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Salesforce.com Chairman & CEO Marc Benioff presented this keynote at Dreamforce 2011 on August 31, 2011 at San Francisco's Moscone Convention Center. Marc Benioff presented Salesforce's vision of how its cloud computing solutions can transform companies into Social Enterprises, enabling organizations to delight their customers in amazing new ways. View the keynote videos at: http://www.youtube.com/dreamforce
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WELCOME TO THE SOCIAL ENTERPRISE
Marc Benioff | Chairman & CEO
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Our Mission: Cloud Computing Driver, Catalyst & Evangelist
Enterprise Cloud Computing
1960s Mainframe
1980s Client/Server
Today
First Cloud Company to Exceed $2.1 Billion Annual Run Rate
$2.1 Billion Annual run rate
100,000+ Customers
36 Billion Transactions per quarter
12,000 non-profit organizations 270,000+ hours service $24 million+ grants ShareTheModel.org
time equity product 1 %
Salesforce Foundation
1960’s Mainframe Computing
1990’s Desktop
Cloud Computing
2000’s Mobile Cloud
Computing
2010’s Social
Revolution
1970’s Mini Computing
1980’s Client/Server
Computing
Ten Year Computing Cycles 10X more users with each cycle
Data Management
Apps
Business Logic Apps
Process Automation
Apps
Web Apps
Mobile Apps
Social Apps
Social Revolution: Social Networking Surpasses Email
Source: Comscore, June 2011
Social Users
Email Users
2007 2008 2009 2010 2011
1.1 billion social users
2010
2011
Web Usage (minutes)
4 hours per month
Rest of the Web
Social Revolution: The Web is Shrinking
Sources: Ben Elowitz, Wetpaint / comScore
Facebook mobile users are 2X more active than desktop users.
- facebook.com
81 minutes per day
Social Revolution: Mobile Apps Used More than Web Browsers
Source: comScore, Alexa, Flurry Analytics
Mob
ile A
pps
Bro
wse
r
Social Revolution: Employees Forcing an Unprecedented Pace of Change
...fastest ramping mobile
device ever. “
”
CIOs Surveyed on Tablet Usage
2010
2011
Morgan Stanley, “Tablet Demand and Disruption”, February 14, 2011.
Purchased for Employees Employee-owned Not Allowed
But the social revolution has created a social divide.
What about your company?
Your customers and employees are social.
The Social Divide: Customers and Companies
How does your enterprise bridge the social divide?
Delight Your Customers and Employees
Listen & Analyze
Social Marketing
Product & Partners Collaborate
Service & Engage
Automate & Extend
Connect & Sell
Social Customer Profile
Employee Social
Networks
Customer Social Networks & Product Social Networks
Social Enterprise 1
2 3
The Core of the Social Enterprise: Multi-tenant Cloud Computing
Logic/data Portability Any Device
Open
Automatic Upgrades Pay-as-you-go
Easy
No Hardware No Software
Fast
Democratic Economical
Everyone
Delighting Customers is Knowing Who They Are and What They “Like”
Who are they
connected to?
What are they saying?
Who are they
connected to?
Database.com: The World’s First Social, Mobile, and Open Database
Database.com is now generally available
Platform-agnostic
APIs
Social data model
REST APIs toolkits for Android and iOS
World’s Most Trusted Cloud
Database Profiles, feeds, status updates
Open Social Mobile
OAuth
Step 2: Create An Employee Social Network
Employee Social Network
Collaborate
Service & Engage
Automate & Extend
Connect & Sell
Chatter is the Leader in Employee Social Networks
100,000+ Active Companies
Average Percentage Improvements Reported by
Customers
Collaboration for the Social Enterprise
Profiles App Updates File Sharing
Groups Feeds Status Updates
Coming Soon with Winter ’12:
Available in Winter ’12 (October
2011)
Chatter Connect
Chatter REST API Chatter for
SharePoint
Chatter Now
Presence Chat Screen Sharing*
Chatter Customer Groups
Chatter Inline Filters
Chatter Approvals
*Screen Sharing is expected to pilot in Spring ’12
Social Enterprise Connect
& Sell
Winter ’12
Expected in October 2011
Social Contacts
View social data from the contact record
Collaborative Forecasts
Collaborate on your team’s forecasts in a new UI
Sell as a team and close deals faster
Chatter Sales
Over 150 new features in Winter ’12
Winter ’12 Goes Social for Sales
Shorten Sales Cycles with the Industry’s Most Complete Business Data
Leading Data Providers
30 Million Contacts
180 Million Accounts
Phone
Twitter Handle
Title
Address
Employee #
Revenue
Division
Import accurate data
Clean your data
Access millions of contacts and accounts
Social Enterprise
Service & Engage
Service Cloud: Bring Your Customer Service into the Employee Social Network
16,000+ Companies
Third-party Research of Average Improvements Reported by Customers
Social Monitoring Contact Center Dashboards & Reports
Agent Collaboration Knowledge Communities
Customer Service for the Social Enterprise
Social Enterprise
Automate & Extend
Force.com: Social Enterprise Platform for Employee Apps
APIs to connect to any app
Integrated social framework
Deploy apps on any device
Real-time workflow
Real-time analytics
Open Social Mobile Real-time
Step 3: Develop a Customer Social Network
Customer Social Networks & Product Social Networks
Listen & Analyze
Social Marketing
Product & Partners
Heroku is Now Open for Java Developers
for
Instant scale Frictionless deployment
Full visibility Add-on ecosystem
A path to the Social Enterprise for 6 million java developers.
Fully integrated into the Heroku platform:
Social Enterprise Listen & Analyze
What are your customers saying?
Difficult to Track Conversations Across Customer Social Networks
Radian6: Leader in Social Monitoring
Blogs
Listen Analyze Engage
Social Enterprise Products & Partners
Social Applications and Platform
Ope
n A
PI’s
data.com
touc
h.sa
lesf
orce
.com
The Social Enterprise Delivered
Social Enterprise
Open the Door to the Social Enterprise
Social Enterprise License Agreement
Every product for every employee
Unlimited usage of Salesforce products
Predictable cost
THANK YOU @benioff | facebook.com/benioff | ceo@salesforce.com
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