Upload
kella-price
View
1.190
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Social media is embraced by all generations and is becoming imperative to keeping employees informed and engaged. When used correctly, social media can be a great research tool, a way to communicate with clients and colleagues, and share knowledge rapidly. Additionally, social media tools like Twitter, LinkedIn, bookmarking tools like Delicious, and blogging can be used by workplace learning professionals in conducting training as well. This session will provide an overview on how to get started using these tools, but also how to effectively use to communicate with clients, colleagues, and training participants. While mobile devices and smartphones like iPhones and Droids have enabled mobile learning, social media is becoming more and more a way to communicate informally to get questions answered, and find out what’s happening around you at any time…and to pass it along to colleagues, friends, and business partners. The intended audience is someone who wants to learn more about social media and is open to adapting to the latest trends in technology. Dr. Price will be discussing how to harness the power of social media to engage learning participants, to spread awareness of your brand, attract potential clients, stay on top of industry news and trends, and share knowledge with your clients and colleagues.
Citation preview
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Once you have a QR Reader loaded on your smart phone scan this code to test if it is functioning correctly.
To prepare for this session, please access your smart phone’s application store and download a free QR
Reader.
KaywaReader
BeeTagg Qrafter Bakodo
QRReader i-nigma TapReader ATTScannerQR Droid
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Harnessing the Power ofSocial Media
Dr. Kella Price, SPHR, CPLP@kellaprice
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
#ASTDLV
During this collaborative session, please feel free to Tweet your;
• Ideas• Tips• Tricks• Discoveries • Ah Ha! Moments
So that everyone can benefit!• Other useful hashtags: #socialmedia #ASTD
3
Who is “live tweeting this presentation?
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
© SAP 2009 / Page 4
What do you want to take from this session?
#ASTDLV
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Did you know…
Youtube video : http://bit.ly/JwiNhz
5
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
How does the technology impact
YOU?• More peer-to-peer collaboration
• Better knowledge transfer• Real-time activities and
information• Low skills required to use• Low cost to implement• Increase training
opportunities/modalities6
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Social Networking
Expand networkLearn and discuss in brief formatFast, real-timeTwitterLinkedInFacebook
7
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
BUILD YOUR BRAND
by building a PERSONAL
CONNECTIONTweet me!@kellaprice#ASTDLV #socialmedia
8
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Twitter for Trainers
9
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
How do I get started?
Set up your account – recognizable name@kellaprice@LnDDave @HRBloggerBrand yourself
1 line “bio”Website addressActual locationUse a pictureCustomize background
10
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
11
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Twitter networking intro(name,role,company, your biggest
accomplishment this week) #ASTDLV
© SAP 2009 /
Page 12
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
What should I tweet?
• Images• Videos• Blog Post
Updates – Twitterfeed (twitterfeed.com)
• Interesting Comments, inspirational thoughts
• Valuable resources
• News• Responses• Announcement
s• Ask Questions
Video on how to use Twitterfeed:http://bit.ly/Twitfeedtut
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
What should I tweet?
• Images• Videos• Blog Post
Updates – Twitterfeed (twitterfeed.com)
• Interesting Comments, inspirational thoughts
• Valuable resources
• News• Responses• Announcement
s• Ask Questions
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Creating a Tweet in 140 characters…or less
As the economy falters in mid 2011 amid market volatility and mixed labor reports, U.S. employee confidence related to pay raises, job security and the job market fell to levels last seen during the height of the 2008-09 recession, according to the second-quarter 2011 Glassdoor Employment Confidence Survey. http://www.shrm.org/hrdisciplines/compensation/Articles/Pages/Confidence.aspx
Step 1: shorten linkhttp://bit.ly/nvoZN6
Step 2: Remove unnecessary words (a, of, the) and unnecessary spaces, like after commas and periods.
Economy falters in mid-2011:U.S. employee confidence related to pay raises, job security and job market fell to levels last seen during height of 2008-09 recession, according to second-quarter 2011 Glassdoor Employment Confidence Survey.
Step 3: Remove words that do not impact meaning
U.S. employee confidence related to pay raises, job security&job market fell to levels of 2008-09, according to 2Q 2011. http://bit.ly/nvoZN6
Step 4: Remove vowels where possible, change “to” to “2”
2Q 2001 U.S. employee confidence relatd 2pay raises, job security&job markt fell 2levels of 2008-09. http://bit.ly/nvoZN6
Step 5: Add hashtags
2Q 2001 U.S. employee confidence relatd 2pay raises, job security&job markt fell 2levels of 2008-09. http://bit.ly/nvoZN6 #economy #HR #SHRM
Now the tweet is exactly 140 characters!
15
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Find your followers…
Send invites to your email or contact listFind them on TwitterThink potential clients as well as existing onesColleagues and other WLPsUse hashtags (#ASTD)
16
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Interacting with your followers…
Sphere of influenceTweetRetweet (RT)Replies (@kellaprice)Hashtag (#socialmedia)Direct message
17
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Find your followers…
Source: http://searchengineland.com/images/sphere-of-influence.gif
18
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Source: http://socialreflexion.com/img/infographics/infographic-ex-4-full.png
19
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Follow ASTD chapters on Twitter!
20
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
21
Follow other experts #FF
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Twitter Crowdsourcing! #FF Who and why?
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Use synchronous posting tool
Hootsuite, TweetdeckLink accounts to facilitate updatesMicroblogging increases visibiilty
Include links, video snippetsKeep pages active and change them often
23
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Link Shortener
24
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Link Shortener Analytics
25
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Twitter Chats
http://bit.ly/ChatSched #CPLPtalk#lrnchat#elearnchat#RealWPLearn#astdchapters
26
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Chat Tools
TweetchatTweetDeckHootSuiteTweetReports
27
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Tweetreports
http://bit.ly/Tweetreports
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Lists
Facilitates communicating targeted messagesFilter method
29
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Paper.li
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
The Most Complete Twitter Application List Available
http://bit.ly/JbSvLS
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
What is your favorite Twitter tool and why?
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Using in Training Sessions: Pre-SessionObtain Twitter handles on registrationCreate Twitter list of participantsProvide tutorial Pre-Session Send pre-session communication (Job Aid – Infoline)
33
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Planning the session
Make key points in tweetable sentencesUse tweets on slides
34
BUILD YOUR BRAND
by building a PERSONAL
CONNECTION
Tweet me!@kellaprice#ASTDLV #socialmedia
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Planning the session
Make key points in tweetable sentencesUse tweets on slidesAsk active users to participate in session tweetsGet a Twitter moderator
35
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Twitter Moderator
Can also have an administrator to tweet on your behalfKnowledge of Twitter and subject matterClarify questions and commentsStimulate discussionPre-plan tweets
36
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Backchannel Tools
WiffitiTweetchatTwitterFallTwitterFountainSAP 2.0
37
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Check the Backchannel http://bit.ly/SAPtwitter
© SAP 2009 /
Page 38
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Using in Training Sessions: Post-session
Summarize key points Archive Tweets Resources Learn how to make a
Chat transcript: http://bit.ly/Js2r4G
39
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
40
Why Linkedin?
• Connections• Showcase profile• Add
credibility/reputation
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Profile
• Headshot• Headline• Location• Industry
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Profile Basics
• Summary• Experience• Languages• Skills and Expertise• Education• Websites• Interests• Groups• Honors and Awards• Contact for…
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Profile Basics
• Summary• Experience• Languages• Skills and Expertise• Education• Websites• Interests• Groups• Honors and Awards• Contact for…
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Profile Basics
• Summary• Experience• Languages• Skills and Expertise• Education• Websites• Interests• Groups• Honors and Awards• Contact for…
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Profile Basics
DON’T:• Exclude
job experiences
• Exaggerate or be dishonest
DO:• Show results• Be specific• Keep
updated• List blogs,
Facebook, company website
• Get recommendations
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
46
Add Connections
• Search Options– Email address book– Company Name – Dump your address
book – Advanced Search
• Invitations and contact settings
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
47
Add Connections
• Search Options– Email address book– Colleagues– Alumni – People you may
know
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
48
Search for Connections
• People• Company
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Managing Connections
• New colleagues• Contacts from suppliers• People you meet at professional
events• Alumni• New contacts added by your current
contacts• Stay in touch• Search for new contacts periodically• Provide mutually beneficial
connections for others
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Recommendations
New jobs, new clients
Recommendations
Satisfied clients
• Boost reputation• Complete your profile• Can repurpose
recommendations• Best if not reciprocal
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
52
Alert!
• Professional• Updated• Active• Establish rapport with
connections• Don’t be a leech
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Groups
• Find groups – think clients, not just colleagues
• “Groups you may like”
• Participate regularly in discussions
• Use job boards• Invite others to job• Ask and answer questions
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Job search
• Look at group job and job discussion boards
• Conduct a “search”
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Applications
• Twitter• Polls• BlogLink or WordPress• Slideshare presentations• My Travel• Events• Portfolio
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Overlapping social platforms
• Facebook• Twitter• Blogs/website
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Promote
• URL to profile in comments from websites
• URL on Twitter• Share with other networks• Make part of bio• Add to email signature
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
LinkedIn Groups
Create your own group (ASTD Atlanta)Add websitesUpload contactsUse to create discussion, job board, etc.Open or closed?
58
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Check the Backchannel
© SAP 2009 /
Page 59
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Facebook Users by Age
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Create your business “fan” pageCan send messages directly to your fansYouTube video box, content info, photos,blogPost photos from meetingsSend “invites”Upload Notes (press releases)https://www.facebook.com/PriceConsulting
61
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Facebook• Create your business “fan” page
– Can send messages directly to your fans– YouTube video box, content info,
photos,blog– Post photos from meetings– Send “invites”– Upload Notes (press releases)
62
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Elements of a successful Fan page
Network w/ other platforms (links)Offer information VALUED by othersCreate contests that include participationKeep pages active
63
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Blogging
Publish ideas or discussionWrite regularlyMost often linked to websiteYoutube
64
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Tagging and Bookmarks
Learn from others, share bookmarksLong-term referenceCan be public or to a specific groupUse links and tags to describeReddit, technorati, delicioushttp://www.delicious.com/stacks/kellaprice
65
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Generating QR Codes
qrcode.kaywa.com66
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Link Shortener
67
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
What are your takeaways? #ASTDLV
© SAP 2009 /
Page 68
Social Media twitterFacebook
chats
Fan Page LinkedInnetworking
QR codesWebinars Blogs
Delicious bookmarkingtweets
Thank you!What are your questions?
Dr. Kella B. Price, SPHR, CPLPwww.thepriceconsultinggroup.com
[email protected] 252.622.8119
Price Consulting Group
69