2 2

>  A browser-based Online-Tool to create advertising material, e.g. Brochures, flyers, posters, …

>  A WYSIWYG Editor which is working easier than most other Office-Tools

>  A tool to maintain the company‘s design and CI without knowing the styleguide

>  A template system for the marketing material of the company

>  The ability to improve the awareness of the customer and the market – without running costs of an agency

What is fledge?

| What is fledge?

3 3

>  Brochures and flyers with any number of pages

>  Posters and displays (possible up to DIN A0)

>  Adverts

>  Stand-up displays

>  CD-Labels, Booklets, Cover Cards etc.

>  Product Sheets

>  Mail-Attachments and Newsletter

>  ...

What is fledge suitable for?

| What is fledge suitable for?

4 4

>  Independence: High savings potential and strong brand communication

>  Everyone can use fledge – no training necessary

>  High-quality, brand compliant print data at the touch of a button

>  Save time of your internal resources – creation of a 4-page brochure takes less than an hour

>  Delegation of creating marketing materials in decentralized sales and marketing units

>  More brand-communication with interested parties / customers

>  No license fees for InDesign, Quark or similar

>  Save 100% of layout and dtp costs for agencies

Advantages and potentials

| Advantages and potentials

5 5

>  Document Management >  Collaboration of users with same roles

>  Create, copy, edit, and share documents

>  Use of complete documents as templates

>  Page Management >  Create, edit, delete and rearrange pages

>  Creation of pages based on CI-compliant templates

>  Page Editor >  WYSIWYG-Editor: edit print data online

>  Comfortable: context menus, CI-checking during the editing, etc.

>  Asset Management >  Image upload and image administration

>  Administration of boiler plates, e.g. imprint, disclaimer, etc.

fledge ist easy

| fledge is easy

6 6 | Document Management

7 7 | Page Management

8 8 | CI compliant templates

9 9 | Page Editor

10 10 | Asset Management > Images

11 11 | Asset Management > Boiler plates

12 12

>  Own image administration >  Supply of verified images

>  Uploads by the user

>  Own product administration >  Entering of product information and images in the page management

>  Optional: individiual product maintenance tool

>  Connection to existing image database >  Standard interface format (XML)

>  Connection to existing product database >  Standard interface format (XML)

fledge is flexible

| fledge is flexible

13 13

fledge saves time

Example: Creation of a 16 page brochure:

•  planning topics and content

•  Image selection

•  Organize images

•  draft the content of each page

•  Determine product information

•  Create agency briefing

•  Coordination

•  Review and corrections

•  creation of print data

| fledge saves time

days

with agency

14 14

fledge saves money

Example: Creation of a 16 page brochure; cashflow in EUR

| fledge saves money

Total manpower (days)

Agency (days)

Cashflow

None web2print with agency

Using fledge

15 15

Become independent with fledge

The costs for fledge are independent of the amount of created documents.

Concrete models:

•  SaaS > Software as a Service

- Onetime setup and configuration - Monthly rent

•  Individual-Project

- Setup and Implementation - Programming of individual functions - monthly operating costs

fledge is configured individual for the company:

•  Rights, roles and structures

•  CI-Rules and templates

| Become independent with fledge

Number of documents

Costs

Agency

16 16

>  http://fledge.kittelberger.de

>  http://www.facebook.com/pages/fledge-Marketing-Material-online-erstellen/105493799473294

>  http://www.slideshare.net/fledge/fledge-web2print-solution-german

>  http://twitter.com/fledgeMarketing

fledge on the Web

| fledge on the web