Buyer Behavior

Exam notification

Part A

• PART A (COMPULSORY): 30 Multiple Choice (30 marks)

• This section will include Ch 1-12

Part B

• PART B (COMPULSORY): Three questions based on a news article.

• The questions may have sub sections. This will be clearly indicated. ( 30 marks)

Part B topics

• Q1 Decision Making covering ch 2-5

• Q2 Internal Influences Ch 8 -11

• Q3 External Influences |Chapter 12 and ch 16