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Innovation is KeyInnovation is Key
• Who we are
• Shopping Centre as we see it
• Innovation is Key
• Case Study & Results
Innovation is KeyInnovation is Key
Who we areWho we are
OUR VISIONOUR VISION
Sonae Sierra is the international shopping centre specialist that provides ultimate shopping experiences to customers and creates outstanding value to shareholders, investors, tenants, communities and staff, while contributing to sustainable development.
21 11 4 3 1 1 10
792,518 545,616 144,710 149,111 72,956 11,953 365,900
COUNTRY
N. OF SHOPPINGCENTRES
GLA (m2)
38 OPENINGS, 51 SHOPPING CENTRES UNDER OPERATION
AND ABOUT 2,0 MILLION m2 UNDER MANAGEMENT
436 MILLION OF VISITS in 2009
Shopping Shopping Centre as we Centre as we
see itsee it
A Shopping Centre is a living space A Shopping Centre is a living space in permanent evolutionin permanent evolution
• Taylored offer - Adaptation to local need (visitors evolve)
• Unique atmosphere (themed centres)
• Permanent pro-active rearrangement of offer
Create added value with innovative investments
• Effective integration of shops, services and leisure
• Efficient monitoring of consumption and resources use
Innovation is KeyInnovation is Key
InnovationInnovation
CLICK (Creativity Learning & Innovation Continuous Knowledge)
...with 1146 Sierra people
STARTING POINT:
Involve and stimulate the Sierra people!
Objectives: - Promote and disseminate innovation Culture- Develop the creative potential- Provide tools for effective potential
InnovationInnovationExplorer
TOOLS
Challenges
Portal in the Intranet (Forum):
- 3.895 presented ideas (121/month) -
From 200 ideas in development 19 were
implemented
Challenges are placed by the
administration to test viability
- Today: implementing 39 projects out of
360 ideas proposed, in a total of 698
ideas generated
Ideas can be applied to processes, equipments, materials, policies (HR e CR), operations or any other area of Sonae Sierra activity.
Only being innovative can our products/services be competitive in the global market where we are present.
Case Study & ResultsCase Study & Results
Reduced Flow Filters
For Water Taps
Small Investment (very low cost measure, especially compared to savings)
Only adapt reduction filter in water taps
Installation of these reduction filters in the restroom taps helped reduce water consumption by approximately 30-40%,
No harm to the shopping centres normal functioning, neither to visitors’ comfort
No negative user perception.
Epoxy Pavements:
Alternative pavement solution
Good compromise between several factors: resistance, aesthetics and costs.
Pilot-project implemented in shopping centre Vasco da Gama.
The benefits: - Aesthetic differentiation- Resistance - Durability of the pavement- Some economy when compared to other materials normally used
Advertising
Car Parking:
Challenge:Re-think the ambiance, perception of safety, spatial distribution, materials, signalling and consumer care in the parking without significant change in maintenance costs.
No investment from Sonae Sierra.
New way of advertising with very good receptiveness (prooved by number of campaigns that followed this pilot-project)
Brand visibility
Solution gave visitors a feeling of comfort and more pleasant aesthetic atmosphere
Tenants’
Newsletter:
Regular Communication Tool to build closer relationship with tenants “Excellence in Tenant Care”
“Sierra UpDate” launched in Portugal and Spain
No significant investment
Out of top 200 tenants, 50% read the newsletter in Portugal and 40% in spain
Important and effective communication tool for relevant business announcements
• Reduced environment impact and costs savings
• Car Parking services
• Integration of Clinic – waiting services with beepers
• “Touchless” lavatories
Day by day:Day by day:
Modern, Spirited, InnovativeModern, Spirited, Innovative
• Effective integration of services
Innovative initiativesin concert with core business strategieswill increasingly support your company
to distance itself from the pack
It’s about value creation! It’s about value creation! It’s about Innovation!It’s about Innovation!
Thank youThank you
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