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“NORMAL”AD /MARKETINGPROFESSIONALS
PROFESSIONALS WHO WORK IN THE FIELD OF ADVERTISING OR MARKETING
PEOPLE
For more information on this study, visit www.sfheat.com ©HEAT 2012
92% 33%
USING TWITTER TO FOLLOW BRANDS YOU LIKE
FACEBOOKGOOGLE+
INSTAGRAMPINTERESTSPOTIFYTUMBLR TWITTER
STRONGLY AGREE STRONGLY AGREE
AGREE
AGREE
DISAGREE
DISAGREE
STRONGLY DISAGREESTRONGLY DISAGREE
57% 11%
61% 23%
54% 3%
34% 7%
97% 82%
92% 39%
53% 6%
DO YOU HAVE AN ACCOUNT WITH ANY OF THE FOLLOWING SERVICES?
26% 3%
37% 9%
26% 8%
USED ILLICITDRUGS
THROWN UP FROM DRINKING
TOO MUCH
HOOKED UP WITH A COWORKER
OFFICE HOLIDAY PARTIES WHO’S DONE WHAT?
ALL THE TIME ALL THE TIME
NOT AT ALL NOT AT ALL
PAYING ATTENTION TO BRAND POSTS
ON YOUR FACEBOOK FEED
SHOULD COMPANIES INVEST MORE WITH THEIR CUSTOMERSVIA THINGS LIKE FACEBOOK, TWITTER, BLOGS, YOUTUBE, ETC.?
63%
46%
4%
31%19%
12%
23%
2%
V!.
Heat’s survey queried two groups: One sample was comprised of 150 people who work in advertising or marketing, while the other was comprised of 150 “normal” people–defined as members of the general population who do not work in the advertising or marketing fields. Conducted in March of 2012.
HOW ARE WE USING SOCIAL MEDIA?
BROUGHT TO YOU BY THE RELATIVELY
GOOD-LOOKING PEOPLE AT
I.E., THE GENERAL POPULATION NOT WORKING IN ADVERTISING OR MARKETING
71% 23%
1% 11%