Welcome toInternational MEEC

ConsiderationsMICE: Concept, Strategy and Program DevelopmentIr. ADHI TRIRACHMADI MUMIN, MBA., Ph.DNURIMA RAHMITASARI, SST.Par, M.Si.Par

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Lessons to be learned from overseas

Excellence of infrastructure Public transportation and access

Logistics, Specialized departments for exhibitors, Simplified shipping and storage

Support organizations Government agencies and trade promotion organization involvement

Methods of Exhibiting As part of government-sponsored pavilions

Under auspices of another company

Joint ventures between companies

“Going it alone”: On their own

Terminology – Different in other parts of the world; for example in Germany: Ausstellung = Consumer Show

Congress = Meeting or Convention

Gesellschaft = Company or Society

GMBH = Limited Liability Company

Messe = Trade Fair

Messegelande = Fair site

PLC = Public Limited Company

Trade Exhibition = Trade Show

Contractual and Procedural Issues Labor Rule Differences

Set-up or logistical contract differences

Customs Clearance

Freight forwarder

Duty/Taxes

Carnet or Trade fair bond

Understand business protocol and cultural differences with other countries Verbal and physical greetings, hand

gestures, eye contact

Use of first/last names

Clothing styles

Hospitality customs (food and beverage)

Gift giving – gift accepting

Style of physical contact

Business and corporate titles

Class/rank

Examples of Cultural Protocol Differences

In Indonesia, greetings are stately and formal. Do not rush. Hurried introductions (which commonly occur in trade fair settings) show a lack of respect.

In the Netherlands, always avoid giving an impression of superiority. Egalitarianism is a central tenet of Dutch society. Everyone in a Dutch company, from the boss to menial laborers, is considered valuable and worthy of respect.

When interacting with French visitors to an exhibit, never use first names until you are told to do so.

Germans generally take a long time to establish a close business relationship and may appear cold in the beginning. This will change with time.

Also, in most Arabic countries, the left hand is considered dirty, so you should never eat or accept anything with this hand. Be sure when giving gifts or promotional materials that you do so with the right hand.

When giving away gifts in Switzerland, avoid giving away knives—it is considered bad luck.

Be very careful regarding what your exhibit staff wears. What is the customary business dress for the host country? What colors should not be worn? For example, avoid wearing yellow in Singapore; it is the color worn at funerals.

At a business meeting in Saudi Arabia, coffee is often served toward the end of the meeting as an indication that the meeting is about to end.

If a Japanese person gives you a gift, do not throw away the wrapping or tear it up. It is considered part of the gift.

Westerners frequently find Arabic names confusing. The best solution is to request the names of anyone you meet, speak to, or correspond with. Find out their full names (for correspondence) as well as how they are to be addressed in person.

Aside from handshakes, there is no public contact between the sexes in many countries. Do not kiss or hug a person of the opposite sex in public—even if it is your spouse. On the other hand, in some countries contact is permitted between people of the same sex. Men may hold hands with men and even walk with arms around each other; this is interpreted as nothing but friendship.

Understand trade show differences Hospitality events held on show floor

Nonexistent height restrictions

Smoking

Lack of lead retrieval systems

Longer hours

Systems (Metric, Electric voltages, and Video format)

Determining Whether to Participate Understand objectives and know the audience

Difference between different fairs and expositions in the industry

Determine method to measure Return on Investment (ROI)

Costs

Cultural consequences

Determining Whether to Participate Personnel resources of the

company to support effort

Type of participation – method of exhibiting

Identify and analyze the requirements

Support of senior management

Know the logistic requirements