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Creating Your Own Social Buzz Danielle Brigida February 11, 2009

Storytelling & Social Media: Creating Buzz

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Creating Your Own Social Buzz

Danielle BrigidaFebruary 11, 2009

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Using ReadyTalk

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Unmute = *7• If you lose your

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• If you lose your phone connection, re-dial the phone number and re-join.

• ReadyTalk support: 800-843-9166

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

You are being recorded

• This seminar will be available on the TechSoup & NTEN websites:– www.techsoup.org/go/webinars– www.nten.org/events/past/webinar

• You will receive a link to this presentation, material and links.

• After the webinar, you can ask follow-up questions in the Emerging Technologies Forum:– tinyurl.com/XXXX

Creating Your Own Social Buzz

Danielle BrigidaThe Coming of Age Story of a Link

February 11, 2009

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Social Media for NWF

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Strategic Sharing

It’s all about giving your message the best shot of being heard

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Cross-Pollinate

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

What do you need?

Content that is:

Interesting and helpful

Information you want to

share

Something that might

engage the reader

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Optimize the Content

To Blog PostFrom Press Release

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

1. Direct Link to Your Story

3. Interesting and Accurate Title - Make it real, no marketese

4. Good description - Leave some intrigue if you can

6. Photo - Sites will pull this in automatically

7. Friends or supporters - To help start the votes

What You’ll Need:

Submit to Social News Sites

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Submit to Social News Sites

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Why Digg?

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Submitting to Digg

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Why Mixx?

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Submitting to Mixx

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Why Reddit?

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Submitting to Reddit

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Social News:

Niche vs. Broad

Smaller or more specific communities can bring visitors that stay longer

on your site.

Keep Submitting

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Always look for new ways to

make submitting content easier

and quicker!

Find and Use Shortcuts

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Tips and Tricks

Image by Micah JohnsonFrom www.chiefingredient.com

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

What you’ll need:

• Interesting and Accurate Title - Make it real, no marketese

• Good description - Leave some intrigue if you can

• Relevant Tags

• Friends - To save or thumb up the link

What You’ll Need:

Submit to Social Bookmarking Sites

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Submitting to StumbleUpon

Accurate Title

Good Description

Relevant Tags

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

The Importance of Tags

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Share the Link Love

• Email• IM/Skype• Thru the Site• Microblogs• Groups

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Share With Microblogs

Your

Message

Twitter Followers

Identi.ca Followers

Plurk Followers

Facebook Friends

Your

Message

Your

Message

Your

Message

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Shorten Your Link

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Streamline Your Updates

Your

Message

Twitter Followers

Facebook Friends

Identi.ca Followers

Plurk Followers

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Use Your Profiles

Personal Organizational

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

NWF Case Study

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

NWF Case Study

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Search Twitterhttp://search.twitter.com

@NWF’s Response

*Power of the Retweet

*Who is helping you?

*Follow new people

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Search Twitterhttp://search.twitter.com

@starfocus’s Response

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Tracking Your Return

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Remember the Social Side

• Be Polite• Don’t Interrupt• Help Others• Ask Questions• Ask for Help

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Digg Hit the Homepage

• Check traffic

• Follow people who dugg it

• Fan people who commented positively

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Mixx Hit the Homepage

• Friend people who comment

• Join Groups that pick up the story

• Support these friends and groups if you want future support

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Reddit Hit the Homepage

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Within 24 Hours…

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Bear in MindThere is No Failing…

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Learn from Everything

• I used Microblogs to Share my Digg

• I streamlined my work so I saved Time

• I may not have “made” it viral, but I gave it all the right opportunities

• Experiment with your content

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

And when it does well…

It’s

Shocking

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Take Aways

1. Don’t be afraid to start slow.

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Take Aways

2. Streamline and look for ways to save time.

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Take Aways

3. Be a good friend, and you’ll have good friends.

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

To Create Your Own Buzz…

• You must participate

• Practice!

• Learn from mistakes

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Questions?

Danielle BrigidaNational Wildlife Federationwww.twitter.com/starfocus [email protected]

[email protected] Judy N, Flickr

Storytelling & Social MediaCreating Buzz: Danielle Brigida

Call: 866-740-1260 Access Code: 6339392

Join us at the NTC! http://nten.org/ntc

Podcasting

We would like to thank the Packard and Surdna Foundations for their generous support of this

webinar series.