Stop using social media

http://www.worldometers.info/

‘’We really should start using Twitter,

you know’’

Fear of missing the moment?

Jeroen Vinkesteijn

Thanks to @Corné Dijkmans and @Lars BoomThanks to @Corné Dijkmans and @Lars Boom

Social media – so many platformsJust a few numbers….per second

Google battle

60%

40%

What are these social media?Real social media?

• Social media– sharing platforms, sites, tools

– Used to be: (e)WOM, peers, f&f, clubs

Joining or listening in?

Social media?

• What you do as a person is none of my business, but doing business I want to know you personally.

Jeroen Vinkesteijn, Creative masters

Problem?

Useful?

Social media Flower

TANSTAAFL

“It is not the strongest of thespecies that survives, nor themost intelligent, but the one thatis most responsive to change.”- Charles Darwin

compagnies

Reason 1

• If you’ve got no clue, don’t do it

Privacy

12-03-2009 CNBC interview with Google CEO Eric Schmidt 

Quality of conversations

Thanks!

Reason 2

• If you can’t stand the heat, don’t sit next to the fire

Hype? Workshop DM

Hype? Workshop social media

Just last week!Thuiswinkel.org

Travel related = 50% of all E-commerce in .nl

Thanks to @Lars BoomThanks to @Lars Boom

What do you call success?

So compare!

• Find us on Facebook, why?

• Read our leaflet (Kruidvat) 2.550.000

• Read Allerhande 2.100.000 (reaches 4,1m!)

Want loyalty? Get a dogAdriaan Payne

So much is true?

SSISISWSIMBTsome stupid idiot said it somewhere so it must be true

Reason 3

• If you don’t know the metrics and insights, or don’t understand them don’t start

• Would you have them making a Tv commercial, writing a advertorial or represent you in a MICE setting?

• But social media?

Reason 4

• If you think a trainee of 20 year should represent you don’t start

Let’s check-out Fletcher

Reason 5

• If you don’t have the time or expertise, don’t!

Stop using social media

THIS

Need help?

The world IS changing

Just some young people?

Online trust

“76% of the customers thinks ads are a lie” *)

They do trust Tripadvisor, Iens and other reviewsites…

eWOM rules!

-*)Edelman trust barometer

Thanks to @Corné dDijkmansThanks to @Corné dDijkmans

Transparancy of it all…

Augmented reality or realized virtuality?

• All day at StarBucks

• Limit it?

So…..

So, think of adding social media to your

portfolio on internet.

But only after…

1. What are your goals

2. Why social media?

3. Listening is for free!

Listen to - Your customers

- Whishes, reactions

- Listen to your

competitor

- Listen to what?

Do it yourself?

Use the available

software

4. Does it match your total policy?

5. Can you handle it?

7. So metrics, ROI (or RevPAR) alternatives

6. Try, try and try again

8. Be flexible, brands will change!

9. Does it convert?

Vragen?

bredajeroen

linkedin.com/in/jeroenvinkesteijn

vinkesteijn.j@nhtv.nl

creativemasters.nl

Thanks for listening in!

Stop using social media

THIS