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10 Tips for Using
Facebook to Promote Your
Martial Arts SchoolDavid Walmsley – Principal, Social Victory Marketing
Social Media is Social
Social media isn’t PR: it’s not only about self-focus
It’s not a primary sales platform
Be active on other pages
Know Your Audience
Content
Ads
Analytics
Content is King
Stay active
Know what you’re automating and why
Content marketing plan and schedule
Mention People
Businesses
Students
Instructors
Building Community
Respond to inquiries
Get to know brand ambassadors
Thank and reward active users
Learn From Competition
Follow their pages
Know their strengths
Don’t copy them
Collect and Use Feedback
Facebook is where people are comfortable
Don’t just delete criticism
Know a troll and how to deal with one
Give Your Content a Home
Blogs, videos, events, write-ups and more
Active channels encourage you to make things
Share other people’s content
Brand Message
Fill out all your details
Know your voice
Content that represents you and your school
Experiment
Different content
Not always 100% martial arts focus
Not all serious
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