10 Tips for Using

Facebook to Promote Your

Martial Arts SchoolDavid Walmsley – Principal, Social Victory Marketing

Social Media is Social

Social media isn’t PR: it’s not only about self-focus

It’s not a primary sales platform

Be active on other pages

Know Your Audience

Content

Ads

Analytics

Content is King

Stay active

Know what you’re automating and why

Content marketing plan and schedule

Mention People

Businesses

Students

Instructors

Building Community

Respond to inquiries

Get to know brand ambassadors

Thank and reward active users

Learn From Competition

Follow their pages

Know their strengths

Don’t copy them

Collect and Use Feedback

Facebook is where people are comfortable

Don’t just delete criticism

Know a troll and how to deal with one

Give Your Content a Home

Blogs, videos, events, write-ups and more

Active channels encourage you to make things

Share other people’s content

Brand Message

Fill out all your details

Know your voice

Content that represents you and your school

Experiment

Different content

Not always 100% martial arts focus

Not all serious