Dreamforce 2015: Salesforce Admin Keynote

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  • Salesforce Admin Keynote

    Parker HarrisCo-Founder@parkerharris

  • Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

    This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

    The risks and uncertainties referred to above include but are not limited to risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

    Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

    Safe Harbor

  • Admins are the

    of SalesforceHeart & Soul

  • Were On a Journey Together




  • We Are Dedicated to YOU

  • Year of the Admin Video

  • This is the Year of the Salesforce Admin!

    NEW First Admin Day!

    NEW First official Salesforce Admin Keynote!

    Admin Lodge: Your Home at Dreamforce!NEW

  • Sarah FranklinVP, Admin Marketing

  • We are So Inspired By YOU

    Gita Borovsky Damian OFarrillSelina Suarez

    Implementing Innovation Creating Operational ExcellenceSolving Business Problems

  • Technology Leaders Must Know More Than Technology

    Managers that can successfully straddle both business and technology are thriving.

    Todays CIO is as much a business leader as a technological guruCIOs need to be able to translate the capabilities of complex technology to users.

    Successful CIOs will focus largely on the BT agenda investments in technology that win, serve, and retain customers.

  • Technology Leaders Have a Unique SkillsetLeaders must know the technology, the business, and operations

    Technology Business Operations

  • You are All Technology LeadersSalesforce Admins know technology, business, and operations


    Operations Technology

  • Krystal CarterVP, Legal Management Consulting

  • Know the Technology

    Guide Your Business

    Practice Operational Awesomeness

    Lead Your Company to the Future with Lightning

  • Know the Technology

    Guide Your Business

    Practice Operational Awesomeness

    Lead Your Company tothe Future with Lightning

    Gita Borovsky

  • Shawna WolvertonVP, Product Management

  • Evolution of Salesforce Video

  • Meet the New Salesforce

    CustomizableBuilt for you, 100% customizable on the Salesforce Platform

    Everywhere New seamless desktop and mobile experience

    SmartSales intelligence built-in

    Introducing Lightning Experience: Salesforce, Reimagined


  • Demo

  • Whats Available in Lightning ExperienceThis is the beginning of a multi-release journey

    Winter 16 SALES

    Spring 16+ SERVICE, PLATFORM

    Accounts and Contacts Opportunities Leads Activities Reports Dashboards Files Workflow Rules Chatter Cases Custom Objects Visualforce

    App Builder Customization Person Accounts Account Teams Opportunity Teams Campaigns Product Selector Advanced Charts And More!

  • Know the Technology

    Guide Your Business

    Practice Operational Awesomeness

    Lead Your Company to the Future with Lightning

    Selina Suarez

  • Mike GerholdtAdmin Evangelist

  • The Road to Lightning ExperienceIts more than just flipping a switch, yelling surprise, and throwing confetti!

  • Guide Your Business on the Journey

    2. Get Hands On 3. Engage1. Learn

  • Start Learning with Trailhead

  • New Trails and Badges Specifically For Admins

    Admin Trail Beginner

    Platform Basics

    Data Modeling

    Data Management

    Salesforce1 Mobile

    Chatter Basics

    Reports and Dashboards

    UI Customization

    CRM Basics

    Accounts and Contacts

    Leads and Opportunities


    Admin Trail CRM

    Data Security

    Formulas and Validations

    Process Automation

    Change Management

    Lightning App Builder

    Event Monitoring

    Admin Trail Intermediate

  • Lightning Trails & Badges For Admins and Users NEW

    Admin Trail Migrating to Lightning Experience

    Lightning Experience Basics

    Lightning Experience Features

    App Customization Lite

    Lightning Experience Rollout

    Admin Trail Starting with Lightning Experience

    Salesforce Basics

    App Customization

    Lightning Experience Rollout

    Sales Rep Trail Using Lightning Experience

    Salesforce User Basics

    Salesforce User Tour

    I Trailhead!

  • Connected to Admin PlaygroundThe safe and easy way to get hands on with the latest features

    LearnNew Skills

    Complete Challenges

    EarnPoints & Badges

  • AppExchange For ComponentsPre-built components to assemble apps and pages

    Build Apps EasilyWith pre-built Components from Salesforce partners that work for any device

    Get Started Fast Kick start building with an out-of-the-box Component set from Salesforce

    Extend and InnovateUse Components from AppExchange with your own custom-built Components

  • Lightning Design System

    Design Beautiful Apps Salesforce style guides and modern enterprise UX best practices built-in

    Deliver Apps Fast An open source framework and reusable code base to build appsin record time

    Build pixel-perfect apps

  • Engage with Your Users

    Gather User Feedback Use Chatter Groups to house key informationQuick Actions let users give feedback from anywhere

    Administer from Anywhere Use SalesforceA to administer on the goTake notes and post tips from Salesforce1

    SABWA Salesforce Administration by Walking AroundWatch how they use Salesforce

  • The Road to Lightning Experience

    Learn with Trailhead Modules

    Winter 16 Release Notes

    Migrate Your Org

    Experiment in Admin Playground

    Lightning Launch

    Explore Lightning Components

    Lightning Design System

    Winter 16 Pre-Release



    Test Use Cases

    Prepare Users



  • Selina SuarezDirector, Salesforce Initiatives

  • Damian OFarrill

    Know the Technology

    Guide Your Business

    Practice Operational Awesomeness

    Lead Your Company to the Future with Lightning

  • Kris LandeDirector, Admin Marketing

  • The Admins Role is in the Center of it All

    Sales Ops




    Customer Support




  • Practice Operational Awesomeness

    Onboarding Excellence Empower Users

  • Demo

  • Know The Technology

    Guide Your Business

    Practice Operational Awesomeness

    You are the Ambassador to the FutureUse these skills to bring your company to the future!

  • Your Journey Starts Today at Dreamforce

    50+ Theater Sessions for Admins By AdminsMoscone West - 2nd Floor

    Choose from 90+ Admin Breakout SessionsHilton, Moscone West & More Admin Lodge: Learn,

    Network, Have FunMoscone West - 2nd Floor

    Admin Airstream: Take a Break and Relax!

    Dream Park

  • Periscope to the Admin Lodge Preview to Lightning Fest

    @Benioff joined

  • Lightning Fest 56pm

    Learn more about Lightning Experience

    Network with Lightning Product Managers, Designers, and Salesforce Administrators

    Enjoy drinks and Lightning cupcakes

    Join us in the Admin Lodge to celebrate the NEW Salesforce!