Salesforce Admin Keynote

Parker HarrisCo-Founder@parkerharris

Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Safe Harbor

Admins are the

of SalesforceHeart & Soul

We’re On a Journey Together

48 RELEASES

1.7MSUCCESS COMMUNITY MEMBERS

2.4M+IDEAEXCHANGEPOINTS

We Are Dedicated to YOU

Year of the Admin Video

This is the Year of the Salesforce Admin!

NEW First Admin Day!

NEW First official Salesforce Admin Keynote!

Admin Lodge: Your Home at Dreamforce!NEW

Sarah FranklinVP, Admin Marketing

We are So Inspired By YOU

Gita Borovsky Damian O’FarrillSelina Suarez

Implementing Innovation Creating Operational ExcellenceSolving Business Problems

Technology Leaders Must Know More Than Technology

Managers that can successfully straddle both business and technology are thriving.

Today’s CIO is as much a business leader as a technological guru…CIOs need to be able to translate the capabilities of complex technology to users.

Successful CIOs will focus largely on the BT agenda — investments in technology that win, serve, and retain customers.

Technology Leaders Have a Unique SkillsetLeaders must know the technology, the business, and operations

Technology Business Operations

You are All Technology LeadersSalesforce Admins know technology, business, and operations

Business

Operations Technology

Krystal CarterVP, Legal Management Consulting

Know the Technology

Guide Your Business

Practice Operational Awesomeness

Lead Your Company to the Future with Lightning

Know the Technology

Guide Your Business

Practice Operational Awesomeness

Lead Your Company tothe Future with Lightning

Gita Borovsky

Shawna WolvertonVP, Product Management

Evolution of Salesforce Video

Meet the New Salesforce

CustomizableBuilt for you, 100% customizable on the Salesforce Platform

Everywhere New seamless desktop and mobile experience

SmartSales intelligence built-in

Introducing Lightning Experience: Salesforce, Reimagined

NEW

Demo

What’s Available in Lightning ExperienceThis is the beginning of a multi-release journey

Winter ’16 SALES

Spring ’16+ SERVICE, PLATFORM

Accounts and Contacts Opportunities Leads Activities Reports Dashboards Files Workflow Rules Chatter Cases Custom Objects Visualforce

App Builder Customization Person Accounts Account Teams Opportunity Teams Campaigns Product Selector Advanced Charts And More!

Know the Technology

Guide Your Business

Practice Operational Awesomeness

Lead Your Company to the Future with Lightning

Selina Suarez

Mike GerholdtAdmin Evangelist

The Road to Lightning ExperienceIt’s more than just flipping a switch, yelling surprise, and throwing confetti!

Guide Your Business on the Journey

2. Get Hands On 3. Engage1. Learn

Start Learning with Trailhead

New Trails and Badges Specifically For Admins

Admin Trail Beginner

Platform Basics

Data Modeling

Data Management

Salesforce1 Mobile

Chatter Basics

Reports and Dashboards

UI Customization

CRM Basics

Accounts and Contacts

Leads and Opportunities

Events

Admin Trail CRM

Data Security

Formulas and Validations

Process Automation

Change Management

Lightning App Builder

Event Monitoring

Admin Trail Intermediate

Lightning Trails & Badges For Admins and Users NEW

Admin Trail Migrating to Lightning Experience

Lightning Experience Basics

Lightning Experience Features

App Customization Lite

Lightning Experience Rollout

Admin Trail Starting with Lightning Experience

Salesforce Basics

App Customization

Lightning Experience Rollout

Sales Rep Trail Using Lightning Experience

Salesforce User Basics

Salesforce User Tour

I Trailhead!

Connected to Admin PlaygroundThe safe and easy way to get hands on with the latest features

LearnNew Skills

Complete Challenges

EarnPoints & Badges

AppExchange For ComponentsPre-built components to assemble apps and pages

Build Apps EasilyWith pre-built Components from Salesforce partners that work for any device

Get Started Fast Kick start building with an out-of-the-box Component set from Salesforce

Extend and InnovateUse Components from AppExchange with your own custom-built Components

Lightning Design System

Design Beautiful Apps Salesforce style guides and modern enterprise UX best practices built-in

Deliver Apps Fast An open source framework and reusable code base to build appsin record time

Build pixel-perfect apps

Engage with Your Users

Gather User Feedback Use Chatter Groups to house key informationQuick Actions let users give feedback from anywhere

Administer from Anywhere Use SalesforceA to administer on the goTake notes and post tips from Salesforce1

SABWA Salesforce Administration by Walking AroundWatch how they use Salesforce

The Road to Lightning Experience

Learn with Trailhead Modules

Winter 16 Release Notes

Migrate Your Org

Experiment in Admin Playground

Lightning Launch

Explore Lightning Components

Lightning Design System

Winter ’16 Pre-Release

Rollout

LEARN

Test Use Cases

Prepare Users

GET HANDS ON

ENGAGE

Selina SuarezDirector, Salesforce Initiatives

Damian O’Farrill

Know the Technology

Guide Your Business

Practice Operational Awesomeness

Lead Your Company to the Future with Lightning

Kris LandeDirector, Admin Marketing

The Admin’s Role is in the Center of it All

Sales Ops

Execs

Sales

Marketing

Customer Support

Customers

Developers

Partners

Practice Operational Awesomeness

Onboarding Excellence Empower Users

Demo

Know The Technology

Guide Your Business

Practice Operational Awesomeness

You are the Ambassador to the FutureUse these skills to bring your company to the future!

Your Journey Starts Today at Dreamforce

50+ Theater Sessions for Admins By AdminsMoscone West - 2nd Floor

Choose from 90+ Admin Breakout SessionsHilton, Moscone West & More Admin Lodge: Learn,

Network, Have FunMoscone West - 2nd Floor

Admin Airstream: Take a Break and Relax!

Dream Park

Periscope to the Admin Lodge Preview to Lightning Fest

@Benioff joined

Lightning Fest 5—6pm

Learn more about Lightning Experience

Network with Lightning Product Managers, Designers, and Salesforce Administrators

Enjoy drinks and Lightning cupcakes

Join us in the Admin Lodge to celebrate the NEW Salesforce!

Today!

thank y u