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Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Using ReadyTalk
• Chat & raise hand • Mute = *6,
Unmute = *7• If you lose your
internet connection, reconnect using the link emailed to you.
• If you lose your phone connection, re-dial the phone number and re-join.
• ReadyTalk support: 800-843-9166
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
You are being recorded
• This seminar will be available on the TechSoup & NTEN websites:– www.techsoup.org/go/webinars– www.nten.org/events/past/webinar
• You will receive a link to this presentation, material and links.
• After the webinar, you can ask follow-up questions in the Emerging Technologies Forum:– tinyurl.com/XXXX
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Social Media for NWF
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Strategic Sharing
It’s all about giving your message the best shot of being heard
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Cross-Pollinate
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
What do you need?
Content that is:
Interesting and helpful
Information you want to
share
Something that might
engage the reader
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Optimize the Content
To Blog PostFrom Press Release
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
1. Direct Link to Your Story
3. Interesting and Accurate Title - Make it real, no marketese
4. Good description - Leave some intrigue if you can
6. Photo - Sites will pull this in automatically
7. Friends or supporters - To help start the votes
What You’ll Need:
Submit to Social News Sites
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Submit to Social News Sites
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Why Digg?
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Submitting to Digg
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Why Mixx?
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Submitting to Mixx
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Why Reddit?
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Submitting to Reddit
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Social News:
Niche vs. Broad
Smaller or more specific communities can bring visitors that stay longer
on your site.
Keep Submitting
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Always look for new ways to
make submitting content easier
and quicker!
Find and Use Shortcuts
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Tips and Tricks
Image by Micah JohnsonFrom www.chiefingredient.com
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
What you’ll need:
• Interesting and Accurate Title - Make it real, no marketese
• Good description - Leave some intrigue if you can
• Relevant Tags
• Friends - To save or thumb up the link
What You’ll Need:
Submit to Social Bookmarking Sites
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Submitting to StumbleUpon
Accurate Title
Good Description
Relevant Tags
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
The Importance of Tags
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Share the Link Love
• Email• IM/Skype• Thru the Site• Microblogs• Groups
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Share With Microblogs
Your
Message
Twitter Followers
Identi.ca Followers
Plurk Followers
Facebook Friends
Your
Message
Your
Message
Your
Message
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Shorten Your Link
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Streamline Your Updates
Your
Message
Twitter Followers
Facebook Friends
Identi.ca Followers
Plurk Followers
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Use Your Profiles
Personal Organizational
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
NWF Case Study
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
NWF Case Study
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Search Twitterhttp://search.twitter.com
@NWF’s Response
*Power of the Retweet
*Who is helping you?
*Follow new people
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Search Twitterhttp://search.twitter.com
@starfocus’s Response
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Tracking Your Return
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Remember the Social Side
• Be Polite• Don’t Interrupt• Help Others• Ask Questions• Ask for Help
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Digg Hit the Homepage
• Check traffic
• Follow people who dugg it
• Fan people who commented positively
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Mixx Hit the Homepage
• Friend people who comment
• Join Groups that pick up the story
• Support these friends and groups if you want future support
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Reddit Hit the Homepage
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Within 24 Hours…
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Bear in MindThere is No Failing…
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Learn from Everything
• I used Microblogs to Share my Digg
• I streamlined my work so I saved Time
• I may not have “made” it viral, but I gave it all the right opportunities
• Experiment with your content
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
And when it does well…
It’s
Shocking
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Take Aways
1. Don’t be afraid to start slow.
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Take Aways
2. Streamline and look for ways to save time.
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Take Aways
3. Be a good friend, and you’ll have good friends.
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
To Create Your Own Buzz…
• You must participate
• Practice!
• Learn from mistakes
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Questions?
Danielle BrigidaNational Wildlife Federationwww.twitter.com/starfocus [email protected]
[email protected] Judy N, Flickr
Storytelling & Social MediaCreating Buzz: Danielle Brigida
Call: 866-740-1260 Access Code: 6339392
Join us at the NTC! http://nten.org/ntc