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Welcome to:Creating Buzz & Putting the WOW on the Show FloorModerator: Jim KelleyEsteem Panelists:Denise MedvadEric Horn, CMPRoy Turner

JK: Good Morning and welcome to Creating Buzz & Putting the WOW on the show floorI am Jim Kelley with PRG and am excited to be moderating todays session with such a great panel.

With me today are:

Eric Horn, Associate Executive Director-Business Development: Professional Beauty AssociationRoy Turner, svp Show Director: Surf ExpoDenise Medved, Owner/Founder, The Metropolitan Cooking and Entertainment Show

As we progress through the program and we get to each of them they are going to provide you more details on their backgrounds, experiences and current positions.1Why WOW?increasing pressure to create memorable experiences that drive activity on the show floor

get them there and keep them there

Denise, Eric and Roy have all successfully executed and created unforgettable experiences for both attendees and exhibitors, in our time together they are going to share the good, the bad and the ugly of their WOW moments.more importantly they are going to help you identify appropriate WOW moments for your event.2The Tradeshow Love TriangleAs we start to talk about WOW, I thought a good place to start would be with the concept of LOVE Triangles.

The term "love triangle" almost always implies that the arrangement is unsuitable to one or more of the people involved. One person usually ends up feeling betrayed at some point. Another way to look at it is as a relationship in which three people are in love with at least one other person in the relationship

What does this have to do with WOW experiences at events.the common thread is that directly or indirectly all three groups are in realtinships with each other and the WOW moment must take into consideration the needs of each party

3WOW-Where are your events on the social media map?

We cant talk about anything in our space without giving consideration to social media and social technologythe good news is there are a number of options in the marketpalce for you to to chose from in regards to social median, the bad nes is that there are a numebr 4ROEI2-- Is the juice worth the squeeze?5The Main Attraction.Eric Horn, CMP, Associate Executive Director Business Development, Professional Beauty AssociationRoy Turner, Show Director, Surf Expo, dmg World MediaDenise Medved, Owner/Founder, The Metropolitan Cooking & Entertaining Show, The Tiny Kitchen

6Roy Turner, SVP/Show DirectorGLM Shows-dmg events

Surf Expo

Fall & Winter7Surf Expo On-Floor Events115,000 gallons of water5,300 square ft of vinyl(6) 18-wheelers of plywoodWorlds top action sports athletesSwimwear models

8ConceptImplementationEvent managementMedia push

Surf Expo On-Floor Events9Attendees stay on floorLocation premiumsBring attention to new marketsSponsorship OpportunitiesDrive online ad revenue

Surf Expo On-Floor Events10Added benefitsPre-show / Post show Social MediaSkate Promo drove 1,844,150 ad views1000+ event video uploads on You TubeSurf Expo On-Floor Events

11Surf Expo Video

12Eric Horn, CMP, Associate Executive Director Business Development

Professional Beauty Association International Salon & Spa Expo & Cosmoprof North America

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Professional Beauty AssociationStage Work and High Energy Productions

14Professional Beauty AssociationHigh Level - VIP Only Sections

15Professional Beauty AssociationShow Floor Give-A-WaysRafflesProduct BagsMoney

16Professional Beauty AssociationCelebrity ArtistsTabitha Coffey of Tabithas Salon Takeover on Bravo Nick Arrojo of What Not To Wear on TLC

17Professional Beauty AssociationSocial Networkingi.e. Facebook | FourSquare |Twitter

18Professional Beauty AssociationAnd when all else fails Bring out ELVIS and JOAN RIVERS... To get the crowd going!!

19Denise Medved, Owner/Founder The Tiny Kitchen

The Metropolitan Cooking & Entertaining ShowsAtlanta, Washington DC & Houston20 Food Network Stars WOW!Create a 2,500 seat theaterBring in Food Network StarsBobby FlayPaula DeenJamie & Bobby DeenGiada De LaurentiisTyler FlorenceThe NeelysGuy Fieri

21 Beer, Wine & Spirits WOW!Theres nothing like adult beverages to bring the show floor to life!

22 Even the little ones get in on the actionThe Just For Kids Cooking area for young chefs

23 Who doesnt love sampling?Tasting and Entertaining workshops

24 Book Signings

25 Interactive Cooking

26WOW!!!!

Questions????27Thanks for your time, feedback, and contributions

Jim, Denise, Eric & Roy282930