Eﬀec%velyUlizing Social)Media)in)your)) NonProﬁtOrganizaon · social media plan Using social media to connect Strategies and tips for using social media ... CREATING)ASOCIAL)MEDIAPLAN)

© 2014 Regents of the University of Minnesota. All rights reserved.

Effec%vely U%lizing Social Media in your

Non-‐Profit Organiza%on PRESENTED BY MOLLY FRENDO

Extension Educator, Distance Learning and Technology

Center for Youth Development University of Minnesota Extension

(651) 480-7704 [email protected]


Building a social media

plan

Using social media to connect

Strategies and tips for using social media

GOALS FOR TODAY’S SESSION


SOCIAL MEDIA BEST PRACTICES


Set a time

Connect your tools

Watch and learn

AVOIDING FRUSTRATION


Organization Efficiency

Accountability Effectiveness

Reasons to use a social media

calendar


CREATING A SOCIAL MEDIA PLAN

Know your

target messages

1. Know your goal

Look at analytics available

2. Evaluate your

current success


CREATING A SOCIAL MEDIA PLAN

Use multiple admins

and vary types of

posts

3. Create a content schedule

Consistently look at how

your strategies

work

4. Test, evaluate, and try again


CREATE A SOCIAL MEDIA EDITORIAL CALENDAR




TIPS FOR BEING ENGAGING ON FB

Make sure your content is current

Use multiple admins

Use media to engage and appeal

emotionally

Drive people to your website through links

Use a call to action button

Determine the ideal time and frequency

of your posts for your audience

Respond to comments

Evaluate your success


USING PINTEREST TO SUPPORT YOUR AUDIENCE


Use Pinterest if your volunteers are…

Female and/or

mothers

Serving on project

committees

Pulling together ideas to use with others


GOALS FOR BU ILD ING YOUR P INTEREST FOLLOWING

Make connections with others

Build your content

foundation

Learn what your audience

likes


MUST -‐HAVES WHEN US ING P INTEREST

Start with two different board

ideas Use the 80/20 rule

Make sure your content is HELPFUL,

BEAUTIFUL, & ACTIONALBLE



STRATEGIES FOR USING TWITTER

Make sure your username is your

brand

Ensure your profile page reflects your

brand

Make sure you reply & interact

Listen well – search for your

organization

Keep it short, sweet, and

frequent


SHARES, HASHTAGS, DIRECT MESSAGES… OH MY!

Share links any time you get mentioned in the media

Use a hashtag to help people search for a topic

Use DMs when you need to connect directly with an individual


STRATEGIES FOR USING TWITTER

Create and follow Twitter lists to better

understand your audience

Offer a “Twixclusive” – an incentive only

those who follow you on Twitter can see

Ask volunteers to tweet about their

experiences and tag your organization

Vary your messages and use different types of media

Consider a ‘promoted’ account if

you have a large audience on Twitter


USING SNAPCHAT TO CONNECT WITH (MILLENNIAL) VOLUNTEERS


A combined series of Snaps

Can be replayed unlimited times within 24 hours

Show the behind the scenes, more human side of your organization

SNAPCHAT STORIES


Ideas for Snapchat

ü  Shadow a volunteer or client for the day

ü  Allow volunteers to take over your account

ü  Promote events and fundraisers

ü  Address relevant issues your followers are interested in learning about


TIPS FOR ELECTRONIC NEWSLETTERS Keep it short by driving content to your website through links

Use photos and embedded videos to engage

Don’t forget to TEST to see how your message renders before sending

Use short, action-based email subject lines that will inspire recipients to open

Evaluate the success of your newsletter and examine your readership

Brand recognition is essential – otherwise, keep it simple and clean

Consider how your e-Newsletter looks on a mobile device

Make sure you’re sending content your readers want and will use

Link your e-Newsletter to your social media accounts


CONTACT ME:

Molly Frendo Extension Educator,

Distance Learning and Technology

University of Minnesota Extension Center for Youth

Development [email protected]

(651) 480-7704

Documents

Eﬀec%velyUlizing Social)Media)in)your)) NonProﬁtOrganizaon · social media plan Using social media to connect Strategies and tips for using social media ... CREATING)ASOCIAL)MEDIAPLAN)