Broward College LinkedIn 101

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LinkedIn 101

Allen BlueCo-Founder

(Former Director of SocialNet)

Reid HoffmanCo-Founder

(Former EVP at PayPal)

LinkedIn went live in 2003

Day 1 Month 1 Year 1 Year 2 Year 3 2007355 4,500 81,000

1,600,000

4,000,000

9,000,000

Growth of LinkedIn Members

“Being on LinkedIn puts you in the company of people with impressive

credentials: The average member is a college-educated 43 year old making

$107,000. More than a quarter are senior executives.”

Jessie HempelFortune Magazine

“It’s not just jobs. It’s also clients and services.

It’s people looking to trade tips on how you do, say debt financing in new capital

markets.”

Reid HoffmanLinkedIn Founder

Build Your Network!

So Why Network?

• It’s not what you

know…

• Learn from others

• Provide value“Your Network is Your Net-Worth”

Networking Stats

• 70% to 80% of New Jobs

• 79% Increase in Sealing the Deal

• 78% Trust Peer Recommendations

Source: AskMen.com

Six Degree of Kevin Bacon

Based on the concept of the small world phenomenon and rests on the assumption that any individual involved in the film industry can be linked through his or her film roles to actor Kevin Bacon within six steps.

Source: Wikipedia

LinkedIn Gives your Network a Boost!

Secrets That Only TheTop5%

Know

Secrets that only the Top 5% of LinkedIn

members know

Are you at 100%?

• Your current position

• Two past positions

• Your education

• Your profile summary

• A profile photo

• Your specialties

• At least three recommendations

“Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn”

Do’s and Don’ts

• Profile Picture• Keywords• Connections• Recommendations• Profile Organization

Profile PictureProfile Picture

Proofread

What’s Wrong With These Profiles?

“You seldom get a second chance to make a first impression.”

The Personal Touch Makes a Difference

How Can I Optimize?

Get Found

• More Connections = Higher Ranking

• More Recommendations = Higher Ranking

• More Content = Higher Ranking

• More Group Involvement = Higher Ranking

Are You Well Connected?

• Import Your Contacts• Immediate Follow Up• Ask For Introductions• No Fear

Recommendations

• Trust • Credibility• Referrals • Ask• Give

Content is King

• Keywords• Summary• SEO Mentality• Catchy• Results Oriented

20 Useful Applications

My Favorites

• Wordpress or Blog Link• Google Presentation or Slide Share• Tweets

Groups

LinkedIn Secrets

• Email• Video• Answers

Connect with me

• LinkedIn: http://www.LinkedInPro.com• Twitter: @JeffZelaya• Blog: http://JeffZelaya.com