Presented by : Soudaphone KHOMTHAVONG,Ph.D Deputy Director (In charge of

Tourism )Department of Information, Culture and Tourism in Luang

Prabang,Lao PDRLINE ID 008562055670002

Tourism Development in Luang Prabang, Lao PDR

Tourism Development in Lao PDR

Government opens door to policy since 1986Tourism has played an important roles in social

economic development, created jobs, earning incomes, promoted local culture and so on.

Since then,….the Lao government has promoted cultural ,natural and historical tourism in the nation

Developed tourism products and marketed the destination

Improved quality of the services, infrastructure and so on

Overview of Luang Prabang S 20,009 km2

P 454,000 people

Potential of Tourism Resources

In 1995, the declaration of Luang Prabang town as a world heritage site by UNESCO due its architectural heritage and living cultures

Tourism has been developed very fast

• Tourism has become a priority for social economic development Plans

• Open policy for investment in tourism sector

• Tourism business increased dramatically

Number of tourism businesses 2012-2016

2012 2013 2014 2015 20160

50

100

150

200

250

300

350

57 60 72 76 78

308 320 325 327 341

282 283 285 289 289

58 68 75 78 78

HotelGuesthouseRestaurantTour company

Tourism Facilities Hotels and Resorts

78 Hotels and Resorts 1.986 rooms/3.194 beds

Guesthouses 341 guesthouses 2.758 rooms/4.178 beds

Restaurants Restaurants abound with all tastes covered from traditional Lao food, Thai, French, Japanese, Korean, German and Italian food. There are 289 restaurants.(Lao food 220&continental 41)

Tourist attractions

Tourist Attractions in Luang Prabang

Type \ Year 2016Cultural 86

Natural 108

Historical 34Total 228

Accessibilities

• Airlines: Lao Airlines, Bangkok Airways, Thai Airway, China Eastern Airlines, Vietnam Airlines and Air Asia, Silk Air, HK Express

( will be operated in October 2016) • Bus: Domestic bus and International bus service to Hanoi, Vinh (Vietnam), Chiangmai, Loei (Thailand) Jinghong & Kunming (China)

• Boat: border check point Lao-Thai in Bokeo connected with ChiangRai in Thailand

International Tourist ArrivalsYear Number of Change

Average Length

Average Length

Revenue from

  international (%) of Stay(Days) of expenditure Tourism

 Tourist Arrivals  

per day(Dollars)

 (Dollars)

2004 105,513 43 3 35 11,078,8652005 133,569 34 3 35 14,024,7452006 151,703 5 4 50 30,340,6002007 186,819 13 5 50 46,704,7502008 231,575 10 5 50 57,893,7502009 245,083 6 5 70 85,779,0502010 216,864 -11 5 70 75,902,4002011 274,506 27 5 70 96,077,1002012 294,213 7 5 75 110,329,8752013 342,611 16 5 75 128,479,1252014 378,999 10 5 75 142,124,625

2015 445,872 17,64 5 75 167,202,000Increased 17,64 % in compared with 2014

Top ten of Int’l arrivalsNationality 2014 2015 10 months of

2016Thai 52,120 61,201 53,420China 36,923 60,793 55,825UK 31,649 32,258 27,217France 28,590 29,936 25,275Germany 27,094 28,891 24,620USA 25,859 27,594 23,041Canada 18,648 20,642 17,380Australia 18,482 19,542 19,726Japan 18,042 19,149 17,260Korea 17,732 33,582 29,981

In 2015, Thai to Luang Prabang was increased 17,42 % in compared with 2014 and Chinese was increased 64,64 %

Publications

PR

PRwww. tourismluangprabang.org

Branding

Tourism Strategies Vision“keep the Luang Prabang World Heritage Site in a sustainably developed manner as well as to promote local culture, protect the environment and natural diversity, to develop Luang Prabang as a tourism destination, to enhance the growth of the provincial economy continuously, to enhance income generation for local people, and to bring civilization into the society”.

Stre

ngth

en Provincial authorities place importance

on tourism sectorRich in cultural, natural and historical

resources based on more than 1200- year history

Already well-known, not for a few existing tourism resources

Very few restrictions against foreign and domestic investment

Existence of an international airport.

SWOT Analysis for Tourism Development

Weak

ness

Personnel in the tourism sector are

insufficient in terms of both quantity and quality

Insufficient budget for tourism development Institutional improvement has not caught up

with social change Insufficient marketing and promotion

especially in private sector Insufficient development of access roads to

destinationsService level has not reached the

international standard yet. since most of the business services are family-owned businesses and they lack experience in business operation

Oppo

rtunit

y

The Party leaders are for tourism development in socio economic plan

International airport is improved in craft model and network.

The well-known name as a World Heritage Site for culture and heritage is the selling point for Luang Prabang tourism, as well as its natural beauty. The infrastructure, particularly transportation has been developed and upgraded to a higher standard in order to facilitate tourism development and promotion.

Cooperation with neighboring countries in tourism sector.

FDI accelerated by ASEAN economic cooperation

Thre

at Laws and regulations regarding World Heritage are

not observed enough Rapid growth in the tourism sector resulting in

higher socioeconomic growth may affect the change in culture and livelihood of Lao people directly.

The fluctuation of the oil price on the world market has tended to increase.

Events in foreign countries, unrest in our neighboring countries, and natural disasters are more likely to affect the tourism sector

Economic aggression incurred by ASEAN Economic cooperation due to insufficiency in qualifies human resource

Vulnerability of basic infrastructure

Programs in TS 2016-2025

Q&A

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