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This presentation reviews the best way to use Twitter to optimize you and your business. It shows tools and tips to help build your online authority and become noticed.
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© 2010 Site-Seeker, Inc.www.site-seeker.com
Creating Buzz Using Twitter
Kathy Hokunson
Regional Sales Manager
Site-Seeker, Inc.
@katiehoke
© 2010 Site-Seeker, Inc.www.site-seeker.com
Twitter is:
1. Public Relations
2. Customer Service
3. Loyalty Building
4. Collaboration
5. Networking
6. Customer Acquisition
© 2010 Site-Seeker, Inc.www.site-seeker.com
From:Wikipedia
“ “Twitter is a free social networking and
micro-blogging service that enables its users to send and read other
users' updates known as tweets. Tweets are text-based posts of up
to 140 characters, displayed on the user's profile page and delivered
to other users who have subscribed to them (known as followers).
© 2010 Site-Seeker, Inc.www.site-seeker.com
Number of Tweets Per Day
2007: 5,0002008: 300,0002009: 2.5 million2010: 50 million
© 2010 Site-Seeker, Inc.www.site-seeker.com
Key terms…
• A DM or direct message is a private message on Twitter
• RT or retweet is to repost a valuable message from somebody else on Twitter and give them credit
• Trending topics are the most-discussed terms on Twitter at any given moment
• @username is a public message to or about an
individual on Twitter
• A hashtag—the # symbol followed by a term and
included in tweets—is a way of categorizing all the
posts on a topic
• Shortened URLs. To fit links into the short messages,
Twitter shrinks some URLs down automatically
© 2010 Site-Seeker, Inc.www.site-seeker.com
Bio SEO, SEM, PPC for B2B w/focus on Manufacturing. Married Mom of 2 Teens, running freak, completed 1 marathon and 2 half marathons.
© 2010 Site-Seeker, Inc.www.site-seeker.com
Build your community by
following relevant accounts• Following somebody means you’ve subscribed to their tweets.
• To find people talking about your company or topics in your field, use search.twitter.com.
• When you find a good candidate, look under their picture for the
follow button.
• You can also choose to interact without following an account, just
send them a tweet.
© 2010 Site-Seeker, Inc.www.site-seeker.com
Build your community . . .
Search Twitter for key terms and phrases
© 2010 Site-Seeker, Inc.www.site-seeker.com
Search for local “Tweeps”
http://twitter.grader.com/location
© 2010 Site-Seeker, Inc.www.site-seeker.com
Let’s get started . . .
Define your objectives
• What are your goals• Who do you want to reach• Is it personal, professional or both• How often can you consistently interact• Why type of information do you wish to share
© 2010 Site-Seeker, Inc.www.site-seeker.com
2
„What‘s the latest news (about that
company)?“
• PR / Corporate communications
• Demonstrate expertise by sharing knowledge
Business Uses
Informational4
„Fresh bread just out of oven now“
Automatic
• Data Push and Automated Interaction with Customers / Customer Systems
Business Uses
3
„What are you missing?“
Promotional
Business Uses
• Channel for new form of promotion
• Organise / Promote Events
1
„What has your attention?“
(„What are you doing?“)
• Monitoring & Customer Service
• Market research
• Emotional bondB2C, B2E, E2E
Business Uses
Personal
Types of Twitter Communication
© 2010 Site-Seeker, Inc.www.site-seeker.com
We asked a question . . . .
We got an answer . . .
© 2010 Site-Seeker, Inc.www.site-seeker.com
We wanted people to know . . .
And it worked !
TRAFFIC: 195 Clicks
© 2010 Site-Seeker, Inc.www.site-seeker.com
What to say …
• Build relationships on Twitter
• Listen for comments about you
• Respond to comments and queries
• Ask questions
Build Your Authority
• Post links that are informational and informative specific to your objectives
• RT (Retweet) messages you would like to share that support your goals and engage people you want to interact with: prospects, clients, peers
• Sprinkle in your promotional information, case studies, blogs
• Use a friendly, casual tone
• Don’t spam people
© 2010 Site-Seeker, Inc.www.site-seeker.com
Resources for What to say …
• RSS Feeds to industry blogs, news
• Google News Feeds / Google Alerts
• Industry Related Associations
© 2010 Site-Seeker, Inc.www.site-seeker.com
You don’t have to tweet all day . . .
© 2010 Site-Seeker, Inc.www.site-seeker.com
Twitter Resources & Tools
www.tweetdeck.com
www.hootsuite.com
www.seesmic.com
http://twitter.grader.com/
www.hashtags.org
www.wefollow.com
http://business.twitter.com/twitter101
bit.ly
© 2010 Site-Seeker, Inc.www.site-seeker.com
Remember:
It is SOCIAL media . . .
so be social
Engage, comment, respond and share
© 2010 Site-Seeker, Inc.www.site-seeker.com
Remember:
It won’t happen overnight.
With consistent effort and conversation
it will build and grow.
© 2010 Site-Seeker, Inc.www.site-seeker.com
It’s all about gaining . . .
Authority
Leadership
Trust
© 2010 Site-Seeker, Inc.www.site-seeker.com
Thank You!
Kathy Hokunsonkathyhokunson@site-seeker.com
Follow me @katiehoke
@siteseekerinc
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