3
MFM106T Core TH Fashion Brand Management 3 3 42 3
MFM108T Core TH Consumer Behaviour 3 3 42 3
MFM110T Core TH Marketing Research 3 3 42 3
MFM112P Core PB Export Merchandising 3 3 42 3
MFM114T Core TH Retail Buying and Category Management 3 3 42 3
MFM116T Core TH Brand & In‐Store Communication 3 3 42 3
MFM118P Non‐Core PB Fashion Forecasting and Product Development 1.5 1.5 21 1.5
MFM120T Core TH Operations Research 3 3 42 3
MFM122P Non‐Core PB Minor Project 3 3 42 2
MFM102II Core II Fashion Industry Internship and Training (Between 2nd & 3rd Semester) 6 320 6
Total Hours for Semester 399
Total Credits for Semester 27.5
Internship total ‐Hrs /Duration /credit 320/8 Weeks/6
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page iv
NATIONAL INSTITUTE OF FASHION TECHNOLOGY
Academic Plan for Semester - III (For entire curriculum July to December)
Department : Fashion Management Studies (FMS) Programme/Specialization : Master of Fashion Management (MFM)
Hour / Semester / Week
Subject C
ode
Core / Non
Core
Subject type
‐ The
ory
(TH) /Process (PB)
/Dep
artm
ent electiv
e
(DE)/ Co
mmon
Elective
(CE)
Subject
Lecture
Practical /
Worksho
ps
Tutorial /
Seminars /
Field Stud
y
Mon
itored
Self Stud
y
Total H
ours
/ Week
Tot a
l Hou
rs /
Semester
Cred
its
MFM203T Core TH Global Marketing 3 3 42 3
MFM205T Core TH Strategic Management 3 3 42 3
MFM207T Core TH Entrepreneurship 3 3 42 3
MFM209T Core TH Financial Management 3 3 42 3
MFM211T Core TH Legal Environment of Business 3 3 42 3
MFM213T Core TH Customer Relationship Management 1.5 1.5 21 1.5
MFM215P Non‐Core PB Business Technology for Fashion Value Chain 1.5 1.5 3 42 2.5
MFM217T Core TH Human Resource Management 1.5 1.5 21 1.5
MFM219T Core TH Intellectual Property Rights 2 2 28 2
MFM221T Core TH Supply Chain Management 3 3 42 3
MFM201IS Core IS Fashion Industry Market Survey (Between 3rd Semester & 4th Semester) 80 3
Total Hours for Semester 315
Total Credits for Semester 22
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page v
Fashion Industry Market Survey total ‐Hrs /Duration /credit 80/2 Weeks/3
NATIONAL INSTITUTE OF FASHION TECHNOLOGY Academic Plan for Semester - IV
(For entire curriculum January to June)
Department : Fashion Management Studies (FMS) Programme/Specialization : Master of Fashion Management (MFM)
Hour / Semester / Week
Subj
ect C
ode
Core
/ Non
Cor
e
Subj
ect
type
- The
ory (
TH)
/Pro
cess
(PB)
/Dep
artm
ent
elect
ive (D
E)/ C
omm
on
Elec
tive (
CE) Subject
Lect
ure
Prac
tical
/ W
orks
hops
Tuto
rial /
Sem
inar
s / F
ield
Stud
y
Moni
tore
d Se
lf St
udy
Tota
l Hou
rs / W
eek
Tot a
l Hou
rs / S
emes
ter
Cred
its
MFM202GP Core GP Graduation Research Project 9 560 18
Total Hours for Semester 560
Total Credits for Semester 18
Research Project total -Hrs /Duration /credit 560/16 Weeks/18
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page vi
NATIONAL INSTITUTE OF FASHION TECHNOLOGY Department of FMS – MFM Programme
Evaluation Matrix
Evaluation Matrix
Su
bje
ct C
od
e
Su
bje
ct ty
pe-
Th
eo
ry (
TH
) /
Pro
cess
(P
B)
/D
ep
art
men
t
ele
ctiv
e (
DE)/
C
om
mo
n E
lect
ive
(CE)
Co
re /
No
n C
ore
Subject
Ben
chm
ark
A
ssig
nm
en
t-1
Ben
chm
ark
A
ssig
nm
en
t-2
Ben
chm
ark
A
ssig
nm
en
t-3
B
en
chm
ark
A
ssig
nm
en
t-4
Ben
chm
ark
A
ssig
nm
en
t-5
Mid
– T
erm
Exam
/Ju
ry
En
d –
Term
Exam
/ J
ury
To
tal
MFM103T Core TH Business Statistics 10 10 - - - 40 40 100
MFM105T Core TH Organizational Behaviour 10 10 - - - 40 40 100
MFM107T Core TH Fabric Knowledge for Merchandisers 10 10 - - - 40 40 100
MFM109T Core TH Garment Manufacturing & Quality Assurance 10 10 - - - 40 40 100
MFM111T Core TH Fashion Marketing Management 10 10 - - - 40 40 100
MFM113T Core TH Fashion Merchandising 05 05 10 - - 40 40 100
MFM115P Non‐Core PB Professional Practices 10 10 20 - - 20 40 100
MFM117T Core TH Managerial Economics 10 10 - - - 40 40 100
MFM119T Core TH Fashion Retail Management 10 10 - - - 40 40 100
MFM121T Core TH Overview of Global Fashion Industry 05 05 10 - - 40 40 100
Sem
est
er
- I
MFM123P Non‐Core PB Research Methodology & Minor Project 20 20 - - - 20 40 100
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page vii
NATIONAL INSTITUTE OF FASHION TECHNOLOGY Department of FMS – MFM Programme
Evaluation Matrix
Evaluation Matrix
Su
bje
ct C
od
e
Su
bje
ct ty
pe-
Th
eo
ry (
TH
) /
Pro
cess
(P
B)
/D
ep
art
men
t
ele
ctiv
e (
DE)/
C
om
mo
n
Ele
ctiv
e (
CE)
Co
re /
No
n C
ore
Subject
Ben
chm
ark
A
ssig
nm
en
t-1
Ben
chm
ark
A
ssig
nm
en
t-2
B
en
chm
ark
A
ssig
nm
en
t-3
B
en
chm
ark
A
ssig
nm
en
t-4
B
en
chm
ark
A
ssig
nm
en
t-5
M
id –
Term
Exam
/Ju
ry
En
d –
Term
Exam
/ J
ury
To
tal
MFM104T Core TH Accounting and Costing for Managers 10 10 - - - 40 40 100
MFM106T Core TH Fashion Brand Management 10 10 - - - 40 40 100 MFM108T Core TH Consumer Behaviour 20 - - - - 40 40 100 MFM110T Core TH Marketing Research 10 10 - - - 40 40 100 MFM112P Core PB Export Merchandising 20 10 10 - - 20 40 100 MFM114T Core TH Retail Buying and Category Management 10 10 - - - 40 40 100 MFM116T Core TH Brand & In‐Store Communication 10 10 - - - 40 40 100 MFM118P Non‐Core PB Fashion Forecasting and Product Development 10 10 10 10 - 20 40 100 MFM120T Core TH Operations Research 05 05 10 - - 40 40 100
S
em
est
er
- II
MFM122P Non‐Core PB Minor Project 20 20 - - - 20 40 100
Subject Code Subject Type
Core/Non Core Subject Guide/Mentor/ supervisor
Industry Feedback
End Term Jury
Total MFM102II II Core Fashion Industry Internship and Training
20 30 50 100
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page viii
NATIONAL INSTITUTE OF FASHION TECHNOLOGY Department of FMS – MFM Programme
Evaluation Matrix
Evaluation Matrix
Su
bje
ct C
od
e
Su
bje
ct ty
pe-
Th
eo
ry (
TH
) /
Pro
cess
(P
B)
/D
ep
art
men
t
ele
ctiv
e (
DE)/
C
om
mo
n E
lect
ive
(CE)
Co
re /
No
n C
ore
Subject
Ben
chm
ark
A
ssig
nm
en
t-1
Ben
chm
ark
A
ssig
nm
en
t-2
Ben
chm
ark
A
ssig
nm
en
t-3
Ben
chm
ark
A
ssig
nm
en
t-4
Ben
chm
ark
A
ssig
nm
en
t-5
M
id –
Term
Exam
/Ju
ry
En
d –
Term
Exam
/ J
ury
To
tal
MFM203T Core TH Global Marketing 05 05 10 - - 40 40 100
MFM205T Core TH Strategic Management 05 15 - - - 40 40 100
MFM207T Core TH Entrepreneurship 05 10 05 - - 40 40 100
MFM209T Core TH Financial Management 10 10 - - - 40 40 100
MFM211T Core TH Legal Environment of Business 10 10 - - - 40 40 100
MFM213T Core TH Customer Relationship Management 10 10 - - - 40 40 100
MFM215P Non‐Core PB Business Technology for Fashion Value Chain 20 20 - - - 20 40 100
MFM217T Core TH Human Resource Management 10 10 - - - 40 40 100
MFM219T Core TH Intellectual Property Rights 05 15 - - - 40 40 100
Sem
est
er
- II
I
MFM221T Core TH Supply Chain Management 10 10 - - - 40 40 100
Subject Code Subject Type Core/Non Core Subject Guide/Mentor/ supervisor
End Term Jury
Total MFM102II II Core Fashion Industry Market Survey
20 80 100
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page ix
NATIONAL INSTITUTE OF FASHION TECHNOLOGY Department of FMS – MFM Programme
Evaluation Matrix
Evaluation Matrix
Su
bje
ct C
od
e
Su
bje
ct ty
pe-
Th
eo
ry (
TH
) /
Pro
cess
(P
B)
/D
ep
art
men
t
ele
ctiv
e (
DE)/
C
om
mo
n E
lect
ive
(CE)
Co
re /
No
n C
ore
Subject
Gu
ide/
Men
tor/
su
perv
iso
r
Ind
ust
ry
Feed
back
Inte
rnal Ju
ry
Exte
rnal J
ury
To
tal
Sem
est
er
- IV
MFM202GP GP Core Graduation Research Project 20 20 20 40 100
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page x
NATIONAL INSTITUTE OF FASHION TECHNOLOGY Department of FMS – MFM Programme
Table of Contents
Semester Subject code Subject type Theory (TH) /Process (PB) /Department elective (DE)/ Common Elective (CE)
Core/ non core
Subject Page No.
MFM103T TH Core Business Statistics 1
MFM105T TH Core Organizational Behaviour 9
MFM107T TH Core Fabric Knowledge for Merchandisers 15
MFM109T TH Core Garment Manufacturing & Quality Assurance 23
MFM111T TH Core Fashion Marketing Management 30
MFM113T TH Core Fashion Merchandising 39
MFM115P PB Non‐Core Professional Practices 46
MFM117T TH Core Managerial Economics 53
MFM119T TH Core Fashion Retail Management 59
MFM121T TH Core Overview of Global Fashion Industry 65
I
MFM123P PB Non‐Core Research Methodology & Minor Project 72
Between 1st & 2nd Semester
MFM101P PB Non‐Core Outbound Program 77
MFM104T TH Core Accounting and Costing for Managers 78
MFM106T TH Core Fashion Brand Management 84
II
MFM108T TH Core Consumer Behaviour 92
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page xi
MFM110T TH Core Marketing Research 98
MFM112P PB Core Export Merchandising 103
MFM114T TH Core Retail Buying and Category Management 108
MFM116T TH Core Brand & In‐Store Communication 116
MFM118P PB Non‐Core Fashion Forecasting and Product Development 125
MFM120T TH Core Operations Research 136
MFM122P PB Non‐Core Minor Project 142
Between 2nd & 3rd Semester
MFM102II II Core Fashion Industry Internship and Training 146
MFM203T TH Core Global Marketing 150
MFM205T TH Core Strategic Management 157
MFM207T TH Core Entrepreneurship 164
MFM209T TH Core Financial Management 173
MFM211T TH Core Legal Environment of Business 179
MFM213T TH Core Customer Relationship Management 184
MFM215P PB Non‐Core Business Technology for Fashion Value Chain 190
MFM217T TH Core Human Resource Management 196
MFM219T TH Core Intellectual Property Rights 205
III
MFM221T TH Core Supply Chain Management 218
Between 3rd & 4th Semester
MFM20IS IS Core Fashion Industry Market Survey
225
IV MFM202GP GP Core Graduation Research Project 228
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 1
Subject Code Subject Sessions Hours / Week
Hour / Semester
Credit (C / NC) Subject Type(TH/ PB/ DE/CE)
Lecture 3
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study
MFM103T Business Statistics
Total 3
42 3 C TH
Pre-requisite: Nil
Course objective: - To understand the Fundamentals of statistics and their application in the field of fashion industry
- To familiarize the students with SPSS for data feeding, processing, analysis and interpretation.
- Analyze data quantitatively to interpret an existing situation / problem with the help of SPSS.
Course Structure: Concept Domain: Univariate, Bivariate and Multi-variate analysis and its application in Fashion Business, Data collection-analysis and interpretation, Data analysis, Table formation, Averages, Bar Charts, Pie Charts, Chi square, Cross tabs, F Test, t Test, Correlation using the Statistical Package SPSS, report preparation.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 2
Knowledge Domain: Quantitative knowledge: The course takes a quantitative approach to business decisions, where
decisions are computed mathematically based on statistical formulas. Thus the students will significantly enhance their
quantitative skills.
Skill Domain: Skill to understanding about the fundamentals of statistics.
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of
number
of
sessions
required
per
chapter/
topic
Total hrs
required
for one
chapter
and
further
breakup
per topic
Details of the
contents to be
taught
Keywords of the
chapter to define the
depth of the input
Detailed
referencing with
text book/
publishers/ edition
with pg no
Hrs Hrs Hrs
1 3 Introduction to
Statistics What and
why?
Scope of statistics and
its applications in
marketing & managerial
decision making.
Collection, classification
and presentation of
data
Statistics for
Managers- Richard
I.Levin, David S.
Rubin.-7th edition
Chapter 1-2, page
1-67
3
2 3 Measures of
central tendency,
Mean, Median, Mode,
Range, Mean deviation,
Statistics for
Managers- Richard
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 3
Measures of
Dispersion
Standard deviation I.Levin
David S. Rubin-7th
edition
Chapter 3, page 70-
157
3 3 Probability
Distributions,
Normal Distribution,
Sampling distribution
Statistics for
Managers- Richard
I.Levin, David S.
Rubin-7th edition
Chapter 5-6,page
221341
3
4 3 Chi Square Chi Square as a test of
independence
David S. Rubin-7th
edition Chapter-
11,page 568645
3
5 3 Estimation,
Confidence intervals
Testing of
hypothesis for
simple mean
proportions (large
and small
samples),
Difference
between means
and proportions.
Z Test, t test Statistics for
Managers- Richard
I.Levin, David S.
Rubin-7th edition
Chapter 8,page
401-493
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 4
6 3 Correlation Scatter diagram, Karl
Pearson's coefficient of
correlation, Spearmen's
rank correlation,
Statistics for
Managers- Richard
I.Levin, David S.
Rubin-7th edition
Chapter 12,page
647-715
3
7 3 Linear regression
analysis
Forecasting
Simple bivariate
regression analysis
(y=a+bx types)
Time series analysis,
moving averages,
Methods of least
square
Statistics for
Managers- Richard
I.Levin, David S.
Rubin-7th edition
Chapter 12,page
647-715 Statistics
for Managers-
Richard I.Levin,
David S. Rubin-7th
edition
Chapter 15,page
861-903
3
Benchmarked assignment 1-Problem on Hypothesis Testing/Forecasting(Regression Analysis) (10 marks)
8. Mid term exam 9 3 Data coding &
analysis using
SPSS
Coding, variable format,
Value labels
Marketing
Research -
Nargundkar, PP
114-123
3
10 3 Simple Tabulation Univariate& Bivariate Marketing 3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 5
& Cross
tabulation using
SPSS
Analysis, Simple &
Cross- tabs
Research -
Nargundkar, PP
181-186
11 3 Hypothesis
Testing: Chi
square using
SPSS
Marketing
Research -
Nargundkar, PP
187-204
3
12 3 Hypothesis
Testing:
t-Test F Test
using SPSS
Marketing
Research -
Nargundkar, PP
123-127 & PP 208-
212
3
13 3 Hypothesis
Testing:
Correlation &
Regression using
SPSS
Marketing
Research -
Nargundkar, PP
242-273
3
14 3 Factor Analysis
using SPSS
Marketing
Research -
Nargundkar, PP
326-330
3
15 3 Presentation of
Assignment #2
3
16 End Term Examination
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 6
Suggested references Books: 1. Statistics for Marketing: Levin Richard & David Rubin
2. Marketing Research - Rajendra Nargundkar (TMH)
3. Marketing Management - Philip Kotler
4. SPSS for Windows Step by step – A simple guide and reference. - Darren George, Paul Mallery
Reference Magazines, Journals and other sources:
1. Journal of Fashion Marketing
2. Journal of Marketing, Journal of Marketing Research
3. The Economics Times
4. Indian Growth and Development Review
5. Times of India
6. Economic and political weekly
7. Ebsco
8. Emerald
9. Proquest
Evaluation Matrix:
Evaluation Matrix
Ben
chm
ark
Ass
ignm
ent-
1
Ben
chm
ark
Ass
ignm
ent-
2
Ben
chm
ark
Ass
ignm
ent-
3
Ben
chm
ark
Ass
ignm
ent-
4
Ben
chm
ark
Ass
ignm
ent-
5
Mid
- Te
rm
Exam
/ Ju
ry
End
- Ter
m
Exam
/ Jur
y
Tota
l
10 10 40 40 100
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 7
Teaching Tools: Class lectures
Presentation by the students
Case study
Literature survey
Learning outcome: Understanding about the fundamentals of statistics in the field of fashion industry.
Benchmarked assignment Description (if required to be documented separately)
Assignment 1
Details/ description of assignment Problem on Hypothesis Testing/Forecasting (Regression Analysis)
Evaluation parameter Performance in the Unit Test
Type of assignment Written Test
Weight age 10
Assignment 2 -
Details/ description of assignment Application of SPSS and results interpretation of a given market research
data
Evaluation parameter Content, Individual Understanding, Presentation
Type of assignment Presentation & Submission
Weight age 10
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 8
Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned
Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15
Types No. of Questions Marks per questions Total Marks
Objective 10 1 10
Short Answers /brief 5 2 10
Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 9
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3
Practical / Workshop Tutorial / Seminars / Field Study
Self Study MFM105T Organizational
Behaviour
Total
3
42 3 C TH
Pre-requisite: NIL Course objective:
- To impart students with the basic processes and principles that underline human behavior. - To focus on ways to enhance organizational effectiveness through people. - To understand how to effectively recognize and resolve human issues in organizational settings - To develop an ability to catalyze harmonious relationship amongst employee groups.
Course structure:
Concept domain- The course aims to help the students understand individual and group behaviour in an organizational setting to groom industry leaders for the fashion industry.
Knowledge domain- It also aims to impart skills to students for managing people through understanding of self and interpersonal relationships
Skill domain- It prepares the students to understand human strategies that are involved in overall business success.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 10
Course contents:
Session Hrs Content Keywords
Reference Lecture
Practical /
Workshop
Self
Study
Details of number of sessions required per chapter/ topic
Total hrs required for one chapter and further breakup per topic
Details of the contents to be taught
Keywords of the chapter to define the depth of the input
Detailed referencing with text book/ publishers/ edition with P. No. Hrs Hrs Hrs
1-2 6 Introduction to Organizational Behavior Perception Process & Impression Management
1. The nature and importance of perception
2. Perceptual Selectivity 3. Perceptual Organization 4. Social Perception 5. The Halo effect 6. Impression Management
• OB trends • Perceptual Process • Perceiver &
Perceived • Employee Impression
management Strategies
• Organizational Behaviour by Newstrom, John W. & Davis, Keith, TMH, ISBN 0-07-462309-5; pp. 1-20
• Organizational Behaviour by Robbins, Stephen. P, PHI, ISBN 0-13-644667-1; pp. 1-25
• Organizational Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp. 1-19
• Organizational Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp. 83-106
6
3-4 6 Personality & Attitude, Personality Vs • Personality theories Organizational 6
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 11
Environment, Organizational Commitment
• Nature & dimension of attitudes
Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp. 113-132
5-6 6
Motivation: Needs, Content and Process
1. Definition of Motivation 2. Classification of Motives 3. Work Motivation Approaches
a. The Content Theories of Motivation
b. The Process Theories of Work Motivation
c. Contemporary theories of work motivation
• Motivation: Concept & theories
• Work Motivation
Organizational Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp. 140-166
6
7 3 Learning & Organizational Reward system:
1. Learning objectives 2. The Theoretical Processes of
learning 3. Principles of Learning:
Reinforcement and punishment 4. Organizational Reward systems 5. Behavioral Management
The Dynamics of OB (Group Behavior) 1. Nature of Groups 2. The Dynamics of Informal
groups 3. The Dynamics of Formal groups 4. Teams in modern workplace
• Learning: Processes & Principles
• Reward Systems • Groups: Informal &
Formal • Teams: Nature &
effectiveness
• Organizational Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp. 198-219
• Organizational
Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp. 245-264
3
8 - Mid-term Examination
9-11 9 Interactive Conflict & Negotiation Skills 1. Intra-individual conflict 2. Interpersonal conflict 3. Inter Group behavior & conflict 4. Organizational conflict
• Conflict: Intra- & Interpersonal
• Negotiation
• Organizational Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp.
9
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 12
Reference Magazines, Journals and other sources: EBSCO Proquest Emerald International Journal of Manpower Human Resource Management International Digest Strategic HR Review Personnel Review
5. Negotiation skills Stress
1. The meaning of stress, the causes and the effects of stress, stress handling strategies
Leadership 1. What is leadership? Theories of
leadership, Emerging theoretical frameworks, Leadership styles, Roles & activities, Leadership skills
• Stress: Concept & handling strategies
• Theories of
leadership
270-290 • Organizational
Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp. 296-313
• Organizational
Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp. 341-390
12-13 6 Power & Politics 1. The meaning of power 2. Political implications of power 3. Power & politics
• Power: Concept & Implications
Organizational Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp. 320-336
6
14-15 6 International OB 1. The impact of culture on
International OB 2. Communication in an
International environment 3. Motivation across cultures 4. Managerial leadership across
cultures
• International OB: Culture & Communication
Organizational Behaviour by Luthans, Fred, McGraw Hill, ISBN 0-07-113473-5; pp. 533-555
6
16 END TERM EXAM
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 13
Evaluation Matrix:
Evaluation Matrix
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10 10 - - - 40 40 100 Teaching Tools:
Lectures Understanding of concepts Case Lead Experiential learning Personal Interview Interaction between students Group discussion Reflection of understanding
Learning outcome:
1) Basic understanding of the basic processes and principles that underline human behaviour. 2) Understanding of problem solving approach to management 3) Understanding of various types of organizations with respect to MNC’s domestic brands, retailing and garment
manufacturing SSI units. 4) Development of managerial skills in the areas of decision making, training & development, team building and motivating
people and how people behave in organization.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 14
Benchmarked assignment Description (if required to be documented separately) Assignment 1
Details/ description of assignment
Understanding on personality
Evaluation parameter
Depth of understand theory and its applications.
Type of assignment
Document Submission
Weight age
10
Assignment 2 –
Details/ description of assignment
Case study on team management and group dynamics
Evaluation parameter
Identifying the central issue and using theory to form creative solution
Type of assignment
Document Submission
Weight age
10
Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers 5 2 10 Descriptive 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 15
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3 Practical / Workshop Tutorial / Seminars / Field Study
Self Study
MFM107T Fabric Knowledge for Merchandisers
Total 3
42 3 C TH
Pre-requisite: NIL Course objective: Course structure: Concept domain-The students should have a basic understanding of various textile materials used commonly in garment manufacturing. Knowledge domain- to enable the students to critically evaluate different fabric on quality and cost parameter. Skill domain- The students should be able to identify different textile material and appreciate the difference between them.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 16
Course contents:
Session Hrs Content Keywords Reference Lecture
Practical / Workshop
Self Study
Details of number of sessions
required per chapter/
topic
Total hrs required for one chapter and further breakup per
topic
Details of the contents to be
taught
Keywords of the chapter to define the
depth of the input
detailed referencing with text book/ publishers/ edition
with pg no Hrs Hrs Hrs
1 3 Introduction to the structure and major segments of the textiles industry
Major textiles sectors (Handloom, Powerloom, Mill) , textiles hubs in India, Market statistics, Market growth etc.
Indian Textile Journal
Fabric science By Joseph.J.Pizzuto
7th Edition Ch-1
3
2 3 Textile fibers-Definitions, Sources of fiber, Fiber properties, Fiber classification
Cotton,wool, silk, jute, polyster, nylon, lycra, linen, viscos
Fabric science By Joseph.J.Pizzuto
Understanding of Textiles by phyeli’s G. Tortora & Nille J. Collier, (Page No. 25-44, 65-124) Fiber to Fabric by Bernard P
3
3 3 Yarn and sewing threads, Yarn numbering system, Sewing threads, Technical specifications to buy fabrics
Spun and filament yarn. Novelty and textured yarns. Nm, Ne, Nf, Dn, tex
Understanding of Textiles by Phyeli’s G. Tortora & Billie J. Collier (Page No. 219-227)
Fiber to Fabric by Bernard P. Corbman (Page No. 22, 25-27, 45, 46-51, 76-78, 273-280 )
Fabric science By Joseph.J.Pizzuto
7th Edition Ch-4
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 17
4 3 Woven fabric, , Manufacturing of woven fabrics, Defects in woven fabrics
Types of loom, motions of a loom, plain twill and satin weave, defects in woven fabric
Understanding of Textiles by Phyeli’s G. Tortora & Billie J. Collier (Page No. 253-261, 272- 279)
Fiber to Fabric by Bernard P. Corbman (Page No. 65-68, 78-90)
Fabric science By Joseph.J.Pizzuto
7th Edition Ch-5
Understanding of fabrics By P.Tortora and B.Collier
3
5 3 Various weaves and fabrics
herringbone, pile, leno, jacquard, dobby.madras checks,muslin, gingham,chinos,georgette,gabardine,flannel,denim,crepe,corduroy,chiffon,chambray,canvass,brocade, calico, cambric, fil-a-fil. Organza, organdy, oxford, poplin, seer sucker, pique, taffeta,tapestry, terry, tweed, valvet,
Hand-outs 3
6 3 Principal of knitting, knitted fabric structure, defects in knitted fabrics
Knitting process, knitting structures, defects in knitted fabrics, different types of stitches.
Understanding of Textiles by Phyeli’s G. Tortora & Billie J. Collier (Page No. 295-299, 302-313)
Fiber to Fabric by Bernard P.
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 18
Corbman Page No. 104-124)
Fabric science By Joseph.J.Pizzuto
7th Edition Ch-6
Understanding of fabrics By P.Tortora and B.Collier
7 3 Various types of knitted fabrics
birds eye, crochette, jersey,interlock, ottoman rib,pique, polar fleece, feeder stripe, auto stripe, engineered stripes, milano, pile knit, pointelle, purl, raschel, rib, trocot,
Hand-outs 3
8 Mid term Examination 9 3 Non woven
fabrics--materials & usages
needle punched; bonded ; melt blown ; fusible ;spun laced ; spun bonded
Fabric Science-J.J.Pizzuto 3
10 3 Textile dyeing, Different types of dyes, Their properties and application, Defects in dyeing
Types pf dyes, affinity and their fastness properties, stages of dyeing and their implication
Understanding of Textiles by Phyeli’s G. Tortora & Billie J. Collier (Page No. 414-421)
Fiber to Fabric by Bernard P. Corbman (Page 201-221)
Fabric science By Joseph.J.Pizzuto
7th Edition Ch-6
Understanding of fabrics By P.Tortora and B.Collier
3
11 3 Textile printing, Direct ,discharge stc, Understanding of Textiles by 3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 19
Methods and styles of printing, Adv/dis-adv of different types of printing, Defects in printing
rotary, hand screen, digital etc.
Phyeli’s G. Tortora & Billie J. Collier (Page No. 427-442 )
Fiber to Fabric by Bernard P. Corbman (Page No. 223-243)
Fabric science By Joseph.J.Pizzuto
7th Edition Ch-8 12 3 Textile finishes,
Classification of finishes, Resins, Important finishes
Functional finishes, aesthetic finishes, mechanical fnishes and chemical finishes.
Hand-out
Fabric science By Joseph.J.Pizzuto
7th Edition Ch-10
3
13 3 Costing of fabric Spinning, weaving, colouring and finishing cost etc.
Hand-outs 3
14 3 Identification of various Textile materials / Swatch File Submission Student Group Presentation (Fibre / Yarn / Weaves/ Knits)
Textile Fibres by V.A. Shennai (Page No. 481-494)
Fabric science By Joseph.J.Pizzuto
7th Edition Ch-14, Understanding of fabrics By P.Tortora and B.Collier
3
15 3 Student Group Presentation of Assignment - 2
3
16 End Term exam
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 20
Suggested references Books: Fabric science By Joseph.J.Pizzuto 7th edition
Weaving calculation by Sen Gupta
Textiles from fiber to fabric By B.P.Corbman
Understanding of fabrics By P.Tortora and B.Collier
Reference Magazines, Journals and other sources: Magazines and Journals:
Indian textile Journal
JTN
Textiles outlook international
Knitting international
Evaluation Matrix:
Evaluation Matrix
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Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 21
Teaching Tools: Lectures Field Visits Term Assignment Learning outcome: The students will gain a basic understanding of the value chain in textile manufacturing. The pursuant will be able to identify different textile material and will be well equipped with knowledge of critical aspects of fabric sourcing. Benchmarked assignment Description (if required to be documented separately) Assignment 1
Details/ description of assignment
Research on fibre/ yarn - ( Cotton ,silk, wool, jute, linen, Rayon, polyester, nylon, Spandex-Any 5 fibre class)
Evaluation parameter
Collection of Samples-Source-Analysis & interpretation, application, quality of report.
Type of assignment
Document submission
Weight age 10 Marks Assignment 2 –
Details/ description of assignment
Different weaves , knits & non wovens -Collection of Samples -Analysis of fibre content , weave / knit name, fabric name & description , width, end use, quality of presentation.
Evaluation parameter
Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the report
Type of assignment
Document submission
Weight age 10 Marks
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 22
Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Descriptive 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 23
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study
MFM109T Garment Manufacturing & Quality Assurance
Total
3
42 3 C TH
Pre-requisite : NIL Course objective: To orient the students with Different production systems, learn to use tools required for scientific decision making and Methods for optimizing utilization of resources for production. Course structure: Concept domain- To make student aware of Production Technology in Garment Manufacturing, and make them aware of Garment Manufacturing process from sampling to shipping. Knowledge domain- Garment Manufacturing Technology Skill domain- Production & operations evaluation skill.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 24
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter and further breakup per
topic
Details of the contents to be taught
Keywords of the chapter to
define the depth of the input
detailed referencing with text book/
publishers/ edition with pg no
Hrs Hrs Hrs
1-2 6
Overview of GMT
Cutting m/c and equipments - Working and features
Apparel engineering Pre production operations
Apparel manufacturing Glock and Kunz 4th Edition.
Chapter 11 Apparel manufacturing Glock and Kunz 4th Edition. Chapter 13
6
3-4 6
Seams Manufacturing equipment
Stitches seams threads and needle Equipment for assembly and Pressing
Apparel manufacturing Glock and Kunz
4th Edition. Chapter 14
Apparel manufacturing Glock and Kunz
4th Edition. Chapter 15
6
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 25
3 Production Planning and control
Production planning and management
Apparel manufacturing Glock and Kunz
4th Edition. Chapter 12
3
5 6-7
3 MRP Concepts Material Resource Planning
Pages 522-548, Adam & Ebert 3
8 MID TERM EXAMINATION
9 3
• Concepts of quality and Perspectives of
quality. • Dimensions of quality, product attributes and performance expectations.
Introduction
Managing quality in the apparel industry Mehta and Bharadwaj Chapter 1
3
10 3
• Standards and Specifications. • Organizations involved in developing and verifying product quality and Performance. • Garment specifications measurement of basic garments- shirt, top, dress, skirt, pant. • Technical package or tech-pack of garment.
Managing quality in the apparel industry Mehta and Bharadwaj Chapter 14 Standards Teachers notes
3
11 3
• Quality management systems! concepts- TQM, ISO-9000, Kaizen • Quality circle
Quality Management system/ concepts
Production and Operation management by S. N. Chary, Tata McGraw pub – 2009 edition – Chap 11, New quality concepts and initiatives
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 26
12 3
• Material Testing- fabric testing, trim testing garment, testing. • Testing equipments! machines. • Durability Testing , strength , pilling resistance , snagging, safety , testing • Evaluating Care and Appearance retention, color fastness
Testing Mehta and Bharadwaj Chapter 2 Pages 14
3
13 3
• Evaluating Materials- yarn defects, Fiber defect, Fabrics, defects ; skew , bow etc, • Evaluation of trims like zippers , buttons etc
Evaluating Materials
Quality Assurance for Textiles and Apparel- Sara J. Kadolph Chapter 3 and chapter 10
Quality Assurance for Textiles and Apparel- Sara J. Kadolph Chapters 11-13'- Managing Quality in the apparel Industry -Mehta and Bharadwaj Chapter 2 Page 42- 74
3
14 3
• Inspecting the products- Fabric, trim, garment • Incoming, in-process Final inspections, • Vendor inspections. • Inspection loop • Garment Fitting
Inspection
Quality Assurance for Textiles and Apparel-Sara J. Kadolph Chapters 11-13, Managing Quality in the
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 27
apparel Industry- Mehta and Bharadwaj Chapter 2 Page 42- 74, Quality Assurance for Textiles and Apparel-Sara J. Kadolph Page 375
15 3
• Sampling a lot and Acceptance levels. • Types samples, sampling plan. Acceptance levels and significance. • Quality control tools- Fish-bone diagram! Cause and effect diagram (Ishikawa diagram)
Sampling
Quality Assurance for Textiles and Apparel-Sara J. Kadolph Chapters 11-13,
Managing Quality in the apparel Industry-
Mehta and Bharadwaj Chapter 2 Page 42- 74
3
16 END TERM EXAMINATION Suggested references Books:
1. Introduction to clothing Manufacturing (i) Gerry Cooklin 2. The Technology of Clothing Manufacture (i) Carr and Latham 3. Apparel Manufacture Sewing Pattern Analysis (i) Gerry Cooklin 4. Fashion Buying & Merchandising (i) Tim Jackson & David Shaw , 5- Introduction to work-study- ( ILO, Geneva) George-Kanawaty.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 28
Reference Magazines, Journals and other sources:
1. Apparel India, 2. Clothesline,
Quality management:
• Juran's quality control hand book • Quality planning and Analysis , Juran and Gryna • The quality audit , Charles A.Mills • Management for quality improvement, Mizuno
Reference Magazines, Journals and other sources: Evaluation Matrix:
Evaluation Matrix
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10 40 40 100
Teaching Tools: Lecture Based Learning outcome: Students will gather an understanding of how production is carried on and how it may be managed in most efficient manner This would quip the students to have a fair understanding quality management.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 29
Benchmarked assignment Description (if required to be documented separately) Assignment 1 Details/ description of assignment
Assignment on Garment manufacturing Techniques
Evaluation parameter
Understanding of Theoretical inputs and practically of application
Type of assignment
Document Submission
Weight age
10
Assignment 2 – Details/ description of assignment
Develop specification and standards of any garment and evaluate the quality of that garment.
Evaluation parameter
Specification and standards
Type of assignment
Document submission (Group of 2 students)
Weight age
10
Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned
Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15
Types No. of Questions Marks per questions Total Marks
Objective 10 1 10
Short Answers /brief 5 2 10
Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 30
Subject Code Subject Sessions Hours / Week
Hour / Semester
Credit (C / NC) Subject Type(TH/ PB/ DE/CE)
Lecture 3
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study
MFM111T Fashion Marketing Management
Total 3
42 3 C TH
Pre-requisite: NIL Course objective: To enable students to draw knowledge from generic marketing and apply the principles and concepts to the fashion industry with specific reference to apparel, textile and accessoires. Course structure :
Concept domain- Overview of Marketing management enabling students to apply the concepts in real life. Knowledge domain- Understanding market and market forces, 4ps of marketing and ways of handling them. Skill domain- Brand launch, channel management, segmenting the market, positioning the brands
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 31
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of
number
of
sessions
required
per
chapter/
topic
Total hrs
required for
one
chapter
and further
breakup
per topic
Details of the
contents to be
taught
Keywords of the chapter to define
the depth of the input
Detailed
referencing with
text book/
publishers/ edition
with pg no
Hrs Hrs Hrs
1
3
Meaning of Fashion& Fashion Marketing Basics
Defining fashion, fashion industry, framework of fashion, languageof fashion Fashion origins, where it began? The elements of culture The fashion cycle: The phases
- Style matters Retro fashions:
- Style - Reflections - fashion influence
The style: - Classic - Trendy - Young designer - Designer - Couture
Fashion marketing basics:
Fashion marketing by Dotty Oelkers , Ch 1 & 2 Marketing today’ fashion, third edition by Carol Stw=ewart Mueller and Eleanor Lewit Smiley, ch 1 pg3-32
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 32
What is fashion marketing? Key marketing functions
2 3 The Fashion market and the Marketing Environments
Introduction, the development is the fashion market, fashion market – size and structure Marketing environment- micro and macro environment, trends in the marketing environment
Fashion Marketing-Second Ed. Mike Easey Ch.2
3
3 3 Understanding and researching the fashion purchasers Introduction to Marketing concepts and principles
Fashion consumer and organization behavior Fashion consumer decision making Marketing definitions, meaning, application, Core concepts and philosophies of marketing, marketing mix
Fashion Marketing-Second Ed. Mike Easey Ch.3 Principles of Marketing – 9th Ed. Kotler& Armstrong Ch.3 (pg 85-113) Fashion Marketing-Second Ed. Mike Easey Ch.1
3
4-5 6 Fashion marketing segmentation, targeting and positioning
Introduction: Fashion consumer segmentation
- Four bases of segmentation Fashion consumer targeting Positioning products and services of fashion consumers
- Use of positioning or perceptual mapping in fashion marketing
- Positioning and repositioning
- How fashion repositioning is carried out in practice
Mastering Fashion Marketing by Tim Jackson and David Shaw , ch 3 Fashion Marketing-Second Ed. Mike Easey Ch.5
6
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 33
6 3 Marketing mix:
The fashion product
Introduction to marketing mix Fashion product: what is a fashion product? Product levels, classifications, Various types of fashion garments, fashion buying ratio, classification of product and services,Product and service decisions(Product lineand Product mix decisions), Branding
Mastering Fashion Marketing by Tim Jackson and David Shaw , ch 4 Fashion Marketing-Second Ed. Mike EaseyCh 6
3
7 3 Marketing mix: The fashion pricing
Introduction and background to fashion pricing Pricing strategies for fashion marketing Key factors affecting fashion pricing Some specific fashion pricing strategies Business problems related to price reductions Importance of remaining price competitive The main ways of improving and maintaining profit margins
Mastering Fashion Marketing by Tim Jackson and David Shaw , ch 5 Fashion Marketing-Second Ed. Mike Easey Ch.7
3
8 MID – TERM EXAMINATION
9 -10 6 Marketing mix: The fashion place
Introduction and terminology The different distribution channels Distribution options Fashion wholesaling Fashion franchising Other fashion intermediaries supporting fashion distribution channels
- The manufacturer’s agent - Garment processing
companies
Mastering Fashion Marketing by Tim Jackson and David Shaw , ch7 Fashion Marketing-Second Ed. Mike Easey Ch.8
6
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 34
- Jobbers - Fashion retailers’ own
foreign based office Fashion retailing Trends impacting on fashion retailing
- Fast fashion - Multi-channel retailing - Flagship stores
The main fashion retail formats - Department store - Multiple retailer brands - General or variety stores - Value and off-price retailers - Supermarkets - Sports shops - Mail order - Concessions (shop-in-shop)
Service within the fashion industry How services differ from products Characteristics of services 7p’s – the expanded marketing mix Fashion logistics and distribution Supply chain management issues related to fashion marketing
11-12 6 Marketing mix: The fashion promotion
Introduction- defining the scope Why effective marketing communications are essential? Main tool of the fashion communication mix Using Integrated Marketing communications effectively Key promotional; tools of marketing Advertising Sales promotion Public relations Direct marketing Word of mouth
Mastering Fashion Marketing by Tim Jackson and David Shaw , ch6 Fashion marketing by Dotty Oelkers , ch6 Fashion Marketing-Second Ed. Mike Easey Ch.9
6
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 35
Visual merchandising Packaging Exhibitions
13 3 Branding in Fashion and Luxury
Introduction- Brand and branding B2B Branding & B2C Branding Methods of expressing a brand How is branding physically applied What is in a name? Color and sound Brand positioning Brand extensions What makes up a brand? Benefits of branding How do brands work? Brand loyalty , how to measure Brand loyalty Relationship marketing Categories of fashion brand s
- Designer brand - Luxury brand - Fashion brand - Retailer( own) brand - Retailer’s sub brand
Own brands Own labels Over branding Luxury brands
Mastering Fashion Marketing by Tim Jackson and David Shaw , ch 5
3
14 3 New Trends in Marketing • Integrated Marketing • Permission Marketing • Meaningful Marketing
Integrated marketing- evolution, need, shift in market and market place power, Emerging themes, traditional view and its weakness, a vision of customer loyalty, An illustration of integrated marketing, the strategy, experience, product
“Kellogg on integrated marketing” by Icobucci & Calder, Forward, page vii-xxi, ch 2, page 6-15, ch 13, page 262-283 “Permission marketing”
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 36
platform contacts, contacts outside the product platform, viral marketing contacts, subsegments and relationship contacts, scoring models, Permission marketing, Levels of permissionThe permission FAQs, Marketing with meaning (traditional marketing and shortcomings, benefits of meaning full marketing, solutions, connections, achievements,
by Seth Godin, ch2,page 18-30. ch6, page 75-108. ch12, page 195-216.“The next evolution of marketing” by Bob Gilbreath. Part1, page15-142
15 3 Assignment 2 presentation
3
16 END – TERM EXAMINATION
Suggested references Books:
1. Mastering Fashion Marketing - Tim Jackson and David Shaw 2. Fashion marketing - Dotty Oelkers , 3. Fashion Marketing – Mike Easy 4. Marketing today’ fashion, third edition by Carol Stw=ewart Mueller and Eleanor Lewit Smiley, 5. Essentials of Marketing – Jerome E. McCarthy & William D. Perreault 6. Fashion Innovation & Marketing – Catterine Moore 7. How to sell Fashion – Annalee Gold 8. Marketing Warfare – Al Ries& Jack Trout 9. Positioning – Al Ries& Jack Trout 10. Principle of Marketing - Philip Kotler and Armstrong 11. Marketing Management - Philip Kotler and Kevin Keller
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 37
Reference Magazines, Journals and other sources: Magazines Journals Newspapers Business World Business Today Business India Apparel Fortnightly Inside Fashion WWD/DNR Journal of Fashion Marketing Management Image Business of Fashion Financial Express Business Trends Business Line Mint Economic Times and Online database like EBSCO
Evaluation Matrix
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Teaching Tools: -Class room lecture -Case study -Articles from peer reviewed journals -Class room assignments
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 38
Learning outcome: Understanding of Fashion Marketing Management Concepts and be able to apply the principles and concepts to the fashion industry with specific reference to apparel. Benchmarked assignment Description (if required to be documented separately) Assignment 1 Details/ description of assignment Assignment on positioning
Evaluation parameter Content, quality and statistics
Type of assignment Individual hand written report & classroom presentation
Weight age 10 Marks
Assignment 2–
Details/ description of assignment Develop a Marketing Plan for a company (coverage in terms of 4 P’s and S-T-P with other strategies)
Evaluation parameter Content, quality and statistics
Type of assignment Group assignment - report submission & classroom presentation
Weight age 10 Marks- 5 marks for report and 5 marks for presentation
Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned
Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15
Types No. of Questions Marks per questions Total Marks
Objective 10 1 10
Short Answers /brief 5 2 10
Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 39
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3
Practical / Workshop Tutorial / Seminars / Field Study
Self Study
MFM113T Fashion Merchandising
Total 3
42 3 Core TH
Pre-requisite: NIL
Course objective:
1. To impart comprehensive knowledge of basics and principles of merchandising, particularly with reference to apparel industry.
2. To enable students to gain sufficient knowledge and exposure required to start merchandising career in apparel industry. The course is aimed at equipping the student with necessary knowledge and skills for beginning a merchandising career in apparel industry.
Concept domain: Fashion: concept, principles and theories, Merchandising: Basic concept, Principles and process
Knowledge domain: Understanding of Basic concepts and process of Merchandising, Understanding and development of range plan
Skill domain: To equipping the student with necessary knowledge and skills for beginning a merchandising career in apparel industry.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 40
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter
and further breakup per topic
Details of the contents to be taught
Keywords of the chapter to define the depth of the
input
detailed referencing with text book/
publishers/ edition with pg no
Hrs Hrs Hrs
1 3 Introduction to Fashion
Concept of fashion, Elements of Fashion, Elements of Fashion design
1st Chapter (Page No.1-17), Fashion Buying, Elaine Stone 3rd & 4th Chapter (Page No.39-56 & 65-77) Fashion Buying, Elaine Stone
3
2 3 Fashion cycle and Fashion theories
fashion theories, Fashion life cycle
Inside fashion, chapter 1 3
3 3
Introduction to Merchandising. Merchandise, merchandiser and merchandising. Types of merchandising. Merchandising Vocabulary. Process of Merchandising. Planning, buying and selling functions in brief.
Meaning and definitions of Merchandising, Types, basic Functions, , Role and functions of Merchandiser, Merchandising Vocabulary (Important Merchandising Terminologies)
4th & 5th Chapter (Page No.41-55 & 58-76, Glossary, Page no.377-392), Fashion Buying & Merchandising, Sidney Packard Inside the Fashion Business, Kitty G.Dickerson (Glossary)
3
4 3 Skills required of a merchandiser. Career of a merchandiser
Skills, merchandising career
Fashion buying, Elaine Stone, page3 to 15
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 41
5 3
Introduction to Fashion Forecasting. Implication of fashion forecasting for merchandisers. Merchandising fashion cycle
Fashion forecasting, implications for merchandising
5th Chapter (Page No.105-131) Merchandise Buying, 5th Edition, M.S.Bohlinger, Inside Fashion Business, chapter 2
3
6 3 Merchandising Mix, Introduction to Merchandise Planning
Merchandising Mix, Introduction to Merchandise Planning
Merchandise Buying, 6th Edition, (Page No.137-152) M.S.Bohlinger Fashion Buying & Merchandising, Sidney, Packard(Page No.174-191)
3
7 3
Elements of Merchandising planning. Elements of Merchandise Planning. Planned sales Planned stock Planned reductions Planned purchases Planned Markup Planned Profit Planned Expenses, Importance of Planning, Six-month merchandise planning
Planning, planning Elements, Six month plans
Fashion Buying, Elaine Stone Page 75 to 95.
3
8 Mid –Semester Examination
9 3 Open to Buy, Assortment Planning, Model Stock
Open to Buy,
7th Chapter (Page No.178-207) 3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 42
Planning. Open to Buy, Assortment Planning: Principles of Assortment planning, Characteristics of a good assortment, Factors affecting Assortment Planning decisions, Model Stock Planning
Assortment planning, model stock planning
Merchandise Buying, 5th Edition, M.S.Bohlinger 12th Chapter (Page No.192-225) Fashion Buying & Merchandising, Sidney Packard
10 3 Merchandising Calendar Planning
Merchandising Calendar Planning: Process & procedure
4th Chapter (Page No.93-127) Apparel Merchandising, Jeremy A.Rosenau,
3
11 3
Costing and Pricing. Cost plus pricing, Marginal cost pricing and backward pricing. Cost sheet
Costing: Cost & Pricing; Marginal Costing; Backward Plan
10th Chapter page no.205-326), Apparel Manufacturing, Ruth E. Glock & Grace I. Kunz 5 th Chapter (page no.207-219), Inside fashion design, Tate S.L,
3
12 3 Color concepts. Use of color concepts for merchandise development
Color Concepts,
2 nd, 3 rd and 4 th chapter (page no.15-27, 28-38 & 39-52), Fashion Buying, Helen Gowarek
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 43
5th chapter (page no.155-196), Fashion Forecasting, II Edition, Evelyn Brannon
13 3
Range Development process, general Range development and specific range development
Range Development
Inside fashion design, Tate S.L, Page No. 199-205
3
14 3 Range development presentation
Presentation on Range Plan
3
15 3 Range development presentation. Course revision and review
presentations 3
16 End- Semester Examination Bench Marked Assignment 1 (Merchandise Survey) – individual assignment. Each student or group of two would work on a given product making an exhaustive study of product assortment, pricing, product innovations, latest trends and retailing of the product. 5 Marks Benchmarked assignment 2- assignment description with weight age
Merchandising Policy
Study a store for its merchandise assortment. Profile the merchandise assortment and come up with a merchandising policy of the particular store.
Information to be collected from primary resources.
05 Marks
Submission: Report and presentation
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 44
Benchmarked assignment 3 assignment description with weight age 10 Marks
Range Development Exercise
Develop a range of product by picking up a concept from the relevant forecast. Develop a color story and product assortment for the same. Do the pricing of the products developed and come up with marketing and merchandising plan.
Submission: Report and presentation.
Suggested references Books:
1. Fashion Buying, Elaine Stone 2. Fashion Buying & Merchandising, Sidney Packard 3. Inside the Fashion Business, Kitty G.Dickerson 4. Merchandise Buying, 5th Edition,M.S.Bohlinger 5. Apparel Merchandising, JeremyA.Rosenau 6. Apparel Manufacturing, Ruth E. Glock & Grace I. Kunz 7. Inside fashion design, Tate S.L 8. Fashion Buying, Helen Gowarek 9. Color Studies, Edith Anderson Feisher 10. Case Studies in Merchandising Apparel and Soft Goods, Michele M. Granger
Reference Magazines, Journals and other sources:
1. Inside Fashion 2. Images 3. Clothesline 4. Apparel Online
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 45
Evaluation Matrix:
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05 05 10 - 40 40 100 Teaching Tools: Lectures Supported by Visuals Field Visits Term Assignment Learning outcome: Understanding of the concepts Observational learning Learning by doing Application oriented assignments Pattern for mid term/ final term CEB examination paper Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 46
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture - Practical / Workshop 3 Tutorial / Seminars / Field Study -
Self Study -
MFM115P Professional Practices
Total 3
42 2 NC PB
Pre-requisite: NIL Course objective:
• To impart students the basic principles of – communication, ethics and etiquettes for the work place • To understand how people interact and communicate through various forms of communication • Focus on ways to enhance ethics in decision making • Develop presentation skills and effective delivery of presentations • Inculcate professional etiquette for the new, global work place
Concept domain: Communication, ethics, values Knowledge domain: Understanding of the above concepts Skill domain- Communication skills, presentation skills, writing skills
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 47
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter and further breakup per
topic
Details of the contents to be
taught
Keywords of the chapter to define the depth of the input
detailed referencing with
text book/ publishers/
edition with pg no
Hrs Hrs Hrs
1 3
Communication
What is communication? How do we communicate? Various factors in communication? • Communication Barriers • Paraverbal Communication Skills • Non-Verbal Communication • Multicultural Communication Classroom activity on these topics
(show movie – The Gods must be crazy )
3
2 3
Communication
On the spot evaluation
Speaking Like a STAR (Situation, Task, Action, Result)
Listening Skills
Asking Good Questions
Mastering the Art of Conversation
Assignment 1 : Role play games – 10 marks
3
3 3
Business Writing
Words, Sentences, Paragraphs
Classroom activity on these topics 3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 48
4 3
Business Writing
Emails and Business letters, Reports and Executive Summary
Classroom activity on these topics
3
5 3
Business Writing
Proposals, Briefs, Resumes.
Assignment 2: Brief for Assignment – a report on any particular subject
3
Submission of Assignment II – 10 marks
6 3
Presentation Skills
Preparing your presentation • Define your objective • Understanding your audience • Deciding what to say and
getting organized • Developing effective visuals • Rehearsing • Making an effective delivery
3
MID TERM EXAM 20 Marks – Make a presentation as a group any particular subject. (change in the lifestyle of the Indian consumer)
7 3 Presentation Skills
Preparation of presentation and submission 3
8 3 Presentation Skills Submission
Class presentation Spot Evaluation MID TERM Evaluation
3
9 3 Constructive Feedback
3
10 3 Professional Ethics
• Ethics & the ethical theories • Principles of ethical decision
making 3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 49
• Moral Mazes
11 3
Professional Ethics
• Ethical flow chart • Moral Pluralism • Categorical Imperative, The
Sunshine Test 3
12 3 Professional Ethics
• Understanding Values • Conflict Management 3
13 3 Professional Ethics
• Case study on ethical value clarification 3
Announcement of Assignment III Students to come up with a similar personal ethical code of own, Time: 2 weeks; Marks 20
14 3
Professional Etiquette
Understanding Etiquette
Before we look at etiquette rules across multiple business-related scenarios, it’s best to explain what etiquette means.
We would also look at the many ways business etiquette can improve a company or organization’s bottom line. Etiquette covers most aspects of social interaction, including self-presentation, communication, courtesy and hospitality.
Business etiquette, in particular, covers expectations in the interaction between co-workers, the company and their clients, as well as the company and their stakeholders.
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 50
Etiquette guidelines are many and can be quite complicated. Here we will only focus on basic etiquette guidelines for situations typically found in most business settings.
The Importance of Business Etiquette To list ways business etiquette can be of value to a company or organization. Business etiquette contributes positively in the areas of branding, customer care, employee engagement and team synergy. Networking for Success When you’re networking, it’s important to make the best of the first meeting. Here, we’ll discuss how to create an effective introduction, make a good impression, minimize nervousness, use business cards effectively and remember names. Managing multi-cultural environment
15 3
Professional Etiquette
The Meet and Greet
An introduction is almost always accompanied by a handshake and conversation.
Here, we would discuss the three
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 51
steps that make an effective handshake and the four levels of conversation.
Business Email Etiquette
Telephone Etiquette
International Etiquette
Dressing for Success
Submission Assignment III – 20 Marks 16 End Term Jury – 40 Marks
Suggested references Books:
S.No. Title Author Publisher 1. Business Communication HBS publication HBS publication
2. Ethics for the Real world Ronald Howard, Clinton Korver & Bill Birchard HBS publication
3. Business Etiquette for the new workplace
HBS publication HBS publication
4. Business Etiquette Emily Post 5. Writing for Business HBS publication HBS publication 6 Business Writing and
Communication Kenneth W. Davis Mcgrawhill
Reference Magazines, Journals and other sources:
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 52
Evaluation Matrix:
EVALUATION MATRIX
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10 10 20 - 20 40 100
Teaching Tools: Lectures followed by classroom exercises Learning outcome:
1. Understanding and developing professional skills – communication, business writing and presentation
2. Develop personal ethical codes for work and life
3. Develop professional etiquette for the work place
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 53
Subject Code Subject Sessions Hours / Week
Hour / Semester
Credit (C / NC) Subject Type(TH/ PB/ DE/CE)
Lecture 3
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study
MFM117T Managerial Economics
Total 3
42 3 C TH
Pre-requisite: Nil
Course objective: To understand the fundamentals of economic theory and their application in the field of fashion industry
Course Structure: Concept Domain: Theory of Demand, Supply and Cost, Price Elasticity of Demand , Cross elasticity of Demand
Knowledge Domain: The course takes a quantitative approach to business decisions; the students will significantly enhance their
quantitative skills.
Skill Domain: Students learn how to anticipate how other firms and consumers will respond to decisions they make.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 54
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of
number of
sessions
required
per
chapter/
topic
Total hrs
required
for one
chapter
and further
breakup
per topic
Details of the
contents to be
taught
Keywords of the chapter
to define the depth of the
input
Detailed referencing
with text book/
publishers/ edition with
pg no
Hrs Hrs Hrs
Benchmarked assignment 1- a) Elucidate – Managerial Economics serves as a link between traditional economics and decision sciences for business (Example questions) Decision-making. or
b) Justify - Managerial economics is economics applied in decision-making. or
c) What causes a movement along the demand curve and what causes shifts in the demand curve? Explain.
1-3 9 Introduction,
Demand Theory
and Analysis
Cardinal utility
approach
Difference between micro
and macro, managerial
economics Utility -
Cardinal and Ordinal ,
marginal concept, law of
demand,
Consumer equilibrium,
derivation of individual
demand curve, shift in
demand curve
Managerial Economics
D N Dwivedi Pages
101-118
9
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 55
4-5 6 Ordinal utility
approach
Meaning of indifference
curves, Properties,
budget line, consumer
equilibrium derivation of
demand curve
Managerial
Economics
D N Dwivedi
Pages 118-138
6
6-7 6 Revealed
Preference Theory,
Price elasticity
Market demand, elasticity
of demand, determinants
of price elasticity
Cross elasticity, income
elasticity, promotional
elasticity
Managerial Economics
D N Dwivedi Pages
140, 145-174.
6
8. Mid term exam 9 3 Production
Function
Laws of production, short
run and long run laws of
production, returns to
scale, isoquants, budget
constraints and line.
Managerial Economics
D N Dwivedi
Pages 209-234, 238-
241.
3
10-11 6 Cost functions,
Market structures.
Breakeven analysis,
economies of scale
Perfect competition,
monopoly, monopolistic
and oligopoly
Managerial Economics
D N Dwivedi Pages
246-272,301-305
6
Benchmarked assignment 2- (10 marks) presentation on current monetary and fiscal policy 12-13 6 Price & Output
decisions under
Pricing decisions under
different market
Managerial Economics
D N Dwivedi Pages
6
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 56
different market
structures, Price
discrimination
structures. 306-350
14-15 6 Macro-economics
analysis, monetary
and fiscal policy
National income GNP,
GDP, NNP Two Sector
Model, current fiscal
policy, discussion of
current monetary policy
Managerial Economics
D N Dwivedi
Pages 433-448,583-
599.
6
16 End term exam Suggested references Books: Managerial Economics: Varshney & Maheshwary Managerial Economics: Reckie & crooke Managerial Economics: Craig Peterson An Introduction to Positive Economics: Lipsey Chrystal, Eighth edition Reference Magazines, Journals and other sources: Journal of Fashion Marketing Journal of Marketing, Journal of Marketing Research The Economics Times Indian Growth and Development Review Times of India Economic and political weekly Ebsco Emerald Proquest
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 57
Evaluation Matrix:
Evaluation Matrix
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10 10 40 40 100
Teaching Tools: Class lectures
Presentation by the students
Case study
Literature survey
Learning outcome: Understanding about the fundamentals of statistics and economics in the field of fashion industry.
Benchmarked assignment Description (if required to be documented separately)
Assignment 1 Details/ description of assignment Problem on Hypothesis Testing/Forecasting (Regression Analysis) Evaluation parameter Performance in the Unit Test Type of assignment Written Test Weight age 10 Assignment 2 - Details/ description of assignment Presentation on current monetary and fiscal policy Evaluation parameter Content, Individual Understanding, Presentation Type of assignment Presentation Weight age 10
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 58
Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned
Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15
Types No. of Questions Marks per questions Total Marks
Objective 10 1 10
Short Answers /brief 5 2 10
Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 59
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3 Practical / Workshop Tutorial / Seminars / Field Study
Self Study
MFM119T Fashion Retail Management
Total 3
42 3 Core TH
Pre-requisite: Nil
Course objective:
1. To understand the nature and structure Retail with applications in the fashion Industry. 2. To understand Store Organizations and Store Formats. 3. To study the importance of Retail Mix, Retail Strategy and Retail Profitability. 4. To understand the concepts of Retail Analytics and Retail Store Operations.
Course structure: Concept domain: Retail Environment, Store Organization and Store Formats, Retail Mix, Retail Strategy, Retail Profitability, Retail Analytics – key performance indicators (KPIs), Retail Store Operations, Emerging forms of Retail
Knowledge domain: Understanding the concepts of Retailing and its application with Fashion Retailing, nature and structure of Retail, Understanding importance Retail Strategy, Retail Mix and Retail Profitability, Understanding the key drivers of Retail: Retail Analytics and Retail Store Operations, Knowledge of evolving forms of Retailing. Skill domain: Analysis practices in Retailing, Evaluation of Key drivers of Retail success: Retail Mix and Retail Strategy, Understanding of key components of Retail Profitability Appreciation of Retail Analytics and Store Operations
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 60
Course Contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter and further breakup per
topic
Details of the contents to be
taught
Keywords of the chapter to define the
depth of the input
detailed referencing with text book/ publishers/
edition with pg no Hrs Hrs Hrs
1 3 Introduction to Retail and Fashion Retail
Characteristics, Significance, Careers
Retail Management-A Strategic Approach, Berman & Evans: Ch-1, Pg 1-22
3
2 3 Retailing Trends: International & Domestic
Changing Retail Structure, Relation between Retailers and Suppliers, Current Trends in Consumer Interaction, Emergence of Indian Retail
Retail Management, Bajaj, Tuli, Srivastava – Pg 27-30, 34—42, 55-58, 118-134 Retailing 6th Edition – Dale Lewison, Prentice Hall – Ch 18, Pg 690-716
3
3 3
Retail Organizations and Human Resource Management
Setting Up a Retail Organization, Organizational Forms and Human Resource Management in Retail
Retail Management-A Strategic Approach, Berman & Evans: Ch-9, Pg 244 – 278 Retailing 6th Edition – Dale Lewison, Prentice Hall – Ch 6 Pg 208-230
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 61
4 3 Store Formats – Types of Retailers and ownerships
Retailer Characteristics, Types of Retailers – Food, General Merchandise, Non-storeTypes of Ownership
Retailing 6th Edition – Dale Lewison, Prentice Hall – Ch 2, Pg 38 - 82 Retailing Management, Levy, Weitz and Pandit- Ch 2, Pg 40 – 68, Pg 73 - 83
3
5 3
Emerging Forms of Retail-e-retailing, Rural Retailing, Airport Retailing
Key Features and Current Scenario
Fashion Retailing – A Multi-channel Approach, Ellen Diamond - Ch 2 India’s Store Wars, Geoff Hiscock- Ch 9 Pg 127 – 144 Hand Out
3
6 3 Departmentalization, Layout planning and space allocation
Store Design Objectives, Layouts, Signages, Space Management, Website Design
Retailing Management, Levy, Weitz and Pandit- Ch 18, Pg 566-585, Pg 591 – 592 Retailing Management, Levy & Weitz- Ch 18, Pg 588-604
3
7 3 Presentation of Benchmark Assignment
3
8 MIDTERM EXAM
9 3 Retail Strategy & Elements of Retail Mix
Situation Analysis, Objectives, Identification of Consumer Characteristics & Needs, Overall Strategy
Retail Management-A Strategic Approach, Berman & Evans, Ch-2: Pg 26-59 Ch-15: Pg 465-490 Hand-out
3
10 3 Retail Profitability
Net Sales, Gross Margin, Expenses, Net Profit, Turnover Path, Strategic Profit Model
Retailing Management, Levy & Weitz, Ch 6 3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 62
11 3
Retail Business Development (Trade area analysis and site selection)
Types of Locations, Legal Considerations, Evaluation, Site characteristics, Estimation of Potential, Huff Gravity, Regression and Analog Approaches
Retailing Management, Levy, Weitz and Pandit- Ch 7 & 8
3
12 3 Retail Pricing
Strategies, Approaches, Adjustments and Use to stimulate sales
Retailing Management, Levy & Weitz, Ch 15 3
13 3 Retail Analytics Retail KPIs Hand-out 3
14 3 Store Operations Activities on the Retail Floor
Retailing Management, Levy, Weitz and Pandit- Ch 17, Pg 530 - 562 Hand-out
3
15 3 Service Dimension of Retailing
Advantages, Gap Model - Knowledge, Standard,Delivery and Communication Gap
Management, Levy, Weitz and Pandit- Ch 19, Pg 601 - 625
3
16 END TERM EXAM
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 63
ASSIGNMENTS
Benchmarked assignment 1 (Pre Mid Term)- assignment description with weightage
Topic Weightage With respect to Fashion Retailers study the following:
• Corporate History • Organizational Structure • Annual Reports • Target Customer • Store Locations • Store Formats • Product Lines
10 marks
Benchmarked assignment 2 (Post Mid Term)- assignment description with weightage
Topic Weightage Study on the Location Study, Retail Mix Strategy and Store Operations of a Fashion Retailer.
10 marks
Suggested references Books: Retail Management-A Strategic Approach, Berman & Evans Retail Management, Bajaj, Tuli, Srivastava Fashion Retailing – A Multi-channel Approach, Ellen Diamond Retailing Management, Levy & Weitz Retailing Management, Levy, Weitz and Pandit Retail Management-A Strategic Approach, Berman & Evans Reference Magazines, Journals and other sources: Images Business of Fashion Images Retail
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 64
Evaluation Matrix:
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10
10 40 40 100
Teaching Tools: Lectures Supported by Visuals Case Studies Field Visits Term Assignment Learning outcome: Understanding of the concepts Observational learning Learning by doing Application oriented assignments Pattern for mid term/ final term CEB examination paper Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 65
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 1.5
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study
MFM121T Overview of Global Fashion Industry
Total
1.5
21 1.5 Core TH
Pre-requisite: NIL Course objective:
• To provide inputs on Indian and Global fashion industry and the trends • To provide an overview of global apparel trade volumes and trends. • To emphasize the importance of culture in fashion. • To understand the country specific challenges faced by the fashion firms. • To give an indication of future of global fashion industry
Concept domain: Structure of the textile industry, importance of textile industry, importance of culture.
Knowledge domain- Understanding of global fashion, key players, terms and other aspect related to it. Indepth knowledge of impact of fashion on the society, trends and forecasting.
Skill domain- An understanding of the past and present of the global fashion and the changes in the society, to understand, comprehend and forecast the trends, trade analysis skills.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 66
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter
and further breakup per topic
Details of the contents to be
taught
Keywords of the chapter to define the depth of the input
Detailed referencing with text book/ publishers/
edition with pg no Hrs Hrs Hrs
Week 1
1.5 History and Evolution of Global Fashion Business
Impact of world wars and economic depression on Global Fashion,
Textiles and Apparel in the Global Economy by Dickersion KG Page 2-17, 29-46 ,138-161 , 167-196
1.5
Week 2 1.5 History and Evolution of Global Fashion Business
History of Fashion Evolution
Textiles and Apparel in the Global Economy by Dickersion KG Page 2-17, 29-46 ,138-161 , 167-196
1.5
Week 3
1.5 History and Evolution of Indian Fashion Business
Sectoral classification of Indian Fashion business)
India’s store wars: Geoff Hiscock. Ch. 1, Ch. 2 ; Page 5-21
1.5
Week 4
1.5 Cultural foundation of Indian Consumer
The cultural meaning of liberalization Cultural changes in consumer in India
We are like that only: Rama Bijapurkar Pages 174-192
1.5
Week 5
1.5
Global trade statistics in terms of major textile/ apparel exporters and importers
Past , current and future, Traditional Fashion Markets and Key growth drivers; France Italy, US, UK, Japan)
International Trade statistics (www.wto.com)
1.5
Benchmarked assignment 1- Trend analysis of garment trade from India to US AND EU(05 marks)
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 67
Week 6
1.5 Trade Statistics for Indian Fashion Business
International Product classification, HS Codes, Export Data
Handbook of Apparel exports , Indian Retail report by Images www.texmin.nic Also other related websites
1.5
Week 7 1.5 Trade Statistics for Indian Fashion Business
including Retail data for Garments and Jewellery, Leather, Watches etc
Handbook of Apparel exports , Indian Retail report by Images www.texmin.nic Also other related websites
1.5
Week 8: MID TERM EXAM
Week 9 1.5 SWOT analysis of major fashion giants (country wise)
Strength , weakness , opportunity and threats in terms of demographics , geographic , consumers behavior , socio, economic, political , technological
Textiles and Apparel in the Global Economy by Dickersion KG
1.5
Week 10 1.5 SWOT analysis of Indian retail business
Strength , weakness , opportunity and threats in terms of demographics , geographic , consumers behavior , socio, economic, political , technological
India’s Store Wars: Geoff Hiscock Ch. 3, Ch.4, Ch. 5 and Ch. 6
1.5
Week 11 1.5 Indian Traditional attire
Saree, Doti , Lungi , Turban etc
Indian saries traditional – perspectives – Design by Vijai Singh Katiyar. Indian costumes in the collection of the calico museum of textiles: B.N. Goswamy Saris traditional & beyond by martand singh
1.5
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 68
Costumes textiles and jewellery of India-Traditions in Rajasthan
Week 12 1.5
Leading Fashion labels and Brands and their evolution
Designer labels , private labels , National , regional and local brands
Fashion: from concept to consumer, Gini, Stephens, Frings, Prentice hall
1.5
Benchmarked assignment 2- Study of fashion capitals of the world (05 marks)
Week 13 1.5 Existing and Emerging fashion Markets and key growth drivers.
Developed and Developing nations and their economy
Textile outlook international –EIU: Various issues
1.5
Week 14 1.5 Ethical issues in Business of Fashion
Social responsibility, Code of Conduct, Compliances, PETA, Ethical Sources
Fast Fashion by Gaynor Lea-Greenwood Page 365
1.5
Benchmarked assignment 3- Changes in lifestyle of Indian consumer (10 marks)
Week 15 1.5 Presentation of the Benchmark assignment 3
1.5
Week 16: End term exam Suggested references Books:
1. Fashion: from concept to consumer, Gini, Stephens, Frings, Prentice hall 2. Forecasting Publications - Textile View, Promostyle, Here & There. 3. Fashion Marketing - Janet Bohdanowlez & Lis elamp 4. The Leisure Economics : Linda Nazareth 5. India’s Store Wars: Geoff Hiscock 6. We are Like that Only – Rama Bijapurkar 7. IT happened in India – Kishore Biyani 8. India’s Century - Kamal Nath 9. Textiles and Apparel in the Global Economy - Dickersion KG 10. Indian saries traditional – perspectives – Design by Vijai Singh Katiyar 11. Indian costumes in the collection of the calico museum of textiles - B.N. Goswamy 12. Saris traditional & beyond - martand singh 13. Costumes textiles and jewellery of India-Traditions in Rajasthan by Dr. Vandana Bhandari
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 69
Reference Magazines, Journals and other sources:
1. Promostyl 2. Collenzioni 3. Images business of Fashion 4. Juststyle.com 5. Ebsco 6. Emeraldinsight.com 7. International Trade statistics (www.wto.com) 8. www.texmin.nic 9. Handbook of Apparel exports 10. Textile outlook international 11. Indian Retail report by Images
Evaluation Matrix:
Evaluation Matrix
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Trend analysis of garment trade
from India to US AND EU
Study of fashion capitals of the world - Changes in lifestyle of
Indian consumer - -
05 05 40 10 40 100 Teaching Tools: Lectures Appreciation of movies Group discussion Self Study
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 70
Learning outcome: The subject will equip students with an in-depth knowledge and understanding of the working of fashion and its dependence on various societal forces, hence making them completely aware of the requirements of the fashion industry. Benchmarked assignment Description (if required to be documented separately) Assignment 1 - Trend analysis of garment trade from India to US AND EU.
Details/ description of assignment
Analyse the Export and import trend for major apparel and textiles category for the last 5 years from India to US and EU
Evaluation parameter
Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the report
Type of assignment
Document submission, Group assignment
Weight age
05 marks
Assignment 2 – Study of fashion capitals of the world
Details/ description of assignment
Compare the fashion capitals with regard to their culture, consumer and fashion trends in order to be aware of the past and the current market scenario.
Evaluation parameter
Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the report
Type of assignment
Document submission, Individual Assignment
Weight age
05 marks
Assignment 3 – Changes in lifestyle of Indian consumer Details/ description of assignment
Study the factors affecting the Indian fashion (Region wise)
Evaluation parameter
Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the report
Type of assignment
Presentation and document submission, group assignment
Weight age
10 marks
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 71
Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned: Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 72
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 1.5 Practical / Workshop Tutorial / Seminars / Field Study
Self Study
MFM123P Research Methodology & Minor Project
Total 1.5
21 1.5 NC PB
Pre-requisite: NIL Course objective: To impart students with knowledge to understand and carry on research work. Course Structure: Concept domain: Different data types, their importance, ways of collection, analyzing them and preparing a report.
Knowledge domain: An understanding of how research work is carried on in order to get a meaning full result.
Skill domain- Students would gain research abilities would know how to find solutions for the research problems and would be able to prepare good reports.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 73
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions
required per chapter/
topic
Total hrs required for one chapter
and further breakup per topic
Details of the contents to be
taught
Keywords of the chapter to define the
depth of the input
detailed referencing with text book/ publishers/
edition with pg no Hrs Hrs Hrs
Session 1
1.5 Data types (Announcement of Assignment – 1 & 2)
Primary data, secondary data, differences, uses, importance, sources
Marketing research by Naresh. K. Malhotra and Satya Bhushan Dash
1.5
Session 2
1.5 Literature Review and problem identification
Online Databases, Journals, EBSCO, PROQUEST
Research methodology by Ranjit Kumar, Page No. 29-38 & 40-52
1.5
Session 3
1.5 Secondary Data analysis
Studying annual reports and other trade and financial data
Research methodology by Ranjit Kumar, Page No. 219-246
1.5
Session 4
1.5
Report preparation (Submission Assignment – 1)
Writing a proposal, writing a report and bibliography
Marketing research by Naresh. K. Malhotra and Satya Bhushan Dash, page no. 696-708, Research methodology by Ranjit Kumar, Page No. 263-271
1.5
Session 5
1.5 Presentation of Minor Project proposal by students
Topics of Research, Detailed proposal By students
1.5
Session 6 1.5 Self Study with mentoring By students 1.5
Session 7 1.5
Self Study with mentoring (Submission Assignment – 2)
By students
1.5
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 74
Session 8 MID TERM Evaluation
Session 9 1.5 Self Study with mentoring By students 1.5
Session 10 1.5 Self Study with mentoring By students 1.5
Session 11 1.5 Self Study with mentoring By students 1.5
Session 12 1.5 Self Study with mentoring By students 1.5
Session 13 1.5 Self Study with mentoring By students 1.5
Session 14 1.5 Self Study with mentoring By students 1.5
Session 15 1.5 Self Study with mentoring By students 1.5
Session 16 End term Evaluation Suggested references Books:
1. Marketing research by Naresh. K. Malhotra and Satya Bhushan Dash 2. Research methodology by Ranjit Kumar, 3. Marketing Research by Tull and Hawkins
Reference Magazines, Journals and other sources: 1. EBSCO, 2. PROQUEST 3. DELNET 4. Apparel Online 5. Just-Style.Com 6. Stitch World 7. WGSN 8. Journal of Historical Research in Marketing
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 75
Evaluation Matrix:
Evaluation Matrix
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Problem identification List of Secondary data sources and literature
survey Synopsis Final
Presentation
20 20 20 40 100 Teaching Tools: Lectures Self Study Learning outcome: It would provide students with ability to find solutions for research problems. Benchmarked assignment Description (if required to be documented separately) Assignment 1 - Problem identification Details/ description of assignment
Finding out the research problem and the approach to tackle it.
Evaluation parameter
Content, Understanding the subject, Analysis and interpretation, managerial application, quality of the document submitted
Type of assignment
Document submission
Weight age 20
Assignment 2 – List of Secondary data sources and literature survey Details/ description of assignment
List of secondary data sources for the concerned topic chosen by the students and literature survey for the same.
Evaluation parameter Content, Understanding the subject, Analysis and interpretation,
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 76
managerial application, quality of the documents
Type of assignment
Document submission
Weight age 20
Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned: Mid Term Jury End Term Jury
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 77
Subject : Outbound Workshop on “Team Building” for the first semester students of Master of Fashion Management
Subject Code : MFM101P
Brief
An outbound workshop for MFM students is planned between the first and second semesters to encourage team building,
trust and understanding among students as a part of the Academic Activity. This workshop is intended to provide
‘behavioral training’ to complement classroom education The activities include teamwork, planning, communication,
stretching limits and recognizing ones potential, lateral thinking, accepting feedback, self exploration, co-ordination, and
sensitivity building. The outcome of the workshop is to improve the interpersonal skills of the individual.
The workshop fits well in the first semester preferably between the first and second semesters. The suggested duration of
the workshop is 3-4 days residential outbound component.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 78
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study
MFM104T Accounting and Costing for Managers
Total
3
42 3 Core TH
Pre-requisite: NIL Course objective: Course structure:
Concept domain- Financial Analysis and Profitability Analysis of an Organisation Knowledge domain- Ratio Analysis, Standard Costing, Marginal Costing, Cost Sheet, Fund Flow Management Skill domain-BEP Analysis, CVP Analysis, Preparation of Balance Sheet
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 79
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Stud
y
Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter and further breakup per
topic
Details of the contents to be taught
Keywords of the chapter to define the depth of the input
Detailed referencing with text book/ publishers/ edition with pg no Hrs Hrs Hrs
1
3
Introduction:
Financial and Management Accounting
Nature and Scope, Accounting Concepts and Conventions, GAAP Concepts and conventions,
Khan & Jain, Management Accounting, 3rd Edition , (Pg. 1.4-1.8, 2.11-2.13, 2.19-2.25)
3
2
3 Double entry Book keeping
Journal,
Ledger,
Khan & Jain, Management Accounting, 3rd Edition , (Pg. 1.4-1.8, 2.11-2.13, 2.19-2.25)
3
3
3 Preparation of Cash Book, Trading A/c.
Trial Balance ,Trading Account,
Managers guide to finance and Accounting by Prasanna Chandra (Pg. 12-32)
3
4-5 6 P&L A/c Profit & Loss Account with basic adjustment,
Managers guide to finance and Accounting by Prasanna Chandra (Pg. 12-32)
6
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 80
6
3 Balance Sheet Balance Sheet with basic adjustment,
Managers guide to finance and Accounting by Prasanna Chandra
3
7
3 Balance Sheet Balance Sheet with basic adjustment,
Managers guide to finance and Accounting by Prasanna Chandra
3
Assignment – 1: Problems on Final Account, Cash Flow Statements – 10 Marks
8 Mid term Examination
9-10
6 Marginal Costing
a. Cost-Volume – Profit analysis
b. Break Even Point Analysis. c. Margin of Safety d. Profit Chart
Khan & Jain, Management Accounting, 3rd Edition , Pg. 15.1-15.30
6
11
3 Concept of Variance
Theories and Basic Problems on cost Variance analysis
Khan & Jain, Management Accounting, 3rd Edition , Pg. 18.3-18.8 & 19.1 – 19.16
3
12
3 Types of Variance Materials Cost Variance, Labour Cost Variance, Cost variance Analysis
Khan & Jain, Management Accounting, 3rd Edition , Pg. 18.3-18.8 & 19.1 – 19.16
3
13
3 Budgeting: Conceptual overview
• Budgetary Control, • Classifications of Budget, • Fixed Budget, Flexible
Khan & Jain, Management Accounting, 3rd Edition, Pg. 16.1-16.13
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 81
Budget, Master Budget, Zero Base Budget
(Only theories, no numerical) 14
3 Cost Accounting:
a. Types of Costs
Fixed Cost, Variable Cost, Semi Variable cost and Cost sheet
Managers guide to finance and Accounting by Prasanna Chandra (Pg. 61-66)
3
15
3 Cost Sheet 1. Elements of Cost. 2. Preparation of Cost
Sheets 3
Benchmarked assignment 2: Preparation of Cost Sheet - 10 Marks.
16 End term examination
Suggested references Books: Sl. No Name of the Book Name of the Author
1 Management Accounting Khan & Jain
2 Financial Management I M Pandey
3 Financial Management Prasanna Chandra
4 Financial Management Khan & Jain
5 Management Accounting S. Kr. Paul
6 Cost Accounting – Principles and Practice S.P. Jain & K.L. Narang
7 Accountancy J.N.Dutta, S.P. Basu & M. Das
8 Managerial Economics D.N.Dwivedi
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 82
Reference Text book, Magazines, Journals and other sources: Business world The Economic Times The Economist Business Today Management Accounting Khan and Jain Introduction to Management Accounting Horngren / Sundem others Financial Management Prasanna Chandra Financial Management Khan & Jain Financial Management I M Pandey Evaluation Matrix:
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Case studies
Presentation Learning outcome: Understanding of the P&L Accounts, Balance sheet and their implication on business, interpretation of different ratios for decision
making, budgeting and break even analysis for project execution, understanding of different cost components and their behaviour.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 83
Benchmarked assignment Description (if required to be documented separately) Assignment 1 Details/ description of assignment
Problems on Final Account / Funds Flow Statements
Evaluation parameter
Performance in the Unit test
Type of assignment
Unit Test
Weight age
10 marks
Assignment 2 – Details/ description of assignment
Preparation of Cost Sheet
Evaluation parameter
Performance in the Unit test
Type of assignment
Unit Test
Weight age
10 marks
Pattern for mid term/ final term CEB examination paper Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Descriptive 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 84
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study
MFM106T Fashion Brand Management
Total
3
42 3 Core TH
Pre-requisite: Marketing Management, Consumer Behaviour
Course objective: 1. To developed a clear understanding of fashion Brands 2. To give an in-depth understanding of fashion branding strategy covering Brand equity, Brand Identity and Brand Architecture 3. To explore the mystery of legendary Brands 4. To explore the mythology of Luxury Brands
Course Structure:
Concept domain: Brand Identity, Brand equity, Branding Strategy, Fashion Brand, Luxury brand Knowledge domain- How to develop Brand awareness, Brand association, Brand loyalty and Perceived Brand quality for the fashion Brands Skill domain- Launching a new Fashion Brand, Managing Brand architecture and devising strategy for a successful fashion Brand with right positioning
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 85
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter
and further breakup per topic
Details of the contents to be
taught
Keywords of the chapter to define the depth of the
input
detailed referencing with text book/ publishers/
edition with pg no Hrs Hrs Hrs
1 3
Fashion Branding: an overview, Source of value for the customer and source of value to the company
Brand, Identity, Differentiation, Benefits to the company, Benefits to the customers
Fashion Brand - Mark Tungate , Luxury Brand Management by Michel Chevalier and Gerald Mazzalovo Managing Brand equity – Capitalizing on the value of a Brand Name – David A. Aaker (1991), The free
3
2 3
Brand Name Decision, Characteristics of ideal brand name,
Ideal Brand name,Meaningfulness,memorability,Protectability,Adaptability,Transferability
Building Strong Brands – David A Aaker – Ch 1 3
3 3 Logo and symbol for Fashion Brands
Importance of logo, Logo types, Word mark, Latter mark, Abstract
• Fashion Brand - Mark Tungate
• Managing Brand equity – Capitalizing on the value of a Brand Name – David A. Aaker (1991), The free press
• Strategic Brand Management: Building, Measuring & Managing Brand
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 86
equity – KL Keller (1998), Prentice Hall.
4 3 Personality of Fashion Brands
Brand Personality, Sincere, Competent ,Exiting, Sophisticated, Rugged
• Building Strong Brand-Aaker-chapter 5,page138
• Fashion Brand - Mark Tungate
3
5 3 Brand Knowledge
Brand Association, Brand Awareness, Recognition, Recalling, Strength, Favorability, Type, Differentiation, POP,POD
• Strategic Brand Management: Building, Measuring & Managing Brand equity – KL Keller (1998), Prentice Hall.
3
6 3 Fashion Brand Positioning
Brand positioning, 1st mover advantage, Positioning for the Follower, Positioning concept and tactics
Brand Positioning-All Ries & Jack Trout 3
7 3 Identity for the Fashion Brand
Brand Identity, physique, personality, Culture, Self concept, Reflection, Relation
Strategic Brand Management – Creating and Sustaining Brand Equity Long Term – 2nd Edn – Jean – Noel Kapferer, Ch 3,page 90 Fashion Brand - Mark Tungate
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 87
Presentation of the Benchmark Assignment-1 - weight age-10 Marks
Comparative study of the Brand Identity of two Fashion Brands
Class presentation & submission of word doc
8 Mid term exam
9
3
Brand equity
Brand awareness, association, loyalty, Perceived quality, Other proprietary assets, Strategy and policies to develop brand equity
• Managing Brand equity – Capitalizing on the value of a Brand Name – David A. Aaker (1991), The free press
• Strategic Brand Management: Building, Measuring & Managing Brand equity – KL Keller (998), Prentice Hall.
3
10 3 Brand Equity Valuation
Brand valuation-cost base, market based, customer based, Inter Brand, Y & M BAV
• Building Strong Brand-Aaker-chapter 10,page304
Creating and Sustaining Brand Equity Long Term – 2nd Edn – Jean – Noel Kapferer, Ch 13,page 382
3
11 3 Strategies to manage Fashion Brands
Brand architecture, Corporate Branding, Endorse Branding, Range Branding, Line Branding, Source Branding
Creating and Sustaining Brand Equity Long Term – 2nd Edn – Jean – Noel Kapferer, Ch 7,page 185 Strategic Brand Management: Building, Measuring & Managing Brand equity – KL Keller (998), Prentice Hall.
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 88
Luxury Brand Management by Michel Chevalier and Gerald Mazzalovo
12 3 Brand Extension & Line extension, Multi-brand Portfolios
Multi Brand Strategy, Pros & Cons ,power Branding
Creating and Sustaining Brand Equity Long Term – 2nd Edn – Jean – Noel Kapferer, Ch 8 ,9 page 185 Managing Brand equity – Capitalizing on the value of a Brand Name – David A. Aaker (1991), The free press
3
13 3 Store Brands v/s Manufactured Brands
Private label/Store Brand Strategy, Benefits for the customers and retailers, Store Brand strategy vis-à-vis manufacture Brand
• Managing Brand equity – Capitalizing on the value of a Brand Name – David A. Aaker (1991), The free press
• Strategic Brand Management: Building, Measuring & Managing Brand equity – KL Keller (1998), Prentice Hall.
3
14 3 The concept of luxury brands
Luxury Brand, Signature Brand
Luxury Brand Management by Michel Chevalier and Gerald Mazzalovo • Strategic Brand
Management: Building, Measuring
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 89
& Managing Brand equity – KL Keller (1998), Prentice Hall.
15 3
Globalization of Fashion Brands Audit for the Fashion Brand
Global Branding strategy Tracking the performance of the Brand
Creating and Sustaining Brand Equity Long Term – 2nd Edn – Jean – Noel Kapferer, Ch 12 page 336
3
Benchmarked assignment 2- weight age-10 Marks Study the Brand Architecture and Branding strategy followed by two different companies operating in the fashion industry
Class presentation & submission of word doc
16 End term exam Suggested references Books:
• Branding a practical guide to planning your strategy-Geoffrey Randall • What’s in a name?-Advertising and the concept of brand-John Philip Jones
Reference Magazines, Journals and other sources:
• Journal of Fashion Marketing Management • Journal of Brand Management • Journal of Product & Brand Management • HBR • Ebsco, Emerald ,Proquest • Journal of Product & Brand Management
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 90
Evaluation Matrix
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Teaching Tools: Class lectures Presentation by the students Case study Literature survey Learning outcome: In-depth understanding about the banding and brand management strategy
Benchmarked assignment Description (if required to be documented separately) Assignment 1 Details/ description of assignment
Comparative study of the Brand Identity of two Fashion Brands
Evaluation parameter
Content, Individual Understanding. Managerial Application, Innovation
Type of assignment
Documentation & presentation
Weight age
10
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 91
Assignment 2 Details/ description of assignment
Study the Brand Architecture and Branding strategy followed by two different companies operating in the fashion industry
Evaluation parameter
Content, Individual Understanding. Managerial Application, Innovation
Type of assignment Documentation & presentation
Weight age 10
Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short notes/brief 5 2 10 Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 92
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study
MFM108T Consumer Behaviour
Total
3
42 3 C TH
Pre-requisite: Marketing Management Course objective:
1. To acquaint students with Consumer Behaviour concepts and applications. 2. To enable students to demonstrate the ability to analyze the complexities of buying behaviour and use the same to formulate
successful strategies. Course structure:
Concept domain- To introduce consumer behaviour concepts Knowledge domain- Understanding of Consumer Behaviour concepts Skill domain- Analyze the complexities of consumer buying behaviour
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 93
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter
and further
breakup per topic
Details of the contents to be
taught
Keywords of the chapter to define the depth of the
input
detailed referencing with text book/ publishers/
edition with pg no Hrs Hrs Hrs
1 3 Introduction to Consumer, Consumer Behaviour
Scope pf Consumer Behavior, Consumer Behaviour & decision making model
Consumer Behaviour by Schiffman Kanuk, 8th edition Page no. 8 to 20
3
2 3
Application of consumer behaviour in fashion
Coordinating Marketing efforts, Recent approaches to Marketing
The why of the buy- Patricia Mink Rath, Stefani Bay, Richard Petrizzi & Penny Gill- Fairchild Books Page no:3 to 22
3
3
3
Bases for segmentation
Market Segmentation, How Segmentation operates, Bases for segmentation
Consumer Behaviour by Schiffman Kanuk 8th edition Page no. 50 to 72
3
4
3
lifestyle segmentation
VALS Segmentation, Criteria for effective Targeting of Market Segments
Consumer Behaviour by Schiffman Kanuk 8th edition Page no. to 73 to 78
3
5
3
Consumer Motivation & Involvement
Motivation, Arousal of Motives, Hierarchy of Needs Theory
Consumer Behaviour by Schiffman Kanuk 8th edition Page no. to 87 to 111 The why of the buy- Patricia Mink Rath, Stefani Bay, Richard Petrizzi & Penny
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 94
Gill- Fairchild Books Page no 79 to 98
6 3 Consumer Learning
Elements of Consumer Learning, Behavioral Learning Theories
Consumer Behaviour by Schiffman Kanuk 8th edition Page no. 207 to 234 The why of the buy- Patricia Mink Rath, Stefani Bay, Richard Petrizzi & Penny Gill- Fairchild Books Page no 57 to 76
3
7 3
Theories of personality & Self Image
Nature of Personality, Theories of Personality, Self & Self Image
Consumer Behaviour by Schiffman Kanuk 8th edition Page no. 120 to 149
3
8 Mid Term Exam
9 3
Perceptions, Dynamics of Perception, Consumer Imagery
Elements of Perception, Sensation, Dynamics of Perception, Consumer Imagery
Consumer Behaviour by Schiffman Kanuk 8th edition Page no. 158 to 199 3
10 3 Attitudes and its nature
What are attitudes, Structural Models of Attitude
Consumer Behaviour by Schiffman Kanuk 8th edition Page no. 252 to 264
3
11 3
Attitude Formation & change
How attitudes are learned, Sources of influence on attitude formation, Cognitive Dissonance Theory
Consumer Behaviour by Schiffman Kanuk 8th edition Page no. 264 to 285
3
12 3
Communication and persuasion
Components of Communication, The Communication process
Consumer Behaviour by Schiffman Kanuk 8th edition Page no. 293 to 328
3
13 3
Group Dynamics and Reference
What is a Group, Factors that affect Reference Group influence, Family
Consumer Behaviour by Schiffman Kanuk 8th edition Page no. 330 to 358
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 95
groups Life Cycle
14 3 Diffusion of Innovation
The Diffusion process, Innovation, Profile of Consumer Innovator
Consumer Behaviour by Schiffman Kanuk 8th edition Page no. 517 to 540
3
15 3
Consumer decision making: Decision Models, Choosing & Consuming
What is a decision, Levels of decision making,
Consumer Behaviour by Schiffman Kanuk 8th edition Page no. 547 to 571
3
16 End Term Exam Benchmarked assignment: To study Consumer Behaviour of any National/International Brand (Document) (20 Marks) Suggested references Books:
Consumer Behaviour – Schiffmann & Kanuk
Consumer Behaviour – Laudon & Bilta
Consumer Behaviour in Fashion- Solomon &Rabolt;Pearson
Conceptual Issues in Consumer Behaviour, Pearson, 2009-Kumar
Consumer Behaviour-Concepts, Applications &Cases-MS Raju-Vikas Publication
Consumer Behaviour – James F. Engel, Roger B. Blackwell & Paul W. Miniard
Consumer Behaviour – J. C. Mowen
The why of the buy- Patricia Mink Rath, Stefani Bay, Richard Petrizzi & Penny Gill- Fairchild Books
Reference Magazines, Journals and other sources:
Business World
Business India
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 96
Business Today
Adv. & Marketing
Economic Times
Inside Fashion WWD/DNR
Evaluation Matrix:
Evaluation Matrix
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Teaching Tools: 1. Lectures
2. Case studies
3. Discussions and exercises
Learning outcome: The Students learn how to study consumer behaviour and what form behaviour.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 97
Benchmarked assignment Description (if required to be documented separately) Assignment 1 Details/ description of assignment
To study the Consumer Behaviour of any National/International Brand
Evaluation parameter
Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the report
Type of assignment
Document Submission
Weight age
20
Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 98
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study
MFM110T Marketing Research
Total
3
42 3 Core TH
Pre-requisite: Marketing Management, Statistics Course objective:
• To enable the students to understand the various components of MR and to learn how MR can help the managers to make decisions in Marketing related areas.
• To enable the students to solve marketing problems through research in the Fashion industry in context of concepts of Marketing Management, Consumer Behavior etc.
• To enable the students to experience the research process by term research project on a real marketing situation
Course structure: Concept Domain: The concepts of marketing research, Application areas of Marketing Research, Types of research, Research Design and process, Sampling process.
Knowledge Domain: Understanding of the above concepts as well as acquired knowledge through real project. Skill Domain: Skill to carry out marketing research.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 99
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Stud
y Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter and further breakup per
topic
Details of the contents to be taught
Keywords of the chapter to define the depth of the
input
Detailed referencing with text book/ publishers/ edition
with pg no Hrs Hrs Hrs
1-2 6
Introduction to Market Research (Definition, Concepts, Scope & Importance of MS) Application areas of Market Research
Marketing research & market research
Marketing Research - Naresh K. Malhotra, PP 2-68 Marketing Research - Nargundkar, PP 3-16
6
2-4 6
Research Design (Definition / Classification) - Types of Research: Exploratory, Descriptive & Causal Research
Exploratory, descriptive and causal research
Marketing Research - Naresh K. Malhotra, Chapters 3-7, PP 76-241 Marketing Research - Nargundkar, PP 19-26
6
5-6 6 Measurement & Scaling Scaling techniques
Marketing Research - Naresh K. Malhotra, Chapters 8 &9, PP 250-295
6
7 3 Questionnaire - Form, Design
Structured & Unstructured Questionnaires, Types of Questions
Marketing Research - Naresh K. Malhotra, Chapter 10, PP 296-331 Marketing Research - Nargundkar, PP 48-64
3
8- Mid-term Examination Assignment 1- Data Collection Tools – Observation Method / Interview Schedule / Questionnaires - 10 Marks
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 100
9-11 9
Sampling Process - Design & Procedures: Sampling Techniques (Probability & Non-probability Sampling), Sample size, Application to Marketing Problems
Sample size, Calculation, Sampling techniques, Sampling error
Marketing Research - Naresh K. Malhotra, Chapter 11, PP 332-363 Marketing Research - Nargundkar, PP 90-106
9
12-13 6 Data Collection & Reporting: Methods & Communication
Reporting Format & Process
Marketing Research - Naresh K. Malhotra, Chapter 13 Marketing Research - Nargundkar, PP 36-41
6
14-15 6
Briefing Assignment #2: Market Research Project briefing – Documentation & Presentation (Individual/Group) – 10 marks
Group Interaction 6
16 End-term Examination
Suggested reference Books:
1. Marketing Research - Naresh K. Malhotra (Pearson) 2. Marketing Research - Rajendra Nargundkar (TMH) 3. Marketing Research – text and cases - Boyd, Westfall and Stasch 4. Marketing Research - Kress 5. Research Methods - Coopers 6. Marketing Research -Sangeeta Agarwal 7. Marketing Management - Philip Kotler 8. Marketing Research - Tull & Green
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 101
Reference Magazines, Journals and other sources: 1. Advertising and Marketing 2. Harvard Business Review 3. Business world/ Business India 4. Business Today 5. EBSCO 6. PROQUEST 7. EMERALD 8. Journal of Marketing Research
Evaluation Matrix:
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Submission
-
Topic: Students are required to prepare a comprehensive marketing research report following the Marketing Research Process.
Submission
- -
10 40 10 40 100 Teaching Tools: Lectures Presentations Self Study
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 102
Learning outcome:
The subject will equip students with an in-depth knowledge and understanding of the fundamentals of MR and how MR helps the managers to make decisions in Marketing related areas
Pattern for midterm/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned. Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short notes/brief 5 2 10 Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 103
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study
MFM112P Export Merchandising
Total
3
42 3 C PB
Pre-requisite: Merchandising Course objective: To impart knowledge and skills of merchandiser in an export house/Buying house. Course structure:
Concept domain: The role of merchandiser in an export house Knowledge domain: knowledge of co-ordination, follow up and facilitation roles of an export merchandiser Skill domain: communication, co-ordination and interpersonal skills.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 104
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter
and further breakup per topic
Details of the contents to be
taught
Keywords of the chapter to define the depth of the input
detailed referencing with
text book/ publishers/
edition with pg no
Hrs Hrs Hrs
1 3 Introduction to Export Merchandising
Meaning & definitions, Export Merchandising & Manufacturer exporter, Role of merchandiser in an Export House
Handouts 3
2 3 Buying House Merchandising
Structure, types of Resident Buying Office/Houses, Importance, functions and services of Buying Office, Order flow. Role of Merchandiser in Buying Office
Handouts 3
3 3
Introduction to Sourcing
Meaning & definitions, Sourcing Process, Sourcing Options, Advantages of Offshore sourcing and Domestic sourcing,
Handouts 3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 105
4-5 6 Rating, sourcing evaluation of vendors
Sourcing Decisions, Factors in Sourcing Decisions, Vendor Assessment/ evaluation criteria, Vendor rating,
Handouts 6
6 3 Facility evaluation Social ,and technical evaluation. ISO and COC Handouts 3
7 3 Vendor Compliance
Meaning and definitions, Importance and benefits of Vendor Compliance, Study of Vendor Compliance requirements of a major buyer.
Handouts 3
8. MID TERM JURY
9 3 Export Manufacturing House
Processing of an order in an Export House, order processing, Time and Action plan. Check list and alarms
Handouts 3
10-11 6 Merchandiser in Export House
Merchandiser; Production interface, Sampling interface, Merchandising fabric interface, Accessories Bill of Materials. How to order accessories/packing material, quality/price aspects of most used accessories
Handouts 6
12-13 6
Merchandising: Production Planning and Scheduling . Export Communication
Production Planning and Scheduling, Batch plan, Merchandising & quality interface, Production interface; cut plan, Batch plan, Planning of other facilities like embroidery,
Handouts 6
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 106
washing, etc., Communication, Co-ordination, Follow-up and facilitation role of merchandiser in an Export house
14-15 6 Costing Analysis
Costing, Methods of Costing, Preparation of cost sheet. Costing of a fabric. Target pricing
Handouts 6
16. End semester Jury
Benchmarked assignment 1- assignment description with weight age Assignment/presentation on material procurement for product groups with cost and analysis Benchmarked assignment 2- assignment description with weight age Assignment /Presentation on TNA plan and delivery deadline management
Benchmarked assignment 3 assignment description with weight age
Assignment /presentation on price negotiation, quotation handling, price adjustment to match order requirements Suggested references Books:
1. Export Merchandising 2.
Reference Magazines, Journals and other sources:
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 107
Evaluation Matrix:
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20 10 20 10 - 40 100 Teaching Tools: Lectures Supported by Visuals Field Visits Term Assignment Learning outcome: Understanding of the concepts- role of merchandiser in an export house Learning by doing- fabric sourcing for exports and export of apparels from India Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned: Mid Term Jury End Term Jury
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 108
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3 Practical / Workshop Tutorial / Seminars / Field Study
Self Study
MFM114T Retail Buying and Category Management
Total 3
42 3 Core TH
Pre-requisite: Inputs in Basics of Retailing and Merchandising. Course objective:
1. To understand the technical aspects of Merchandise Buying and Planning in Retail. 2. To understand the key roles that a Buyer plays in a Retail Organization. 3. To study the detailed Buying and Retail Inventory Management process. 4. To understand the importance and applications of Category Management.
Course structure:
Concept domain: Retail Inventory, Six months Merchandise Plan, Open to Buy, Assortment Planning, Space Planning Importance of Gross Margin, Various Roles of a Retail Buyer and Planner, Category Management Knowledge domain: Understanding the importance of Retail lnventory Control., Understanding the importance of Budgeting, Gross Margin and Assortment Planning in Retail Merchandising, Understanding the key roles and responsibilities of a Retail Buyer, Knowledge of Category Management.
Skill domain: Application of concepts of Retail Inventory and Six month’s merchandise plan., Evaluation of Key drivers of Retail success: Gross Margin, Assortment Planning and Space Planning, Understanding of key components of the role of a Retail Buyer, Understanding and application of the concept of Category Management.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 109
Course contents:
Session Hrs Content Keywords Reference Lecture
Practical / Worksho
p
Self Study
Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter and further breakup per
topic
Details of the contents to be
taught
Keywords of the chapter to define the depth of the
input
detailed referencing with text book/ publishers/
edition with pg no Hrs Hrs Hrs
1 3 Retail Inventory: Concepts and Mathematics
Concepts of Cycle Stock, Buffer Stock and Order Point Inventory Turnover at Retail, Cost and Unit Methods to plan stocks BOM % Variation Weeks’ Supply Stock Sales Ratio
Mathematics for Retail Buying,6th Edition, Tepper, Better, Fairchild Books Inc. Retail Merchandising, 2nd Edn, Ralph D. Shipp, Jr. Publ-Houghton Mifflin Company- Chapter 7, Pg 139-159; AND Mathematics for Retail Buying, Third Edn, Tepper & Godnick, Fairchild Publ- Chapter 2, Pg 49-73,
3
2 3 Budget Preparation: Six Month Buying Plan & OTB
• Staple Merchandise Buying
• Fashion Merchandise Buying
• Receipt Plans • Sales Plan • Mark-up Plans • Mark-down Plans • Inventory
Retail Merchandising, 2nd Edn, Ralph D. Shipp, Jr. Publ-Houghton Mifflin Company- Chapter 11, Pg 254-273; AND Mathematics for Retail Buying, Third Edn, Tepper & Godnick, Fairchild Publ.- Chapter 5, Pg 171-198
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 110
shortages • EOM Stock levels • Weeks Supply • Gross Margins –
Profits • Importance of
Open to Buy
3 3
Understanding the Indian Shopper and Assortment Planning Planograms as a tool for efficient buying
• Understanding the various bases of segmentation of Indian Shoppers, Shopping Patterns in India.
• Variety, Assortment, Product Availability & their trade offs
Managing Retailing – Piyush Kumar Sinha & Dwarika Prasad Uniyal – Oxford University Press, Ch 4, Pg 80-105 Retailing Management-Levy & Weitz, Ch 12, Pg 390 - 399
3
4 3 Gross Margins and Its importance in Buying Plan
Hand Outs 3
5 3
• Concept of Road Shows & Order Consolidation.
• Merchandise Monitoring
Road Show activities, Receipts and Inwards, Allocation and Distribution to Stores, Store Inwards
Retailing Management-Levy & Weitz, Ch 13, Pg 418 - 419 Hand Outs
3
6 3
• Merchandise Performance: Its effect on Store Profitability
• Merchandise Review
Concepts of Cross Selling, Upselling, Impulse Buying, Institutional Orders, Special Events Concepts of Average Bill Value, Unit Per Transaction, SSPD, Conversions. Sell-through Analysis
Retailing Management-Levy & Weitz, Ch 13, Pg 419 – 423 Hand Outs
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 111
ABC Analysis Multi-Attribute Model
7 3
• Comprehensive Role of a Retail Buyer and Planner
• Retail Activity Calender Planning.
• New Season Launch: Merchandising Techniques, Visual Merchandising, Merchandise Manual
• Retail CRM • New Store
Planning
Managing Retailing – Piyush Kumar Sinha & Dwarika Prasad Uniyal – Oxford University Press, Ch 9, Pg 314 – 322 Pg 338 - 343 Hand Outs
3
8 MID TERM EXAM
9 3
Category Management: a)Introduction b) Factors affecting its growth c) Difference between category management & other buying approaches
Introduction Factors affecting Growth Category Vs Other Buying Approaches
Managing Retailing – Piyush Kumar Sinha & Dwarika Prasad Uniyal – Oxford University Press, Ch 7, Pg 210 - 214
3
10 3
• Product Category lifecycles.
• Special Emphasis on Focus Categories
Category Life Cycle, Development of Sales Forecasting, CPFR Focus Categories: a) Apparel - Menswear, Womenswear and Kidswear (formals, casuals, party, ethnic, innerwear/lingerie)
Retailing Management-Levy & Weitz, Ch 12, Pg 377 - 389 Hand Outs
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 112
b) Accessories- watches, footwear, eyewear, jewellery, ties & cufflinks c) Personal Care
11 3
• Category Management Process.
• Role of category within the Retailer's total Assortment.
• Tools of Category Management - Product Grid & Price Grid.
• Staples, Niches, Variety Enhancers, Fill-ins
• Destination,
Preferred, Convenience, Seasonal
Managing Retailing – Piyush Kumar Sinha & Dwarika Prasad Uniyal – Oxford University Press, Ch 7, Pg 214 - 221 Pg 244 - 259
3
12 3
Strategy formulation and Performance Measures for Category Mix
Growth Share Matrix – Sleepers, Winners, Questionables, Morning Stars Assortment Strategies, Pricing Strategies, Promotional Strategies, Shelf-Presentation Strategies GMROI GMROF GMROP Direct Product Profitability Marketing Profit of a Category
Managing Retailing – Piyush Kumar Sinha & Dwarika Prasad Uniyal – Oxford University Press, Ch 7, Pg 221 - 244
3
13 3 Category Management & Efficient
Starting with the end consumer in mind. Hand Outs 3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 113
ASSIGNMENTS
Benchmarked assignment 1 (Pre Mid Term)- assignment description with weightage
Topic Weightage Development of a store planogram using concepts of merchandise profit objectives and display logic and a Merchandise Manual for a hypothetical brand: menswear, womenswear, kidswear, accessories, lingerie, sportwear
10 marks
Benchmarked assignment 2 (Post Mid Term)- assignment description with weightage
Topic Weightage Application of Category Management Principles to the following categories . Men’s Formals Men’s Casuals Women’s Apparel Winterwear – Men/Women Sportswear – Men/Women Bridalwear Kidswear Ethnicwear Lingerie/Innerwear
10 marks
Consumer response.
14 3
• Category management limitations.
• Future of Category Management
• Drawbacks • Scope Hand Outs 3
15 3 Presentation 3 16 END TERM EXAM
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 114
Suggested references Books: Retail Buying from Basic to Fashion, Clodfelter, Fairchild Publications Managing Retailing – Piyush Kumar Sinha & Dwarika Prasad Uniyal – Oxford University Press Retailing Management-Levy & Weitz Retail Merchandising, 2nd Edn, Ralph D. Shipp, Jr. Publ-Houghton Mifflin Company Mathematics for Retail Buying,6th Edition, Tepper, Better, Fairchild Books Inc Reference Magazines, Journals and other sources: Images Business of Fashion Images Retail Evaluation Matrix:
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Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 115
Teaching Tools: Lectures Supported by Visuals Case Studies Problem Solving Term Assignment Learning outcome: Understanding of the concepts Observational learning Learning by doing Application oriented assignments Pattern for mid term/ final term CEB examination paper Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 116
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3 Practical / Workshop Tutorial / Seminars / Field Study
Self Study
MFM116T Brand and In-store Communication
Total 3
42 3 Core TH
Pre-requisite: Basic inputs in Retail Management, marketing management, merchandising and Retail Buying Course objective:
To understand the principles of Visual Merchandising To understand the importance of Visual Merchandising in increasing Consumer patronage To understand the importance of VM as a tool for effective retailing To understand the role of communication in building Brand Image To understand the dynamics of the Advertising world
Course structure:
Concept domain: Principles of Visual Merchandising, Efficient store space usage, Effective merchandising techniques, Roles of Store Windows, In-store VM and Layout planning for increasing consumer footfalls and conversions, Effective use of Brand Communication, Logic and Basis of Brand Communication Knowledge domain: Understanding the effective use of VM for better space and inventory management, Understanding the importance of VM for better Consumer Pull and enhanced Brand Image, Understanding the creative and business aspects of advertising, Understanding the impact of Communication Mix in attracting and retaining customers Skill domain: Application of concepts and techniques of Visual Merchandising for efficient store space management and consumer satisfaction, Evaluation of impact of Visual Merchandising on Retail Sales, Understanding of key components and the of the role of Advertising and PR in building Brand Image
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 117
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter
and further
breakup per topic
Details of the contents to be
taught
Keywords of the chapter to define the depth of
the input
detailed referencing with text book/
publishers/ edition with pg no
Hrs Hrs Hrs
1 3 Meaning & definitions, history Concept, Principles and functions of VM, VM as an Art or Science
Definitions, Functions, History, Display basics, Design Basics, Principles of Design, Colour Blocking
Visual Merchandising, Swati Bhalla & Anurag S, Tata McGraw Hill, Ch-2, Ch-6 Pg:70-83
3
2 3
Fashion Communication Hierarchy
Consumer Conditioning,First Consumer Interface,Façade Signage, Store Window, In-store Communication, Circulation Plans
Visual Merchandising, Swati Bhalla & Anurag S, Tata McGraw Hill, Ch-4, Ch-6 Pg:83-88, Ch-8, Ch-11 Visual Merchandising and Display, 4th Ed, Martin M. Peglar Pg:52-73 Pg:217-236
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 118
3 3 Role & Dynamics of VM team - Understanding Brand Identity & Merchandise Planning & Presentation, Store Hygiene
Planograms, Principles of Merchandise Presentation,
Visual Merchandising, Swati Bhalla & Anurag S, Tata McGraw Hill, Ch-3, Ch-9, Ch-10, Ch-13
3
4 3
Importance of display, Types of display and display settings Budgeting for Store Displays Importance of Packaging
Displays Budgeting Packaging as a tool for Customer Conversion, Priciples of Effective Packaging Cost efficiency in In-store promotion Hand Outs
Visual Merchandising and Display, 4th Ed, Martin M. Peglar, Pg: 248-258 Shopper Marketing- Markus Stahlberg & Ville Maila, Ch 32 & 33 Shopper Marketing- Markus Stahlberg & Ville Maila, Ch 34
3
5 3 Mannequins and alternatives to mannequinns, Space Planning & Fixtures Types of Props & 3D Forms Systems & In store furniture and lighting
Handling Mannequin Purpose of Space Planning Types of Fixtures Lighting
Visual Merchandising, Swati Bhalla & Anurag S, Tata McGraw Hill, Ch 12:Pg 189 – 196, Ch-7 Visual Merchandising and Display, 4th Ed, Martin M. Peglar Pg 24-42, Pg 88-120, Page122-163
3
6 3 Merchandising Display Techniques
Principles, Categories, Dominance Factor, Cross Merchandising, Impulse buying
Visual Merchandising, Swati Bhalla & Anurag S, Tata McGraw Hill, Ch- 10
3
7 3 VM Planning, Implementation & Control
a) Exhibit and trade show design b)Principles for New
Visual Merchandising, Swati Bhalla & Anurag S, Tata McGraw Hill,
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 119
Store Launch/Existing Stores/Clearance Sales c)Calender Planning d) VM tool kit e) Sales Tracking f) QA & SOPs
Ch 12: Pg 186 –188, Pg 196 – 205 Visual Merchandising and Display, 4th Ed, Martin M. Peglar Pg: 284-292 Hand Outs
8 MID TERM EXAM
9
3
Fashion Advertising & Sales Promotion -definitions, ethical & economic issues in advertising, Advertising theory, Advertising Process & Advertising Models
Advertising: Untruthful, Offensive, Influence on children, Social consequences, effects on consumer choice, competition, Product cost and Prices AIDA, DAGMAR, Hierarchy of Effects Means and ends, Leverage points, Verbal/Visual Images
Advertising and Promotion 6th Edition – Belch & Belch, Tata McGraw Hill – Ch 22 Integrated Advertising, Promotion and Marketing Communications, 3rd edition, Clow Baack, Prentice Hall India – Ch 6: Pg 165 - 187
3
10 3
Media Characteristics, Media Planning, Selection
Media Strategy, Media Selection, Characteristics of different Media, Media Mix
Integrated Advertising, Promotion and Marketing Communications, 3rd edition, Clow Baack, Prentice Hall India – Ch 8: Pg 232 - 266
3
11 3 Advertising Appropriation - Methods
Promotion Opportunity Analysis Establishing Communication Objectives, Communication Budget – a) Relation between Expenditure and Sales
Integrated Advertising, Promotion and Marketing Communications, 3rd edition, Clow Baack, Prentice Hall India – Ch 4 Pg 96-109
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 120
b) Types of Budgeting: • % of Sales • Meet the
Competition • Affordability • Objective and Task Matching tactics with
Strategies
12 3
Advertising Agencies: Functions & Selection Creative Strategy and Brief , Advertising Effectiveness Evaluation
• Advertising Agency: Choosing an agency & its Functions Roles of Key executives at the agency,
• Creative Strategy: Challenge, Process, Strategy Development. Appeals & Execution, Tactics for Print and Television
• Creative Brief • Effectiveness,
Testing Process
Integrated Advertising, Promotion and Marketing Communications, 3rd edition, Clow Baack, Prentice Hall India – Ch 5, Ch 7: Pg 198 – 205 Advertising and Promotion 6th Edition – Belch & Belch, Tata McGraw Hill – Ch 8,9 & 19
3
13 3
Promotions : a) Trade b) Consumer
Types and Objectives of Trade Promotion Types, Problems and Effective use of Consumer Promotions: • Coupons • Premiums • Contests and
Sweepstakes • Refunds and
Rebates • Sampling
Integrated Advertising, Promotion and Marketing Communications, 3rd edition, Clow Baack, Prentice Hall India – Ch 9 & 10
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 121
• Bonus Packs • Price Offs
14 3
Digital Media and Internet Advertising Emerging forms of Advertising
Integrated Advertising, Promotion and Marketing Communications, 3rd edition, Clow Baack, Prentice Hall India – Ch 13 Advertising and Promotion 6th Edition – Belch & Belch, Tata McGraw Hill – Ch 13: Pg 448- 456
3
15
3
Introduction to PR. Tools of PR. Role of PR in Image Building & Crisis Management
Functions Corporate Reputation, Corporate Social Responsibility, PR activities, Reducing Image Damage, Sponsorships
Integrated Advertising, Promotion and Marketing Communications, 3rd edition, Clow Baack, Prentice Hall India – Ch 12, Pg 372 - 390
3
16 END TERM EXAM
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 122
ASSIGNMENTS Benchmarked assignment 1 (Pre Mid Term)- assignment description with weightage
Topic Weightage Development of Retail Store Window Display with details on:
• Relevance to the Brand, Season and Theme • Cost effectiveness based on Store Turnover
10 marks
Benchmarked assignment 2 (Post Mid Term)- assignment description with weightage
Topic Weightage Conceptualization of Media Planning based on : Objective of the use of Media Mix Development of Media Mix Budgeting for the implementation of Media Mix
10 marks
Suggested references Books: Integrated Advertising, Promotion and Marketing Communications, 3rd edition, Clow Baack, Prentice Hall India Advertising and Promotion 6th Edition – Belch & Belch, Tata McGraw Hill Fashion Advertising and Promotion. By Jay and Ellen Diamond - Fairchild Publications. Fashion Advertising and Promotion by A.Winters and Stanley Goodman. Advertising Management – Concepts and Cases by Manendra Mohan. Advertising – Aaker, Myers & Batra. What works in Fashion Advertising -PeggyWinters &Arthur Allen Winters Visual Merchandising and Display, 4th Ed, Martin M. Peglar , Fair child publications, New York. Silent selling; Best practices and effective strategies in Visual Merchandising, Fair child publications, New York. Contemporary visual merchandising environment design, Jay diamond & Ellen diamond, Prentice Hall, New Jersy Visual Merchandising, Swati Bhalla & Anurag S, Tata McGraw Hill
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 123
Reference Magazines, Journals and other sources: Journal of Advertising 4Ps of Marketing VM+SD POP Today Evaluation Matrix:
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Teaching Tools: Lectures Supported by Visuals Case Studies Problem Solving Term Assignment Learning outcome: Understanding of the concepts Observational learning Practical Applications of the concepts and techniques
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 124
Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short notes/brief 5 2 10 Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 125
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit
(C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 1.5
Practical / Workshop -
Tutorial / Seminars / Field Study
-
Self Study -
MFM118P
Fashion Forecasting and Product Development
Total 1.5
21 1.5 NC PB
Pre-requisite: Overview of Global Fashion Industry, Merchandising
Course objective:
1. To Impart Knowledge and understanding of interpretation of Fashion Forecast. 2. To develop an understanding of application of Fashion Forecast in further development of the product. 3. This course familiarizes the students on various methods of fashion forecasting used in the fashion industry. 4. Understanding of product development process and its importance in fashion industry. 5. Understanding of quality management, concepts and tools.
Course structure:
Concept domain- Understanding of fashion and importance of fashion forecasting in the development of new product.
Knowledge domain- Students will understand the process of fashion research and forecasting used in new product development .
Skill domain- This course develops the creative skills, new product development skills trend spotting skills and hence equips the student to comprehend and utilize the fashion forecasts in developing new product.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 126
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter and further breakup per
topic
Details of the contents to be taught
Keywords of the chapter to define the depth of the
input
detailed referencing with text book/
publishers/ edition with pg no
Hrs Hrs Hrs
1 1.5 Introduction
• Brief on Apparel Business and Need & Interpretation of Fashion forecasting
• Fashion forecasting for various fashion levels.
• Basics of Couture
Introduction to fashion and forecasting, Scope & importance
Concept to consumer-G.S. Frings, Ch 3
Inside the Fashion Business-Jarnow,
Guerreiro,Judelle Ch. 2
From Concept to consumer-G.S. Frings, Ch. 4
1.5
2 1.5
• Market research and various fashion market segments.
• Application of fashion forecasting for various segments
Students will work on target market visual board.
Scope & importance
Beyond Design The Synergy of apparel product development –by Sandra J. Keiser and Myrna B. Garner, Second edition, Fairchild
1.5
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 127
publication, Chapter 2
3 1.5 • Fashion Research process and
• Methods and Ingredients of a Fashion Forecast
• Forecasting predictives presentation.
• Students will work on 2 themes for their target market.
Fashion Research process, Forecasting Predictives
Fashion Forecasting by Rita Perna, Fairchild Publications
Forecasting Publications – promostyl
Here & there; Beyond Design
1.5
4 1.5 • Forecasting predictives. Students will research on fashion predictives and develop a visual concept/theme board for their chosen theme.
Forecasting Predictives
Forecasting Publications – promostyl
Here & there; Beyond Design
1.5
5 1.5 • Fashion forecasting Color: How to develop and focus color palette for your business.
• Students will identify colors for coming season for their target market.
• Fashion forecasting: Fabric, print, pattern forecasting.
• Color and fabric forecasting agencies
Fashion forecasting- fabric, color.
Beyond Design The Synergy of apparel product development –by Sandra J. Keiser and Myrna B. Garner, Second edition, Fairchild publication, Chapter 5 & 6.
1.5
6 1.5 • Forecasting- trim: Students will study fashion
Fashion forecasting- trims
Forecasting Publications –
1.5
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 128
predictives, magazines and identify the trims forecasted for future season.
• Forecasting- silhouettes: Students will study fashion predictives, magazines and identify the silhouettes forecasted for future season.
and silhouettes promostyl
Here & there; Beyond Design, fashion magazines.
7 1.5
• Trend identification • Fashion shows, trade
shows, World’s fashion centers.
• Indian fashion shows. Influence of fashion shows, trade shows on Indian Fashion.
• Forecast Presentation Techniques.
• Students will compile the trends collected for their target segment.
fashion magazines Forecasting Publications – promostyl
Here & there; Beyond Design, fashion magazines
1.5
8 Mid term examination
9 1.5 • Introduction to Product Development.
• Scope and importance of Product development in merchandising.
• Product development process and steps involved
Introduction Apparel Product Design and Merchandising Strategies- by Cynthia L. Regan- Pearson Prentice Hall- 2008, Chapter 1, pg 1-25
1.5
10 1.5 • Role of Product Developer in Retail, Domestic and Exports.
Scope & role Beyond Design The Synergy of apparel
1.5
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 129
• Product developer interaction with other departments
product development –by Sandra J. Keiser and Myrna B. Garner, Second edition, Fairchild publication, Chapter 1 pg-3-31
11 1.5
• Concepts of Product Development.
The Objectives in developing a product. Buyer/ consumer perspective and vendor/ production perspective.
Essential & objectives
Apparel Product Design and Merchandising Strategies- by Cynthia L. Regan- Pearson Prentice Hall- 2008, Chapter 1, pg 1-25
1.5
12 1.5 • Process of Product development.
• Product Development Decision
Line development Fashion Design and Product
Development by Harrold Carr and
John Pomery, Blackwell Scientific Publication, 1992 edition: Chapter-1 and
Beyond Design The Synergy of apparel product development –by Sandra J. Keiser
1.5
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© 2011 National Institute of Fashion Technology (NIFT) Page 130
and Myrna B. Garner, Second edition, Fairchild publication, Chapter 2 pg-33-61
13 1.5 • Line Planning, Line development and Line Presentation
Line development Beyond Design The Synergy of apparel product development –by Sandra J. Keiser and Myrna B. Garner, Second edition, Fairchild publication, Chapter 2 pg-33-61 and Chapter 8
1.5
14 1.5 • Product Costing. Develop cost sheet for each product developed.
• Analyzing cost of the Product development process.
Costing Beyond Design The Synergy of apparel product development –by Sandra J. Keiser and Myrna B. Garner, Second edition, Fairchild publication, Chapter 14 pg-465-472
1.5
15 1.5
• Vendor Development • Vendor communication
and samples development.
Vendor development
Beyond Design The Synergy of apparel product development –by Sandra J. Keiser
1.5
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 131
and Myrna B. Garner, Second edition, Fairchild publication, Chapter 13
16 End-term Examination
Suggested references Books:
Fashion Forecasting:
• Fashion Forecasting by Rita Perna, Fairchild Publications • Beyond Design The Synergy of apparel product development –by Sandra J. Keiser and Myrna B. Garner, Fairchild
publication • Concept to consumer-G.S. Frings • Inside Fashion Business by Jeannette Jarnow and Kitty G. Dickerson
Product Development:
• Fashion Design and Product Development by Harrold Carr and John Pomery, Blackwell Scientific Publications • Apparel Product Development by Maurice J. Johnson, Evelyn C. Moore, Prentice Hall
Fashion Forecasting by Rita Perna, Fairchild Publications
Inside Fashion Business by Jeannette Jarnow and Kitty G. Dickerson
Reference Magazines, Journals and other sources:
Vogue WWD Inside fashion DNR Fashion weekly WGSN Promostyl
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 132
Evaluation Matrix:
Evaluation Matrix B
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10 10 10 10 ------- 20 40 100
Teaching Tools:
Interactive sessions.
Presentations: for fashion forecasting
Fashion predictives, fashion magazines.
Learning outcome:
At the end of the course student
• Would be familiar with various concepts and techniques of fashion forecasting. • It would also equip them to have a fair understanding trend identification and applying the fashion forecasts in developing a
product.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 133
Benchmarked assignment Description (if required to be documented separately)
Assignment 1 Details/ description of assignment
Target market visual board: - Students will research on target segment for a brand and develop a visual A-4 size collage/ board representing their target market. Summary about the board should describe the brand and target customer profile.
Evaluation parameter
Creativity, neatness, clarity of concept.
Type of assignment
Individual- Document Submission
Weight age
10 Marks
Assignment 2 Details/ description of assignment
Theme/ concept board: Students will develop a theme board for their target market. The theme should be inspired from fashion predictives/ fashion magazines. Theme should have written summary describing underlining trends in terms of fabrics, colors, trims, silhouettes, details.
Evaluation parameter Creativity, neatness, clarity of concept
Type of assignment
Individual- Document Submission and presentation
Weight age 10 Marks
Assignment 3 Details/ description of assignment
Color board: Students will develop color board for their target market. The colors chosen should be as per the theme developed in assignment no.2
Inspiration from fashion predictives/ fashion magazines and current trends should
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 134
be taken.
Evaluation parameter
Creativity, neatness, clarity of concept.
Type of assignment
Individual- Document Submission
Weight age
10 Marks
Assignment 4
Details/ description of assignment
Product development process analysis- Students will study the product development process of an International / National high fashion brand and compare it with a domestic low fashion brand.
Evaluation parameter
Comparison analysis, clarity of concepts, document presentation
Type of assignment
Individual- Document Submission
Weight age
10 marks
Pattern for mid term/ final term CEB examination paper
For CEB subject (theory) suggested format of CEB question paper to be mentioned
Mid term - 20 marks – Process based exam
S.No Section Questions Marks
1. Project- Fabric and Trim board: Students will develop fabric and trim board for their target market. The fabrics and trims chosen should be as per the theme developed in assignment no.2
Inspiration from fashion predictives/ fashion magazines and current trends should be taken.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 135
Target market visual board, theme board, color board, fabric and trim boards should be finally complied together for mid term review.
Total 20 Marks
End term - 40 marks – Process based exam
S.No Section Questions Marks
1. Project- Silhouette board: Students will finally forecast the silhouettes as per the research undertaken during the semester.
Silhouette board should have 8-10 silhouettes, or details forecasted for your category/ brand.
Inspiration from fashion predictives/ fashion magazines and current trends should be taken.
Final end term review will include compilation of all projects. Final summary should describe the forecasted trends in terms of fabrics, colors, trims, silhouettes, details.
Total 40 Marks
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 136
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study
MFM120T Operations Research
Total
3
42 3 Core TH
Pre-requisite: NIL Course objective: To orient the students with the tools required for scientific decision making and Methods for optimum utilization of resources. Course structure:
Concept domain- To make student aware of optimization techniques in various business decisions. Knowledge domain- Operation Research Skill domain- Production & operations evaluation skill.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 137
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter
and further breakup per topic
Details of the contents to be taught
Keywords of the chapter to define the
depth of the input
detailed referencing with text book/
publishers/ edition with pg no
Hrs Hrs Hrs
1 3
Introduction to OR, Importance of OR, Scope of OR in business activities, Optimization concept, OR models
Definition of OR,Scope of OR,Limitations of OR.
PK Gupta & D.S.Hira (Operation Reasearch) – Ch.1
3
2 3 Linear Programming, Formulation of Linear Programming Problems
Requirement of LPP,Formulation of LP Problems.
PK Gupta & D.S.Hira (Operation Reasearch) – Ch.2
3
3 3 Graphical method of solving Linear programming problems
Solution of two -variable LP problems
PK Gupta & D.S.Hira (Operation Reasearch) – Ch.2
3
4-5 6
Transportation problem - Nature and scope, methods of allocation (N-W rule, Row/ Column Minima, Least Cost Cell, VAM and problems based on all the above methods
Optimality Test for transportation problems.
Introduction to transportation model and solutions
PK Gupta & D.S.Hira (Operation Reasearch) – Ch.3
6
6 3 Assignment model Formulation and solution, Flood’s
PK Gupta & D.S.Hira 3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 138
technique,Hungarian Method or reduced matrix method.
(Operation Reasearch) – Ch.4
7 3
Traveling Salesman Shortest Cyclic route models/Traveling salesman problems
PK Gupta & D.S.Hira (Operation Reasearch) – Ch.5
3
8 Mid Term Examination
9 3 Inventory, Meaning, Types and importance, Inventory models.
Definition,importance and inventory types
PK Gupta & D.S.Hira (Operation Reasearch) – Ch.12
3
10 3 Types of inventory control methods, EOQ, , ABC analysis, VED analysis, FNSD analysis
Definition of selective inventory control methods like ABC,VED,FNSD and problems on EOQ Model.
PK Gupta & D.S.Hira (Operation Reasearch) – Ch.12
3
11 3 Sequencing Models & Problems: Processing n Job through two Machines.
Definition ,assumtions & problems based on the model
PK Gupta & D.S.Hira (Operation Reasearch) – Ch.5
3
12 3 N jobs three Machines, two jobs M Machines
‘’ PK Gupta & D.S.Hira (Operation Reasearch) – Ch.5
3
13 3 Introduction to Queuing theory, Features of Queuing System
Reason of waiting line problems,applications & charecterstics of queuing models
PK Gupta & D.S.Hira (Operation Reasearch) – Ch.10
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 139
14 3 Problems based on Model (M/M/1) : (FCFS/infinite/infinite)
Problems based on the model.
PK Gupta & D.S.Hira (Operation Reasearch) – Ch.10
3
15 3
Introduction to project Management, Importance and Phase of Project Management, Network models, Introduction to PERT, CPM techniques, Activity times, Critical Path analysis
Definition of project managemnt,brief history of project management,WBS,network construction rules,simple problems on CPM & PERT to find out critical path, total project duration.
PK Gupta & D.S.Hira (Operation Reasearch) – Ch.14
3
16 End Term Examination Suggested references Books:
Apart from ones mentioned with the course curriculum 1. Operation Research
(i) Heera & Gupta (ii) N.D. Vohra (Quantitative techniques in Management)
Reference Magazines, Journals and other sources:
1. Apparel Online, 2. Apparel News
Evaluation Matrix:
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 140
Evaluation Matrix
Ben
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5 Class Test (5) 10 40 40 100 Teaching Tools: Lecture based Learning outcome: Students would gather an understanding of how production is carried on and how it may be managed in most efficient manner Benchmarked assignment Description (if required to be documented separately) Assignment 1 Details/ description of assignment Assignment on Application of OR Techniques in various filed of
business. Evaluation parameter
Understanding of theoretical inputs and practicality of application
Type of assignment
Document Submission
Weight age 05 Marks Assignment 2 –
Details/ description of assignment Class Test
Evaluation parameter Performance in the test
Type of assignment Class Test
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 141
Weight age 05 Marks
Assignment 3 –
Details/ description of assignment Inventory Management practices adopted by the Industry.
Evaluation parameter Understanding of theoretical inputs and practicality of application
Type of assignment Document Submission
Weight age 10 Marks
Pattern for mid term/ final term CEB examination paper Mid term Examination will cover all the topics from session 1 to 14 & end term will cover all the topics from session 15 to 28 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 142
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study 3
MFM122P Minor Project
Total
3
42 2 NC PB
Pre-requisite: Research Methodology Course objective: To encourage students carry out on research work. Course Structure:
Concept domain: Concepts as explored in the project. Knowledge domain - An understanding of how research work is carried on in order to get a meaning full result as well as knowledge about the new concepts. Skill domain- Students would gain research abilities would know how to find solutions for the research problems and would be able to prepare good reports.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 143
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions
required per chapter/
topic
Total hrs required for one chapter
and further breakup per topic
Details of the contents to be taught
Keywords of the chapter to
define the depth of the input
detailed referencing with
text book/ publishers/
edition with pg no
Hrs Hrs Hrs
Session 1
3 Self Study with mentoring As per log book By students
3
Session 2
3 Self Study with mentoring As per log book By students 3
Session 3
3 Self Study with mentoring As per log book By students 3
Benchmarked assignment 1 : Research Proposal 20 Marks
Session 4
3 Self Study with mentoring As per log book By students 3
Session 5
3 Self Study with mentoring As per log book By students 3
Session 6 3 Self Study with mentoring As per log book By students 3
Session 7 3 Self Study with mentoring As per log book By students 3
Session 8 MID TERM JURY Session 9 3 Self Study with mentoring As per log book By students 3
Session 10 3 Self Study with mentoring As per log book By students 3
Session 11 3 Self Study with mentoring As per log book By students 3
Session 12 3 Self Study with mentoring As per log book By students 3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 144
Benchmarked assignment 2 : Literature Survey 20 Marks
Session 13 3 Self Study with mentoring As per log book By students 3
Session 14 3 Self Study with mentoring As per log book By students 3
Session 15 3 Self Study with mentoring As per log book By students 3
Session 16 END TERM JURY Reference Magazines, Journals and other sources:
1. EBSCO, 2. PROQUEST 3. DELNET 4. Apparel Online 5. Just-Style.Com 6. Stitch World 7. WGSN
Evaluation Matrix:
Evaluation Matrix
Ben
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1
Ben
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2
Mid
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End
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Total
20 20 20 40 100
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 145
Teaching Tools: Self Study Learning outcome: It would provide students with ability to find solutions for research problems. Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned: Evaluation Criteria
Literature survey 20% Quality of Information collected 25% Presentation quality and articulation 25% Report content and relevance 30%
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 146
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study 40
MFM102II Fashion Industry Internship & Training
Total
40
320 6 C II
Pre-requisite: Human Resource & Organizational Behaviour, Fashion Marketing Management, Fashion Merchandising.
Course objective:
1. To let the students work with a specific company as internees for their first major exposure during the course. 2. To understand functions and working procedures of different departments in an organization.
Course Structure:
Concept domain: Understanding the dynamics of organization. Knowledge domain: to understand the practical implication of theoretical knowledge in real life situation Skill domain- Merchandising, Marketing, Human Resource Management, Organizational Behaviour, Resource allocation.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 147
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions
required per chapter/
topic
Total hrs required for one chapter
and further breakup per topic
Details of the contents to be
taught
Keywords of the chapter to define the
depth of the input
detailed referencing with text book/ publishers/
edition with pg no Hrs Hrs Hrs
Week 1
40 Self Study with mentoring By students
40
Week 2
40 Self Study with mentoring By students 40
Week 3
40 Self Study with mentoring By students 40
Week 4
40 Self Study with mentoring By students 40
Week 5
40 Self Study with mentoring By students 40
Week 6 40 Self Study with mentoring By students 40
Week 7 40 Self Study with mentoring By students 40
Week- 8 40 Self Study with mentoring By students 40
End term Jury
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 148
Teaching Tools: Self Study Observation Learning outcome: It would provide students with ability to understand the dynamics of an organization, managerial functions, roles and responsibilities of employees is an organization. Evaluation Criteria
FORMAT OF INDUSTRY FEEDBACK FORM
APPRAISAL OF PROFESSIONAL ATTRIBUTES
Excellent Good Average Unsatisfactory Poor TotalS. No.
Evaluation Criteria 5 4 3 2 1
1 Project Management (Aptitude & Time Management) 2 Ability to work in a team / interpersonal skills 3 Articulation and Communication Skills 4 Punctuality 5 Sincerity and Discipline 6 Professional Ethics and Integrity TOTAL (30)
Evaluation Matrix
Guide/Mentor/ supervisor
Industry Feedback End Term Jury Total
20 30 50 100
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 149
APPRAISAL OF COMPETENCY (for - FMS)
Excellent Good Average Unsatisfactory Poor Total S.
No. Evaluation Criteria
5 4 3 2 1 1 Understanding about the organization knowledge of various
departments /Functions/Understanding systems and processes
2 Quality of the observations/ information collected/any minor project undertaken (applied knowledge)
3 Quality of Report 4 Innovation and Relevance 5 Presentation skills 6 Contribution to the organization TOTAL (30)
Any special comments : ………………………………………………………….
*Note: (1) 5 is the highest, 1 is the lowest (2) Industry feedback will account for 30% of the total marks for the subject.
NAME OF THE STUDENT :……………………………………………………………
DEPARTMENT & SEMESTER :………………………………………………………………..
NIFT CENTRE :……………………………..…………………………………
Name of the Industry Mentor : ……………………………………………………………….
Designation :
SIGNATURE
End Term Jury
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 150
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3 Practical / Workshop Tutorial / Seminars / Field Study
Self Study
MFM203T Global Marketing
Total 3
42 3 C TH
Pre-requisite: In-depth Knowledge of Marketing Management and Global Trends. Course objective:
1) To provide the knowledge of marketing management in the Global perspective along with environment and marketing strategies for the dynamic Global market.
2) To familiarize the students with the basic knowledge, conceptual framework and prevailing practices in Global Marketing. 3) To enable the students to use various marketing tools in global marketing prospective. 4) To develop skills for financial decision making and production decision-making. 5) To explore the influence of politics on contemporary Global trade.
Course structure:
Concept domain- Nature, importance and scope; Frame work, Trade theories, Dimensions, Global Economic Environment, Regional economic Co-operation, Global Marketing firms, Market analysis and entry strategies, Product strategies, Pricing strategies, Distribution strategies, Promotion strategy, Foreign exchange, Risk, Foreign Investment, Sourcing, Value chain and logistics management, Recent Developments in Global marketing. Knowledge domain- Understanding of Global market scenario, Best practices, suggested marketing mix, etc. Skill domain- Development of analytical and managerial skills for understanding global marketing and the environment.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 151
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Worksho
p
Self Study
Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter
and further
breakup per topic
Details of the contents to be taught
Keywords of the chapter to define the depth of the input
detailed referencing with
text book/ publishers/ edition
with pg no
Hrs Hrs Hrs
1
3
Introduction to Global Marketing Global Business Environment
Concepts: Nature, importance and scope; Domestic V/s Global Marketing. EPRG Framework – Ethnocentric, Polycentric, Regiocentric and Geocentric International Stages & Orientations Global Marketing Organizations Frame work for analyzing Global Business Environment – geographical, economic, Socio-cultural, political and legal environment.
Global Marketing Management – Warren J Keegan Chapter 1 , Global Marketing: Gillespy, Jeannet and Henessy, Chapter 3&4
3
2 3 Global Economic Overview
Globalization- Impacting International trading environment- policy aspects; International economic institutions and agreements –GATT, WTO, UNCTAD, IMF, World Bank, MFA, ATC;
Global Marketing Management – Warren J Keegan Chapter 3, Global Marketing: Gillespy, Jeannet and Henessy, Chapter 2
3
3 3 Global Economic Environment & Regional
Regional Trade Blocks; Degree of Integration; Types
Global Marketing Management – 3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 152
Economic Co-operation and rationale of regional economic groups; Theory of customs union; EU, NAFTA, ASEAN, SAFTA, MERCOSUR and other groupings.
Warren J Keegan, Chapter 2
4 3 Trade theories
Principles of Absolute Advantage, Comparative Advantage, and Competitive Advantage
International Economics by Robert J. Carbaugh
3
5 3
Dimensions of Global Marketing Risk and Benefits and Opportunities.
Types of Global Marketing firms. Multinational Corporations: Conceptual Frame work of MNCs; MNCs and host and home country relations; Technology transfers – importance and types.
Vol I Encyclopedia of International Marketing by Sumit Sethi & Alok Satsangi
3
Benchmarked assignment 1- Trade Blocks & Trade theory. (5 marks)
6 3
International Trade Barriers Free Trade Vs. Protection
Tariff & Non-Tariff Barriers
International Economics by Robert J. Carbaugh
3
7 3
Global Marketing Research
Selection Targeting & Positioning (STP)
Need Gap Analysis; Market Structure;Planning- Market analysis selection, entry and expansion strategies. STP
Global Marketing Management – Warren J Keegan, International Marketing-Philip R Catora, John L. Graham, Prasahant Salwa, Part 6
3
Benchmarked assignment 2- Case Analysis (5 marks)
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 153
8 Midterm exam
Benchmarked assignment 3- Product Launch in International Market (10 marks)
9 3
International Marketing Mix: Using the example of any one country (USA / UK any other) Product Decisions
Product Decisions – concepts, positioning, design, geographic expansion-strategic alternatives, new products; Statutory Compliance; Product Customization
Global Marketing Management – Warren J Keegan, Chapter 12
3
10 3 Pricing Decisions
Concepts; Influences; Objectives & Strategies; Elements of Cost to be considered – trade terms related to international marketing. Preparing quotation for supply – cost and price-trade term related to International Marketing.
Global Marketing Management – Warren J Keegan, Chapter 13
3
11 3
Distribution strategies (Highlight Challenges in Distribution & Logistics in certain countries/trade block specific to global trade; Impact of Fashion Cycle)
Objectives & constraints channel mix and price logistics management.
Global Marketing Management – Warren J Keegan
3
12 3 Promotion Decisions
Promotion Mix and Strategies- Media, Advertising Strategy, Budget, Evaluation of promotional measures.
Global Marketing Management – Warren J Keegan, Chapter 14
3
13 3
International Monetary System and Foreign exchange. (Study of present foreign exchange rates)
Overview of Foreign Exchange, determination of Foreign Exchange & Functioning of the Foreign Exchange Market.
3
14 3 Monitoring the Global Leading, Organization & Global Marketing 3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 154
Marketing Effort, Recent Developments and Future of Global Marketing
Control - Performance Measures
Management – Warren J Keegan, Chapter 17, 18
15 3 Presentations 3
16 End term exam Suggested references Books:
1. Philip R.Cateora John L.Graham & Prashant Salwan; Tata Mc-Graw Hill; New Delhi INTERNATIONAL MARKETING 2. Gillespie,Jeannet, Hennessey, Global Marketing, Second Edition (2007),Houghton Miffelin company, 3. Robert J. Carbaugh; International Economics 4. Subhash C.Jain; 6th Edition;South-Western, Thomson Learning; Singapore; International Marketing 5. Douglas Lamont; Blackwell Publishers, USA; Global Marketing 6. F.Adhikary, Manab, Global Business Management, Macmillan, New Delhi 7. F. Black and Sundaram: International Business Environment, Prentice Hall of India, New Delhi. 8. F. Buckley, Ardin: The Essence of International Money, Prentice Hall of India, New Delhi. 9. Sodersten, B.O: International Economics, Macmillan, London. 10. Peter H Lindert: International Economics; Richard D, Irwin, Illinois. 11. R.Letiche, John M: International Economics Policies and Theoretical Foundations, Academic Press, New York 12. Blue Ocean Strategy – Harvard Business School Press 13. A View from the outside – P.Chidambaram
Reference Magazines, Journals and other sources: International Journal of emerging market Global Magazine Business Today Business India Business World Apparel fortnightly Clothes Line Apparel online Indian Textile Journal HBR
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© 2011 National Institute of Fashion Technology (NIFT) Page 155
Evaluation Matrix:
Evaluation Matrix
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Trade Blocks & Trade theory Case Analysis Written
exam Market Plan & Product
Launch Written exam -
05 05 40 10 40 100 Teaching Tools: Lectures Case study Group discussion Self Study Learning outcome: 1) Basic understanding of Global marketing concepts, theory and their applications in contemporary environment. 2) Understanding of operation approach to management. 3) The students must be able to relate and apply the concepts to real life situations 4) Understanding of various types of Global marketing organizations. 5) Development of managerial skills in the areas of product pricing, promotions and distribution. Benchmarked assignment Description (if required to be documented separately) Assignment 1 -
Details/ description of assignment
To understand the formation and function of different trade blocks and trade theories
Evaluation parameter
Understanding of the concept and the way of interpretation and presentation
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 156
Type of assignment Document
Weight age 05
Assignment 2 – Case Analysis
Details/ description of assignment A case dealing with Market entry and expansion of any MNC
Evaluation parameter
Understanding of the concept and the way of interpretation and presentation
Type of assignment Presentation
Weight age 05
Assignment 3 – Global marketing mix strategies of an international organization
Details/ description of assignment
Product Launch: Develop a marketing plan with a detailed marketing mix for product launch in the global market
Evaluation parameter
Understanding and application of concepts and presentation
Type of assignment
Presentation and Documentation
Weight age 10
Pattern for mid term/ final term CEB examination paper Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 157
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3 Practical / Workshop Tutorial / Seminars / Field Study
Self Study
MFM205T Strategic Management
Total 3
42 3 C TH
Pre-requisite: Marketing Management Course objective:
1. To familiarize the students with the concept & process of strategic management with applications in the fashion Industry 2. To enable the students to develop comprehensive strategies for fashion business. 3. To expose the students to management strategies adopted by leading fashion brands.
Course structure:
Concept domain: Key terms -Strategy, Mission, Goals, Objectives -Analytical Tools-SWOT, BCG matrix, Michael Porter’s Diamond Model, Value Chain, -Generic Competitive strategies – Differentiation, Overall Cost Leadership & Focus -Strategic options-Project/build current positions, product development, market development, Diversification -Strategy Implementation: functional strategies & strategic control, managing strategic changes Knowledge domain: Up-to-date coverage of strategic management concepts & techniques for building and sustaining a competitive advantage. Skill domain: Improved analytical, managerial and decision-making skills.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 158
Course contents:
Session Hrs/week Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter and further breakup per
topic
Details of the contents to be
taught
Keywords of the chapter to define the depth of the
input
detailed referencing with text book/
publishers/ edition with pg no
Hrs /week Hrs Hrs
1 3
Strategic Management-Overview, Hierarchy
Strategic management: definition & stages
Strategic management by Fred R. David (Ninth Edition): PP 2-13
3
2
3 Strategy, Mission – Business Definition & Characteristics, Vision, Goals, Objectives
Vision & Mission statements, objectives
Strategic management by Fred R. David (Ninth Edition): PP 59-72
3
3 3 External Assessment: Sources of external information, Forecasting Tools, External Factor Evaluation (EFE), Competitive Profile Matrix (CPM)
External Audit, Matrices: EFE & CPM
Strategic management by Fred R. David (Ninth Edition): PP 78-113
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 159
4 3 Porter's Five Forces Model and Henry Mintzberg’s Emergent Strategies Model
Competitive Forces; Emergent strategies
Strategic management by Fred R. David (Ninth Edition): PP 94-101 Strategic management by Charles W.L. Hill & Gareth R. Jones PP 46-57, 24-25
3
5 3 Internal Assessment: Concept & Tools, Internal Factor Evaluation (IFE)
Internal Audit & Analysis, IFE
Strategic management by Fred R. David (Ninth Edition): PP118-151
3
6 3 Generic Competitive Strategies: Differentiation, Overall Cost Leadership
General Competitive Strategies
Strategic management by Fred R. David (Ninth Edition): PP 174-177 Strategic management by Charles W.L. Hill & Gareth R. Jones PP 159-160
3
7 3
Value Chain and Value Creation Cycle
Value Chain Value Creation
Strategic management by Fred R. David (Ninth Edition): PP 177 Strategic management by Charles W.L. Hill & Gareth R. Jones PP 79-82, 93
3
Assignment -1 Topic: SWOT,BCG & GE analysis for any organization preferably Fashion Related Weightage: 5%
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 160
Assignment -2 (Before the end-term examination) Topic: Project on Analysis of marketing strategy of an organization preferably fashion related. Weightage: 15%
Mid term exam
8 MID TERM 9 3 Types of
Strategies: Integration, Intensive; Ansoff’s Model
Ansoff's Model
Strategic management by Fred R. David (Ninth Edition): PP 156-186
3
10 3 Strategic Alternatives: Framework
3-stage Framework
Strategic management by Fred R. David (Ninth Edition): PP 194-200
3
11 3 Strategy Selection:
Matrices: TOWS, SPACE, BCG, IE & QSPM
Matrices Strategic management by Fred R. David (Ninth Edition): PP 200-225
3
12 3 Strategy Implementation
Implementation & Formulation, Restructuring & Reengineering
Strategic management by Fred R. David (Ninth Edition): PP 234-268
3
13 3 Marketing, Finance & R&D issues in Implementation
Implementation tools
Strategic management by Fred R. David (Ninth Edition): PP 274-294
3
14 3 Strategic Control, Managing Strategic Change
Contingency Planning
Strategic management by Fred R. David (Ninth Edition): PP 298-317
3
16 End term exam
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 161
Suggested reference books:
Area Author Publisher
1 Strategic Management Fred R. David Pearson; 9th edition
2 Strategic management Charles W.L. Hill & Gareth R. Jones
Biztantra; 2009 edition
3 Strategic Management - Formulation, Implementation and Control
John A Pearce II Richard B Robinson Jr.
Atlantic
4 Marketing Strategy Boyd, Walker, Muller Tata McGraw Hill; 5th edition 5 Competitive Advantage Michel E. Porter Free Press
New York Edition 1995 6 Business Policy and Strategic Management Azhar Kazmi Tata McGraw Hill 7 Private Label Strategy Nirmalya Kumar and Jan-Benedict E.M.
Steenkamp Harvard Business Press 2007
8 Blue Ocean Strategy W. Chan Kim and Renee Mauborgne Harvard Business School Press 2005
9 Fortune at The Bottom of the Pyramid C. K. Prahalad Pearson Education, Inc. Wharton School Publishing, 2010
Reference Magazines, Journals and other sources: HBR Economic & Political Weekly The Indian Textile Journal Advertising & market
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 162
Evaluation Matrix:
Evaluation Matrix
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Teaching Tools: Lectures Case Study Business Quiz Presentation Article Presentation Learning outcome:
1. Understanding of strategic marketing concepts & their applications in contemporary fashion environment. 2. Understanding contemporary fashion marketing strategies & how they differ at different business levels 3. Development of skills in the areas of strategic thinking & strategy development.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 163
Benchmarked assignment Description (if required to be documented separately) Assignment 1
Details/ description of assignment
SWOT,BCG & GE analysis for any organization preferably Fashion Related
Evaluation parameter
Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the report
Type of assignment Document submission
Weight age 5
Assignment 2
Details/ description of assignment
Project on comparative analysis of marketing strategy of an organization preferably fashion related.
Evaluation parameter
Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the report
Type of assignment Document submission & presentation
Weight age 15
Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 164
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study
MFM207T Entrepreneurship
Total
3
42 3 C TH
Pre-requisite: Knowledge on Marketing, Production, Finance, HR, Merchandising, Retailing and Management Course objective:
1. To enable them to identify the opportunities in apparel, textile and Accessories 2. To enable them to evaluate the opportunities 3. To enable them to prepare a viable & detailed business plan 4. To enable them to apprise the project on different parameters like market feasibility & technical feasibility.
Course structure: Concept domain- To enable them to identify the opportunities in apparel, textile and Accessories, to enable them to evaluate the opportunities
Knowledge domain: To enable them to prepare a viable & detailed business plan, to enable them to appraise the project on different parameters like market feasibility & technical feasibility.
Skill domain: Business plan
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 165
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions
required per chapter/
topic
Total hrs required for one chapter
and further breakup per topic
Details of the contents to be
taught
Keywords of the chapter to define the
depth of the input
detailed referencing with text book/ publishers/
edition with pg no Hrs Hrs Hrs
1
3
Introduction to Entrepreneurship
What is Entrepreneurship, Why Entrepreneurship, Characteristics of Entrepreneur & Entrepreneurship
Entrepreneurship Successfully launching New Ventures by Bruce R. Barringer & R. Duane Ireland, Pearson publication, 2008. Page no:2 to 10
3
2 3 Importance of Entrepreneurship
Importance of Entrepreneurship, Common Myths about Entrepreneurship
Entrepreneurship Successfully launching New Ventures by Bruce R. Barringer & R. Duane Ireland, Pearson publication, 2008. Page no:11 to 20
3
3 3 Opportunity Generation / Identification
Different exercises on generation of opportunity like Brain storming, news paper exercises, Focus groups, Problem inventory analysis, Creative problem solving
Entrepreneurship by Robert D Hisrich, Michael P Peters, Dean A Shepherd Tata McGraw-Hill publication 6th Edition, page nos:132 to 144 Entrepreneurship Successfully launching New Ventures by Bruce
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 166
R.Baeeinger, R. Duane Ireland, Pearson LPE 2009 2nd Print, Page nos: 26 to 49. Entrepreneur’s Tool Kit: Tools and Techniques to Lauch and Grow your New Business , Harward Business School Press, 2005 Edition, Page nos: 12 to 23
4 3
Evaluation & Selection of opportunity, Steps for starting enterprise, Business Model
Entrepreneur /expert interaction on opportunity evaluation & selection Steps for starting enterprise, Business model and its importance & Components of Effective business model
Entrepreneurship – Theory, Process & Practice by Donald F. Kuratko, Richard M. Hodgetts, Thomson South Wesrtern Publication 6th Edition, Page nos: 398 to 425 Entrepreneur’s Tool Kit: Tools and Techniques to Lauch and Grow your New Business , Harward Business School Press, 2005 Edition, Page nos: 24 to 30 Entrepreneurship Successfully launching New Ventures by Bruce R. Barringer & R. Duane Ireland, Pearson LPE 2009 2nd Print, Page nos: 50 to 73 Fundamentals of Entrepreneurship by Sangram Keshari Mohanty, PHI Publication, 2005. Page
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 167
no: 71 to 75 Benchmarked assignment 1- Generation of opportunities – 4 no’s related to apparel, textile and accessories products , Evaluation of opportunities and finally selecting one opportunity (5 Marks)
5 3 Overview of business plan
Importance of business plan for entrepreneur *as well as to the providers of finance and other stake holders, Components of business plan & Time period * of 3 to 5 years
Entrepreneurship by Robert D Hisrich, Michael P Peters, Dean A Shepherd Tata McGraw-Hill publication 6th Edition, page nos:184 to 217 Entrepreneurship Successfully launching New Ventures by Bruce R.Barringer & R. Duane Ireland Pearson LPE 2009 2nd Print, Page nos: 202 to 227.
3
6 3 Opportunity Description, Industry analysis
Opportunity/concept/enterprise market analysis of the product and its competitors
Entrepreneurship by Robert D Hisrich, Michael P Peters, Dean A Shepherd Tata McGraw-Hill publication 6th Edition, page nos:184 to 247
3
7 3 Operations plan Production, Quality, R&D and other operations
Entrepreneurship by Robert D Hisrich, Michael P Peters, Dean A Shepherd Tata McGraw-Hill publication 6th Edition, page nos:184 to 217
3
8 Mid Term Exam
9 3
Marketing plan Assessment of Risk and Implementation Schedule
Detailed marketing plan about product mix, marketing mix etc. Risks – Market, Competition, Technology, regulatory,
Entrepreneurship by Robert D Hisrich, Michael P Peters, Dean A Shepherd Tata McGraw-Hill publication 6th Edition, page nos:219
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 168
financial & management and contingency plans
Implementation Schedule – Individual activity wise and key milestones
to 240
10 3 Organisational plan
Detailed organizational plan about form of ownership, management team, roles and responsibilities of team members
Entrepreneurship by Robert D Hisrich, Michael P Peters, Dean A Shepherd Tata McGraw-Hill publication 6th Edition, page nos:248 to 267
3
11 3 Financial plan
Sources and application of funds, cash in flows & out flows *break even analysis, pro-forma balance sheets and income sheets for a period of 3 to 5 years including calculations such as ROI, IRR etc.
Entrepreneurship by Robert D Hisrich, Michael P Peters, Dean A Shepherd Tata McGraw-Hill publication 6th Edition, page nos:274 to 291
3
12 3 Executive summary & Business plan preparation
Contents to be covered in executive summary of business plan, Procedure for Report writing * including Appendix and related documents
Entrepreneurship – Theory, Process & Practice by Donald F. Kuratko, Richard M. Hodgetts , Thomson South Western Publication 6th Edition, page nos: 398 to 425
3
13 3
Expert lecture on preparation of business plan & Project appraisal
3
Benchmarked assignment 2 : Preparation of detailed business plan for the selected opportunity in the assignment 1 (with
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 169
presentation) (10 Marks)
14 3 Project Appraisal
Appraisal of project – Economic, technical,, management, organization, operational, market
Dynamics of Entrepreneurial Development and Management by Vasant Desai, Himalaya Publishing House, Fourth revised 2007 edition, page nos:275 to 290
3
15 3
Sources of finance for Entrepreneurs Legal requirements, Important acts, Government Schemes and policies
Financial institutions, govt. support, Venture capitalists, Angel investors etc. Legal requirements – No objection certificate from Local body, registration of firm/unit in DIC, statutory license or clearance Acts – factories act, sale of goods act, industrial dispute act, EPF act, minimum wages act etc.
Govt. Schemes / Policies – General like Prime Minister Employment Generation Programme (PMEGP), Credit linked capital subsidy scheme, general and related to apparel, textile and accessories
Fundamentals of Entrepreneurship by Sangram Keshari Mohanty, PHI publication, 2005. Page no:87 to 96 Entrepreneur’s Tool Kit – Tools and Techniques to Grow Your Business – HBS Press, 2005 Edition Page no: 87 to 128 Legal – Fundamentals of Entrepreneurship by Sangram Keshari Mohanty, PHI Publication, 2005. Page no: 75 to 85 and 143 to 144
Web sites of MSME, KVIC, Textiles and Rural development for govt. schemes
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 170
Benchmarked assignment 3: Project appraisal of the business plan on which assignment 2 has been prepared and submitted (5 Marks) 16 End Term Exam
Suggested references Books:
1. Essentials of Entrepreneurship and Small Business Management by Thomas W. Zimmerer and Norman M. Scarborough, PHI 14th Edition
2. Entrepreneurship –Successfully Launching New Ventures by Bruce R. Barringer & R. Duamce Ireland , Persons Low Price Edition
3. Entrepreneurship – New Venture Creation by David H. Holt , PHI publication 4. Entrepreneurial Development in India by C.B. Gupta & N.P. Srinivasan, Sultan Chand & Sons
Reference Magazines, Journals and other sources:
Magazines: 1. Dare – Monthly magazine from Cybermedia publication 2. Entrepreneur – Monthly magazine from Infomedia 18 3. Startups - Monthly magazine from Infomedia 18
Web sites: 1. www.nenonline.org study materials and other information can be accessed 2. www.inc.com 3. www.entrepreneur.com 4. www.kauffman.org 5. www.entre-ed.org/ 6 http://europa.eu/enterprise/entrepreurship/support_measures/training_education/ 7. http://www.usatoday.com/educate/entrepreneur.htm 8. http://www.ceed.info/ 9. http://www3.babson.edu./ESHIP/default.cfm/ 10. http://edcorner.stanford.edu/ Journals: 1. International Journal of Entrepreneurial Behaviour and Research 2. Journal of Small Business and enterprise Development 3. International Journal of Gender and Entrepreneurship Evaluation Matrix:
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 171
Evaluation Matrix
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Teaching Tools: 1. Lectures 2. Case studies 3. Entrepreneur meet / Expert interactions 4. Discussions and exercises Learning outcome: 1. Make the students to understand the process of opportunity generation, Evaluation & selection related to apparel, textile and accessories sector 2. Make the students to prepare the detailed business plan for the new venture 3. Make the students to understand the process of project appraisal 4. Knowledge on New enterprise creation and managing the new venture Benchmarked assignment Description (if required to be documented separately) Assignment 1 Details/ description of assignment
Generation of opportunities – 4 no’s related to apparel, textile and accessories products , Evaluation of opportunities and finally selecting one opportunity
Evaluation parameter
Generation of 4 Ideas related to apparel, textile and accessories including the process of generation – 2 marks Evaluation of ideas including the process of evaluation – 2 marks
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 172
Selection on one idea and selection process – 1 marks
Type of assignment
Individual assignment – Document submission
Weight age
05
Assignment 2 Details/ description of assignment
Preparation of detailed bankable business plan for the selected opportunity in the assignment 1
Evaluation parameter
Executive summary, description of opportunity, market analysis, operations plan, marketing plan, organizational plan, Financial plan, Assessment risk, Implementation schedule & Exit strategies – Each 1 marks
Type of assignment
Individual assignment – Document submission & presentation
Weightage
10
Assignment 3 Details/ description of assignment
Project appraisal of the business plan on which assignment 2 has been prepared and submitted
Evaluation parameter
Technical, management, organizational, operational– each 1 mark Financial, Market, Economic – Each 1 mark
Type of assignment
Individual assignment – Document submission
Weight age
05
Pattern for mid term/ final term CEB examination paper Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 173
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study
MFM209T Financial Management
Total
3
42 3 C TH
Pre-requisite: NIL Course objective:
1. To provide the student with inside to various source of long-term financing 2. To enable them to understand various financial statements and their analysis while making a decision. 3. To prepare the students to the needs of globalization of business and provide a framework of international financial
management. Course structure:
Concept domain- Understanding of the financial requirements of an organization and their fulfillment Knowledge domain- Time value of money, sources of long-term finance, inventory management techniques, dividends payout. Skill domain- NPV analysis, ABC analysis, Asset based financing, venture capital financing, Equity and debt instruments.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 174
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions
required per chapter/
topic
Total hrs required for one chapter
and further
breakup per topic
Details of the contents to be
taught
Keywords of the chapter to define the depth of the input
detailed referencing with text book/
publishers/ edition with pg no
Hrs Hrs Hrs
1 3
Objectives, scope and meaning of Financial Management
Introduction to Financial Management
Khan, M.Y. and P.K. Jain (2004), ‘Financial Management,’4th Edition,Chapter-1,page 1.3 -1.22
3
2 3 Time Value of Money
Compounding techniques, Annual Compounding of Annuity, Present value of cash flow
Khan, M.Y. and P.K. Jain (2004), ‘Financial Management,’4th Edition,Chapter-2,page 2.1-2.25
3
3 3
Financial statement analysis Liquidity ratio, turnover
ration, activity ratio, Profitability ratio,
Khan, M.Y. and P.K. Jain (2004), ‘Financial Management,’4th Edition,Chapter-7,page 7.2-7.54
3
4 3
Financial statement analysis
Evaluation of firms earning power, common size statement, advantages and limitation of ratios
P.K. Jain (2004), ‘Financial Management,’4th Edition,Chapter-7,page 7.2-7.54
3
5 3
Capital Budgeting Techniques and Evaluation
Pay Back Period, NPV
Khan, M.Y. and P.K. Jain (2004), ‘Financial Management,’4th Edition,Chapter-10,page 10.4-10.63
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 175
6 3 Capital Budgeting Techniques and Evaluation
IRR, NPV Vs IRR
Khan, M.Y. and P.K. Jain (2004), ‘Financial Management,’4th Edition,Chapter-10,page 10.4-10.63
3
7 3 Sources of Finance for a corporate Entity (long term)
Ordinary shares, rights issues, Preference shares, debentures, Term loans
Khan, M.Y. and P.K. Jain (2004), ‘Financial Management,’4th Edition,Chapter-18-20,page 18.1-20.12
3
8 Mid-term
9 3 Fund Flow and Cash Flow
Basic Concepts Financial Management I.M Pandey, 8th Edt. Chapter 3, Page 60-82
3
10-11 6
Concept and Measurement of cost of capital
Significance of cost of capital , Explicit and Implicit cost, Cost of Debt, Cost of Preference Share, Cost of Equity capital
Khan, M.Y. and P.K. Jain (2004), ‘Financial Management,’4th Edition,Chapter-12page 12.2-12.10
6
12-13 6 Planning of Working Capital
Need for working capital, Permanent and temporary working capital, Change in working capita, Determination of working capital, Computation of working capita
Khan, M.Y. and P.K. Jain (2004), ‘Financial Management,’4th Edition,Chapter-27 page 27.2-27.8
6
14 3 Inventory Management
ABC Systems, EOQ, Safety Stock
Khan, M.Y. and P.K. Jain (2004), ‘Financial Management,’4th Edition,Chapter-31
3
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© 2011 National Institute of Fashion Technology (NIFT) Page 176
page 31.2-31.12
15 3 An overview of capital Market
Indian capital market, stock exchange in India, new issue market
I.M. Pandey, 8th Edition Pg. No. 979-995
3
16 End term exam Benchmarked assignment 1- Unit Test - 1 10 Marks Benchmarked assignment 2 Unit Test – 2 10 Marks
Suggested references Books: Financial Management I M Pandey
Management Accounting Khan and Jain
Introduction to Management Accounting Horngren / Sundem others
Financial Management Prasanna Chandra
Financial Managementt Khan & Jain
Reference Magazines, Journals and other sources: Magazines /Journals:
Indian Management Business Today ICFAI Journal Journal of Chartered Accountants
News papers:
Business Line Business Standard Financial Express Economic Times
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 177
Evaluation Matrix:
Evaluation Matrix
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Unit Test 10 Marks
Unit Test 10 Marks 40 40 100
Teaching Tools: Lectures Case Study Presentation Learning outcome: 1) Read financial statements and make informed decisions. 2) Undertake profitability and cost analysis. 3) Choose between the various sources of funds for long term and short-term requirements. 4) Use appropriate strategies to manage current assets and liabilities. 5) Understand the time value of money and use appropriate techniques for capital budgeting. 6) Prepare a budget and exercise control through the budget. 7) Appreciate the risks in international business and the nuances of international trade.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 178
Benchmarked assignment Description (if required to be documented separately) Assignment 1 Details/ description of assignment Unit Test
Evaluation parameter Performance in the Unit Test
Type of assignment Written Test
Weight age 10 Marks
Assignment 2 –
Details/ description of assignment Performance in the Unit Test
Evaluation parameter Written Test
Type of assignment Performance in the Unit Test
Weight age 10 Marks
Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 179
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study
MFM211T Legal Environment of Business
Total
3
42 3 Core TH
Pre-requisite: Retail Management, Export Merchandising Course objective: • To impart knowledge of the operational processes of business between two or more nations. • To help the students understand rules and regulations related to export. • To expose the students to trade policy, procedures and documentations necessary for other operations of export. • To understand the procedures and trade laws governing Indian for retail sector.
Course structure: Concept Domain: Export import documentations, Foreign Trade Policy, FDI Policy Knowledge Domain: Understanding of Foreign Trade Policy, Rules and Laws governing exports and imports, Laws governing
Indian retail operations including FDI Policy.
Skills Domain: To prepare the necessary documents for exports as well as to open a store.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 180
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter
and further breakup per topic
Details of the contents to be taught
Keywords of the chapter to define the depth of the
input
detailed referencing with
text book/ publishers/
edition with pg no
Hrs Hrs Hrs
1 3 Introduction to Foreign Trade policy
Custom Act, Central Excise Act, EOU, SEZ, FTZ, EHTP, STP
Handout 3
2 3 INCO terms, Letter of
credit, Types of L/C, Export Pricing Intermediaries of Import and Export
Handout 3
3
3 Export/Import documentations,
Commercial and regulatory documents like B/L, B/E, and Invoices etc
Handout
3
Benchmarked assignment 1- Explain the documentation procedure of a garment export house (05 marks)
4 3
Export Procedure, Formalities of custom and port for shipment, Quality inspection of goods, Flow of goods in port/warehouse
Handout 3
5
3 Export finance Pre-shipment and post shipment finance, Methods of international payment settlement, Exchange control regulations for Import and Export, FERA, FEMA act
Handout
3
6 3 Export Order and
excise rebate Processing of export order, Flowchart of operations, Claiming
Handout 3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 181
excise rebate, Duty Drawback, Marine Insurance
7 3
Garment Export, quota regime
Items covered under garments/ textile, Various Government initiatives for increasing garment export, Different schemes and committees for garment export.
Handout 3
8 Mid term examination Benchmarked assignment 2- Describe recent garment export scenario in India (05 marks)
9 3
Retail Intermediaries and their functions
Classification of different types of middleman in domestic market (Dealers, distributors, wholesalers, buying agents, selling agents, retailers)
Handout 3
10 3 Documentation
required Documents required for trading in domestic market
Handout 3
11 3 FDI with reference to retail
FDI, Law regarding opening of a store Handout 3
12 3 Strategic alliance Strategic alliance in retail
(M&A, JV, Franchising, licensing etc)
Handout 3
Benchmarked assignment 3- To study the trade document of a Retail company (10 marks)
13 3
Duties & Taxes Various duties and taxes involved in retail trade (VAT, sales tax, CST, GST, CENVAT etc)
Handout 3
14 3
Associations monitoring retail business in India and
Market level, City level, Industry level, All India level, Government bodies, Private bodies
Handout 3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 182
state level requirement
15 3 Workshops Question and answer
session with one or two industry expert
3
16. End term examination Suggested references Books:
• International Business by K Aswathapa
• Management of Export marketing by M J Mathews
• Export market and foreign trade management by Pervin Wadia
• Essentials of export marketing by S A Chunawala
• Export Management by T A S Balagopal
• International trade and export management by Francis Cherunilam
• Garment Exports by Darlie O Koshy
• Foreign Trade Policy of India 2009-2014
• Handbook of Procedures
• Images Retail report Reference Magazines, Journals and other sources:
1. Reserve bank of India publications.
2. Foreign Trade policy.
3. Website of Ministry of Consumer affairs.
4. Website of Ministry of Commerce.
5. Website of DGFT.
6. Website of Trade Promotion Council.
7. Website of Trade association.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 183
Evaluation Matrix:
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Prepare a report consisting of the required documents for
an export house. -
Prepare a report consisting of the required documents for a small/large retail firm/chain.
- -
10 40 10 40 100 Teaching Tools: Lectures Presentations Self Study Learning outcome: An in-depth knowledge and understanding of documentation required in the export and domestic operations as well as familiarization with the laws in India as well as the export import procedures, rules and regulations. Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short notes/brief 5 2 10 Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 184
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 1.5
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study
MFM213T Customer Relationship Management
Total
1.5
21 1.5 C TH
Pre-requisite: Retail Management, Marketing Management, consumer behaviour
Course objective:
• To familiarize the students with the importance and application of the concept Customer Expectations and Relationship Management in Fashion Retail Business.
• Understanding Effective Customer Interaction, Selling Skills required for the success of the Fashion retail business. Course structure:
Concept domain: Customer Relationship Management: concept, principles and theories, Customer Experience: Basic concept, Customer Interaction, Retention, CSA Knowledge domain: Understanding of concepts, principles and process of Managing Customer Relationships, Understanding of Concept of Customer Experience Management Skill domain: Customer management skills, experience management skills
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 185
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter
and further breakup per topic
Details of the contents to be
taught
Keywords of the chapter to define the depth of the input
detailed referencing with text book/
publishers/ edition with pg no
Hrs Hrs Hrs
1 1.5 Introduction to CRM
Meaning and definitions of CRM, Goals of CRM, Importance and functions of CRM,
Customer Ralationship Management by Jagadish .Sheth, Atul Parvatiyar and Shainesh: page no. 3-50
1.5
2
1.5
Evolution of CRM
Evolution of CRM practice, CRM Success Factors,
Customer Ralationship Management by Jagadish .Sheth, Atul Parvatiyar and Shainesh: page no. 3-50
1.5
3
1.5
CRM Strategies Analytical and Operational CRM Strategies (Touch points), CRM Metrics
Customer Relationship Management by Kristin Anderson & Card Kerr – page no. 46-53; 142-149 Faculty handout
1.5
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 186
4
1.5 Customer Retention Strategies
Customer Acquisition, Customer Retention and Customer Extension, Customer Profile Model, Managing repeat/loyal customer
Customer Ralationship Management by Jagadish .Sheth, Atul Parvatiyar and Shainesh page no. 273-316;
1.5
5
1.5
Creating Customer Value and Loyalty Programs
Creating Value and loyalty to the customer using CRM
Customer Ralationship Management by Jagadish .Sheth, Atul Parvatiyar and Shainesh page no. 273-316;
1.5
6
1.5
Customer Experience Management
Effective Customer Interaction, Selling Skills, Delighting Customers
Faculty handout
1.5
7 1.5 communication with the Customer
Understanding the Customer, What is important in communication with the customer? Listening-Why is it important to Listen to Customers? Active Listening Techniques
Faculty handout 1.5
8 Mid-Term Examination
9 1.5
Handling different Customers and Customer Queries
Types of Customers and their characteristics, handling, Dealing with Customer Queries, Common Customer Queries, Steps in dealing with customer queries, When You
Faculty handout 1.5
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 187
Cannot Answer the Query, How to be a Successful CSA using Customer Interaction
10 & 11 3 Selling Skills
Prerequisites of Initiating a Sale, Understanding the Customer Needs, The Sales Process (Fulfilling Customer Needs, Handling Objections, Offer alternative, Add On / Up-Selling / Cross Selling Closing the Sales, Exchange Policy, Warranty / Guarantee, Asking for Referrals)
Faculty handout 3
12
1.5
Data Warehousing
Data Warehousing: Concept , Purpose and Need for Data Warehousing, Data Warehouse applications,
Customer Relationship Management by Jagadish N Seth, Atul Parvatiyar & shainesh page no.81- 143
1.5
13
1.5
Data Mining
Data Mining: Concept, Purpose and need for Data Mining, Data Mining applications, Data Mining Techniques
Customer Relationship Management by Jagadish N Seth, Atul Parvatiyar & shainesh page no.81- 143
1.5
14
1.5
e-CRM Relationship Management and e-CRM
Customer Relationship Management by Jagadish N Seth, Atul Parvatiyar & shainesh page no.81- 143
1.5
15
1.5
CRM in B2B & B2C
Building customer loyalty in B2B & B2C
Customer Relationship Management by Jagadish N Seth, Atul Parvatiyar & shainesh page no. 273-316
1.5
16 End-Term Examination
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 188
Assignment 1 CRM Strategies Details/ description of assignment
Study a CRM Strategies of any retail store.
Evaluation parameter
Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the report
Type of assignment
document/Report
Weight age
10 Marks
Assignment 2 – CRM & Customer Experience Management Details/ description of assignment
Case study/role play on Customer Experience Management
Evaluation parameter
Content, Understanding of the subject, Analysis and interpretation, managerial application, quality of the report
Type of assignment
Report and presentation
Weight age
10 Marks
Suggested references Books:
11. CRM; Emerging Concepts, Tools &Applications, Jagdish N Sheth, Atul Parvatiyar & G.Shainesh 12. CRM (Briefcase books), Kristein Anderson & Carol Kerr 13. CRM, Paul Greenberg 14. CRM, john W. Gosney and Thomas .P. Boehm
Reference Magazines, Journals and other sources:
1. Business World 2. Business Week 3. CRM Daily.com 4. 1to1media.com
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 189
Evaluation Matrix:
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10 10 - - 40 40 100
Teaching Tools: Lectures Supported by Visuals Field Visits Term Assignment Learning outcome: Understanding of the fundamentals of CRM in the Fashion Business and the techniques to classify, retain and delight the customers fulfill the needs. Understanding of the concepts Observational learning Learning by doing Application oriented assignments Pattern for mid term/ final term CEB examination paper Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 190
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 1.5
Practical / Workshop 1.5
Tutorial / Seminars / Field Study
Self Study
MFM215P Business Technology for Fashion Value Chain
Total
3
42 2.5 NC PB
Pre-requisite: Merchandising, Retail Buying Course objective: To enable the students to understand the breakthrough in technology and help them gain hands on experience. Course structure :
Concept domain- Retail ERP, Merchandising System Knowledge domain- Understanding of the above concepts. Skill domain- Skills to work on different technology platform
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 191
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions required
per chapter/
topic
Total hrs required for one chapter
and further breakup per topic
Details of the contents to be taught
Keywords of the chapter to define the
depth of the input
detailed referencing with
text book/ publishers/
edition with pg no
Hrs Hrs Hrs
1 3
Apparel Industry: An Introduction Historical evolution, Current Landscape, Future Trends including mass customization,
Evolution of apparel sector
Hand outs to be provided in class
1.5 1.5
2 3
Information Technology: An Introduction, Historical evolution, Current landscape,
Evolution of technology
Hand outs to be provided in class
1.5 1.5
3 3
Future Trends in information Technology: social media, m-commerce etc.
IT and its impact on Future trends
Hand outs to be provided in class
1.5 1.5
4 3 Apparel Value Chain • Processes: Design, Source, Manufacturing, Marketing
Apparel Business Process and their Inter Linkages
Hand outs to be provided in class
1.5 1.5
5 3 Economic benefits of IT for countries, industries, firms, communities and individuals
Economic benefits of IT
Hand outs to be provided in class
1.5 1.5
6 3 Strategic and Operational benefits of IT for a firm in the
Strategic and Operational benefits
Hand outs to be provided in 1.5 1.5
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 192
new age digital economy of IT class
7 3 Presentation of Assignment I By students 3
8 Mid Term Examination
9 3
Impact of IT on Apparel Markets and Apparel Businesses • Globalization and restructuring of Apparel Value Chain Announcement of Assignment - II
IT and Globalization Software demo
Hand outs to be provided in class
1.5 1.5
10 3
• Impact of IT on Apparel Processes:
o IT enabled Design o IT enabled Sourcing o IT enabled Manufacturing o IT enabled Marketing
o IT enabled Retail
Impact of IT on processes Software demo
Hand outs to be provided in class
1.5 1.5
11 3
Supply Chain Management (SCM) and Design Chain Management (DCM) for greater collaboration between Retailers and Manufacturers.
Role of IT in SCM and DCM Demo of appropriate software
Hand outs to be provided in class 1.5 1.5
12 3
IT Foundational Programme • Info Capture: Bar Codes, RFID, Smart Cards, Biometric, Scanner, Digitizers, Cameras, Digipens • Image: Fax, Photo, Drawings/Sketches, Designs • Output Devices: Plotters • IT Security
Demo of appropriate software
Hand outs to be provided in class
1.5 1.5
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 193
• IPR: Copyright, Trademark, Patents • IT Act 2008: Offences, Penalties Submission of Assignment - II
13 3
Business Value of IT • Aligning Business Plan with IT Plan • Metrics for Business Performance Management
Demo of appropriate software
Hand outs to be provided in class 1.5 1.5
14 3
KRAs and KPIs for Design, Sourcing, Manufacturing, Marketing and Retail • Leveraging IT for Business Performance Management
Retail ERP Role of IT in Business Performance Management' Demo of appropriate software
Hand outs to be provided in class 1.5 1.5
15 Case Studies and Projects 3 16 End term exam Suggested references Books:
Apart from ones mentioned with the course curriculum
1. Management Information system by James A.O’ Brien 2. Management Information Systems, Loudon and Loudon
Reference Magazines, Journals and other sources: Apparel online, Stitch World ERP today IT today Computer world
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 194
Evaluation Matrix: Evaluation Matrix
B
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20 20 20 40 100
Teaching Tools: Lectures Presentations Practical training Industry visits Learning outcome: It would introduce latest technologies being implemented in the business of fashion and keep the students at par with the best emerging technologies in the industry.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 195
Benchmarked assignment Description (if required to be documented separately) Assignment 1- Changing role play of IT in Apparel Trade Details/ description of assignment
Prepare a report on various technologies used by manufacturers and retailers.
Evaluation parameter
Facts and figures stated, analysis, relevance
Type of assignment
Presentation and Document
Weight age
20 Marks
Assignment 2- Details/ description of assignment
Comparative analysis of the softwares used in the retail/export/manufacturing industry (Preferably fashion related industry)
Evaluation parameter
Facts and figures stated, analysis, relevance
Type of assignment
Document
Weight age
20 Marks
Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term jury End Term Jury
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 196
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 1.5
Practical / Workshop Tutorial / Seminars / Field Study
Self Study MFM217T Human Resource
Management
Total
1.5
21 1.5 C TH
Pre-requisite: NIL Course objective:
- To understand how people behave in an organization - To focus on ways to enhance organizational effectiveness through people. - To understand how to effectively recognize and resolve human issues in organizational settings - To inculcate learning spirit, constant innovation and concern towards people and environment.
Course structure:
Concept domain- The course aims to help the students understand concepts and issues related to Team Management.
Knowledge domain- It also aims to impart skills to students for managing people through understanding of self and interpersonal relationships
Skill domain- It prepares the students in various areas of recruitment, selection, placement, training & development, motivation and team building.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 197
Course contents:
Session Hrs Content
Keywords Reference Lect
ure
Practical /
Workshop
Self
Study
Details of number of sessions required per chapter/ topic
Total hrs required for one chapter and further breakup per topic
Details of the contents to be taught
Keywords of the chapter to define the depth of the input
Detailed referencing with text book/ publishers/ edition with P. No.
Hrs Hrs Hrs
1-2 3 Human Resource Management • Definition and Objectives. • The process of Human Resource
Planning. • Assessing current Human
Resource and making an inventory
• Forecasting • Matching the Inventory with future
requirements • Managing the forecasted Demand
/Surplus • Dealing with surplus manpower. • Current trends
Compensation and Benefits • Planning Goals and Strategies. • Evolution of Industrial Policy. • Regulatory and Promotional
Framework. • Laws covering wages ,welfare
and benefits • Compensation Strategy, Structure
• Corporate Analysis • Demand Forecasting • Supply Forecasting • Managerial judgment Ratio trend analysis • Compensation Policy • Compensation
determinants • Fringe benefits
Personnel Management by C.B. Memoria & S.V. Gangkar, Pg.3-27, 490-502 & 459-489
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 198
• Reward Management
3-4 3 Role of HR Executives • The service Provider • The Facilitator • The consultant • The Auditor
Challenges to HR Professionals • Quality Improvement • The changing attitude of
workforce • The impact of the Government • Quality of Work Life • Technology and training
Strategic Human Resource Management
• HR Policy , Compensation and Benefits
• Planning Goals and Strategies. • Evolution of Industrial Policy. • Regulatory and Promotional Framework. • Laws covering wages ,welfare and benefits • Compensation Strategy, Structure • Reward Management
• HR Plan Integration • Monitor HR Plan • Attrition • Auxiliary service • Inter-disciplinary • Function
• Personnel Mgmt By Edwin B. Flippo, 6th Edition, Chapter 1, Pg.10-22 Personnel Management by C.B. Memoria & S.V. Gangkar, Pg.10-22 & 28-52, • Refer to developed
material
3
5-6 3 Job Analysis • Concept of Job Analysis • Process of Job Analysis
Information gathering Job specification competency determination. Developing a job description/Specification
• Job analysis Methods Observation Method
• Critical incident technique
• Job design • Job evaluation,
description & specification
Personnel Management by C.B. Memoria & S.V. Gangkar, Pg 157-184
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 199
Individual interview Group Interview Drafting and maintaining Job
Description • Uses of Job analysis
Employment Organizational audit Training and Development Performance Appraisal
Promotion and Transfer Preventing Dissatisfaction Compensation Management Health and Safety Induction Industrial Relations Career Planning Succession planning
• Induction • Relationship • Auditing • Career Planning
Process
7 1.5 Acquisition/Procurement – Recruitment, Selection, Selection Tests.
• Concept of Recruitment • Factors Affecting Recruitment
Organisational Factors Environment Factors
• Recruitment Policy • Sources of Recruitment.
Internal Search External Search
• Need for Flexible and Proactive Recruitment Policy • Evaluation of Recruitment Program.
Concept of Selection • The Selection Process • The Selection Method Standards • Legality
Application Forms Ethical issues of application
forms design
• 3rd Party method • Deputation • Interest test • Planned interview • Patterned interview • Interview rating’ • Reference check
• Intelligence, Aptitude,
Situational,
Personnel Management by C.B. Memoria & S.V. Gangkar, Pg. 185-215
1.5
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 200
• Selection Test • Intelligence Test • Aptitude test • Situational Test • Interest test • Personality test • Interviews • Interview Process • Placement
personality & interest test
• Interview • Interview process
8 Mid-term Examination
9-11 4.5 Human Resource Development • Concept and System • Coaching and mentoring • Reward system • Self renewal system
HRD issues and Experiences • Multi source feedback system • Knowledge Management • Diversity Management
Performance Management • Competency Mapping • Performance planning and
Review • HR Measurement and audit
Training and Development • Definition and Purpose of
Training Improving employee
Performance Updating Employee skills Avoiding Managerial
Obsolescence Preparing for Promotion and
Managerial succession Retaining and Motivating
• Process of coaching • Effecting coaching • Process of mentoring • Competence related pay • Profit sharing • Employee ownership • Cocooning • Restructuring & CSR • Tacit knowledge • Implicit Knowledge • Knowledge Identification & elicitation • Knowledge classification & storing • Appraisal • Forced choice method • MBO • 360 degree appraisal
In-house developed material Personnel Management by C.B. Memoria & S.V. Gangkar, Pg.224-270, • Personnel Mgmt By Edwin B. Flippo, 6th Edition, Chapter 1, Pg.224-270 • Personnel Management by C.B. Memoria & S.V. Gangkar,
4.5
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 201
Employees. • Employee Training Methods
On-the-job Training Off-the-Job Training
• Evaluation of the Training
Pg.277-315
12-13 3 Labour Laws • Introduction to Labour
Legislation Labour Laws, Industrial
Relations and Human Resource Management
• Laws on working conditions The Factories Act 1948 Contract Labour ( Regulation
and Abolition Act 1986) Child Labour (Prohibition
and Regulation Act 1986) • Industrial Relations Laws
Trade Union Act 1926 Industrial Disputes Act 1947
–I Industrial Disputes Act 1947
– II Industrial employment act
1946 Industrial discipline and
Misconduct • Wages and Labour Laws
Minimum Wages Act 1948 Payment of Wages Act 1936 Payment of Bonus Act 1965 Equal Remuneration Act
1976 • Laws for Labour Welfare and
Social Security • The Workmen’s
Compensation Act 1923 • Employees’ State Insurance
• Obligation of employers
• Minimum Wage • Enforcement • Offences & penalties • Statutory Social
Benefits
• Management of Human Resource by N.Ramaswami, TR Publications, Chapter 14, Pg.176-185 • In-house developed material
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 202
Reference Magazines, Journals and other sources: EBSCO Proquest Emerald International Journal of Manpower Human Resource Management International Digest Strategic HR Review Personnel Review
Act 1948 • The Maternity Benefit Act
1961 • The Employee’s Provident
Fund and Miscellaneous Provision Act 1952
• The Payment of Gratuity Act 1972
14-15 3
Separation • Concept of Employee
Separation • Managing Separation • Types of Separation • Separation and Termination
policies and practices
• Turnover • Downsizing • Redundancy
Personnel Management by C.B. Memoria & S.V. Gangkar, Pg.259-272
3
16 END TERM EXAMS
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 203
Evaluation Matrix:
Evaluation Matrix
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10 10 - - - 40 40 100 Teaching Tools:
Lectures Understanding of concepts Case Lead Experiential learning Personal Interview Interaction between students Group discussion Reflection of understanding
Learning outcome:
5) Basic concepts of Human Resource management and their applications in contemporary business environment 6) The students must be able to relate and apply the concepts of Recruitment & Selection to real life situations 7) Development of managerial skills in the areas of decision making, training & development, team building and motivating
people and how people behave in organization.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 204
Benchmarked assignment Description (if required to be documented separately) Assignment 1
Details/ description of assignment
Case study on HR issue in any unit/firm in the fashion sector
Evaluation parameter
Identifying the central issue and using theory to form creative solution
Type of assignment
Document Submission
Weight age
10
Assignment 2 –
Details/ description of assignment
Case Study (relating to downsizing, separation )
Evaluation parameter
Identifying the central issue and using theory to form creative solution
Type of assignment
Document Submission
Weight age
10
Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers 5 2 10 Descriptive 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 205
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type (TH/ PB/ DE/CE)
Lecture 2 Practical / Workshop - Tutorial / Seminars / Field Study -
Self Study -
MFM219T Intellectual Property Rights
Total 2
28 2 C TH
Pre-requisite: NIL Course objective: To impart a basic understanding on the subject of Intellectual Property Rights (IPR) specifically as applied to the area of creative arts, fashion design and textile industry. The idea is to give an overall exposure to the students so that they not only learn how to protect their own rights and but also learn how to respect others’ rights. An important aspect is leveraging one’s IP in business. Sufficient inputs have been added in the curriculum to show students how IP is and can be used for commercial benefits. Course structure: Concept domain-The idea of the course is to elucidate the use of IP in the areas of design and technology. It is important to explain to students how in today’s world IP is crucial for knowledge economies to survive. How knowledge has itself become a product that can be traded in the form of IP. Knowledge domain - Knowledge of various streams of IPRs like patents, trademarks, designs, copyright etc. and how to protect these. Skill domain - To be able to recognize which is the IP that is worth protecting and then proceed accordingly.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 206
Course contents:
Session Hrs Content Keywords Reference Lecture
Practical / Workshop
Self Study
Details of number of sessions required per chapter/ topic
Total hrs required for one chapter and further breakup per topic
Details of the contents to be taught Keywords of the chapter to define the depth of the input
Detailed referencing with text book/ publishers/ edition with PNo.
Hrs Hrs Hrs
1
2
Introduction to IPR o Creativity
Idea and Creativity Different forms of creative
expression Need for protection Role of IPR in creativity
o IP Tools – an introduction Copyright & related
Issues Industrial Property
• Trademarks • Patents • Industrial Designs • Trade Secrets • Layout Designs of
Integrated Chips • Geographical
Indications • Unfair Competition
o Competitiveness Product, Commodity,
brands Importance of branding
Introduction, Tangible Property, Intangible Property, Industrial Property, Copyright
WIPO: secrets of Intellectual Property: A Guide to Small and Medium Sized Exporters Presentation
2
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SME competitiveness o Business Plan & Strategy
Knowledge economy Innovation process Corporate Strategy Commercialisation
strategy Collaboration Open Innovation –
interfaces & boundaries IP strategy Exploiting IP assets
2 2 Trademarks o Trade Marks( Incl. Certification
Marks & Collective Marks ) What is a trademark What are trademarks for Why to
trademark(advantages & disadvantages)
Types of trademark Registration of trademark Using trademarks What to do in case of
Infringement Relevant cases &
examples from industry o Trade Mark Licensing
Brand Vs Trade Mark Role of Trade Mark Franchising Licensing Trade Mark infringement Case Studies
Definition, types, collective marks, certification marks, genericide importance, legal protection, filling procedure, prosecution, case studies
WIPO: Making a Mark: An Introduction to Trademarks for Small and Medium-sized Enterprises; Presentation
2
3 2 Copyrights and Related rights o Copyright
What are copyright and other related rights
Definition, related rights, economic rights, moral rights, fair use, legal protection, filling
WIPO: Creative Expression: An
2
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Who all can be protected under copyright
Advantages of copyright Registration of copyright Concept of collective
management of copyright “Use of Work” protected
by copyright enforcing copyright Relevant cases &
examples from industry
procedure, protection, case studies
Introduction to Copyright and Related Rights for Small and Medium Sized Enterprises; Presentation
4 2 Industrial Design o Design Registration
Introduction to industrial design
Need for protecting ( advantages & disadvantages)
What can & cannot be protected
Registration of Industrial design in India & Abroad
Trademark & design relationship
Relevant cases & examples from industry
Definition, significance, legal protection, filling procedure, prosecution, case studies, overlap of design and trademark
WIPO: Looking good: An introduction to Industrial Designs for Small and Medium- sized Enterprises; Presentation
2
5 2 Patents o Patent Information
Patent & its importance What all can be patented? How to get a patent? How much do patent cost? Advantages of patent rights
documents
Definition patentability criteria, product and process patents, significance, non –patentable inventions, legal protection, filling procedure, projection, PCT and convention application
WIPO: Inventing the Future : An Introduction to Patents for Small and
2
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© 2011 National Institute of Fashion Technology (NIFT) Page 209
Concept of Utility model Commercializing patent
technology Enforcing patents International patent
classification system(IPC) &patenting abroad
Patent Cooperation Treaty PCT)
Case study/discussion of apatented item related to fashion industry
, case studies Medium Sized Enterprises; Presentation
6 2 Trade Secret o Trade Secrets, Know How
What are trade secrets Protection of trade
secrets Advantages and
disadvantages of trade secret
Developing trade secret strategy for business
Relevant cases & examples from industry
Definition, significance, qualification of information as a secret, protection strategies, legal remedies, patent vs. trade secret ,case studies
WIPO: Secrets of Intellectual Property: a guide to Small and Medium Sized Exports Presentation
2
7 2 Franchising What is Franchising Why are franchises so
attractive The basics – how does it
work? Advantages of owning a
franchise What makes a good
franchise Franchise Arrangement Typical Franchise
System Licensing
2
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What is the difference between a distribution, license and Franchise agreement
Things to be aware of when choosing a franchise
The Franchisor – starting a franchise Chain
8 MID TERM EXAMINATION 9
2 Geographic Indication and traditional knowledge
o GI (Incl. Issues related to traditional Knowledge)
Basics of GI Protection of GI at
National Level Protection of GI at
International Level Registration Process in
India Procedure for Filing GI
Application Registered GIs in India Basics of Traditional
Knowledge Case study Discussions
Definition, Difference between GI and trademark, Significance- specifically to India, genericide, producer, Owner, legal protection ,filling procedure, prosecution, case studies, traditional knowledge –implications, current scenario and interest, TKDL, case studies
WIPO : Marketing Crafts and Visual Arts : the Role of Intellectual Property Presentation
2
10 2 IP Transactions o IP Transactions
What is IP transaction Transaction Opportunities
and relevance of IP Identification of patent
assets. Patent Brokering and
acquisition Due diligence Internet-related technology
Definition, types, due diligence, Licensing, Franchising Merchandising, case studies
WIPO: Secrets of Intellectual Property: A guide to Small and Medium Sized Exporters WIPO:
2
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© 2011 National Institute of Fashion Technology (NIFT) Page 211
and trade transactions involving intellectual property
o FRANCHISING What is franchising and
franchise relationship Types of franchise system Traditional licensing Vs
Franchising Advantages and
disadvantages Terms of Franchise
Agreement Important factors to
consider when preparing franchise agreement
o MERCHANDISING Merchandising Vs
Merchandising rights Why consider
merchandising Character and personality
merchandising Merchandising strategy
and what IP are most often merchandised
What to consider when merchandising IP Relevant cases & examples
from industry
Exchanging Value : Negotiating Technology Licensing Agreements Presentation
11 2 IP and websites o IP and Web Sites &Domain
names IP & Websites What elements of the
website can be protected How to protect your
website
Definition, domain names, g TLD elements of IP in a Website, on –line protection, web development agreement, cyber squatting, online IP disputes, UDRP, INDRP, case studies
www.wpo.int
2
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Who owns the IP rights in your website?
Web Development Agreement
Material owned by others Creating , launching,
maintaining, developing the website - IP issues
case studies YouTube vs. Super
Cassette Industries (Copyright infringement)
Playboy Enterprises Inc vs. Calvin Designer Label (Meta tag case)
Ticket Master vs. Ticket.com (Deep links / Framing)
IP & Domain Names What is the domain name? what is the nature of the
dispute? why so many disputes? how does the
UDRP(INDRP) work? what factors guide the
panelist's dicision? case studies from indian
domain
• rediff.in • orkut.in • internet.in • computer.in
o Photographers Protection of online/web
Quiz at the end of the topic
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© 2011 National Institute of Fashion Technology (NIFT) Page 213
photography 12 2 IP Audit
Introduction What is an Intellectual
Property Audit? When an Audit Should
Be Undertaken Scope of the Audit Who Should Do the
Audit? Audit Plan Initial Information
Gathering Written Report of Results
of the Audit Federal and State Filings Ownership Issues Infringement Issues Other Issues The Importance of an
Intellectual Property Audit
Definition,Significannce Types, Audit team, Initial data gathering, Audit report, elements of report, case studies
Quiz at the end of the topic
www.wpo.int Presentation
2
13 2 Patent Information and IP Valuation o Inventions and Patents
What are patents Protection of patents Advantages and
disadvantages of patents Registration of patent in
India & Abroad Relevant cases &
examples from industry
INTRODUCTION & SIGNIFICANCE
PARAMETERS FOR ASSISTING VALUATION
DIFFERENT
Definition, significance, international patent classification, utility model, methodologies of valuation, case studies
Quiz at the end of the topic
www.wipo.int WIPO: Exchanging Value: Negotiating Technology Licensing Agreements Presentation
2
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 214
METHODOLOGIES • COST • MARKETING • INCOME
INTERNATIONAL VALUATION STANDARDS
LIMITATIONS OF IPR VALUATION
14 2 International Protection of IP and emerging trends in IP
o IP in International Business Strategy
International protection of IP
Priority dates Three routes for
protection PCT, Madrid, Hague
• • Introductio
n • Advantage
s • How are
they relevant to India
o Regional Systems Regional IP offices for
industrial designs & trademarks
Regional IP offices for patents
Various treaties-Berne, Madrid, Hague, PCT etc. for International Protection of IP; regional offices and their significance;
Open innovation, copyleft, creative commons, plagiarism, piracy
WWW.Wipo.Int Presentation
2
15 2 Character Merchandising
What is Character merchandising
Source of characters Brief history of
Character
2
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© 2011 National Institute of Fashion Technology (NIFT) Page 215
Suggested reference Books:
Apart from the ones mentioned with the course curriculum: Reference: Magazine, Journals and other sources: 1. Journal – Patent and Trademark Cases 1. www,wipo.int 2. www.wto.org 3. www.patentoffice.nic,in 4. www.uspto.gov 5. www.epo.org
Evaluation Matrix
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merchandising Types of Character
merchandising Rights and ownership
of characters Legal protection of the
merchandising character . Relevant cases & examples from industry
16 END TERM EXAMINATION
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 216
05 15 - - - 40 40 100
Teaching Tools: Lectures
Case studies
Presentation Workshop Learning Outcome: Awareness amongst student’s vis-à-vis.IPR and others’ rights. Benchmarked assignment Description (if required to be documented separately)
Assignment 1
Details/ description of assignment Study of Patents & search for new Case Studies.
Evaluation parameter Content, presentation quality and style of submission
Type of assignment
Document Submission on CD
Weight age 05
Assignment 2 Details/ description of assignment
GI Study & search for new Case Studies
Evaluation parameter
Content, presentation quality and skills
Type of assignment
Document Submission on CD
Weight age
15
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 217
Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 218
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture 3
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study
MFM221T Supply Chain Management
Total
3
42 3 C TH
Pre-requisite: Production and Operations Management, Statistics, Marketing Management Course objective:
1) Make the students understand how to improve the performance of the firm and its supply chain through coordination among multiple sites, functions, customers and suppliers
2) Recognize the salient strategic challenges and opportunities for managing supply chains specific to global fashion industry 3) Introduce how technology drives the Supply Chain. 4) Familiarize them with several supply chain strategies that have been adopted by leading companies and review the
experiences of e-enabled fashion businesses. Course structure:
Concept domain- Supply Chain concepts, logistics concepts conceptualizing the nature and scope SCM. Knowledge domain- Understanding of the above concepts Skill domain- Ability to analyze a supply chain and improve the efficiency and response of the supply chain
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 219
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions required
per chapter/
topic
Total hrs required for
one chapter
and further breakup per topic
Details of the contents to be
taught
Keywords of the chapter to define the depth of the
input
detailed referencing with text book/ publishers/ edition with pg no Hrs Hrs Hrs
1 3
Introduction of Supply Chain concepts
What is SCM
Why SCM,
Key issues in SCM
David Simchi Levi; Phillip Kaminski; Edith Simchi Levi, Designing and managing the supply chain - concept strategies and case studies, second edition, Chapter – 1, PP 1-11
3
2 3
History and Evolution of SCM
Fashion Supply Chain
Evolution of retail logistics
Retail logistics from the book titled International Retail Marketing-a case study approach authored by Margaret Bruce; Christopher M Moore & Grete Birtwistle pages 50-63
Article on Fashion Supply Chain Dr. Sibichan K. Mathew
3
3 3
Value of information
Bullwhip effect: Quantifying the Bullwhip
Method for coping with the Bullwhip effect
David Simchi Levi; Phillip Kaminski; Edith Simchi Levi, Designing and managing the supply chain – concept strategies and case studies, second edition, PP 101-109
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 220
4 3
Accurate Response Information and
supply chain trade-offs
Designing and managing the supply chain – concept strategies and case studies, second edition by David Simchi Levi; Phillip Kaminsky; Edith Simchi Levi – chapter 4 ; pages 91-117
3
5 3
Supply Chain integration
Push, Pull, & Push-Pull systems
Distribution strategies
Designing and managing the supply chain – concept strategies and case studies, second edition by David Simchi Levi; Phillip Kaminsky; Edith Simchi Levi – chapter 4 ; pages 119-138
3
6 3
Managing Short life cycle products with uncertain demand
Demand uncertainty and SCM approach
Retail logistics from the book titled International Retail Marketing-a case study approach authored by Margaret Bruce; Christopher M Moore & Grete Birtwistle pages 205-219
3
7 3
Logistics Strategy
multi channel approach
Fashion retailing – a multi channel approach by Ellen Diamond , second edition; chapter 10, merchandise distribution and loss prevention, Chapter – 11, pages: 215-234
3
8 Mid-Term Examination
9 3
Issues in outsourcing and distribution
Outsourcing and supply chain perspectives
The management of business logistics - a supply chain perspective - 7th edition; authored by Coyle, Bardi, Langley; chapter-8; pages 191-206.
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 221
10 3
e-Business An Introduction; Key Process; Electronic Supply Chain-commerce and supply chain
Perspectives on Electronic Supply Chain
E-business and the supply chain
The management of business logistics - a supply chain perspective - 7th edition; authored by Coyle, Bardi, Langley; chapter-11; pages 261-292.
Supply Chain Management by Chopra, Sunil and Meindl, Peter, Pearson Education ; pp-545-573
3
11 3
coordinated product and supply chain design
Design for logistics
Supplier integration into New Product Development
Designing and managing the supply chain - concepts, strategies & case studies - second Edition; by David Simchi Levi; Phillip Kaminsky; Edith Simchi Levi; chapter-9; pages 207-230.
3
12 3
Retail Supply Chains
SCM for faster turnaround
Supply chain management - creating linkages for faster business turnaround, By Sarika Kulkarni; Ashok Sharma - TMH Publishing company
3
13 3
Agile Supply Chain
Supply chain management - theories & practices; By R P Mohanty and S G Deshmukh; chapter 11; pages 267-281
3
14 3 Reverse supply Chain & Greening
Reverse Flow of Material
New Product
Supply chain management - theories & practices, By R P Mohanty and S G Deshmukh;
3
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 222
Supply Chain Return
End-of- life product return
Environmentally friendly SCM practices
chapter-9; pages 221-240
Introduction to Supply Chain Management: Robert B. Handfield & Ernest L. Nichols, JR. Pearson Education, PP 167-174
15 3
Logistics and supply chain challenges for the future
The management of business logistics - a supply chain perspective - 7th edition; authored by Coyle, Bardi, Langley; chapter-16; pages 570-598.
3
16- End term exam Suggested references Books:
Sahay, B.S. : Supply Chain Management for Global Competitiveness
Christopher, Martin: Marketing Logistics
Donald J Bowersox & David J Closs, Logistics Management- the Integrated Supply Chain Process
Frederick Reichheld and Phil Schefter, E-Loyalty: Your Secret Weapon on the Web
Gattorna J l & Walters D W: Managing the Supply Chain
Lambert, Stock and Ellram : Fundamentals of Logistics Management
Turban, Lee, King and Chung: Electronic Commerce: A Managerial Perspective;
William C. Copacino : Supply Chain Management – The Basics and Beyond
W. Chan Kim & Renee: Knowing a winning business idea when you see one
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 223
David Simchi Levi; Phillip Kaminski; Edith Simchi Levi, Designing and managing the supply chain - concept strategies and case studies, second edition
Chopra, Sunil,& Meindl, Peter : Supply Chain Management, Pearson Education
Shah, Janat, Supply Chain Management, Pearson Education
Sople, V.V, Logistics Management, Pearson Education
Margaret Bruce; Christopher M Moore & Grete Birtwistle: International Retail Marketing- a case study approach
Ellen Diamond , second edition : Fashion retailing - a multi channel approach
Coyle, Bardi, Langley: The management of business logistics - a supply chain perspective - 7th edition Evaluation Matrix:
Evaluation Matrix
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Mid
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End
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10 10 40 40 100 Teaching Tools: lectures; case studies; article readings; Tutorial/ Seminars/Field Study; self-study Learning outcome:
• The student shall be able to understand the nature and scope of supply chain management
• They shall be able to understand the different ways of strategic SCM.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 224
Benchmarked assignment Description (if required to be documented separately) Assignment 1 Details/ description of assignment
Supply Chain Management Flowchart
Evaluation parameter
Depth of understanding
Type of assignment
MS Word document
Weight age
10
Assignment 2 – Details/ description of assignment
Supply Chain Management Model
Evaluation parameter
Depth of understanding
Type of assignment
MS Word document submission
Weight age
10
Pattern for mid term/ final term CEB examination paper For CEB subject (theory) suggested format of CEB question paper to be mentioned Mid term Examination will cover all the topics from session 1 to 7 & end term will cover all the topics from session 9 to 15 Types No. of Questions Marks per questions Total Marks Objective 10 1 10 Short Answers /brief 5 2 10 Essay 4 5 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 225
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study 40
MFM201IS Fashion Industry Market Survey
Total
40
80 3 C IS
Pre-requisite: Merchandising, Marketing, Market Research, Consumer Behaviour, Fashion Forecasting, Supply Chain Management
Course objective:
To enable the students to understand the sectoral overview of apparel / textile related products and to comprehend the backward and forward supply and value chain linkages in Industrial or craft clusters.
Course Structure:
Concept domain: Business process improvement, market opportunity, supply chain from raw material to retail front, location specific problems, awareness of global marketing opportunities. Knowledge domain: The pattern of cluster and business networking, infrastructure and support institutions that help the sector, business associations. Skill domain- Developing marketing plan, product development, resource planning and maximizing opportunities.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 226
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions
required per chapter/
topic
Total hrs required for one chapter
and further breakup per topic
Details of the contents to be
taught
Keywords of the chapter to define the
depth of the input
detailed referencing with text book/ publishers/
edition with pg no Hrs Hrs Hrs
Week 1
40 Self Study with mentoring By students
40
Week 2
40 Self Study with mentoring By students 40
End Term Jury Teaching Tools: Self Study Observation Learning outcome: It would provide students with ability to understand the fashion industry and the problems faced. It would also expose students to the pattern of trade, industry, finance and institutional policies governing the trade.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 227
Evaluation Criteria
Evaluation Matrix
Guide/Mentor/ supervisor End Term Jury Total
20 80 100
Evaluation Criteria for End –Term Jury
Report framework and Methodology - 20%
Comprehension and interpretation - 20%
Findings and recommendations - 20%
Report Presentation - 20%
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 228
Subject Code Subject Sessions Hours / Week
Hour / Semester Credit (C / NC)
Subject Type(TH/ PB/ DE/CE)
Lecture
Practical / Workshop
Tutorial / Seminars / Field Study
Self Study 40
MFM202GP Graduation Research Project
Total
40
560 18 C GP
Pre-requisite: Research Methodology, Marketing Research & SPSS, Consumer Behaviour, Fashion Retail Management, Business Statistics and Economics Course objective: To provide an opportunity to students to apply and relate the concepts and theoretical inputs from various contextual studies offered in Fashion Management programme. To involve the students in the day to day activities of the functional areas of fashion industry and familiarize the practical aspects of the same.
Course Structure:
Concept domain: Through the integrated mix of class studies, inter-disciplinary concepts and theories, skills, intellectual simulation and innovative applications
Knowledge domain: Marketing strategy, Range Development, Retail Management, IT in Marketing and Merchandising
Skill domain- Research Skills, Report writing skills and application of managerial skills.
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 229
Course contents:
Session Hrs Content Keywords Reference Lecture Practical / Workshop
Self Study
Details of number of sessions
required per chapter/
topic
Total hrs required for one chapter
and further breakup per topic
Details of the contents to be taught
Keywords of the chapter to define the depth of the
input
detailed referencing with text book/
publishers/ edition with pg no
Hrs Hrs Hrs
Week 1
40 Self Study with mentoring By students 40
Week 2
40 Self Study with mentoring By students 40
Week 3
40 Self Study with mentoring By students 40
Week 4
40 Self Study with mentoring By students 40
Week 5
40 Self Study with mentoring By students 40
Week 6 40 Self Study with mentoring By students 40
Week 7 40 Self Study with mentoring By students 40
8 Mid - Term Week-9 40 Self Study with mentoring By students 40
Week-10 40 Self Study with mentoring By students 40
Week-11 40 Self Study with mentoring By students 40
Week-12 40 Self Study with mentoring By students 40
Week-13 40 Self Study with mentoring By students 40
Week-14 40 Self Study with mentoring By students 40
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 230
Internal Jury
External Jury
Teaching Tools: Self Study Observation Learning outcome: Students are exposed to practical aspects of the functional areas of fashion industry and expected to learn the operational methodology of exploring business opportunities, solving problems and making decisions Evaluation Criteria
Evaluation Matrix
Guide/Mentor/ supervisor
Industry FeedbackInternal Jury External Jury Total
20 20 20 40 100
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 231
Evaluation Criteria for Graduation Research Project
I- INTERNAL GUIDE/MENTOR (20%)
Excellent Very Good Good Satisfactory Poor Total S. No.
Evaluation Criteria 5 4 3 2 1
1. Project Management skills 2. Quality of Project Report 3. Consistency 4. Motivation TOTAL (20)
*Note: 5 is the highest, 1 is the lowest Industry feedback will account for 20% of the total marks for the subject. II- INTERNAL JURY (20%)
S. No.
Evaluation Criteria Marks
1 Research Methodology and Design 5 2 Appropriateness of Data Collected 5 3 Data Analysis and Interpretation 5 4 Findings and recommendations 5
TOTAL 20
Master of Fashion Management /Fashion Management Studies
© 2011 National Institute of Fashion Technology (NIFT) Page 232
III- INDUSTRY FEEDBACK (20%)
Excellent Very Good Good Satisfactory Poor Total S. No.
Evaluation Criteria 5 4 3 2 1
1 Ability to work in a team/Interpersonal Skills 2 Professional Ethics & Integrity 3 Quality of the work 4 Contribution to the organization
TOTAL (20) *Note: 5 is the highest, 1 is the lowest Industry feedback will account for 20% of the total marks for the subject. IV- EXTERNAL JURY (40%)
S. No.
Evaluation Criteria Marks
1 Articulation of Research objectives 5 2 Research Methodology and Design 5 3 Appropriateness of Data Collected 5 4 Data Analysis 5 5 Interpretation of results 5 6 Findings and recommendations 5 7 Structure of the report including Bibliography/ References 5 8 Presentation 5
TOTAL 40
Recommended