fledge - web2print solution

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>  A browser-based Online-Tool to create advertising material, e.g. Brochures, flyers, posters, …

>  A WYSIWYG Editor which is working easier than most other Office-Tools

>  A tool to maintain the company‘s design and CI without knowing the styleguide

>  A template system for the marketing material of the company

>  The ability to improve the awareness of the customer and the market – without running costs of an agency

What is fledge?

| What is fledge?

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>  Brochures and flyers with any number of pages

>  Posters and displays (possible up to DIN A0)

>  Adverts

>  Stand-up displays

>  CD-Labels, Booklets, Cover Cards etc.

>  Product Sheets

>  Mail-Attachments and Newsletter

>  ...

What is fledge suitable for?

| What is fledge suitable for?

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>  Independence: High savings potential and strong brand communication

>  Everyone can use fledge – no training necessary

>  High-quality, brand compliant print data at the touch of a button

>  Save time of your internal resources – creation of a 4-page brochure takes less than an hour

>  Delegation of creating marketing materials in decentralized sales and marketing units

>  More brand-communication with interested parties / customers

>  No license fees for InDesign, Quark or similar

>  Save 100% of layout and dtp costs for agencies

Advantages and potentials

| Advantages and potentials

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>  Document Management >  Collaboration of users with same roles

>  Create, copy, edit, and share documents

>  Use of complete documents as templates

>  Page Management >  Create, edit, delete and rearrange pages

>  Creation of pages based on CI-compliant templates

>  Page Editor >  WYSIWYG-Editor: edit print data online

>  Comfortable: context menus, CI-checking during the editing, etc.

>  Asset Management >  Image upload and image administration

>  Administration of boiler plates, e.g. imprint, disclaimer, etc.

fledge ist easy

| fledge is easy

6 6 | Document Management

7 7 | Page Management

8 8 | CI compliant templates

9 9 | Page Editor

10 10 | Asset Management > Images

11 11 | Asset Management > Boiler plates

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>  Own image administration >  Supply of verified images

>  Uploads by the user

>  Own product administration >  Entering of product information and images in the page management

>  Optional: individiual product maintenance tool

>  Connection to existing image database >  Standard interface format (XML)

>  Connection to existing product database >  Standard interface format (XML)

fledge is flexible

| fledge is flexible

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fledge saves time

Example: Creation of a 16 page brochure:

•  planning topics and content

•  Image selection

•  Organize images

•  draft the content of each page

•  Determine product information

•  Create agency briefing

•  Coordination

•  Review and corrections

•  creation of print data

| fledge saves time

days

with agency

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fledge saves money

Example: Creation of a 16 page brochure; cashflow in EUR

| fledge saves money

Total manpower (days)

Agency (days)

Cashflow

None web2print with agency

Using fledge

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Become independent with fledge

The costs for fledge are independent of the amount of created documents.

Concrete models:

•  SaaS > Software as a Service

- Onetime setup and configuration - Monthly rent

•  Individual-Project

- Setup and Implementation - Programming of individual functions - monthly operating costs

fledge is configured individual for the company:

•  Rights, roles and structures

•  CI-Rules and templates

| Become independent with fledge

Number of documents

Costs

Agency

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>  http://fledge.kittelberger.de

>  http://www.facebook.com/pages/fledge-Marketing-Material-online-erstellen/105493799473294

>  http://www.slideshare.net/fledge/fledge-web2print-solution-german

>  http://twitter.com/fledgeMarketing

fledge on the Web

| fledge on the web