How are we using SOCIAL MEDIA?

“NORMAL”AD /MARKETINGPROFESSIONALS

PROFESSIONALS WHO WORK IN THE FIELD OF ADVERTISING OR MARKETING

PEOPLE

For more information on this study, visit www.sfheat.com ©HEAT 2012

92% 33%

USING TWITTER TO FOLLOW BRANDS YOU LIKE

FACEBOOKGOOGLE+

INSTAGRAMPINTERESTSPOTIFYTUMBLR TWITTER

STRONGLY AGREE STRONGLY AGREE

AGREE

AGREE

DISAGREE

DISAGREE

STRONGLY DISAGREESTRONGLY DISAGREE

57% 11%

61% 23%

54% 3%

34% 7%

97% 82%

92% 39%

53% 6%

DO YOU HAVE AN ACCOUNT WITH ANY OF THE FOLLOWING SERVICES?

26% 3%

37% 9%

26% 8%

USED ILLICITDRUGS

THROWN UP FROM DRINKING

TOO MUCH

HOOKED UP WITH A COWORKER

OFFICE HOLIDAY PARTIES WHO’S DONE WHAT?

ALL THE TIME ALL THE TIME

NOT AT ALL NOT AT ALL

PAYING ATTENTION TO BRAND POSTS

ON YOUR FACEBOOK FEED

SHOULD COMPANIES INVEST MORE WITH THEIR CUSTOMERSVIA THINGS LIKE FACEBOOK, TWITTER, BLOGS, YOUTUBE, ETC.?

63%

46%

4%

31%19%

12%

23%

2%

V!.

Heat’s survey queried two groups: One sample was comprised of 150 people who work in advertising or marketing, while the other was comprised of 150 “normal” people–defined as members of the general population who do not work in the advertising or marketing fields. Conducted in March of 2012.

HOW ARE WE USING SOCIAL MEDIA?

BROUGHT TO YOU BY THE RELATIVELY

GOOD-LOOKING PEOPLE AT

I.E., THE GENERAL POPULATION NOT WORKING IN ADVERTISING OR MARKETING

71% 23%

1% 11%