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Buyer Behavior
Exam notification
Part A
• PART A (COMPULSORY): 30 Multiple Choice (30 marks)
• This section will include Ch 1-12
Part B
• PART B (COMPULSORY): Three questions based on a news article.
• The questions may have sub sections. This will be clearly indicated. ( 30 marks)
Part B topics
• Q1 Decision Making covering ch 2-5
• Q2 Internal Influences Ch 8 -11
• Q3 External Influences |Chapter 12 and ch 16
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