Harnessing the power of social media

Social Media twitterFacebook

Fan Page LinkedInnetworking

QR codesWebinars Blogs

Delicious bookmarkingtweets

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Harnessing the Power ofSocial Media

Dr. Kella Price, SPHR, CPLP@kellaprice

drkellabprice@gmail.com

#ASTDLV

During this collaborative session, please feel free to Tweet your;

• Ideas• Tips• Tricks• Discoveries • Ah Ha! Moments

So that everyone can benefit!• Other useful hashtags: #socialmedia #ASTD

Who is “live tweeting this presentation?

What do you want to take from this session?

#ASTDLV

Did you know…

Youtube video : http://bit.ly/JwiNhz

How does the technology impact

YOU?• More peer-to-peer collaboration

• Better knowledge transfer• Real-time activities and

information• Low skills required to use• Low cost to implement• Increase training

opportunities/modalities6

Social Networking

Expand networkLearn and discuss in brief formatFast, real-timeTwitterLinkedInFacebook

BUILD YOUR BRAND

by building a PERSONAL

CONNECTIONTweet me!@kellaprice#ASTDLV #socialmedia

Twitter for Trainers

How do I get started?

Set up your account – recognizable name@kellaprice@LnDDave @HRBloggerBrand yourself

1 line “bio”Website addressActual locationUse a pictureCustomize background

Twitter networking intro(name,role,company, your biggest

accomplishment this week) #ASTDLV

What should I tweet?

• Images• Videos• Blog Post

Updates – Twitterfeed (twitterfeed.com)

• Interesting Comments, inspirational thoughts

• Valuable resources

• News• Responses• Announcement

s• Ask Questions

Video on how to use Twitterfeed:http://bit.ly/Twitfeedtut

What should I tweet?

• Images• Videos• Blog Post

Updates – Twitterfeed (twitterfeed.com)

• Interesting Comments, inspirational thoughts

• Valuable resources

• News• Responses• Announcement

s• Ask Questions

Creating a Tweet in 140 characters…or less

As the economy falters in mid 2011 amid market volatility and mixed labor reports, U.S. employee confidence related to pay raises, job security and the job market fell to levels last seen during the height of the 2008-09 recession, according to the second-quarter 2011 Glassdoor Employment Confidence Survey. http://www.shrm.org/hrdisciplines/compensation/Articles/Pages/Confidence.aspx

Step 1: shorten linkhttp://bit.ly/nvoZN6

Step 2: Remove unnecessary words (a, of, the) and unnecessary spaces, like after commas and periods.

Economy falters in mid-2011:U.S. employee confidence related to pay raises, job security and job market fell to levels last seen during height of 2008-09 recession, according to second-quarter 2011 Glassdoor Employment Confidence Survey.

Step 3: Remove words that do not impact meaning

U.S. employee confidence related to pay raises, job security&job market fell to levels of 2008-09, according to 2Q 2011. http://bit.ly/nvoZN6

Step 4: Remove vowels where possible, change “to” to “2”

2Q 2001 U.S. employee confidence relatd 2pay raises, job security&job markt fell 2levels of 2008-09. http://bit.ly/nvoZN6

Step 5: Add hashtags

2Q 2001 U.S. employee confidence relatd 2pay raises, job security&job markt fell 2levels of 2008-09. http://bit.ly/nvoZN6 #economy #HR #SHRM

Now the tweet is exactly 140 characters!

Find your followers…

Send invites to your email or contact listFind them on TwitterThink potential clients as well as existing onesColleagues and other WLPsUse hashtags (#ASTD)

Interacting with your followers…

Sphere of influenceTweetRetweet (RT)Replies (@kellaprice)Hashtag (#socialmedia)Direct message

Find your followers…

Source: http://searchengineland.com/images/sphere-of-influence.gif

Source: http://socialreflexion.com/img/infographics/infographic-ex-4-full.png

Follow ASTD chapters on Twitter!

Follow other experts #FF

Twitter Crowdsourcing! #FF Who and why?

Use synchronous posting tool

Hootsuite, TweetdeckLink accounts to facilitate updatesMicroblogging increases visibiilty

Include links, video snippetsKeep pages active and change them often

Link Shortener

Link Shortener Analytics

Twitter Chats

http://bit.ly/ChatSched #CPLPtalk#lrnchat#elearnchat#RealWPLearn#astdchapters

Chat Tools

TweetchatTweetDeckHootSuiteTweetReports

Tweetreports

http://bit.ly/Tweetreports

Facilitates communicating targeted messagesFilter method

Paper.li

The Most Complete Twitter Application List Available

http://bit.ly/JbSvLS

What is your favorite Twitter tool and why?

Using in Training Sessions: Pre-SessionObtain Twitter handles on registrationCreate Twitter list of participantsProvide tutorial Pre-Session Send pre-session communication (Job Aid – Infoline)

Planning the session

Make key points in tweetable sentencesUse tweets on slides

BUILD YOUR BRAND

by building a PERSONAL

CONNECTION

Tweet me!@kellaprice#ASTDLV #socialmedia

Planning the session

Make key points in tweetable sentencesUse tweets on slidesAsk active users to participate in session tweetsGet a Twitter moderator

Twitter Moderator

Can also have an administrator to tweet on your behalfKnowledge of Twitter and subject matterClarify questions and commentsStimulate discussionPre-plan tweets

Backchannel Tools

WiffitiTweetchatTwitterFallTwitterFountainSAP 2.0

Check the Backchannel http://bit.ly/SAPtwitter

Using in Training Sessions: Post-session

Summarize key points Archive Tweets Resources Learn how to make a

Chat transcript: http://bit.ly/Js2r4G

Why Linkedin?

• Connections• Showcase profile• Add

credibility/reputation

Profile

• Headshot• Headline• Location• Industry

Profile Basics

• Summary• Experience• Languages• Skills and Expertise• Education• Websites• Interests• Groups• Honors and Awards• Contact for…

Profile Basics

DON’T:• Exclude

job experiences

• Exaggerate or be dishonest

DO:• Show results• Be specific• Keep

updated• List blogs,

Facebook, company website

• Get recommendations

Add Connections

• Search Options– Email address book– Company Name – Dump your address

book – Advanced Search

• Invitations and contact settings

Add Connections

• Search Options– Email address book– Colleagues– Alumni – People you may

Search for Connections

• People• Company

Managing Connections

• New colleagues• Contacts from suppliers• People you meet at professional

events• Alumni• New contacts added by your current

contacts• Stay in touch• Search for new contacts periodically• Provide mutually beneficial

connections for others

Recommendations

New jobs, new clients

Recommendations

Satisfied clients

• Boost reputation• Complete your profile• Can repurpose

recommendations• Best if not reciprocal

Alert!

• Professional• Updated• Active• Establish rapport with

connections• Don’t be a leech

Groups

• Find groups – think clients, not just colleagues

• “Groups you may like”

• Participate regularly in discussions

• Use job boards• Invite others to job• Ask and answer questions

Job search

• Look at group job and job discussion boards

• Conduct a “search”

Applications

• Twitter• Polls• BlogLink or WordPress• Slideshare presentations• My Travel• Events• Portfolio

Overlapping social platforms

• Facebook• Twitter• Blogs/website

Promote

• URL to profile in comments from websites

• URL on Twitter• Share with other networks• Make part of bio• Add to email signature

LinkedIn Groups

Create your own group (ASTD Atlanta)Add websitesUpload contactsUse to create discussion, job board, etc.Open or closed?

Check the Backchannel

Facebook Users by Age

Facebook

Create your business “fan” pageCan send messages directly to your fansYouTube video box, content info, photos,blogPost photos from meetingsSend “invites”Upload Notes (press releases)https://www.facebook.com/PriceConsulting

Facebook• Create your business “fan” page

– Can send messages directly to your fans– YouTube video box, content info,

photos,blog– Post photos from meetings– Send “invites”– Upload Notes (press releases)

Elements of a successful Fan page

Network w/ other platforms (links)Offer information VALUED by othersCreate contests that include participationKeep pages active

Blogging

Publish ideas or discussionWrite regularlyMost often linked to websiteYoutube

Tagging and Bookmarks

Learn from others, share bookmarksLong-term referenceCan be public or to a specific groupUse links and tags to describeReddit, technorati, delicioushttp://www.delicious.com/stacks/kellaprice

Generating QR Codes

qrcode.kaywa.com66

Link Shortener

What are your takeaways? #ASTDLV

Thank you!What are your questions?

Dr. Kella B. Price, SPHR, CPLPwww.thepriceconsultinggroup.com

drkellabprice@gmail.com 252.622.8119

Price Consulting Group

Harnessing the power of social media

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