2. AGENDA Why Facebook? What Not To Do Promote Yourself Control
What They See Jon LeeNovember 5,
[email protected]/lo@jonlee11 3. 2009 CareerBuilder
survey2012 CareerBuilder surveyEmployers research candidates
networking sites to research candidates45% of employers use social
37%53% posted provocative or inappropriate photographs or
informationInappropriate photographs/info 49%Drinking posted
content44% or using drugs about drinking or using
drugs45%Bad-mouthed employer employer, co-workers, or clients35%
bad-mouthed their 33%29% showed poor communication skillsPoor
communication skills 35%Discriminatory discriminatory comments26%
made comments 28%Lied24% lied about qualifications 22% about
qualifications 20% shared confidential information from
employerSourceSource:
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=8%2f19%2f2009&sc_cmp1=cb_pr519_&siteid=cbpr&id=pr519&ed=12%2fhttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%
31%2f20092f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f20993
4. 2012 CareerBuilder survey 2009 CareerBuilder surveyEmployers
research candidates37%45% of employers use social networking sites
to rInappropriate photographs/info 49%53% posted provocative or
inappropriate photogrDrinking or using drugs 45%44% posted content
about drinking or using drugBad-mouthed employer 33%35% bad-mouthed
their employer, co-workers, orPoor communication skills 35%29%
showed poor communication skillsDiscriminatory comments 28%26% made
discriminatory commentsLied about qualifications 22%24% lied about
qualifications20% shared confidential information from employSource
Source:
http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=8%2f19%2f2http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
31%2f20094 5. Cisco Fatty 3/18/2009 6. Cisco Fatty 3/18/2009Job
offer rescinded 7. Ashley Payne, teacher Summer 2009 High school
teacher on vacationAnonymous email showed Private photo on
Facebook, also used B-word in postpicture to school boardOfficials
claimed shepromoted alcohol use andcontained profanityPayne
resigned, sued schooldistrict and lost 8. Ashley Payne, teacher
Summer High school teacher on vacationAnonymous email showed
Private photo on Facebook, also used B-word inpicture to school
boardOfficials claimed shepromoted alcohol use andcontained
profanityPayne resigned, sued schooldistrict and lost 9. Nathalie
Blanchard, IBM employee 2009 Insurance company stops long-term sick
leave benefits Several Facebook pictures at the beach and in social
settingsInsurance company: Facebookpictures evidence she is
nolonger depressedConfirms they use Facebook toinvestigate clients
10. Nathalie Blanchard, IBM Insurance company stops long-term si
Several Facebook pictures at the beacInsurance company:
Facebookpictures evidence she is nolonger depressedConfirms they
use Facebook toinvestigate clients 11. OMG I HATE MY JOB 2009 11
12. OMG I HATE MY JOB 12 13. Robert Becker, BMW employee 2012
Criticized dealer for serving cheap food at an important
eventNationalPosted pictures, made fun of an accident at nearby
dealership Labor Relations Boardupheld firingFacebook postings
notprotected by First AmendmentInappropriate activity worsethan
inappropriate speech 14. Robert Becker, BMW empl Criticized dealer
for serving cheap food atNational Labor Relations Board Posted
pictures, made fun of an accident atupheld firingFacebook postings
notprotected by First AmendmentInappropriate activity worsethan
inappropriate speech 15. 11:38pm picture posted11:47pm another user
noted location ofpicture11:50pm another user posted address of
Burger King employee 7/18/2012Burger King Upload anonymously on
4Chan11:55pm someone contacted news11:58pm someone reported picture
toBurger King contact formNext morningLocal Burger King manager:
Oh, I knowwho that is. Hes getting fired.Burger King Corporate
issued statementsource:
http://mashable.com/2012/07/19/4chan-burger-king-lettuce/ 16.
11:38pm picture posted11:47pm another user noted location
ofpicture11:50pm another user posted address ofBurger King Burger
King employee Upload anonymously on 4Chan11:55pm someone contacted
news11:58pm someone reported picture toBurger King contact formNext
morningLocal Burger King manager: Oh, I knowwho that is. Hes
getting fired.Burger King Corporate issued statementsource:
http://mashable.com/2012/07/19/4chan-burger-king-lettuce/ 17. There
is NO WAY2012 CareerBuilder survey to know WHO or HOW MANY
areviewing your profile (DO NOT click on those apps)Employers
research candidates 37%Inappropriate photographs/info 49%
Prospective Drinking or using drugs Employers 45%
AcquaintancesBad-mouthed employer 33%Poor communication skills 35%
Coworkers Discriminatory comments28%Liedabout qualifications
Neighbors 22% Craigslist
sellers/buyersSourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
17 18. Will you fit into the2012 CareerBuilder survey office
culture? Are you intelligent enough to leave things off?Employers
research candidates 37% Are you well-rounded?Inappropriate
photographs/info 49% How do you interact45% others?Drinking or
using drugs with Do you influence your friends?Bad-mouthed employer
33%Poor communication skills 35% What comments
passions?Discriminatoryare your 28%Liedabout qualifications What
kind of pictures do you post? 22% How much time do you spend on
Facebook? Who are your
friends?Sourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
18 19. 2012 CareerBuilder survey 1. Introduce YourselfEmployers
research candidates 37%Inappropriate photographs/info 49% 2. Share
Links45%Drinking or using drugs Bad-mouthed employer 33%Poor
communication skills 35% 3. Moderate DiscussionsDiscriminatory
comments 28%Lied about qualifications 22% 4. Have
FunSourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
19 20. Youll want to get to know a little something about each of
your co-workers. Its not amatter of making new friends. Instead,
team-building activities give everyone theopportunity to connect
emotionally while learning to trust and rely on groupmembers.
http://www.ehow.com/how_8602437_coworkers-thru-team-activities.htmlAsk
your coworkers about their interests their favorite music, movies,
and books, aswell as their hobbies, suggests Larina Kase, Ph.D.
Showing a genuine interest in themwill make them feel comfortable
around you,
http://www.rd.com/advice/relationships/develop-good-coworker-relations/Its
nice to get to know each other outside of the office. When you
learn that youroffice administrators husband is in a band, or that
your boss likes to smoke cigars ithelps build camaraderie. You
start to see that sometimes you have stuff in commonaside from
working the same 9-5.
http://ryanstephensmarketing.com/blog/6-ways-to-build-better-relationships-with-co-workers/Cultivating
relationships with your co-workers can improve work relations
andimprove your support system at work.
http://www.wikihow.com/Develop-Positive-Work-Relationships 20 21.
Working fatherPromotes his Twitteron FacebookGoofy profilepicture;
has kidsMight have interesting postsProbably too many friends 21
22. Cares about work culture Likes pastriesHas friends that agree22
23. Listens to public radioHas a young childChild listens to public
radio23 24. 2012 CareerBuilder surveyEmployers research
candidates37%Inappropriate photographs/info 49%Drinking or using
drugs 45%Bad-mouthed employer 33%Poor communication skills
35%Discriminatory comments Wears a 28%Lied about qualifications
baby carrier22% Has 3 kids aged 6, 3, and 5
monthsSourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
Likes Star Wars24 25. Competency: You must be seen by your
advisors, stakeholders, employees, and thepublic as being an expert
in your field or an expert in leadership. (from 10Characteristics
of Superior Leaders)
http://www.entrepreneur.com/article/204248#Being an expert in your
field makes you the go-to person for your industry. There aremany
people that I trust inherently on different subjects simply because
they knowtheir stuff, and theyre not trying to sell me anything.
They just want to be helpful intheir own
space.http://mashable.com/2009/10/27/industry-expert-how-to/Resources
can be the difference between success and failure. While resources
arecritical, being resourceful is a vital attribute in
itself.http://curiositycenter.wordpress.com/2011/03/27/being-resourceful/
25 26. 2012 CareerBuilder survey Actually readthe articleEmployers
research candidates37%Inappropriate photographs/info 49%Drinking or
using drugs 45%Cares about mobiledevices, social scienceBad-mouthed
employer 33%Poor communication skills 35%Discriminatory comments
28%Lied about qualifications
22%Sourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%
Influences
friends2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f209926
27. Knowsreddit.comUnderstands cultureof reddit.comPost was
timely27 28. Has a blog Makes presentations; uses Twitter Very few
readers, if any28 29. How well you understand conflict resolution
can have as much or more impact as yourprofessional job skills in
determining the trajectory of your career path. Berate orbelittle
your opponents and youll encounter enemies at every corner -- earn
therespect of co-workers and youll find limitless
opportunities.http://money.howstuffworks.com/business/starting-a-job/10-tips-for-managing-conflict-in-the-workplace.htmHuman
resource managers report spending 24 to 60 percent of their time
dealing withemployee disputes. Reasons for animosity at work run
the gamut from weakcommunication to personality clashes to poor
leadership. Whatever the reason, earlyintervention is the key to
managing conflicts before they become crises, Stieber
says.http://articles.cnn.com/2008-01-02/living/cb.work.conflict_1_conflict-resolution-workplace-stress-worker?_s=PM:LIVING29
30. Talks aboutStays away fromcurrent events political opinionsLots
ofparticipation, respectful of differingopinions30 31. Gives
helpful tipsInfluencesfriendsWell-versed intechnology policy 31 32.
We found pretty good theory and evidence suggesting that humor at
the individuallevel is important. The use of humor, and the ability
to produce and make humor, isassociated with intelligence and
creativity, two things highly valued in workplaces.More important,
the link between humor and positive emotions seems strongandtheres
also a strong correlation between positive emotions and
workplaceperformance. Chris Robert, assistant professor of
management at the University
ofMissouri-Columbiahttp://www.businessweek.com/stories/2007-11-05/humor-in-the-workplacebusinessweek-business-news-stock-market-and-financial-adviceHumor
particularly joking around about things associated with the job
actually hasa positive impact in the workplace. Occasional humor
among colleagues enhancescreativity, department cohesiveness and
overall
performance.http://www.sciencedaily.com/releases/2007/10/071031130917.htmIts
been found that office humor can be a good stress-reliever,
reducing jobstress, boosting morale, bringing people closer, and
perhaps even warding
offburnout.http://stress.about.com/od/workplacestress/a/officehumor.htm32
33. Finds interestingthings online33 34. 34 35. Online Easter eggs
35 36. 36 37. 37 38. 2012 CareerBuilder survey 1. TimelineEmployers
research candidates 37%Inappropriate photographs/info 49% 2.
Privacy SettingsDrinking or using drugs 45%Bad-mouthed employer
33%Poor communication skills 35% 3. Customize PostsDiscriminatory
comments 28%Lied about qualifications 22% 4. Create
ListsSourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
38 39. 2012 CareerBuilder surveyTwo pictures: Profile
candidatesEmployers research 37%and Timeline
photographs/infoInappropriate49%Drinking or using drugs
45%Bad-mouthed employer 33%Poor communication skills
35%Discriminatory comments No more 28%Lied aboutWall Facebook
qualifications
22%Sourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%Status
updates2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
are staggered 39 40. 2012 CareerBuilder surveyEmployers research
candidates37%Inappropriate photographs/info 49%Drinking or using
drugs 45%Bad-mouthed employer 33%Poor communication skills
35%Discriminatory comments 28%Lied about qualifications
22%Sourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
40 41. 2012 CareerBuilder surveyControl who can view the
postEmployers research candidates37%Inappropriate photographs/info
49%Drinking or using drugs 45%Bad-mouthed employer 33%Poor
communication skills 35%Discriminatory comments 28%Lied about
qualifications
22%Sourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
41 42. Change who can2012 CareerBuilder surveysee past
updatesEmployers research candidates37%Inappropriate
photographs/info 49%Delete or hide fromDrinking or using drugs
45%TimelineBad-mouthed employer 33%Poor communication skills
35%Discriminatory comments 28%Lied about qualifications
22%Sourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f209942
43. Manage whatFriends can seewith Lists2012 CareerBuilder
surveyEmployers research candidates37%Inappropriate
photographs/info 49%Drinking or using drugs 45%Bad-mouthed employer
33%Poor communication skills 35%Click on MOREDiscriminatory
comments 28% All my Facebook Lists.Lied about qualifications 22%
Some were created by
FacebookSourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f209943
44. 2012 CareerBuilder surveyEmployers research
candidates37%Inappropriate photographs/info 49%Drinking or using
drugs 45%Bad-mouthed employer 33%Poor communication skills
35%Discriminatory comments 28%Lied about qualifications 22% Add
friendsSource to
Listshttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f209944
45. 2012 CareerBuilder surveyEmployers research
candidates37%Inappropriate photographs/info 49%Drinking or using
drugs 45%Bad-mouthed employer 33%Poor communication skills
35%Discriminatory comments 28%Lied about qualifications 22% See how
others see your
postsSourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
45 46. 2012 CareerBuilder surveyEmployers research candidates 37%
Preview how FriendsInappropriate photographs/info 49% see your
TimelineDrinking or using drugs 45%Bad-mouthed employer 33%Poor
communication skills 35%Discriminatory comments 28%Lied about
qualifications
22%Sourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
46 47. 2012 CareerBuilder survey 1. People are always
lookingEmployers research candidates 37%Inappropriate
photographs/info 49% 2. There are many ways to look goodDrinking or
using drugs 45%Bad-mouthed employer 33%Poor communication skills
35% 3. Use good judgment when you postDiscriminatory comments
28%Lied about qualifications 22% 4. Manage who can see your
updatesSourcehttp://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=4%2f18%2f2012&sc_cmp1=cb_pr691_&siteid=cbpr&id=pr691&ed=4%2f18%2f2099
47
