PTAPersonal Travel Agent

Top 10 airlines ancillary revenue

$8.4B 2008

$26B 2016

http://www.travelweekly.co.uk/articles/62444/airlines-see-ancillary-revenues-jump

Problem

Problem

• Airlines can only use direct channels (website + mobile app)

Problem

• Airlines can only use direct channels (website + mobile app)

• Limited number of touch-points

Problem

• Airlines can only use direct channels (website + mobile app)

• Limited number of touch-points

• Lack of context and personalization

NDC is perfect for ancillaries

PTAAncillaries purchaseShop and Order

Why Chat-bots

• Can be easily customized for any airline

• 1B MAU at Facebook MessengerPerfect for end-customers

• 3M DAU at Slack Perfect for teams

Customer journey1. Book a ticket

2. Prepare for the flight

3. Find out about available ancillaries

4. Purchase ancillaries

5. Experience the airport

6. Check flight status

7. Fly, Arrive

Customer journey1. Book a ticket

2. Prepare for the flight

3. Find out about available ancillaries

4. Purchase ancillaries

5. Experience the airport

6. Check flight status

7. Fly, Arrive

App in the Air

0

500000

1000000

1500000

2000000

Q1, '13 Q3, '13 Q1, '14 Q3, '14 Q1, '15 Q3, '15 Q1, '16

Install base MAU 6MAU

we are winning attention

and learning about users

0

2000000

4000000

6000000

8000000

Q1, 2013 Q3, 2013 Q1, 2014 Q3, 2014 Q1, 2015 Q3, 2015 Q1, 2016

PTA App in the Air

+

Unique combination

Customer journey1. Book a ticket

2. Prepare for the flight

3. Find out about available ancillaries

4. Purchase ancillaries

5. Experience the airport

6. Check flight status

7. Fly, Arrive

Customer journey1. Book a ticket

2. Prepare for the flight

3. Find out about available ancillaries

4. Purchase ancillaries

5. Experience the airport

6. Check flight status

7. Fly, Arrive

DEMO

Summary

• The future of ancillaries is NDC

• PTA is the unique white-label solution for airlines

• Customer journey is completely covered

• We have a great team and audience to run in production